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The Effect of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement of MSMEs in Bogor Sudirjo, Frans; Supriandi, Supriandi; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1902

This study examines the impact of Circular Marketing and Storynomics on Brand Awareness and Profit Improvement among MSMEs in Bogor. A quantitative analysis was conducted with a sample of 160 MSME owners and managers, using a Likert scale survey and data analysis via Structural Equation Modeling (SEM-PLS 3). The results reveal that both Circular Marketing and Storynomics have a significant positive influence on Brand Awareness and Profit Improvement. Circular marketing enhances brand recognition by aligning marketing strategies with sustainable practices, while Storynomics improves profitability by fostering emotional connections with consumers through storytelling. The study underscores the importance of integrating sustainability and narrative-driven marketing strategies for MSMEs to enhance their market presence and profitability. These findings provide actionable insights for MSMEs aiming to thrive in competitive markets by adopting sustainable and innovative marketing practices.

The Effect of Employee Digital Competencies, Technology Infrastructure, and Local Government Support on the Effectiveness of Islamic Banking Digitalization in Bandung City Hildawati, Hildawati; Sono, M Gifari; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 3 No. 05 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i05.1951

This study investigates the factors influencing the effectiveness of Islamic banking digitalization in Bandung City. Specifically, it examines the roles of Employee Digital Competencies (EDC), Technology Infrastructure (TEI), and Local Government Support (LGS) in shaping the success of digital transformation in Islamic banking institutions. A total of 220 respondents from various Islamic banks in Bandung participated in this research. Data were collected through a structured questionnaire with a 5-point Likert scale, and analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS 3). The results reveal that Employee Digital Competencies, Local Government Support, and Technology Infrastructure significantly and positively influence the effectiveness of digitalization. The findings suggest that employee skills, government support, and robust technology infrastructure are essential for successful digital transformation in Islamic banking. This study contributes to the understanding of the digitalization process in Islamic financial services and provides practical recommendations for banking practitioners and policymakers in fostering an environment conducive to digital innovation.

Sustainable HR Practices in Indonesian MSMEs from a Social Entrepreneurship Perspective: Training, Recruitment, Employee Engagement, Social Impact of Local Communities Iskandar, Yusuf; Pahrijal, Rival; Kurniawan, Kurniawan
International Journal of Business, Law, and Education Vol. 4 No. 2 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i2.262

This study looks into the complex interactions that exist between Indonesian Micro, Small, and Medium-Sized Enterprises (MSMEs) and training, hiring, employee engagement, social entrepreneurship performance, sustainable business practices, and the social impact on local communities. The study employs Structural Equation Modeling (SEM-PLS) through a quantitative analysis encompassing 487 MSMEs to explore a broad range of hypotheses. The findings highlight the paradoxical relationship that exists between sustainability and training, underscoring the necessity for HR procedures to be approached with delicacy. High employee engagement and successful hiring emerge as key factors that influence the performance of social entrepreneurship and sustainable business practices. Moreover, the research highlights the positive effects of MSMEs involved in social entrepreneurship on sustainable practices and the larger community, underscoring the connection between sustainability and social entrepreneurship. While the practical consequences direct strategic HR planning and the reform of training programs, the theoretical implications cover the advancement of Sustainable Human Resource Management (SHRM) and the enrichment of social entrepreneurship theory. The research offers significant perspectives for MSMEs aiming to harmonize HR procedures with sustainability goals and promote constructive societal influence.

Analisis Kesadaran Lingkungan SDM, Program Kesehatan Holistik, dan Gaya Hidup Kerja Seimbang terhadap Komitmen Organisasi dan Produktivitas melalui Sustainable Work Culture pada Industri Manufaktur di Jawa Barat Pahrijal, Rival; Arini, Rani Eka; Wahdiniawati, Siti Annisa
Jurnal Multidisiplin West Science Vol 4 No 08 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i08.2618

Penelitian ini mengkaji dampak kesadaran lingkungan sumber daya manusia, program kesehatan holistik, dan gaya hidup kerja-hidup yang seimbang terhadap komitmen organisasi dan produktivitas melalui peran mediasi budaya kerja berkelanjutan di industri manufaktur Jawa Barat. Menggunakan desain penelitian kuantitatif, data dikumpulkan dari 250 responden dan dianalisis dengan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa kesadaran lingkungan, program kesehatan holistik, dan gaya hidup kerja-kehidupan yang seimbang memiliki dampak positif yang signifikan terhadap budaya kerja berkelanjutan. Selain itu, budaya kerja berkelanjutan secara positif mempengaruhi komitmen organisasi dan produktivitas, sementara komitmen organisasi juga memiliki dampak langsung dan signifikan terhadap produktivitas. Temuan ini menyarankan bahwa budaya kerja berkelanjutan memainkan peran kritis dalam menghubungkan praktik yang berfokus pada karyawan dengan hasil organisasi. Penelitian ini berkontribusi pada pemahaman tentang keberlanjutan dalam manajemen sumber daya manusia dan menawarkan implikasi praktis bagi manajer dalam menciptakan strategi yang mendorong komitmen dan meningkatkan produktivitas.

