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All Journal JUPIIS: Jurnal Pendidikan Ilmu-ilmu Sosial Infotech Journal Jurnal Teknovasi : Jurnal Teknik dan Inovasi Mesin Otomotif, Komputer, Industri dan Elektronika J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business JOURNAL OF SCIENCE AND SOCIAL RESEARCH JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Industrial Engineering Journal (IEJ) Jurnal Optimalisasi Journal of Global Business and Management Review Jurnal Sains dan Teknologi REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer Enrichment : Journal of Management INFOKUM EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) TIN: TERAPAN INFORMATIKA NUSANTARA JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Improvement: Jurnal Manajemen dan Bisnis Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pengabdian Masyarakat Inovasi BISMA Cendekia Jurnal Masyarakat Indonesia SI-MEN (AKUNTANSI & MANAJEMEN) STIES Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Proceedings of The International Conference on Business and Economics Jurnal Ilmiah Manajemen dan Kewirausahaan Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Investasi : Inovasi Jurnal Ekonomi Dan Akuntansi
Fahmi Sulaiman
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Upaya Peningkatan Penjualan UMKM di Rumah Makan Wong Solo 77 Medan Perjuangan Silalahi, Flora; Sulaiman, Fahmi
Jurnal Masyarakat Indonesia (Jumas) Vol. 2 No. 02 (2023): Jumas : Jurnal Masyarakat Indonesia
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v2i02.51

Abstract

Efforts to Improve and Marketing Strategy for UMKM on Ayam Penyet Balap Solo 17 Medan Perjuangan. Supervised by Fahmi Sulaiman. This study aims to find out what efforts should be made to improve the marketing strategy for the food stall business at Ayam Penyet Balapan solo 17 Medan Perjuangan. Sampling in this study was carried out using informant techniques, namely business owners who conceptually know and understand the ins and outs of the strategies used and how to market their products, incoming and outgoing finances, the quality of work of employees, both sales, shipping and cashier employees. The strategy that needs to be recommended to the Ayam Penyet Balapan Solo 17 Medan Restaurant is using existing opportunities and strengths, including maintaining an Islamic restaurant business culture consistently with the support of a predominantly Muslim community, optimizing the management system, making the restaurant's Islamic culture a feature. typical of Balapan Solo 17 restaurants, improve fast and excellent service, provide discounts or special prices for loyal customers, and carry out promotional activities optimally. And the obstacles faced in increasing its market share are the lack of facilities and infrastructure in the development of marketing/promotion and the Wong Solo restaurant is not a fast food restaurant so that consumers are usually disappointed if the service in serving food is served slowly. Keywords: Marketing strategy, and SWOT analysis.
Pengaruh Brand image dan Word of mouth terhadap Keputusan Pembelian Game Online (Studi Pada Mahasiswa Politeknik Cendana) Khotana, Selena; Sulaiman, Fahmi; Kosasih, Hengky
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24589

Abstract

A positive brand image and favorable word of mouth can lead consumers to be loyal to the online games they play, prompting them to repurchase the products and even promote them to other consumers. This study aims to determine the influence of brand image and word of mouth on the online game purchase decisions of students at Cendana Polytechnic. The analytical method used is multiple linear regression. A sample of 53 consumers was selected using incidental sampling. The results of the study indicate that both brand image and word of mouth have a significant simultaneous effect on consumer loyalty. Partially, brand image has a significant impact on consumer loyalty, and word of mouth also significantly influences consumer loyalty. Both brand image and word of mouth are important factors in fostering consumer loyalty to the offered products; positive brand image and word of mouth will enhance consumer loyalty. Keywords: Brand image, Word of mouth, Purchase decisions. Dengan Brand image yang baik, dan Word of mouth yang diterima dengan positif maka konsumen akan loyal terhadap game online yang dimainkan dan akan membeli kembali produk bahkan sampai mempromosikannya kepada konsumen lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh Brand image dan Word of mouth terhadap keputusan pembelian game online oleh mahasiswa Politeknik Cendana. Metode analisis yang digunakan adalah analisis regresi linier berganda. Sampel yang digunakan sebanyak 53 konsumen dengan metode insidental sampling. Hasil dari penelitian ini menunjukan bahwa secara simultan Brand image dan Word of mouth berpengaruh signifikan terhadap loyalitas konsumen. Secara parsial brand image berpengaruh signifikan terhadap loyalitas kosumen dan wom berpengaruh signifikan terhadap loyalitas konsumen. Brand image dan Word of mouth salah satu faktor penting agar konsumen loyal terhadap produk yang ditawarkan, karena dengan Brand image dan word of mouth yang positif, maka akan terjadi Loyalitas konsumen. Kata Kunci: Citra Merk, Word of Mouth, Keputusan Pembelian  
Strategi Pemasaran Objek Wisata Taman Rekreasi dan Rumah Susu Lachio Patumbak dengan Metode SWOT Armayda, Mita; Sulaiman, Fahmi
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.6877

