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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Ilmu Sosial dan Humaniora Kinerja Jurnal Administrasi Bisnis (JABis) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis MIX : Jurnal Ilmiah Manajemen JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal REKOMEN (Riset Ekonomi Manajemen) Kinerja: Jurnal Ekonomi dan Manajemen Journal of Economic, Bussines and Accounting (COSTING) Dinamisia: Jurnal Pengabdian Kepada Masyarakat Technomedia Journal JAB (Jurnal Akuntansi & Bisnis) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan WIDYABHAKTI Jurnal Ilmiah Populer YUME : Journal of Management JURNAL BISNIS & AKUNTANSI UNSURYA Journal of Information System, Applied, Management, Accounting and Research Jurnal REP (Riset Ekonomi Pembangunan) Business Management Analysis Journal (BMAJ) Procuratio : Jurnal Ilmiah Manajemen Jurnal Ilmiah Poli Bisnis Forum Manajemen ACCOUNTHIK : Journal of Accounting and Finance Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Creative Research Management Journal Jurnal EK dan BI Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Jendela Inovasi Daerah Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Bisnis dan Manajemen (JBM) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) J-MIND (Jurnal Manajemen Indonesia) Jurnal Administrasi Kantor El-Qish: Journal of Islamic Economics COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Annals of Human Resource Management Research BULETIN BISNIS & MANAJEMEN (BBM) International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Penelitian Ekonomi Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Paradoks : Jurnal Ilmu Ekonomi Amkop Management Accounting Review (AMAR) Entrepreneurship and Small Business Research Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Engagement: Jurnal Pengabdian Kepada Masyarakat JER Jurnal Pengabdian Masyarakat (Jubdimas) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Hanung Eka Atmaja
Fakultas Ekonomi Universitas Tidar
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh E-recruitment, Reputasi Perusahaan, dan Kompensasi terhadap Intensi Melamar Kerja Generasi Z di Kota Magelang Nadia Ismi Chanifah; Hanung Eka Atmaja; Dian Marlina Verawati
J-MIND (Jurnal Manajemen Indonesia) Vol. 10 No. 2 (2025): J-MIND (Jurnal Manajemen Indonesia), August 2025
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/j-mind.v10i2.22146

Abstract

This study aims to examine the relationship between e-recruitment, company reputation, and compensation and the job application intention of Generation Z in Magelang City. The research employs a quantitative approach with a population consisting of individuals born between 1997 and 2012, representing Generation Z, aged 12 to 27 years. A total of 160 respondents were selected using purposive sampling. Data were collected through an online questionnaire and analyzed using multiple regression with SPSS version 26. The results indicate that e-recruitment, company reputation, and compensation jointly influence job application intention. However, when tested individually, e-recruitment and company reputation have a significant positive effect on job application intention, whereas compensation shows no significant effect.
PENGARUH KUALITAS PRODUK, BRAND AMBASSADOR, DAN INOVASI PRODUK TERHADAP MINAT BELI ULANG PADA INDOMIE DI MAGELANG Linanti Sally Andini; Atmaja, Hanung Eka; Ratnawati, Shinta
Jurnal Pijar Vol 3 No 4 (2025): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v3i4.1845