The Influence of Green Innovation, Customer Co-Creation, and Brand Activism on the Competitive Advantage of Organic Food MSMEs in Jakarta Wijayanto, Gatot; Mu'min, Halek; Pahrijal, Rival
West Science Social and Humanities Studies Vol. 3 No. 09 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i09.2217

This study examines the influence of green innovation, customer collaboration, and brand activism on the competitive advantage of organic food micro, small, and medium enterprises (MSMEs) in Jakarta. With increasing consumer demand for environmentally friendly and ethically produced goods, MSMEs face the challenge of aligning business practices with sustainability and social values. A quantitative research design was applied using survey data from 150 MSME owners and managers. Respondents completed a structured questionnaire measured on a 1–5 Likert scale, and data were analyzed using SPSS version 25. The results show that green innovation, customer collaboration, and brand activism each have a positive and significant effect on competitive advantage. Green innovation emerged as the strongest predictor, emphasizing the importance of eco-friendly practices in differentiating products and improving operational efficiency. Customer collaboration also contributed positively, highlighting the role of co-creation and consumer trust in sustaining market relevance. Similarly, brand activism significantly enhanced competitive advantage, reflecting that MSMEs advocating for sustainability and social causes build stronger loyalty and brand differentiation. The findings contribute to the literature on sustainable entrepreneurship and provide practical implications for MSMEs in developing competitive strategies that integrate innovation, customer engagement, and socially responsible branding.

The Influence of Sharia Financial Literacy and Religious Attitudes on Investment Behavior among Muslim Millennials in Indonesia Wilistiningsih, Sri; Pahrijal, Rival; Nurhasanah, Dila Padila
West Science Islamic Studies Vol. 3 No. 04 (2025): West Science Islamic Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsiss.v3i04.2347

This study investigates the influence of Sharia financial literacy and religious attitudes on investment behavior among Muslim millennials in Indonesia. The research aims to understand how financial knowledge grounded in Islamic principles and religious commitment shape investment decision-making in a faith-based context. Using a quantitative research design, data were collected from 175 respondents through a structured questionnaire employing a Likert scale (1–5). The data were analyzed using SPSS version 25, including validity, reliability, and multiple regression tests. The findings reveal that both Sharia financial literacy and religious attitudes have positive and significant effects on investment behavior. The regression model shows that Sharia financial literacy contributes more strongly, indicating that higher understanding of Islamic financial concepts enhances rational and ethical investment choices. The coefficient of determination (R² = 0.537) demonstrates that both variables explain 53.7% of the variation in investment behavior. The study concludes that a combination of financial competence and religious values fosters responsible, Sharia-compliant investment behavior among young Muslim investors. These findings suggest that promoting Islamic financial education and strengthening religious awareness can enhance sustainable participation in the Islamic financial market.

The Impact of Environmental Uncertainty and Sense of Urgency on Individual Innovation in Bali's Renewable Energy Startups Suryandari, Ratnawati Yuni; Muhtadi, Muhamad Ammar; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2342

This study investigates the impact of environmental uncertainty and sense of urgency on individual innovation in renewable energy startups in Bali. In dynamic and resource-constrained startup environments, the ability to innovate is critical for survival and competitiveness. A quantitative approach was employed, surveying 130 respondents from various renewable energy startups using a Likert-scale questionnaire. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to test hypothesized relationships. The results indicate that both environmental uncertainty (β = 0.342, p < 0.001) and sense of urgency (β = 0.540, p < 0.001) significantly influence individual innovation. Furthermore, sense of urgency partially mediates the effect of environmental uncertainty on innovation, highlighting its role as a psychological catalyst that translates external pressures into actionable innovative behaviors. The findings provide theoretical contributions by integrating contingency theory and self-determination theory, and offer practical implications for startup managers and policymakers seeking to foster innovation in uncertain renewable energy markets.

