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Aditya Halim Perdana Kusuma Putra Putra
Departement Of Management, Universitas Muslim Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Determinasi Aspek Keinginan Bertahan Karyawan, Kepemimpinan, dan Keadilan Organisasi di dalam Menunjang Motivasi dan Kinerja Karyawan Gunawan, Ricky; Putra, Aditya Halim Perdana Kusuma; Yunus, Abdul Thalib; Ajmal A
Center of Economic Students Journal Vol. 4 No. 3 (2021): July-September (2021)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.987 KB) | DOI: 10.56750/csej.v4i3.455

Abstract

Penelitian ini bertujuan untuk mengetahui Variabel Keinginan bertahan karyawan, Kepemimpinan, Dan Keadilan Organisasi dalam menunjang motivasi kerja dan kinerja karyawan. Jenis penelitian ini adalah penelitian kuantitatif data yang digunakan adalah data primer. Sampel yang digunakan dalam penelitian ini sebanyak 71 orang. Teknik pengumpulan data yang digunakan dalam penelitian ini menggunakan kuesioner. Analisis dalam penelitian ini menggunakan analisis struktural equation model dengan menggunakan SEM PLS 4 untuk analisis data. Hasil penelitian menemukan bahwa Pengaruh Keinginan Bertahan terhadap Motivasi berpengaruh positif dan signifikan terhadap2 Motivasi Kerja. Pengaruh Kepemimpinan terhadap Motivasi Kerja berpengaruh positif dan signifikan terhadap motivasi kerja. Pengaruh Keadilan Organisasi terhadap Motivasi Kerja berpengaruh positif dan signifikan terhadap motivasi kerja.Pengaruh Keinginan Bertahan terhadap Kinerja karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan. Pengaruh Kepemimpinan terhadap Kinerja karyawan berpengaruh positif dan signifikan terhadap kinerja karyawan.
The Symmetrical and Asymmetrical Relationship of Technology Acceptance Model (TAM) on Consumer Emotional Value, and Service Innovation in Supporting Consumer Purchase Decisions Nurlina, Nurliina; Putra, Aditya Halim Perdana Kusuma
International Journal of Artificial Intelligence Research Vol 6, No 1 (2022): June 2022
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.091 KB) | DOI: 10.29099/ijair.v6i1.421

Abstract

This study aims to determine the symmetrical and asymmetrical relationships between technology, acceptance model (TAM), and consumer emotional value and service innovation in supporting consumer purchase decisions. This research approach uses quantitative research. The primary data sources used in this study are preliminary data obtained from questionnaires and secondary data. This research was conducted in the city of Makassar. The population in this study is based on the infinite population, with a sample of 231 respondents spread across various provinces in Indonesia. Data analysis used validity, reliability, R-square, F-square, direct effect, and partial least square (PLS) hypothesis submission. The results of this study indicate that the Technology Acceptance Model (TAM) variable has a positive and significant effect on the Emotional Value and Service Innovation variables. Likewise, the Technology Acceptance Model (TAM) variable positively and significantly impacts the Consumer Purchase Decision variable by making the Emotional Value variable and Service Innovation intervene. The results of this study also show that the Technology Acceptance Model (TAM) variable has no positive and insignificant effect on the Consumer Purchase Decision variable.
Unveiling the Synergy: Exploring the Intersection of Artificial Intelligence, Digital Management Information Systems, and Marketing Management in a Qualitative Research Study Azis, St. Nurhayati; Ahmad, A.; Putra, Aditya Halim Perdana Kusuma
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v7i2.1147