Abstract

This study is based on the phenomenon of inconsistent findings in previous research regarding repeat purchase intention of Indomie in Magelang. The purpose of this research is to determine the influence of product quality, brand ambassador, and product innovation on repeat purchase intention based on the Theory of Planned Behavior (TPB). This research uses a quantitative approach with a survey method through the distribution of questionnaires to Indomie consumers in Magelang. The sampling technique used is non-probability sampling with criteria of respondents aged at least 17 years and having consumed Indomie. The results of the study show that product quality and brand ambassador have a positive influence on repeat purchase intention, while product innovation does not have a significant effect on repeat purchase intention. Keywords: Repurchase Intention, Product Quality, Brand Ambassador, Product Innovation  
Pengaruh Stres Kerja, Workload, Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada Perusahaan Daerah Air Minum (Pdam) Tirta Binangun Kabupaten Kulon Progo Rahayu, Triana; Eka Atmaja, Hanung; Ikhwan, Khairul
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kinerja pegawai sebagai peran penting perusahaan dalam menggapai tujuan. Tingkat kinerja pegawai yang lebih tinggi dapat berkontribusi pada kemajuan perusahaan dan pencapaian tujuan yang diinginkan. PDAM Tirta Binangun Kabupaten Kulon Progo, sebagai perusahaan layanan, sangat bergantung pada pelayanan kinerja maksimal. Akan tetapi, terdapat permasalahan bahwa kinerja pegawai belum maksimal, hal ini terlihat pada keluhan pelanggan yang meningkat signifikan. Penelitian ini bertujuan untuk mengidentifikasi pengaruh stres kerja, workload, dan kepuasan kerja terhadap kinerja karyawan PDAM Tirta Binangun Kabupaten Kulon Progo. Metode penelitian menggunakan pendekatan kuantitatif. Jumlah populasi dalam penelitian ini adalah sebanyak 136 pekerja, dengan 58 pekerja sebagai sampel dengan metode simple random sampling berdasarkan rumus slovin. Analisis data dilakukan menggunakan teknik analisis regresi linear berganda. Hasil penelitian didapatkan stres kerja tidak memiliki pengaruh signifikan secara parsial pada kinerja karyawan. Di sisi lain, workload dan kepuasan kerja memiliki pengaruh positif dan signifikan secara parsial terhadap kinerja karyawan. Secara bersama-sama, stres kerja, workload, dan kepuasan kerja memiliki pengaruh signifikan terhadap kinerja karyawan PDAM Tirta Binangun Kabupaten Kulon Progo.
Strategi Rekrutmen Dan Seleksi Tenaga Kerja Freelance Di Bidang Jasa Wedding Organizer Di Kota Magelang Ari Tri Setiyowati; Hanung Eka Atmaja
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 2 No. 2 (2023): Mei : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v2i2.1405

Abstract

The problem that arises in the recruitment of freelance workers is the lack of careful recruitment planning, which results in failure to achieve company goals. In addition, it is common to find freelance workers who lack motivation or enthusiasm in carrying out their duties, thus hindering the achievement of the desired goals. The research method used is descriptive research and qualitative research. Collecting data by surveying research objects and direct interviews with several directors of wedding organizers in the city of Magelang. Recruitment and selection strategies for freelance workers in the field of wedding organizer services in Magelang City need to be carried out carefully to obtain a workforce that fits the company's needs. In this discussion, we have identified several strategies that can be implemented, including building networks with related parties, creating clear job descriptions and qualifications, using online recruitment platforms, adopting selection tests and interviews, and verifying references and work experience. Overall, the strategy of recruiting and selecting freelance workers in the field of wedding organizer services in the City of Magelang is very important to ensure companies can obtain a quality workforce that suits their needs. By implementing the strategies that have been discussed, companies can build a team of freelance workers who are reliable, creative and able to provide the best service to clients.
Pengaruh Kualitas Produk, Citra Merek, dan Kepercayaan Merek terhadap Keputusan Pembelian Sepeda Motor Matic Honda Vario Sukandar, Aji Ersat; Atmaja, Hanung Eka; Yudhanto, Wildan
Jurnal Ilmu Administrasi dan Bisnis Vol 22 No 2 (2024): Jurnal Administrasi Bisnis (JABis)
Publisher : Program Studi Ilmu Administrasi Bisnis, UPN Veteran Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jurnaladmbisnis.v22i2.12828