The Impact of Supreme Court Decision Number 5851 K/Pid.Sus LH/2024 on Legal Certainty in Illegal Mining Cases Febryani, Evy; Pahrijal, Rival; Zulfikri, Agung
West Science Law and Human Rights Vol. 3 No. 04 (2025): West Science Law and Human Rights
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wslhr.v3i04.2320

This study analyzes Supreme Court Decision Number 5851 K/Pid.Sus LH/2024 and its impact on legal certainty in illegal mining cases in Indonesia through a normative juridical approach. The decision marks an important milestone in the enforcement of environmental criminal law, particularly in addressing unlicensed mining activities that cause ecological damage. By examining statutory regulations, judicial precedents, and doctrinal principles, this study reveals that the Supreme Court consistently applies the principles of strict liability and lex certa, emphasizing that illegal mining constitutes a criminal offense regardless of intent. The Court’s interpretation aligns with environmental protection objectives under Law Number 32 of 2009 and the Mining Law, promoting judicial consistency and strengthening environmental governance. The findings indicate that the decision enhances legal certainty by clarifying criminal liability standards, unifying judicial interpretation, and reinforcing the deterrent effect of environmental law. However, practical challenges remain in ensuring consistent enforcement, improving community awareness, and coordinating between central and regional authorities. Overall, this decision contributes significantly to the development of environmental jurisprudence and the realization of sustainable justice in Indonesia’s legal system.

Pengaruh Entrepreneurial Curiosity, Digital Self-Efficacy, dan Technostress terhadap Kinerja Inovatif Pelaku Usaha Digital di Indonesia Pahrijal, Rival; Lesmana, Tera; Usup, Usup
Jurnal Ekonomi dan Kewirausahaan West Science Vol 3 No 04 (2025): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v3i04.2800

Penelitian ini mengkaji pengaruh rasa ingin tahu kewirausahaan, kepercayaan diri digital, dan stres teknologi terhadap kinerja inovatif wirausaha digital di Indonesia. Dengan pendekatan penelitian kuantitatif, data dikumpulkan dari 100 responden melalui kuesioner terstruktur yang menggunakan skala Likert lima poin. Analisis data dilakukan menggunakan SPSS versi 25, termasuk statistik deskriptif, pengujian reliabilitas dan validitas, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa rasa ingin tahu kewirausahaan dan kepercayaan diri digital memiliki pengaruh positif dan signifikan terhadap kinerja inovatif, sementara stres teknologi memiliki pengaruh negatif dan signifikan. Temuan ini menunjukkan bahwa eksplorasi yang didorong oleh rasa ingin tahu dan kepercayaan diri dalam kemampuan digital meningkatkan kapasitas wirausaha untuk berinovasi, sedangkan tingkat stres teknologi yang tinggi menghambat kreativitas dan kinerja. Model ini menjelaskan 65,4% varians dalam kinerja inovatif, mengonfirmasi bahwa faktor psikologis dan teknologi secara bersama-sama menentukan hasil inovasi dalam ekosistem kewirausahaan digital. Studi ini berkontribusi pada pemahaman teoretis kewirausahaan digital dengan mengintegrasikan dimensi kognitif dan emosional, serta memberikan implikasi praktis bagi pembuat kebijakan, inkubator bisnis, dan lembaga pelatihan digital untuk mendukung inovasi berkelanjutan di kalangan wirausahawan di Indonesia.

The Impact of Environmental Uncertainty and Sense of Urgency on Individual Innovation in Bali's Renewable Energy Startups Suryandari, Ratnawati Yuni; Muhtadi, Muhamad Ammar; Pahrijal, Rival
West Science Interdisciplinary Studies Vol. 3 No. 10 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i10.2342

This study investigates the impact of environmental uncertainty and sense of urgency on individual innovation in renewable energy startups in Bali. In dynamic and resource-constrained startup environments, the ability to innovate is critical for survival and competitiveness. A quantitative approach was employed, surveying 130 respondents from various renewable energy startups using a Likert-scale questionnaire. Data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) to test hypothesized relationships. The results indicate that both environmental uncertainty (β = 0.342, p < 0.001) and sense of urgency (β = 0.540, p < 0.001) significantly influence individual innovation. Furthermore, sense of urgency partially mediates the effect of environmental uncertainty on innovation, highlighting its role as a psychological catalyst that translates external pressures into actionable innovative behaviors. The findings provide theoretical contributions by integrating contingency theory and self-determination theory, and offer practical implications for startup managers and policymakers seeking to foster innovation in uncertain renewable energy markets.

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