Abstract

Tujuan penelitian ini adalah untuk merumuskan strategi apa yang tepat untuk mengembangkan pemasaran objek wisata Taman Rekreasi Dan Rumah Susu Lachio Patumbak melalui pendekatan analisis SWOT dengan melibatkan faktor internal dan eksternal. Teknik pengumpulan data melalui observasi, wawancara, dan kuesioner yang ditujukan kepada pengunjung Taman Lachio. Metode penelitian yang digunakan kualitatif deskriptif dengan menganalisis memakai matriks IFAS, matriks EFAS, matriks IE, matriks SWOT. Hasil penelitian menunjukkan bahwa objek wisata Taman Rekreasi Dan Rumah Susu Lachio Patumbak berada di kuadran I, strategi yang cocok adalah strategi agresif. Yang berarti objek wisata dapat melakukan pemanfaatan peluang dengan kekuatan yang dimilikinya. Berdasarkan analisis SWOT mengarahkan pengelola harus melakukan strategi SO (Strenght-Opportunity), strategi tersebut disarankan menjadi menejemen strategi pemasaran yang dapat dilakukan oleh pengelola objek wisata. Memanfaatkan teknologi untuk memaksimalkan jangkauan promosi sebaiknya menjadi strategi yang diprioritaskan oleh pengelola objek wisata Taman Rekreasi Dan Rumah Susu Lachio Patumbak.
Pengaruh Media Sosial Marketing dan Fasilitas Wisata Terhadap Minat Wisatawan Berkunjung di R-Zoo & Park Agustine, Ghea; Sulaiman, Fahmi
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.6881

Abstract

Penelitian ini bertujuan untuk menguji Pengaruh Media Sosial Marketing Dan Fasilitas Wisata Terhadap Minat Berkunjung Wisatawan Di R-Zoo & Park. Teknik pengumpulan Data yang diterapkan dalam penelitian ini yaitu data primer, data yang diperoleh dari hasil observasi, wawancara dan kuesioner yang ditujukan oleh pengunjung Rahmat Zoo & Park dan dibagikan kepada 100 orang responden. Metode analisis yang dipakai ialah Kuantitatif Asosiatif dengan dianalisis menggunakan olah data spss 25.. Menurut hasil serta kesimpulan penelitian memperlihatkan bahwasannya: Ditemukan bahwa nilai Fhitung > Ftabel (94,684> 3,09) dari nilai signifikansi 0,000 < 0,05. Maka Ho ditolak dan Ha diterima yang berarti secara bersama-sama Media Sosial Marketing Dan Fasilitas Wisata berpengaruh signifikan terhadap Minat Berkunjung Wisatawan., dan dalam uji reliabilitas menunjukan nilai reliabel Y2,995+ 0,235X1 + 0,636X2 yang artinya data dapat dipercaya dan handal. Secara keseluruhan dapat disimpulkan bahwasanya Media Sosial Marketing (X1) dan Fasilitas Wisata (X2) terhadap Minat Berkunjung Wisatawan (Y) memiliki pengaruh yang kuat dan positif sebanyak 65,4% dan sisanya sebesar 34,6% di pengaruhi faktor lain yang tidak di teliti oleh penulis.
Strategi pemasaran di Desa Wisata Pasar Kamu Denai Lama Kecamatan Pantai Labu Kabupaten Deli Serdang dengan Metode SWOT Abdila, Rizki; Sulaiman, Fahmi
SEIKO : Journal of Management & Business Vol 7, No 2.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i2.6957