Abstract

This study investigates the integration of Artificial Intelligence (AI), Digital Marketing Information Systems (DMIS), and Marketing Management to enhance decision-making processes in marketing. The research aims to explore the extent of augmentation in marketing decision-making, identify indications of objectiveness in AI-driven analytics, and propose solutions to ensure transparency and accountability. Methodologically, the study conducts a systematic literature review to synthesize existing research on the topic. Findings suggest that AI technologies offer advanced analytics capabilities, enabling marketers to gain deeper insights into consumer behavior and market trends. However, concerns regarding biases in AI-driven analytics and challenges in data integration and dissemination are identified. The study underscores the importance of interdisciplinary collaboration, transparency, and explainability in AI algorithms to mitigate biases and enhance objectiveness. Moreover, it highlights the need for robust data governance policies and talent development initiatives to foster a culture of data-driven decision-making. The research contributes to theoretical understanding by redefining marketing practices through AI integration and offers practical insights for organizations to leverage AI, DMIS, and Marketing Management effectively.
Building Empowered Online Communities: A Case Study on Brand Community in social media Mandung, Fitriani; Mangkona, Suriyanti; Putra, Aditya Halim Perdana Kusuma
International Journal of Artificial Intelligence Research Vol 7, No 1.1 (2023)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.993

Abstract

The digital revolution has reshaped the dynamics of consumer-brand interactions, placing online brand communities at the forefront of engagement strategies. This comprehensive discourse synthesizes discussions surrounding a collection of research papers that illuminate the nuanced dimensions of these digital communities. Delving into diverse themes, from empowerment and gamification to values alignment and cross-cultural dynamics, this exploration unravels the intricate fabric of online brand communities. Through a meticulous analysis of these papers, the abstract underlines the resonance of themes across studies, offering insights into the manifold ways brands and consumers interact in the digital ecosystem. Moreover, it highlights the practical implications these insights bear for managerial practices and steering strategies that harness the potential of online brand communities. Additionally, these abstracts underscore the contributions made to theoretical foundations, enriching our understanding of contemporary consumer-brand relationships.
The Effect of Leadership Style, Compensation and Competence on Optimizing Organizational Performance Natsir, Rahmadhany; Ramli, Mansyur; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Human Resource Management Vol. 4 No. 2 (2024): March - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grhrm.v4i2.510

Abstract

The purpose of this study is to determine the influence of leadership style, compensation, and competence on the optimization of organizational performance at the Brackishwater Aquaculture Fisheries Research Institute and Fisheries Extension (BRPBAPPP) Maros. The research design is quantitative, with data analysis techniques including classical assumption tests and multiple linear regression. The results of this study demonstrate that the leadership style implemented at BRPBAPPP Maros has a significant impact on organizational performance. Effective, transparent, and communicative leadership can enhance employee motivation and productivity, ultimately leading to a positive impact on the overall performance of the organization. Additionally, a fair and competitive compensation system significantly influences organizational performance, as does employee competence. Collectively, leadership style, compensation, and competence jointly contribute significantly to the optimization of organizational performance at BRPBAPPP Maros. Enhancing leadership style, improving compensation, and developing employee competence can increase the operational effectiveness and efficiency of the organization.
Driving Decisions: The Impact of Environmental Factors, Brand Image, and Product Quality Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Marketing and Applied Psychology of Business Vol. 3 No. 2 (2023): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v3i2.346

Abstract

This study aims to explore the effects of Environmental Factors, Brand Image, and Product Quality on the Purchase Decisions of Yamaha Fazzio motorcycles in Makassar City. Utilizing a questionnaire-based survey, data were collected from Yamaha Fazzio motorcycle consumers in Makassar City. The research employs multiple regression analysis as its methodological framework, with the questionnaire serving as the primary data collection tool. The population of this study encompasses Yamaha Fazzio motorcycle consumers in Makassar City, with the sample drawn using the Slovin's formula. The findings indicate that, based on partial tests, Environmental Factors, Brand Image, Product Quality, and Consumer Decisions have a positive and significant impact. Moreover, the results from the simultaneous tests reveal that Environmental Factors, Brand Image, and Product Quality collectively exert a significant and positive influence on Consumer Decisions.
Psychological Insights in Marketing Management Strategy: A Qualitative Exploration and Literature Review Putra, Aditya Halim Perdana Kusuma; Sheyoputri, Aylee Christine Alamsyah
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 1 (2024): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i1.466

