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Digital Transformation and its Implications for Macroeconomic Performance: A Responsive and Adaptive Management Strategy Approach Putra, Aditya Halim Perdana Kusuma; Rivera, Kevin M.
Golden Ratio of Mapping Idea and Literature Format Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v4i2.355

Abstract

Digital transformation has become a pervasive force reshaping global business and economic landscapes. This paradigm shift goes beyond mere technological evolution, representing a fundamental reconfiguration of organizational structures, processes, and strategies. In the contemporary context, understanding and harnessing the implications of digital transformation on macroeconomic performance are crucial. This discourse explores the multifaceted impacts of digital transformation on both micro and macroeconomic dimensions, emphasizing the need for a responsive and adaptive management strategy approach.
Optimizing Marketing Management Strategies Through IT Innovation: Big Data Integration for Better Consumer Understanding Putra, Aditya Halim Perdana Kusuma; Rivera, Kevin M.; Pramukti, Andika
Golden Ratio of Mapping Idea and Literature Format Vol. 3 No. 1 (2023): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v3i1.398

Abstract

The dynamic business environment, the fusion of Information Technology (IT) innovation with marketing management strategies has emerged as a crucial element for success amidst heightened competition. As markets evolve and consumer behaviors shift, enterprises are compelled to adapt swiftly, employing innovative tools and methodologies to gain insights and maintain relevance. Within this context, the integration of Big Data analytics emerges as a transformative catalyst, offering unprecedented opportunities to comprehend consumer preferences and optimize marketing endeavors. The convergence of IT and marketing management signifies a paradigm shift in how businesses conceive and execute their strategies. Historically, marketing decisions relied heavily on intuition, market research, and limited data samples. However, the digital revolution has ushered in an era characterized by the generation and collection of vast amounts of data at an unprecedented pace. This proliferation of data presents both challenges and opportunities for marketers. While the sheer volume and complexity of data can be overwhelming, harnessing this reservoir of data can unlock invaluable insights into consumer behavior, preferences, and trends. The integration of Big Data into marketing management strategies has revolutionized consumer understanding and value creation. By leveraging vast amounts of consumer data, businesses can extract valuable insights to gain a competitive advantage and enhance consumer engagement. However, this integration also presents challenges, including concerns regarding data privacy and security. At the forefront of this data-driven revolution lies Big Data analytics—a multidisciplinary field utilizing advanced computational techniques to analyze large and diverse datasets. Unlike traditional analytics approaches, Big Data analytics excels in processing massive volumes of structured and unstructured data with agility and efficiency. By harnessing distributed computing, machine learning algorithms, and cloud infrastructure, organizations can extract actionable intelligence from previously unwieldy datasets. The integration of Big Data analytics into marketing management holds immense promise for unlocking new avenues of consumer understanding. By aggregating and analyzing disparate data sources, marketers can gain comprehensive insights into consumer preferences, behaviors, and sentiments, enabling more targeted and effective marketing strategies. Moreover, Big Data analytics empowers marketers to anticipate and respond to emerging trends and market shifts with unprecedented agility, ensuring a competitive edge in fast-paced industries. However, realizing the full potential of Big Data integration in marketing management requires more than technological prowess—it demands a strategic shift in organizational mindset and culture. Embracing a data-driven approach necessitates breaking down silos between departments, fostering cross-functional collaboration, and promoting a culture of experimentation and innovation. Additionally, it requires a commitment to ethical data practices to safeguard consumer privacy and data security throughout the data lifecycle.
Exploring the Implementation of Ethical and Spiritual Values in High School Education: A Case Study in Makassar, Indonesia Mulang, Hastuti; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Social Science and Education Vol. 3 No. 1 (2023): December - May
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v3i1.105

Abstract

This research explores the implementation of Islamic ethical and spiritual values in high school students using a case study design and qualitative research approach. Data was collected through observation, interviews, and documentation from 19 informants, including school officials, students, and parents. The research findings indicate that educators instill ethical and spiritual values in students as part of the process of character development, which starts from planning, execution, and evaluation phases outlined in the Lesson Preparation Plan (RPP) to produce students with high morals, faith, and piety. The study highlights the importance of instilling ethical and spiritual values in high school students to develop their character and help them become more morally upright, faithful, and pious individuals. The cultivation of ethical and spiritual values cannot be separated from supportive and inhibiting factors. The commitment of the school principal and the provision of facilities and infrastructure are supportive factors, while modern technological developments, poor social environment, and lack of attention from parents are inhibiting factors. The findings underscore the need for schools to provide the necessary support and infrastructure to ensure the successful implementation of such values. This study provides valuable insights into the factors that support or hinder the process of instilling ethical and spiritual values in high school students.
A Qualitative Exploration of Community Integration in SME Management Strategies Rumasukun, Mohammad Ridwan; Noch, Muhammad Yamin; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Community Services and Dedication Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i2.582