Abstract

Tujuan penelitian ini adalah untuk merumuskan strategi apa yang tepat untuk meingkatkan promosi dan pemasaran serta meningkatkan kunjungan wisatawan ke objek wisata Pasar Kamu Denai Lama melalui pendekatan analisis SWOT dengan melibatkan faktor internal dan eksternal. Tehnik pengumpulan data melalui Observasi lapangan, wawancara, dan kuesioner yang ditujukan kepada pengunjung objek wisata ataupun mereka yang pernah datang untuk berkunjung ke Pasar Kamu. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan menganalisis menggunakan matriks IFAS, matriks EFAS, Matriks IE, matriks SWOT. Hasil penelitian menunjukan bahwa Pasar Kamu berada pada kuadran I, strategi yang cocok adalah strategi memanfaatkan peluang yang ada dengan mendukung kebijakan pertumbuhan (Growth oriented strategy). Disini pengelola wisata bisa memanfaatkan sumber daya yang ada seperti alam dan potensi wisata lainnya, selain itu juga penegelola harus mampu bersaing dan bertahan di tengah semakin banyaknya objek-objek wisata baru yang serupa. Maka dari itu Pasar Kamu harus mampu mempunyai ide-ide dan inovasi baru diantaranya melalaui promosi di berbagai platform digital agar objek wisata nya mampu dan bisa dikenal oleh masyarakat luas sehingga tetap mampu bertahan dan memanfaatkan peliuang yang ada dengan sebaik mungkin agar tetap bisa menjadi yang terbaik diantara objek wisata serupa lainnya. The aim of this research is to formulate appropriate strategies to increase promotion and marketing and increase tourist visits to the Kamu Denai Lama Market tourist attraction through a SWOT analysis approach involving internal and external factors. Data collection techniques include field observations, interviews and questionnaires aimed at visitors to tourist attractions or those who have come to visit your market. The research method used is descriptive qualitative by analyzing using the IFAS matrix, EFAS matrix, IE matrix, SWOT matrix. The research results show that your market is in quadrant I, a suitable strategy is a strategy to take advantage of existing opportunities by supporting growth policies (Growth oriented strategy). Here, tourism managers can utilize existing resources such as nature and other tourism potential, apart from that, managers must also be able to compete and survive amidst the increasing number of new and similar tourist objects. Therefore, your market must be able to have new ideas and innovations, including through promotions on various digital platforms so that the tourist attraction can be recognized by the wider community so that it can survive and make the best use of existing opportunities so that it can remain the best. among other similar tourist attractions.
Pengaruh Rebranding dan Brand Image Terhadap Penjualan Produk Tos Tos Novia, Wahyuni Zul Dwi; Sulaiman, Fahmi; Sulaiman, Jihan
TIN: Terapan Informatika Nusantara Vol 5 No 5 (2024): October 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/tin.v5i5.5411

Abstract

This research was conducted at PT. Saripati Prima Niaga, this study aims to determine the effect of rebranding and brand image on sales of tos tos products, this study uses quantitative research methods, and sampling uses the slovin formula with 86 respondents. Based on the results of this study, it produces a very high correlation value (r = 0.937 and r = 0.954). The determination coefficient of 91.8% indicates that the rebranding and brand image variables together significantly affect sales. The results of the T test and F test strengthen this finding by showing that both variables simultaneously and partially have a significant effect on increasing sales, according to the regression equation Y = 0.480 + 0.329 (X1) + 0.653 (X2) simultaneously producing that the rebranding and brand image variables have a significant effect on sales, rebranding and brand image affect 91.8% while the remaining 8.2% are influenced by other factors not studied.
Pengaruh Daya Tarik Wisatawan dan Kualitas Pelayanan terhadap Kepuasan Pengunjung di Pemandian Gunung Gajah Lingga Tiga Labuhan Batu Selatan Sumatera Utara Agustina, Eka; Sulaiman, Fahmi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1888