Abstract

This qualitative literature review investigates the integration of psychological insights into marketing management strategy. The research aims to explore the role of emotions, brand personality, social factors, and cognitive processes in shaping consumer behavior and influencing marketing practices. A comprehensive methodology involving systematic literature review and qualitative data analysis is employed. Data collection is conducted through academic databases and relevant sources, employing predefined inclusion and exclusion criteria. The analysis entails coding, categorizing, and synthesizing information to identify emergent themes and patterns. The findings reveal the pivotal role of emotions in consumer decision-making, the significance of brand personality in consumer perceptions, the influence of social factors on consumer behavior, and the prevalence of cognitive processes in decision-making. Emotional engagement, brand storytelling, and leveraging social influence emerge as key strategies for marketers, while understanding cognitive biases informs effective marketing tactics. The study provides valuable insights for marketing management strategy, emphasizing the importance of integrating psychological insights into marketing practices to create meaningful connections with consumers and drive business success.
Exploring the Synergistic Effects of Tax Policies, HRM Practices, and Strategic Marketing on Organizational Financial Performance: A SEM-PLS Analysis Putra, Aditya Halim Perdana Kusuma; Mariam, Siti; Rozamuri, Arif Murti; Yusuf, Marwah
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.947

Abstract

The purpose of this study is to examine the synergistic effects of tax policies, Human Resource Management (HRM) practices, and strategic marketing initiatives on organizational financial performance, with a focus on understanding how these elements interact to enhance market competitiveness and operational efficiency in a rapidly evolving business environment. This study employed a descriptive correlational research design to investigate the synergistic effects of tax policies, HRM practices, and strategic marketing initiatives on organizational financial performance. The study utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS) to analyze the complex relationships among these variables, capturing data from a cross-sectional sample of 245 valid responses from middle to large-scale enterprises. Data were collected via a structured online survey that included both validated scales and newly developed items tailored to the constructs of interest. The analysis proceeded in two stages: first, assessing the measurement model for validity and reliability, and second, evaluating the structural model to test the hypothesized relationships. SEM-PLS was chosen for its ability to handle complex models with latent variables, even with small to medium sample sizes, providing robust insights into the factors that drive organizational financial performance. The results of this study reveal significant relationships between HRM Practices, Strategic Marketing Initiatives, Tax Policies, and Organizational Financial Performance, with Market Competitiveness and Operational Efficiency acting as critical mediators. The indirect effects further supported these findings. HRM Practices, Strategic Marketing Initiatives, and Tax Policies all indirectly contributed to Organizational Financial Performance through Market Competitiveness and Operational Efficiency, with all paths showing statistical significance. These results emphasize that the synergistic alignment of HRM, marketing, and tax strategies is crucial for achieving superior financial outcomes, with Market Competitiveness and Operational Efficiency serving as essential pathways in this process.
Effect of Internal Control System and Reward System on Managerial Performance with Locus of Control as Moderating Variable in Banking Putra, Aditya Halim Perdana Kusuma; Elpisah, E.
Golden Ratio of Data in Summary Vol. 3 No. 1 (2023): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v3i1.218

Abstract

This study aims to: (1) assess the effect of the internal control system on managerial performance, (2) To assess the effect of the reward system on managerial performance (3) assess the effect of the internal control system on managerial performance with the locus of control as a moderating variable; (4) To assess the effect of the reward system on managerial performance with the locus of control as a moderating variable. This study uses primary data through a survey of 36 managers divided into three groups in each pre-determined sub-branch office at Mandiri Bank, Indonesian People's Bank, State Savings Bank, and CIMB Niaga Makassar City. Data were analyzed using the statistical product and service solution (SPSS) program. The results of this study indicate that: (1) the internal control system has a negative and significant effect on managerial performance, (2) the reward system has a positive and significant effect on managerial performance, and (3) the internal control system has a positive and significant effect on managerial performance with a locus of control. as a moderating variable, (4) Reward system has a negative and significant effect on managerial performance with the locus of control as a moderating variable.
Analysis of Comparative Advantages and Shifts in Economic Sectors in Wajo Regency Putra, Aditya Halim Perdana Kusuma; Elpisah, E.
Golden Ratio of Data in Summary Vol. 1 No. 2 (2021): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v1i2.270

