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Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions Faradiva Dwi Azizah; A. Nirwana Nur; Aditya Halim Perdana Kusuma Putra
Golden Ratio of Marketing and Applied Psychology of Business Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v2i1.173

Abstract

This study aims to determine the impact of implementing the Information System Technology Acceptance Model in supporting the tendency to use applications and impulse buying behavior on purchase decisions Shopee E-Commerce. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study was drawn from the infinite population, with a sample of 315 respondent who were students in Makassar City. Data analysis used the validity test, reliability test, R-square test, F-square test, direct effect test, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model variable has a positive and significant effect on the Purchase Decision variable. Likewise, the impulsive buying behavior variable has a positive and significant effect on the purchase decision variable. The relationship between these variables is included in the dominant category of class I. Then the influence of the TAM on impulsive buying behavior is included in the predominant type of class II. This study's theoretical and managerial implications explain that the TAM and impulsive buying behavior can improve purchase decisions.
Dysfunctional Behavior Determinant Factors: Internal And Personal Characteristic Perspective Fahruddin Z. Olilingo; Aditya Halim Perdana Kusuma Putra
Jurnal Akuntansi Vol. 25 No. 2 (2021): December 2021
Publisher : Fakultas Ekonomi dan Bisnis Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ja.v25i2.811

Abstract

This study aims to analyze the effect of time budget pressure, task complexity, and personal characteristics of auditors either directly or with moderation on dysfunctional behavior. This study involved 56 auditors with the data collection method in a questionnaire. The study results stated that the four hypotheses were positively and significantly affected. In the direct testing stage, the impact of the task complexity variable is the most dominant variable with a powerful effect than the demonstration of the relationship involving the time budget pressure variable on dysfunctional behavior. Furthermore, in testing the moderation of personal characters, which moderate the relationship between task complexity and dysfunctional behavior, this is the most dominant variable.
The Symmetrical and Asymmetrical Relationship of Technology Acceptance Model (TAM) on Consumer Emotional Value, and Service Innovation in Supporting Consumer Purchase Decisions Nurliina Nurlina; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1 (2022): June 2022
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.091 KB) | DOI: 10.29099/ijair.v6i1.421

Abstract

This study aims to determine the symmetrical and asymmetrical relationships between technology, acceptance model (TAM), and consumer emotional value and service innovation in supporting consumer purchase decisions. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study is based on the infinite population, with a sample of 231 respondents spread across various provinces in Indonesia. Data analysis used validity, reliability, R-square, F-square, direct effect, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model (TAM) variable has a positive and significant effect on the Emotional Value and Service Innovation variables. Likewise, the Technology Acceptance Model (TAM) variable positively and significantly impacts the Consumer Purchase Decision variable by making the Emotional Value variable and Service Innovation intervene. The results of this study also show that the Technology Acceptance Model (TAM) variable has no positive and insignificant effect on the Consumer Purchase Decision variable.
THE EFFECT OF ENTREPRENEUR COMPETENCY AND EXTERNAL FACTORS ON THE PERFORMANCE OF SMALL-MEDIUM INDUSTRY IN SOUTH SULAWESI Sultan Sultan; Yusran Paris; Sapriyadi Sapriyadi; - Lukman S; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.449

Abstract

This study examines the influence of entrepreneurial competence and external factors on the performance of small and medium industries in South Sulawesi Province. The results showed that the influence of Entrepreneurial Competence on the performance of small and medium industries was positive and significant, which means that an increase in the Entrepreneurial Competence factor would significantly impact the improvement of small and medium industries. The influence of external factors on the performance of small and medium industries is positive and significant, which means that an increase in external factors will significantly impact the improvement of small and medium industries.
The Effect of Organizational Citizens' Behavior (OCB), Competence, and Organizational Culture on Performance: Employee Satisfaction as Mediating Variable St.Hatidja St.Hatidja; Herminawaty Abubakar; Hernita Hernita; I Gede Arya Pering Arimbawa; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.611