Abstract

This study is targeted at observing whether visitor satisfaction at Gunung Gajah Lingga Tiga Baths, South Labuhan Batu Regency is influenced by the quality of services provided and tourist attraction. Using a random sampling method, 99 visitors to Mount Gajah Lingga Tiga Baths in May 2024 were used as the study sample. This means that anyone who happens to meet the researcher can be included in the sample if it is determined that the individual is a suitable data source. Data processing was carried out using SPSS, while data analysis used multiple linear regression testing. The results of the study show that tourist attractions have a partial impact on visitor satisfaction with a t value above the t table (3.001 > 1.984) and a sign of 0.003 < 0.05. Service quality also has a significant positive impact on visitor satisfaction with a t count above the t table (8.299 > 1.984) and a sign of 0.000 < 0.05, but simultaneously tourist attraction and service quality have a significant positive impact on visitor satisfaction with a F count above the F table (164.318 > 3.09) and sign 0.000 < 0.05.
Pengaruh Kualitas Pelayanan dan Fasilitas Wisata terhadap Kepuasan Pengunjung di Objek Wisata Taman rekreasi dan Rumah Susu Lachio Patumbak Andrea, Nabila; Sulaiman, Fahmi
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1889

Abstract

The target of this study is to observe the influence of service quality and tourist facilities on visitor satisfaction at the Lachio Patumbak Recreation Park and Milk House tourist attraction. This study is of a quantitative type by including several variables including Service Quality and Tourist Facilities as independent variables and Visitor Satisfaction as the dependent variable. To collect data, a questionnaire was used and a total random sample of 93 respondents. The analysis uses a multiple linear regression method using SPSS version 20 application software. The results of the study show that Service Quality has a significant partial impact on Visitor Satisfaction, because t calculated for Service Quality is above the t table (7.778 > 1.986) and the sign is 0.000 < 0.05. However, the use of tourist facilities has a partial impact on visitor satisfaction with a sign of 0.010 > 0.05 and t calculated above t table (2.643 > 1.986). Then the quality of tourist services & facilities has a significant impact on visitor satisfaction together because f count > f table (84.645 > 3.10) is significantly 0.000 < 0.05.
Analisis Kualitas Kerja Pegawai Tata Usaha Sekolah Menengah Pertama Negeri 1 Delitua Risjalia, Poppy; SULAIMAN, FAHMI
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.1057

Abstract

This research was conducted to determine the quality of work possessed by employees at SMPN 1 Delitua. This study used a qualitative method with data collection techniques carried out through observation, unstructured interviews and documentation. based on observational interviews with administration employees, and staff, it appears that some employees also have good potential, and optimal work results, even though there are some obstacles they face when carrying out their duties but they remain enthusiastic in carrying out their work. Administrative staff of SMP N 1 Delitua have high enthusiasm, high enthusiasm is evidenced by good attendance when coming and going home according to working hours, quickly carrying out assignments when someone gives them assignments, administrative staff of SMP N 1 Delitua immediately do it and don't delay delay.
PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PT PEGADAIAN (PERSERO) CABANG PRINGGAN MEDAN Sulaiman, Jihan; Sulaiman, Fahmi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2744

