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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal IUS (Kajian Hukum dan Keadilan) Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Akuntansi dan Pajak International Journal of Artificial Intelligence Research Jurnal Manajemen Indonesia YUME : Journal of Management JURNAL MANAJEMEN BISNIS Celebes Abdimas: Jurnal Pengabdian Kepada Masyarakat Pena Justisia: Media Komunikasi dan Kajian Hukum Jurnal Akuntansi Economics and Digital Business Review Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Human Resource Management Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education Golden Ratio of Community Services and Dedication Tata Kelola Golden Ratio of Data in Summary Center of Economic Students Journal (CSEJ) JER Golden Ratio of Taxation Studies Atestasi : Jurnal Ilmiah Akuntansi
Aditya Halim Perdana Kusuma Putra Putra
Departement Of Management, Universitas Muslim Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Analysis of the Effect of Debt Level, Market Orientation, and Financial Literacy on Microenterprise Financial Performance: The Mediating Role of Consumer Behavior Siti Mariam; Aditya Halim Perdana Kusuma Putra; Abdul Haeba Ramli; Fika Aryani
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.706

Abstract

In the context of business and consumer behavior, this paper explores the impact of Debt Level, Market Orientation, and Financial Literacy on Consumer Behavior and Microenterprise Financial Performance. The purpose of this study is to examine the role of Debt Level, Market Orientation, and Financial Literacy in managing financial risk, shaping consumer behavior, and improving financial performance of small firms. The study utilizes a comprehensive analysis of key elements including Debt Level (Amount of Debt, Debt Interest Rate, Duration of Debt, and Debt to Asset Ratio), Market Orientation (Market Segmentation, Marketing Strategies, and Customer Satisfaction Level), and Financial Literacy (Knowledge of Interest and Interest Rates, Understanding of Investments, and Ability to Manage Budgets). The study examines the managerial and consumer implications of these factors. The findings suggest that wise debt management is crucial for maintaining positive consumer relationships and achieving good financial performance. Similarly, understanding the market, employing relevant marketing strategies, and focusing on customer satisfaction are important for shaping consumer behavior and improving financial performance. Additionally, improving financial literacy at both individual and organizational levels positively impacts consumer behavior and financial performance. This study highlights the importance of Debt Level, Market Orientation, and Financial Literacy in the business and consumer ecosystem. It emphasizes the need for awareness, education, and wise management for achieving positive consumer relations and financial success. The study provides valuable insights for firms to improve their financial performance while meeting consumer needs and encourages consumers to make wiser financial decisions.
Improving Financial Efficiency through Integrated Human Resource Management and the Mediating Role of Leadership and Organizational Culture in Organizational Performance Asmini; Aditya Halim Perdana Kusuma Putra Putra; Andi Adawiah
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v6i2.712

Abstract

This study investigates the integration of Human Resource Management (HRM) practices and their impact on organizational financial efficiency, mediated by leadership and organizational culture. Engaging employees from diverse industries, the research utilizes purposive sampling with a minimum target of 200 participants. Primary data is collected through validated five-point Likert scale questionnaires and proceed with SMARTPLS to answer the hypotheses. Findings indicate that effective financial management practices contribute to enhancing organizational performance and serve as a foundational growth factor. Strong correlations are identified between financial management, organizational performance, leadership, organizational culture, and productivity. Investments in HRM practices influence critical aspects such as leadership, organizational culture, organizational performance, and productivity, fostering a productive work environment. Effective leadership shapes a culture aligned with organizational values, boosting team performance and productivity. The implications of these findings are vital in strategic decision-making, including resource allocation, HRM strategies, and leadership development. An integrated management approach combining financial and HRM aspects is crucial for optimizing organizational performance. Effective leadership development is key to enhancing organizational culture, performance, and productivity. Keywords: HRM Practices, Financial Management Practices, Financial Efficiency, Leadership, Organizational Culture, Productivity, Organizational Performance.
Building Resilient Communities through SME Development: A Qualitative Examination of Management Practices Putra, Aditya Halim Perdana Kusuma; Ardyan, Elia; Laisila, Maya
Golden Ratio of Community Services and Dedication Vol. 5 No. 1 (2025): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i1.584