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, citra merek, dan kepercayaan merek terhadap keputusan pembelian sepeda motor matic Honda Vario. Penelitian ini adalah jenis penelitian kuantitatif dengan pendekatan deskriptif, menggunakan sampel yang terdiri dari 170 responden pengguna sepeda motor matic Honda Vario. Metode pengambilan sampel yang digunakan adalah purposive sampling, dan pengujian hipotesis dilakukan dengan menggunakan uji analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas produk secara parsial tidak berpengaruh terhadap keputusan pembelian sepeda motor matic Honda Vario. Sebaliknya, citra merek secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor matic Honda Vario. Selain itu, kepercayaan merek juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian sepeda motor matic Honda Vario. Secara simultan, kualitas produk, citra merek, dan kepercayaan merek berpengaruh terhadap keputusan pembelian sepeda motor matic Honda Vario. Penelitian ini memberikan wawasan penting bagi produsen dan pemasar dalam memahami faktor-faktor yang mempengaruhi keputusan pembelian konsumen, serta membantu dalam merumuskan strategi pemasaran yang efektif untuk meningkatkan penjualan produk mereka. Hasil penelitian ini juga bisa dijadikan acuan untuk penelitian selanjutnya dalam bidang yang sama.
TRANSFORMASI DIGITAL DALAM MANAJEMEN SUMBER DAYA MANUSIA: TANTANGAN DAN PELUANG (STUDI KASUS PADA PERUSAHAAN MANUFAKTUR DI INDONESIA ) Atmaja, Hanung Eka; Permana, Jaka; Batubara, Zulfa Khairina; Ardiani, Winda; Parlindungan, Anggiat
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13810

Abstract

This study aims to explore the challenges and opportunities faced by manufacturing companies in Indonesia in the process of digital transformation in the field of human resource management (HRM). Digital transformation is an important step for companies in improving operational efficiency and competitiveness in the Industry 4.0 era. The research method used is a case study with a qualitative approach, where data is obtained through in-depth interviews with HR managers, surveys to employees, and analysis of company documents. The results showed that the main challenges faced by the company were resistance to change, lack of digital skills among employees, and limited technological infrastructure. However, the research also identified a number of opportunities, such as improved work process efficiency, better employee data management, and increased employee engagement through digital platforms. Therefore, companies are advised to invest in digital skills training and technology infrastructure development to maximize the benefits of digital transformation.
PENGARUH CITRA MEREK, KOREAN WAVE, DAN FANATISME TERHADAP KEPUTUSAN PEMBELIAN MERCHANDISE SM ENTERTAINMENT Amalin, Salma Nufa; Atmaja, Hanung Eka; Hartono, Budi
Jurnal Bisnis dan Manajemen (JBM) JBM Vol 21 (2025): Issue 1
Publisher : Faculty of Economics and Business University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jbm.v21i1.3445

Abstract

Budaya merupakan salah satu bidang yang terpengaruh oleh globalisasi. Semakin mudah sebuah budaya di akses maka penyebarannya juga akan semakin cepat. Salah satu budaya yang terkenal yaitu penyebaran budaya korea ke seluruh dunia salah satunya yaitu Indonesia. SM Entertainment merupakan salah satu agensi K-POP yang memiliki berbagai artis. SM Entertainment juga menjual berbagai macam album dan merchandise dalam rangka mempromosikan artisnya. Album dan merchandise merupakan penyumbang terbesar dari pendapatan SM Entertainment. SM Entertainment dapat melakukan penjualan merchandise hingga 2-3 kali dalam kurun waktu satu minggu. Namun, penjualan merchandise berada 27% di bawah penjualan album walaupun album rata-rata hanya dikeluarkan 2 kali dalam kurun waktu satu bulan. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, korean wave, dan fanatisme terhadap keputusan pembelian merchandise SM Entertainment di Jawa Tengah. Penelitian ini menggunakan metode kuantitatif. Data yang digunakan dalam penelitian ini diperoleh dari kuesioner yang disebar kepada 100 responden di Jawa Tengah dengan menggunakan purposive sampling dan di olah menggunakan SPSS 26. Hasil yang didapatkan yaitu secara parsial citra merek tidak memiliki pengaruh terhadap keputusan pembelian, korean wave dan fanatisme memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan variabel citra merek, korean wave, dan fanatisme berpengaruh terhadap keputusan pembelian. Saran bagi peneliti selanjutnya yaitu dapat menganalisis lebih lanjut mengenai citra merek apakah citra merek dapat mempengaruhi keputusan pembelian ataupun tidak.
Analysis of Entrepreneurship-Based Human Resource Management Integration to Improve Business Ecosystem Sustainability in a Dynamic Market Era: A Study in Magelang Regency Atmaja, Hanung Eka; Widayanti, Ipuk; Ikhwan, Khairul; Aldianti, Raina Dewi
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3205