Abstract

The purpose of this study was to analyze the influence organizational citizenship behavior, competence, and organizational culture on employee job satisfaction, analyze the influence of organizational citizenship behavior, competence and organizational culture on employee performance, analyze job satisfaction on employee performance and analyze the influence of organizational citizenship behavior, competence, and organizational culture on performance through employee job satisfaction. The research was carried out in Makassar City, precisely at PT. Bank Mandiri with a population of 782 employees and a sample of 265 people as respondents based on the Slovin formula. Questionnaire results data were analyzed using the Structural Equation Model using AMOS 20. The results of the study found that organizational citizenship behavior had a negative and not significant effect on employee job satisfaction. The cause of the OCB variable has a negative effect because all organizational citizenship behavior indicators are not easy or difficult to apply by employees which cause employees to not behave comparatively and innovatively in dealing with and carrying out their work, while the causes of organizational citizenship behavior have no significant effect on job satisfaction, because employees do not have the orientation and satisfactory job prospects in developing good work behavior. The behavior of organizational members has a negative and insignificant effect on employee performance because all indicators do not support employees being able to develop their behavior to achieve optimal work results. The behavior of organizational members has a negative and insignificant effect on performance through employee job satisfaction. This is because variable indicators are difficult for employees to apply. After all, the demands for services carried out by employees must be by the systems, procedures, policies, and provisions that apply within an organization, making it difficult to develop behavior that is following the wishes and interests of customers. And this is what causes employee performance to be difficult to increase and through job satisfaction employees feel dissatisfied with what they are doing
The Effect of Competence, Emotional Intelligence and Work Environment on Employee Performance Amnah Hadi; St. Syahriati St. Syahriati; St. Hatidja St. Hatidja; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.609

Abstract

This study was conducted with the aim of knowing and analyzing the effect of competence, emotional intelligence, work environment on the performance of employees of PT. Angkasa Pura IV Makassar and to analyze the variables that have the most influence on the performance of employees of PT. Angkasa Pura IV Makassar. This study chose the object of research to employees of PT. Angkasa Pura IV Makassar and data collection was carried out with primary data and secondary data with sampling methods using the slovin technique, namely 68 respondents from a population of 211 employees. The results of research on competency variables, emotional intelligence and work environment simultaneously have a positive and significant effect on employee performance. Competency variables partially have a negative but insignificant effect on employee performance, emotional intelligence variables partially have a positive and significant effect on employee performance while work environment variables partially have a positive and significant effect on the performance of employees of PT. Angkasa Pura IV Makassar. Data processing using multiple regression with spss version 26. This writer suggests that employees of PT. Angkasa Pura IV Makassar. further improve the Kempetensi variable and emotional intelligence to improve employee performance. and for other researchers to continue this research so that the limitations in this study can be refined
Pengaruh Penguasaan Teknologi Informasi, Motivasi, Disiplin Kerja, dan Kepuasan Kerja Terhadap Kinerja Staff Sekolah Tinggi Ilmu Kesehatan Persada Nabire Adhi Hilardi; Basri Modding; Aditya Halim Perdana Kusuma Putra
Tata Kelola Vol. 9 No. 2 (2022): Tata Kelola (Juli - Desember)
Publisher : Magister Manajemen Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jtk.v9i2.1329

Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Penguasaan Teknologi Informasi, motivasi kerja, disiplin kerja, kepuasan kerja terhadap kinerja pada Sekolah Tinggi Ilmu Kesehatan Persada Nabire serta untuk menganalisis variabel yang paling berpengaruh terhadap kinerja Sekolah Tinggi Ilmu Kesehatan Persada NabireUntuk mengimplementasikan tujuan tersebut maka digunakan teknik pengumpulan data melalui observasi, dokumentasi dan penyebaran kuesioner. Analisis yang digunakan adalah analisis deskriptif kuantitatif, analisis regresi linear berganda, uji validitas dan uji reliabilitas, uji asumsi klasik, serta pengujian hipotesis. Hasil penelitian menunjukkan bahwa variabel Pengaruh Penguasaan Teknologi Informasi, motivasi, disiplin kerja dan kepuasan kerja secara parsial berpengaruh positif dan signifikan yang artinya pengaruh kuat sekali terhadap kinerja karyawan.
Pengaruh Strategi Pemasaran Terhadap Volume Penjualan: Studi Kasus Pada Usaha Kecil Menengah Industri Kopi di Kota Makassar Aditya Halim Perdana Kusuma Putra; Muhtar Sapiri; Rahmi Rahmi
Economics and Digital Business Review Vol. 4 No. 2 (2023): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v4i2.791

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh variabel strategi pemasaran terhadap volume penjualan. Jenis penelitian ini termasuk dalam penelitian kuantitatif Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif kuantitatif dengan bantuan sistem komputer (SPSS). Sampel yang digunakan dalam penelitian ini adalah data laporan volume penjualan Dokter Kopi dari tahun 2021-2022. Hasil penelitian secara parsial menemukan bahwa variabel harga tidak berpengaruh positif dan signifikan terhadap volume penjualan, sedangkan variabel promosi dan produk berpengaruh positif dan signifikan terhadap volume penjualan. Dan hasil penelitian secara simultan seluruh variabel independen yaitu harga, promosi dan produk secara bersama-sama berpengaruh positif dan signifikan terhadap variabel dependen yaitu volume penjualan dengan nilai F_hitung sebesar 7.311 lebih besar dari nilai F-tabel sebesar 2.70 dengan nilai signifikansi yang diperoleh sebesar 0.00 yang lebih kecil dari 0.05 atau 5%.
Building Empowered Online Communities: A Case Study on Brand Community in social media Fitriani Mandung; Suriyanti Mangkona; Aditya Halim Perdana Kusuma Putra
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : STMIK Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.993

Abstract

The digital revolution has reshaped the dynamics of consumer-brand interactions, placing online brand communities at the forefront of engagement strategies. This comprehensive discourse synthesizes discussions surrounding a collection of research papers that illuminate the nuanced dimensions of these digital communities. Delving into diverse themes, from empowerment and gamification to values alignment and cross-cultural dynamics, this exploration unravels the intricate fabric of online brand communities. Through a meticulous analysis of these papers, the abstract underlines the resonance of themes across studies, offering insights into the manifold ways brands and consumers interact in the digital ecosystem. Moreover, it highlights the practical implications these insights bear for managerial practices and steering strategies that harness the potential of online brand communities. Additionally, these abstracts underscore the contributions made to theoretical foundations, enriching our understanding of contemporary consumer-brand relationships.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Bengkel Mobil Honda Dealer - Pluit Daduk Merdika Mansur; Aditya Halim Perdana Kusuma Putra
YUME : Journal of Management Vol 6, No 2 (2023)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v6i2.5778

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pelanggan pada Honda Dealer - Pluit. Sumber data yang digunakan dalam penelitian ini terdiri dari data primer dan data sekunder. Data primer di peroleh langsung dari sumbernya diamati dan dicatat untuk pertama kalinya sedangkan data sekunder diperoleh dari data yang tidak langsung memberikan data yang sifatnya mendukung keperluan primer seperti buku-buku dan bacaan. Adapun metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan menggunakan pendekatan kualitatif dan kuantitatif. Menganalisis data dengan regresi berganda. Hasil penelitian yang terdiri atas tangibles, reliability, responsiveness, assurance dan emphaty secara simultan menujukan bahwa Pengaruh kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan pada Honda Dealer - Pluit. Secara parsial atau uji t menunjukkan bahwa assurance lebih dominan berpengaruh terhadap kepuasan pelanggan dibandingkan variabel lainnya. Kata Kunci: Kualitas Pelayanan, Kepuasan Pelanggan.