Abstract

The aims of this research are: (1) to analyze the growth classification of economic sectors in the Wajo Regency 2017-2021; (2) to analyze the basic sector of the economy in the Wajo Regency 2017-2021; (3) to analyze the share and shifts in the economy sector Wajo Regency 2017-2021. This study uses secondary data obtained from BPS-Statistics South Sulawesi Province, BPS-Statistics Wajo, and the Department of Planning and Regional Development Wajo. Data were analyzed using Klassen Typology, Location Quotient, and Shift-Share analysis. The results of this research show that: (1) Sector classified as a developed sectors in the Wajo Regency is The of Agriculture, Forestry and Fisheries, and sector mining and excavation. (2) sectors is a basic sector of Wajo Regency is the sector of Agriculture, Forestry and Fisheries, sector mining and excavation, sector Procurement Electricity and Gas, the sector of Wholesale and Retail, Car Repair, and Motorcycles, (3) The structure of the Wajo Regency 2017-2021 start forward to slide in the economic sector from primer sector to secondary sector (4). The sectors that have competitive advantages (D) in Wajo are sectors of Agriculture, Forestry and Fisheries, sector Procurement Electricity and Gas, construction sector, sectors Transportation and Warehousing, sector Provision of Accommodation and Food Drink, the Financial Services sector and the insurance sector, Real Estate sector, Service sector Corporate sector Public Administration, Defense, and Social Security Mandatory, and sector service of education.
Co-Authors - Lukman S A. Ahmad A. Nirwana Nur Abbas, Ilham Abdul Haeba Ramli Abubakar, Herminawaty Achriansyah Ahmad Gani Adhi Hilardi Ahmad Firman Ahmad Ridha Ajmal A Ajmal As'ad Amnah Hadi Andi Adawiah Andi Darmawangsa Andi Faisal Bahari Andi Pattarani Andika Pramukti Andika Prawira Buana Ardi Ardi Ardi Ardi Arif Murti Rozamuri Asmini Asmini Aylee Christine Alamsyah Sheyoputri Aylee Christine Alamsyah Sheyoputri Basri Modding Budi Guntoro Daduk Merdika Mansur Darmawangsa, Andi Dedi Juniansyah Dwi Rizky Puspa Elia Ardyan Elpisah Fahrudin Zain Olilingo Faradiva Dwi Azizah Febriyanti Jumat Fika Aryani Fitriani Mandung Fyrdha Faradyba Hamzah Fyrdha Faradyba Hamzah Gunawan Bata Ilyas Hernita Hidayat Marmin I Gede Arya Pering Arimbawa Ilyas, Gunawan Bata Ismail HA Juniansyah, Dedi Kalla, Rastina Kevin Rivera Laisila, Maya Lestari, Setyani Dwi Lina - Mariana, Lina - Lukman S M. Akil, M. Mangkona, Suriyanti Marwah Yusuf Misfah Muslimawati Muchlis Abbas Muhammad Akil Muhammad Firmansyah Mulang, Hastuti Munawir Nasir Munawir Nasir Natsir, Rahmadhany Noch, Muhammad Yamin Nur Syapria Awalia Nurani Nurani Nurhayati Azis Nurlina, Nurliina Nurpadila Nurul Chamidah Pradana, Andi Fadel Pradana Pramukti, Andika R. Rahmi Rahmi Rahmi Rahmi, R. Ramli, Mansyur Ratna Dewi Reza, Heru Kreshna Ricky Gunawan, Ricky Rivera, Kevin M. Rozamuri, Arif Murti Rumasukun, Mohammad Ridwan Sabri Hasan Sabri Hasan Sabri Hasan Sapiri, Muhtar Sapriyadi Sapriyadi, Sapriyadi Setyani Dwi Lestari Simanjuntak, Mariana Siti Mariam SITI MARIAM St. Hatidja St. Syahriati Sultan Surani Suriyanti Suriyanti Syahnur Said Syahnur, Haerdiansyah Syamsu Nujum Yulia Tri Samiha Yunus, Abdul Thalib Yusran Paris Yusran Paris Yusuf, Marwah