Abstract

The increasingly dynamic business environment requires business actors, especially MSMEs, to adapt quickly and strategically to remain sustainable. Human resource management that is not only administrative but also oriented towards entrepreneurial values is believed to be the key to strengthening competitiveness in an era of rapidly changing markets. This study aims to analyse the effect of entrepreneurial human resource management integration on business ecosystem sustainability, with the dynamic market era as a mediating variable. This study employs an explanatory quantitative approach to examine MSMEs in Magelang Regency, Central Java. The study population consists of all active MSME actors, and through the proportionate stratified random sampling method, 71 respondents were obtained as the study sample. Primary data were collected using a Likert scale questionnaire and analysed using Partial Least Squares-Structural Equation Modelling (PLS-SEM) with SmartPLS version 4.0. The results show that integrating entrepreneurial human resource management has a positive effect on market adaptability, which significantly improves the sustainability of the business ecosystem. Furthermore, the dynamic market era was found to mediate the relationship between entrepreneurial human resource management and business sustainability. This confirms that successful innovative human resource management must be accompanied by the ability to cope with changes in the external environment. These findings have important implications for strengthening MSME development strategies based on human capabilities and sustainable market adaptation.
MENINGKATKAN MINAT KEWIRAUSAHAAN DI ERA GLOBAL MELALUI E-COMMERCE Atmaja, Hanung Eka; Verawati, Dian Marlina
JURNAL BISNIS & AKUNTANSI UNSURYA Vol 6 No 1 (2021): JURNAL BISNIS & AKUNTANSI UNSURYA
Publisher : Feb Universitas Dirgantara Marsekal Suryadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35968/jbau.v6i1.626

Abstract

Perkembangan zaman atau yang disebut dengan era globalisasi turut mempengaruhi perkembangan transaksi jual beli yang terjalin antara penjual dengan pembeli. Perkembangan zaman ini mampu membuat penjual dan pembeli tidak harus bertemu langsung untuk melakukan transaksi. Pembeli dapat membeli barang atau akan menggunakan jasa sesorang wirausaha melalui aplikasi yang terdapat di internet yang dapat diakses melalui gawai berbasis android atau sejenisnya. Hal ini memudahkan konsumen untuk membeli keperluan atau keinginannya di mana pun ia berada. Aplikasi yang dapat memudahkan konsumen tersebut dikenal dengan perdagangan elektronik (e-commerce).Tujuan penelitian ini adalah untuk memberikan gambaran bagaimana pemanfaatan e-commerce, dan seberapa besar kontribusi pemanfaatan e-commerce terhadap perilaku berwirausaha. Dalam penelitian ini peneliti menggunakan metode penelitian deskriptif kualitatif. Dan hasil penelitian ini menunjukkan bahwa melalui e-commerce dapat memberikan peluang seseorang untuk menjadi seorang wirausaha. Kata Kunci : Kewirausahaan, E-commerce
Pemberdayaan Ekonomi Kaum Difabel melalui Circular Economy Berbasis Komoditas Unggulan Daerah dan Kampanye Digital Inklusivitas Hartono, Budi; Atmaja, Hanung Eka; Hardyta, Galy; Utomo, Brilian Setyo; Lutvi, Muhammad; Wardhani, Amelia Cyntia Kusuma
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 1 (2026): Abdira, Januari
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i1.1257