Abstract

This qualitative study aims to explore community integration within Small and Medium Enterprises (SMEs) and its implications for organizational success and societal well-being. The research methodology involved a systematic literature review, employing thematic analysis and constant comparison to synthesize existing literature on the topic. Key themes emerged regarding strategies employed by SMEs to foster community integration, including Corporate Social Responsibility (CSR) initiatives, stakeholder engagement, and collaboration with local institutions. The findings underscore the pivotal role of CSR practices in building trust and fostering long-term relationships with stakeholders. Additionally, stakeholder engagement strategies were identified as essential for involving community members in decision-making processes and co-creating solutions that address local needs. Collaboration with local institutions emerged as critical for promoting knowledge transfer, capacity building, and socio-economic development within communities. The study highlights the importance of community integration as a strategic imperative for SMEs, emphasizing the need for further research to explore the mechanisms and outcomes of community integration in different contexts.
Harnessing Community Potential: Financial Inclusion Strategies for SME Empowerment Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Community Services and Dedication Vol. 4 No. 1 (2024): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v4i1.596

Abstract

This research investigates community-driven financial inclusion strategies for small and medium-sized enterprises (SMEs) with a focus on understanding the dynamics, challenges, and opportunities associated with such initiatives. The qualitative research methodology is adopted, employing a systematic literature review approach. Various databases including Google Scholar, JSTOR, PubMed, and Scopus were utilized to access peer-reviewed literature spanning diverse disciplines. Inclusion criteria were predefined to ensure the relevance, scope, and quality of the selected studies. Data collection involved systematically gathering relevant information from literature sources, followed by qualitative data analysis techniques such as coding, categorizing, and thematically organizing the data. The synthesized findings underscore the importance of community-based approaches in promoting SME access to finance, building entrepreneurial capacity, and fostering inclusive growth. However, challenges such as the lack of comprehensive frameworks and consensus on effective scaling-up approaches persist. The study emphasizes the need for further research to elucidate the mechanisms through which community potential can be harnessed to empower SMEs and foster inclusive growth. Moreover, it highlights the transformative role of technology in enhancing SME financial inclusion, while also emphasizing the importance of regulatory frameworks and policy reforms in shaping the landscape of SME finance ecosystems. This research contributes to a deeper understanding of community-driven financial inclusion for SMEs and provides valuable insights for policymakers, practitioners, and researchers.
The Synergy of Financial Innovation, Corporate Social Responsibility, and HRM Morale: A Systematic Review on Their Impact on Firm Image and Business Interest Yusuf, Marwah; Putra, Aditya Halim Perdana Kusuma
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.933

Abstract

This study aims to explore the synergy between financial innovation, Corporate Social Responsibility (CSR), and Human Resource Management (HRM) morale, focusing on their collective impact on firm image and business interest. Utilizing a qualitative approach through a systematic literature review, this research synthesizes findings from recent empirical studies to provide a comprehensive understanding of how these elements interact to create a sustainable competitive advantage. The systematic review follows the PRISMA guidelines to ensure rigor and transparency in identifying, selecting, and analyzing relevant literature. The results of the study indicate that financial innovation, particularly through fintech and blockchain technologies, enhances operational efficiency and aligns with broader societal goals through sustainable finance practices. CSR is shown to significantly improve firm image by fostering trust and loyalty among stakeholders, while HRM morale is identified as a critical factor in enhancing organizational resilience, especially during crises such as the COVID-19 pandemic. The most significant finding is the synergistic relationship between financial innovation, CSR, and HRM morale, which collectively contribute to a sustainable competitive advantage that enhances firm performance and stakeholder engagement. The study concludes that integrating these elements into a cohesive strategy is essential for firms seeking long-term success in the modern business environment. The implications are significant for both theory and practice, offering a novel framework for future research and practical guidance for managers.
The Effect of Leadership Style, Compensation and Competence on Optimizing Organizational Performance Natsir, Rahmadhany; Ramli, Mansyur; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Human Resource Management Vol. 4 No. 2 (2024): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v4i2.510

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The purpose of this study is to determine the influence of leadership style, compensation, and competence on the optimization of organizational performance at the Brackishwater Aquaculture Fisheries Research Institute and Fisheries Extension (BRPBAPPP) Maros. The research design is quantitative, with data analysis techniques including classical assumption tests and multiple linear regression. The results of this study demonstrate that the leadership style implemented at BRPBAPPP Maros has a significant impact on organizational performance. Effective, transparent, and communicative leadership can enhance employee motivation and productivity, ultimately leading to a positive impact on the overall performance of the organization. Additionally, a fair and competitive compensation system significantly influences organizational performance, as does employee competence. Collectively, leadership style, compensation, and competence jointly contribute significantly to the optimization of organizational performance at BRPBAPPP Maros. Enhancing leadership style, improving compensation, and developing employee competence can increase the operational effectiveness and efficiency of the organization.
Effect of Internal Control System and Reward System on Managerial Performance with Locus of Control as Moderating Variable in Banking Aditya Halim Perdana Kusuma Putra; E. Elpisah
Golden Ratio of Data in Summary Vol. 3 No. 1 (2023): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i1.218