Abstract

Abstract: PT. Pegadaian Persero Pringgan Medan Branch is a company operating in the pawn system sector. In this era of globalization, many pawnshop companies compete fiercely to attract customers, so discipline is needed in working to achieve all company goals. The purpose of this research is to find out how compensation and work motivation influence employee performance at PT. Pegadaian Persero, Pringgan Medan Branch. The data in this research uses a quantitative method, namely by distributing questionnaires to all employees of PT. Pegadaian Persero, Pringgan Medan Branch. Based on the results of research regarding the analysis of the influence of compensation and work motivation, providing compensation and providing motivation from an employee's leadership greatly influences employee performance. Keywords: compensation, motivation, performance, employee Abstrak: PT.Pegadaian Persero Cabang Pringgan Medan merupakan perusahaan yang bergerak dibidang sistem gadai. Di era globalisasi ini banyak perusahaan gadai yang bersaing secara ketat untuk menarik nasabah sehingga dibutuhkan kedisiplinan dalam bekerja agar tercapainya seluruh tujuan perusahaan. Tujuan dari penelitian ini untuk mengetahui bagaimana Pengaruh Kompensasi dan Motivasi Kerja Terhadap Kinerja Karyawan pada PT.Pegadaian Persero Cabang Pringgan Medan. Data dalam penelitian ini menggunakan metode Kuantitatif yaitu dengan cara penyebaran kuesioner kepada seluruh karyawan PT.Pegadaian Persero Cabang Pringgan Medan. Berdasarkan hasil penelitian mengenai analisis pengaruh kompensasi dan motivasi kerja, pemberian kompensasi dan pemberian motivasi dari seorang pimpinanan karyawan sangat berpengaruh terhadap kinerja karyawan.
Co-Authors Abdila, Rizki Abdul Mujib Aditia Surianda Ginting Agnita Yolanda Agnita Yolanda Agnita Yolanda, Agnita Agus Ronaldo Siahaan Agustine, Ghea Ahmad Prayudi Al-Amin Andrea, Nabila Anggia Arif Arif Fachrian Armayda, Mita Arwin Arwin Asmaul Husna Asmaul Husna Asmaul Husna Asri Sanusi Awaluddin Awaluddin Candra, Jennifer CIAMAS, ELSERRA SIEMIN Dewi Anggraini Dewi Anggraini Dewi Shinta Wulandari Lubis Dian Noviandri Dian Purnama Sari Dian Purnamasari Diani Melan Samosir Edi Winata Eka Agustina, Eka Eka Wulandari Surbakti Ekatri Ayuningsih Elserra Siemin Ciamas Endang Haryati Endang Haryati Fakhira, Fitria Noor Fredi, Fredi Gusria, Amarisma Hadi Subeno Henny Pratiwi Henny Pratiwi Henny Pratiwi, Henny Husni Mubarak Iin Iiz Izmuddin Indra Hermawan Isnirobit Nasution Isnirobit Nasution Iswandi Idris Ivone, Ivone Jayawarsa, A.A. Ketut Jihan Sulaiman Juli Isnaini, Dewi Budhiartini Juli Meliza Kalvin Sinaga Kartika Sari Lubis Khotana, Selena Kosasih, Hengky Legiman Legiman Lisnawati Lisnawati Loso Judijanto lubis, kartika sari Metya Lutviani Metya Lutviani Mirnawati Mirnawati Muhammad Ilham Riyadh, Muhammad Ilham Nana Suarna Nanda Nanda Nasution, Wendi Amsuri Neni Triastuti Neni Triastuti Neni Triastuti Norisma Fitra Novia, Wahyuni Zul Dwi Nurhayati Nurismilida Pardede, Ester Reggina, Reggina Rina Friska B Siahaan Rina Friska Br Siahaan Risjalia, Poppy Riski Murdani Rudy Sondang Sinaga Ruri Aditya Sari Ruri Aditya Sari Sari, Ruri Aditya Sari, Yossi Purnama Sen, Cia Shalfira, Shalfira Siahan, Rina Friska B. Silalahi, Flora Silalahi, Flora Elisabeth Sinaga, Kalvin Sirait, Nathalia Cinta Sari Siska Hasibuan Sri Eka Wulandari Sri Eka Wulandari Stephanie Sulaiman, Jihan Supriyanto Supriyanto Supriyanto Surbakti, Eka Wulandari Syah Abadi Mendrofa Triastuti, Neni Venny Venny Verencia, Verencia Weny Weny Weny Weny Weny Weny, Weny Wewis Gilang Sari Wilinny Wilinny William Vincent Wong Pong Lan Yamolala Zega Yeni Rachmawati Yossi Purnama Sari Yowi Harifin Yuliana Yunika Ardianna Br Sebayang Yunisa, Devi Zubaidah Hanum