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All Journal Tadris: Jurnal keguruan dan Ilmu Tarbiyah JURNAL MANAJEMEN MUTU PENDIDIKAN (JMMP) Ta´dib EDUKASI: Jurnal Pendidikan Islam Ta'allum: Jurnal Pendidikan Islam Jurnal Manajemen Pendidikan Journal of Development Research QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Jurnal Riset Pendidikan Ekonomi Jurnal Darussalam: Jurnal Pendidikan, Komunikasi dan Pemikiran Hukum Islam Al-Hayat: Journal of Islamic Education Pendas : Jurnah Ilmiah Pendidikan Dasar Paedagoria : Jurnal Kajian, Penelitian dan Pengembangan Kependidikan Ta`Limuna : Jurnal Pendidikan Islam Jurnal Tarbiyah : Jurnal Ilmiah Kependidikan AL-TANZIM : JURNAL MANAJEMEN PENDIDIKAN ISLAM Khatulistiwa: Journal of Islamic Studies MANAGERIA: Jurnal Manajemen Pendidikan Islam Translitera : Jurnal Kajian Komunikasi dan Studi Media Jurnal Ilmiah Pendidikan Citra Bakti Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam International Journal Of Science, Technology & Management (IJSTM) Al asma : Journal of Islamic Education Jurnal Administrasi Pendidikan Islam MANAJERIAL: Jurnal Inovasi Manajemen dan Supervisi Pendidikan COMMUNITY : Jurnal Pengabdian Kepada Masyarakat Journal of Instructional and Development Researches Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) Journal of Islamic Education Management Jurnal Kependidikan Jurnal Manajemen Pendidikan Islam Darussalam (JMPID) SKILLS: Jurnal Riset dan Studi Manajemen Pendidikan Islam Indonesian Research Journal on Education International Journal of Islamic Thought and Humanities AKSI: Jurnal Manajemen Pendidikan Islam Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Administrasi Pendidikan Indonesia Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Jurnal Pengabdian Masyarakat dan Riset Pendidikan MUALLIMUN : JURNAL KAJIAN PENDIDIKAN DAN KEGURUAN Jurnal Pengabdian Masyarakat Nusantara IPSSJ Jurnal Teologi Islam Ta'allum: Jurnal Pendidikan Islam An-Nahdloh: Journal of Education and Islamic Studies Jurnal Ilmiah Pendidikan Citra Bakti Indonesian Journal of Social Science and Education
Imam Junaris
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung, Indonesia
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Journal : International Journal Of Science, Technology

 1 
Implementation And Supervision Of Stakeholders-Based Education Marketing East Java Indonesia Eko Sigit Purwanto; Akhyak; Achmad Patoni; Imam Junaris
International Journal of Science, Technology & Management Vol. 2 No. 4 (2021): July 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i4.247

Abstract

Private schools must try to improve education marketing management in order to get more students that will later support learning activities in schools. Marketing management in this research is how to introduce educational products, invite and influence people to become consumers or service users in an educational institution. This study uses a qualitative approach that has a post positivistic or interpretive paradigm with the aim of understanding the phenomena that occur in the field. This type of research is multisite. The data collection in this study was carried out by means of participant observation, in-depth interviews and documentation. Furthermore, the researchers analyzed the data using two methods, i.e.: on-site data analysis and cross-site analysis using the Miles Huberman interactive model, known as reduction and presentation of data and drawing conclusions. The results of this study are: 1) implementation of stakeholder-based educational marketing management which is carried out by carrying out the placement tests, fulfilling qualifications and improving teacher professionalism, fulfilling facilities and infrastructure, providing opportunities for students to take extra-curricular activities, targeting output (students) who are in good attitudes, smart, healthy, accomplished, and competitive, conducts routine evaluations, assimilates with stakeholders, and achieves customer satisfaction. The optimistic attitude and deep love of the alumni can then be called market fanatics, coming out from market ideology, 2) integrated supervision by combining inherent supervision and follow-up plans. Both institutions strive to guard all plans to achieve perfect targets in terms of educational marketing by eliminating errors or zero defects.
Co-Authors ABD Aziz, ABD Abdul Hakim Amrullah Achmad Patoni Ahmad Bachtiar Firdaus Ahmad Nurcholis Ahmad Tanzeh Aini, Aini Mahfudhoh Akhyak Akhyak Akhyak Ali Mustofa Alya Na’imah Amalia Rizki Lailatul Khilwa Ambarawadi, Ndanda Amelia, Fatma Angrheini, Naal Hira' Anta Gusnanda Aqilul Fathoni, Irgi Atiqoh, Dewi Azizah, Farida Nur Azmi, M. Ulul Azmi, M.Ulul Azmi, Muhammad Ulul Baharun, Hasan Binti Maunah Chusnul Chotimah Chusnul Chotimah Danu Sugiarto Eka Imbia Agus Diartika Eko Sigit Purwanto Fakhri, Wafiq Abdillah Fitria, Kholisa Nur Hasan, Abdur Rosyid Hatifuddin, Muhammad Iqbal Imam Saerozi Indana, Nurul Indarti, Luluk Islam, Muhammad Thoriqul Istaurina, Azizatul Jaswadi Jaswadi JASWADI, Jaswadi Johan Andriesgo Khilwa, Amalia Rizki Lailatul Khoirun Nisak, Siti Lutfi, Ahmad Syamsu Mahfudhoh, Aini Malik, Wildan Maulana Mambaul Ulum Mar'atus Sholikhah Moch. Rikza Alkhubra Abdul Jabbar Moh. Ali Fauzi Mohammad Zakki Muhammad Arifin Muhibbudin Muhibbudin Mujamil Qomar Mushaffa, Arju Muzakki, Sulton Nik Haryanti Nik Haryanti Nik Haryanti NUR EFENDI Nurani, Chamelia Bunga Nurdiansyah, Titin Nurul Sakdiyah Prim Masrokan Mutohar, Prim Masrokan Putri Kurniawati Putri Kurniawati, Putri Ramadhani, Rivana Novi Rohmah, Liatul Rohmatun Rohmatun Romandoni, Ilham Yahya Salma Nadhirroh Fatma Yuthi Satriawan Sandi, Rendi Sholikhah, Maratus Silviya, Nafisatus Siswahyuningsih, Zahrotunnisa Siswahyuningsih, Zahrotunnisa` Siti Mamluatul Jannah Siti Raudatul Sulistyorini Sulistyorini, Sulistyorini Syaikhu Ihsan Hidayatullah Tanzeh, Ahmad Tri Lestari Ulla, Fasikhatul Ulum, Mambaul Viva Khoirun Amala Wahid, Abd Hamid Winarto Wiwik Handayani Yuan Remanita Zamroni Zamroni