Abstract

This qualitative study investigates the nexus between Small and Medium-sized Enterprises (SMEs) management practices and community resilience. The research aims to explore how effective leadership, strategic management, innovation, sustainable practices, and community engagement contribute to SME resilience and its implications for community well-being. Employing thematic analysis, the study systematically reviews literature on SME management practices and community resilience. Findings reveal that visionary leadership, adaptive management styles, strategic foresight, and risk assessment are pivotal for SME resilience. Innovation, digital transformation, research and development (R&D) investment, and adaptive capacity enhance SMEs' ability to navigate uncertainties and capitalize on opportunities. Moreover, integrating sustainability principles into SME operations mitigates risks, improves financial performance, and fosters community development. Collaboration, knowledge sharing, and community engagement initiatives strengthen SME resilience and contribute to socio-economic development. The study underscores the importance of integrating theoretical insights with practical implications to advance understanding of SME resilience and its role in building resilient communities.
Determinasi Aspek Keinginan Bertahan Karyawan, Kepemimpinan, dan Keadilan Organisasi di dalam Menunjang Motivasi dan Kinerja Karyawan Gunawan, Ricky; Putra, Aditya Halim Perdana Kusuma; Yunus, Abdul Thalib; Ajmal A
Center of Economic Students Journal Vol. 4 No. 3 (2021): July-September (2021)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.987 KB) | DOI: 10.56750/csej.v4i3.455

Abstract

Penelitian ini bertujuan untuk mengetahui Variabel Keinginan bertahan karyawan, Kepemimpinan, Dan Keadilan Organisasi dalam menunjang motivasi kerja dan kinerja karyawan. Jenis penelitian ini adalah penelitian kuantitatif data yang digunakan adalah data primer. Sampel yang digunakan dalam penelitian ini sebanyak 71 orang. Teknik pengumpulan data yang digunakan dalam penelitian ini menggunakan kuesioner. Analisis dalam penelitian ini menggunakan analisis struktural equation model dengan menggunakan SEM PLS 4 untuk analisis data. Hasil penelitian menemukan bahwa Pengaruh Keinginan Bertahan terhadap Motivasi berpengaruh positif dan signifikan terhadap2 Motivasi Kerja. Pengaruh Kepemimpinan terhadap Motivasi Kerja berpengaruh positif dan signifikan terhadap motivasi kerja. Pengaruh Keadilan Organisasi terhadap Motivasi Kerja berpengaruh positif dan signifikan terhadap motivasi kerja.Pengaruh Keinginan Bertahan terhadap Kinerja karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan. Pengaruh Kepemimpinan terhadap Kinerja karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan.
The Symmetrical and Asymmetrical Relationship of Technology Acceptance Model (TAM) on Consumer Emotional Value, and Service Innovation in Supporting Consumer Purchase Decisions Nurlina, Nurliina; Putra, Aditya Halim Perdana Kusuma
International Journal of Artificial Intelligence Research Vol 6, No 1 (2022): June 2022
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.091 KB) | DOI: 10.29099/ijair.v6i1.421

Abstract

This study aims to determine the symmetrical and asymmetrical relationships between technology, acceptance model (TAM), and consumer emotional value and service innovation in supporting consumer purchase decisions. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study is based on the infinite population, with a sample of 231 respondents spread across various provinces in Indonesia. Data analysis used validity, reliability, R-square, F-square, direct effect, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model (TAM) variable has a positive and significant effect on the Emotional Value and Service Innovation variables. Likewise, the Technology Acceptance Model (TAM) variable positively and significantly impacts the Consumer Purchase Decision variable by making the Emotional Value variable and Service Innovation intervene. The results of this study also show that the Technology Acceptance Model (TAM) variable has no positive and insignificant effect on the Consumer Purchase Decision variable.
Unveiling the Synergy: Exploring the Intersection of Artificial Intelligence, Digital Management Information Systems, and Marketing Management in a Qualitative Research Study Azis, St. Nurhayati; Ahmad, A.; Putra, Aditya Halim Perdana Kusuma
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1147

