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All Journal SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-Ilmu Sosial, Hukum dan Pengajarannya JPK (Jurnal Pancasila dan Kewarganegaraan) Jurnal Moral Kemasyarakatan Etika Demokrasi Antroposen Journal of Education Method and Learning Strategy Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka De Cive : Jurnal Penelitian Pendidikan Pancasila dan Kewarganegaraan AKSELERASI: Jurnal Pengabdian Masyarakat Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani Jurnal Kemitraan Masyarakat
M. Yunasri Ridhoh
Universitas Negeri Makassar
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Jurnal Kemitraan Masyarakat

 1 
Optimalisasi Strategi Bisnis dengan Pendekatan Enterprise Resource Planning (ERP) pada PT. Citra Media Prima Muhammad Rijal Alim Rahmat; Ridwan Andi Mattoliang; Rahmat Burhamzah; Anang Setiawan; M. Yunasri Ridhoh
Jurnal Kemitraan Masyarakat Vol. 1 No. 4 (2024): Desember: Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v1i4.842

Abstract

The Community Service (PKM) activity aimed to enhance the understanding of Enterprise Resource Planning (ERP) concepts for PT. Citra Prima Media, a provider of internet and TV services. ERP is an integrated system designed to improve operational efficiency and real-time data-driven decision-making. The method involved workshops, pre-tests, and post-tests to evaluate participants’ comprehension of ERP benefits in three key areas: financial management, marketing, and human resources (HR). The results showed significant improvements in participants’ understanding, with an average post-test score of 93%. Participants recognized ERP's role in operational efficiency, customer analytics, and data-driven HR management. Based on these findings, PT. Citra Prima Media plans to evaluate ERP adoption for a phased digital transformation. This initiative highlights the importance of ERP in supporting companies' competitiveness in the digital era.
Co-Authors AA Sudharmawan, AA Aba, Akbar Abdul Rahman Ahmadin Ahmadin Alim Rahmat, Muhammad Rijal Anang Setiawan Annisa, Winda Nurul Badaruddin, Sukri Bakhtiar Bakhtiar Burhamzah, Rahmat Burhan, Imron Dwiputra, Rahyudi Fadiyanto, Guruh Achmad Fajariah, Nurul Fatimatuz Zahrah Haryono, Indriani HASNAWI HARIS, HASNAWI Hatibu, Hardiyanti Hendri Irawan Ilham Samudra Sanur Indri Iswardhani KHAEDIR, MUH. Malihu, La Marsuki, Andika Maryati Maryati Mattoliang, Ridwan Andi MS, Hadyan Hashfi Muh Rijal, Muh Muhammad Rijal Alim Rahmat Muntazarah, Fediyatun Musfirah Musfirah Mustari Mustari Nur Fadilah Ayu Sandira Paotonan, Nesliani Rahmat Burhamzah Randiawan, Randiawan Ridwan Andi Mattoliang Rifal, Rifal Sakman, Sakman Sanur, Iham Samudra Sanur, Ilham Samudra Sarah, Nulthazam Sri Astuti Nasir Syafar, Irfan Wica, Pratama Yoga