Abstract

Persons with disabilities often experience limited access to productive economic opportunities due to social stigma, inadequate skills, and weak systemic support. This community engagement program aims to strengthen economic and food self-reliance among persons with disabilities through a circular economy approach based on regionally superior commodities, supported by an inclusive digital campaign. A participatory–collaborative method was employed, encompassing local commodity identification, skills training in salak processing, maggot cultivation, Elba chicken–based urban farming, intensive mentoring, and digital outreach. The results demonstrate substantial improvements in participants’ capacities, particularly in maggot production skills (from 30% to 80%) and food self-sufficiency (from 20% to 60%), alongside increased public awareness of the economic potential of persons with disabilities. Although the digital campaign remains at an initial dissemination stage, the program exhibits strong sustainability potential in promoting inclusive, locally grounded economic empowerment.
Co-Authors 12.520.20.206 Shinta Ratnawati, 12.520.20.206 Aji Ersat Sukandar Al Faruq, Alvin Aldianti, Raina Dewi Aldo Arul Hermawan Alfareza, Dimas Alief Rizaldi Amalin, Salma Nufa An Nisa Puspita Dewi An Nisa' Puspita Dewi Ana Riyanti Ana Riyanti, Ana Anak Agung Istri Sri Wiadnyani Anis Rakhmawati Ardhia Regina Pramesti Ari Tri Setiyowati Ari Tri Setiyowati Aryani Aryani Asfia Nurhayati Axel Giovanni Batubara, Zulfa Khairina budi hartono Budi Hartono Budi Hartono Budi Rahardjo Clarisa Alfa Lionora Damayanti, Elok Deni Ramdani Devi Wahyu Utami Dewi ANGGRAENI Dewi Purnama Sari DWI CAHYONO Fera Nelfianti Hanifah Sausan Nida Hardyta, Galy hirawati, heni Ilmawan, Kurnia Fahmy Instianti Elyana Jalunggono, Gentur KHAIRUL IKHWAN Khairul Ikhwan Khoirunnisa, Alya Najla Koni Lulu Makhfia Kurniawan, Rano Linanti Sally Andini Lutvi, Muhammad Mafruhah, Izza Mahi Datun Soliha Mai Satriyani Mayda Pramesty Riyadi Mudinillah, Adam Mujib, Miftachul Nadia Ismi Chanifah Nadzari, Suhaila Binti Novitaningtyas, Ivo Nunu Pertiwi Nur Wulan Intan Palupi Pane, Musa Darwin Parlindungan, Anggiat Paroli Paroli Permana, Jaka Pramesti, Ardhia Regina Rahayu, Triana Rendika Reza Affandi Riska Fii Ahsani Roro Diyah Puspita Sari salfia putri dewina santri salfia Santoso, Rahmat Subur Satrio Tegar Sadewo Satrio Tegar Sadewo Simbolon, Anggiat Parlindungan Sofyan Ashari Nur Sofyan Ashari Nur Sudati Nur Arifah Sudati Nur Sarfiah Sukandar, Aji Ersat Syakira, Agustya Syarifin, Muhammad Hanif Thesya Yuzevin Tita Rachtawati Santanu Tunggul Fernaldi Anggadha Ugi Setyaningsih Nawaningrum Utami, Devi Wahyu Utomo, Brilian Setyo Verawati, Dian Marlina Via Washlussanati Hijri Warcito Wardhani, Amelia Cyntia Kusuma Widanti, Eki Melina Widayanti, Ipuk Wildan Yudhanto Winda Ardiani Yesica Apriliana Paska Yoga Aji Kusuma Zainarthur, Henry ZULFA KHAIRINA BATUBARA