Abstract

This study investigates the integration of Artificial Intelligence (AI), Digital Marketing Information Systems (DMIS), and Marketing Management to enhance decision-making processes in marketing. The research aims to explore the extent of augmentation in marketing decision-making, identify indications of objectiveness in AI-driven analytics, and propose solutions to ensure transparency and accountability. Methodologically, the study conducts a systematic literature review to synthesize existing research on the topic. Findings suggest that AI technologies offer advanced analytics capabilities, enabling marketers to gain deeper insights into consumer behavior and market trends. However, concerns regarding biases in AI-driven analytics and challenges in data integration and dissemination are identified. The study underscores the importance of interdisciplinary collaboration, transparency, and explainability in AI algorithms to mitigate biases and enhance objectiveness. Moreover, it highlights the need for robust data governance policies and talent development initiatives to foster a culture of data-driven decision-making. The research contributes to theoretical understanding by redefining marketing practices through AI integration and offers practical insights for organizations to leverage AI, DMIS, and Marketing Management effectively.
Building Empowered Online Communities: A Case Study on Brand Community in social media Mandung, Fitriani; Mangkona, Suriyanti; Putra, Aditya Halim Perdana Kusuma
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.993

Abstract

The digital revolution has reshaped the dynamics of consumer-brand interactions, placing online brand communities at the forefront of engagement strategies. This comprehensive discourse synthesizes discussions surrounding a collection of research papers that illuminate the nuanced dimensions of these digital communities. Delving into diverse themes, from empowerment and gamification to values alignment and cross-cultural dynamics, this exploration unravels the intricate fabric of online brand communities. Through a meticulous analysis of these papers, the abstract underlines the resonance of themes across studies, offering insights into the manifold ways brands and consumers interact in the digital ecosystem. Moreover, it highlights the practical implications these insights bear for managerial practices and steering strategies that harness the potential of online brand communities. Additionally, these abstracts underscore the contributions made to theoretical foundations, enriching our understanding of contemporary consumer-brand relationships.
The Effect of Leadership Style, Compensation and Competence on Optimizing Organizational Performance Natsir, Rahmadhany; Ramli, Mansyur; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Human Resource Management Vol. 4 No. 2 (2024): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v4i2.510

Abstract

The purpose of this study is to determine the influence of leadership style, compensation, and competence on the optimization of organizational performance at the Brackishwater Aquaculture Fisheries Research Institute and Fisheries Extension (BRPBAPPP) Maros. The research design is quantitative, with data analysis techniques including classical assumption tests and multiple linear regression. The results of this study demonstrate that the leadership style implemented at BRPBAPPP Maros has a significant impact on organizational performance. Effective, transparent, and communicative leadership can enhance employee motivation and productivity, ultimately leading to a positive impact on the overall performance of the organization. Additionally, a fair and competitive compensation system significantly influences organizational performance, as does employee competence. Collectively, leadership style, compensation, and competence jointly contribute significantly to the optimization of organizational performance at BRPBAPPP Maros. Enhancing leadership style, improving compensation, and developing employee competence can increase the operational effectiveness and efficiency of the organization.
Driving Decisions: The Impact of Environmental Factors, Brand Image, and Product Quality Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Marketing and Applied Psychology of Business Vol. 3 No. 2 (2023): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v3i2.346