Abstract

This study aims to: (1) assess the effect of the internal control system on managerial performance, (2) To assess the effect of the reward system on managerial performance (3) assess the effect of the internal control system on managerial performance with the locus of control as a moderating variable; (4) To assess the effect of the reward system on managerial performance with the locus of control as a moderating variable. This study uses primary data through a survey of 36 managers divided into three groups in each pre-determined sub-branch office at Mandiri Bank, Indonesian People's Bank, State Savings Bank, and CIMB Niaga Makassar City. Data were analyzed using the statistical product and service solution (SPSS) program. The results of this study indicate that: (1) the internal control system has a negative and significant effect on managerial performance, (2) the reward system has a positive and significant effect on managerial performance, and (3) the internal control system has a positive and significant effect on managerial performance with a locus of control. as a moderating variable, (4) Reward system has a negative and significant effect on managerial performance with the locus of control as a moderating variable.
Analysis of Comparative Advantages and Shifts in Economic Sectors in Wajo Regency Aditya Halim Perdana Kusuma Putra; E. Elpisah
Golden Ratio of Data in Summary Vol. 1 No. 2 (2021): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.485 KB) | DOI: 10.52970/grdis.v1i2.270

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The aims of this research are: (1) to analyze the growth classification of economic sectors in the Wajo Regency 2017-2021; (2) to analyze the basic sector of the economy in the Wajo Regency 2017-2021; (3) to analyze the share and shifts in the economy sector Wajo Regency 2017-2021. This study uses secondary data obtained from BPS-Statistics South Sulawesi Province, BPS-Statistics Wajo, and the Department of Planning and Regional Development Wajo. Data were analyzed using Klassen Typology, Location Quotient, and Shift-Share analysis. The results of this research show that: (1) Sector classified as a developed sectors in the Wajo Regency is The of Agriculture, Forestry and Fisheries, and sector mining and excavation. (2) sectors is a basic sector of Wajo Regency is the sector of Agriculture, Forestry and Fisheries, sector mining and excavation, sector Procurement Electricity and Gas, the sector of Wholesale and Retail, Car Repair, and Motorcycles, (3) The structure of the Wajo Regency 2017-2021 start forward to slide in the economic sector from primer sector to secondary sector (4). The sectors that have competitive advantages (D) in Wajo are sectors of Agriculture, Forestry and Fisheries, sector Procurement Electricity and Gas, construction sector, sectors Transportation and Warehousing, sector Provision of Accommodation and Food Drink, the Financial Services sector and the insurance sector, Real Estate sector, Service sector Corporate sector Public Administration, Defense, and Social Security Mandatory, and sector service of education.
Analysis of Comparative Advantages and Shifts Share in Economic Sectors: Empirical Study in Wajo Regency, Indonesia Aditya Halim Perdana Kusuma Putra; R. Rahmi
Golden Ratio of Data in Summary Vol. 3 No. 1 (2023): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i1.309

Abstract

The aims of this research are: (1) to analyze the growth classification of economic sectors in the Wajo Regency 2011-2015; (2) to analyze the basic sector of the economy in the Wajo Regency 2011-2015; (3) to analyze the share and shifts in the economy sector Wajo Regency 2011-2015. This study uses secondary data obtained from BPS-Statistics South Sulawesi Province, BPS-Statistics Wajo, and the Department of Planning and Regional Development Wajo. Data were analyzed using Klassen Typology, Location Quotient, and Shift-Share analysis. The results of this research show that: (1) Sector classified as a developed sectors in the Wajo Regency is The of Agriculture, Forestry and Fisheries, and sector mining and excavation. (2) sectors is a basic sector of Wajo Regency is the sector of Agriculture, Forestry and Fisheries, sector mining and excavation, sector Procurement Electricity and Gas, the sector of Wholesale and Retail, Car Repair, and Motorcycles, (3) The structure of the Wajo Regency 2011-2015 start forward to slide in the economic sector from primer sector to secondary sector (4). The sectors that have competitive advantages (D) in Wajo are sectors of Agriculture, Forestry and Fisheries, sector Procurement Electricity and Gas, construction sector, sectors Transportation and Warehousing, sector Provision of Accommodation and Food Drink, the Financial Services sector and the insurance sector, Real Estate sector, Service sector Corporate sector Public Administration, Defense, and Social Security Mandatory, and sector service of education.