Abstract

This study aims to explore the effects of Environmental Factors, Brand Image, and Product Quality on the Purchase Decisions of Yamaha Fazzio motorcycles in Makassar City. Utilizing a questionnaire-based survey, data were collected from Yamaha Fazzio motorcycle consumers in Makassar City. The research employs multiple regression analysis as its methodological framework, with the questionnaire serving as the primary data collection tool. The population of this study encompasses Yamaha Fazzio motorcycle consumers in Makassar City, with the sample drawn using the Slovin's formula. The findings indicate that, based on partial tests, Environmental Factors, Brand Image, Product Quality, and Consumer Decisions have a positive and significant impact. Moreover, the results from the simultaneous tests reveal that Environmental Factors, Brand Image, and Product Quality collectively exert a significant and positive influence on Consumer Decisions.
Psychological Insights in Marketing Management Strategy: A Qualitative Exploration and Literature Review Putra, Aditya Halim Perdana Kusuma; Sheyoputri, Aylee Christine Alamsyah
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i1.466

Abstract

This qualitative literature review investigates the integration of psychological insights into marketing management strategy. The research aims to explore the role of emotions, brand personality, social factors, and cognitive processes in shaping consumer behavior and influencing marketing practices. A comprehensive methodology involving systematic literature review and qualitative data analysis is employed. Data collection is conducted through academic databases and relevant sources, employing predefined inclusion and exclusion criteria. The analysis entails coding, categorizing, and synthesizing information to identify emergent themes and patterns. The findings reveal the pivotal role of emotions in consumer decision-making, the significance of brand personality in consumer perceptions, the influence of social factors on consumer behavior, and the prevalence of cognitive processes in decision-making. Emotional engagement, brand storytelling, and leveraging social influence emerge as key strategies for marketers, while understanding cognitive biases informs effective marketing tactics. The study provides valuable insights for marketing management strategy, emphasizing the importance of integrating psychological insights into marketing practices to create meaningful connections with consumers and drive business success.
Co-Authors - Lukman S A. Ahmad A. Nirwana Nur Abbas, Ilham Abdul Haeba Ramli Abubakar, Herminawaty Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ahmad Ridha Ajmal A Ajmal As'ad Amnah Hadi Andi Adawiah Andi Darmawangsa Andika Pramukti Andika Prawira Buana Ardi Ardi Ardi Ardi Arif Murti Rozamuri Asmini Asmini Awalia, Nur Syapria Aylee Christine Alamsyah Sheyoputri Aylee Christine Alamsyah Sheyoputri Bahari, Andi Faisal Basri Modding Budi Guntoro Daduk Merdika Mansur Darmawangsa, Andi Dedi Juniansyah Dwi Rizky Puspa Elia Ardyan Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Fika Aryani Fitriani Mandung Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Hadi, Amnah Hamzah, Fyrdha Faradyba Hernita I Gede Arya Pering Arimbawa Ilyas, Gunawan Bata Ismail HA Juniansyah, Dedi Kalla, Rastina Laisila, Maya Lestari, Setyani Dwi Lina - Mariana, Lina - M. Akil, M. Mangkona, Suriyanti Marmin, Hidayat Marwah Yusuf Muhammad Akil Muhammad Firmansyah Mulang, Hastuti Munawir Nasir Munawir Nasir Natsir, Rahmadhany Noch, Muhammad Yamin Nurani Nurani Nurhayati Azis Nurlina, Nurliina Nurpadila Nurul Chamidah Pattarani, Andi Pradana, Andi Fadel Pradana Pramukti, Andika R. Rahmi Rahmi Rahmi Rahmi, R. Ramli, Mansyur Reza, Heru Kreshna Ricky Gunawan, Ricky Rivera, Kevin Rivera, Kevin M. Rozamuri, Arif Murti Rumasukun, Mohammad Ridwan S, Lukman Sabri Hasan Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Setyani Dwi Lestari Simanjuntak, Mariana Siti Mariam SITI MARIAM St. Hatidja St. Syahriati Sultan Surani Suriyanti Suriyanti Syahnur Said Syahnur, Haerdiansyah Syamsu Nujum Yulia Tri Samiha Yunus, Abdul Thalib Yusran Paris Yusran Paris, Yusran Yusuf, Marwah