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Pengaruh Brand image dan Word of mouth terhadap Keputusan Pembelian Game Online (Studi Pada Mahasiswa Politeknik Cendana) Khotana, Selena; Sulaiman, Fahmi; Kosasih, Hengky
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.24589

Abstract

A positive brand image and favorable word of mouth can lead consumers to be loyal to the online games they play, prompting them to repurchase the products and even promote them to other consumers. This study aims to determine the influence of brand image and word of mouth on the online game purchase decisions of students at Cendana Polytechnic. The analytical method used is multiple linear regression. A sample of 53 consumers was selected using incidental sampling. The results of the study indicate that both brand image and word of mouth have a significant simultaneous effect on consumer loyalty. Partially, brand image has a significant impact on consumer loyalty, and word of mouth also significantly influences consumer loyalty. Both brand image and word of mouth are important factors in fostering consumer loyalty to the offered products; positive brand image and word of mouth will enhance consumer loyalty. Keywords: Brand image, Word of mouth, Purchase decisions. Dengan Brand image yang baik, dan Word of mouth yang diterima dengan positif maka konsumen akan loyal terhadap game online yang dimainkan dan akan membeli kembali produk bahkan sampai mempromosikannya kepada konsumen lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh Brand image dan Word of mouth terhadap keputusan pembelian game online oleh mahasiswa Politeknik Cendana. Metode analisis yang digunakan adalah analisis regresi linier berganda. Sampel yang digunakan sebanyak 53 konsumen dengan metode insidental sampling. Hasil dari penelitian ini menunjukan bahwa secara simultan Brand image dan Word of mouth berpengaruh signifikan terhadap loyalitas konsumen. Secara parsial brand image berpengaruh signifikan terhadap loyalitas kosumen dan wom berpengaruh signifikan terhadap loyalitas konsumen. Brand image dan Word of mouth salah satu faktor penting agar konsumen loyal terhadap produk yang ditawarkan, karena dengan Brand image dan word of mouth yang positif, maka akan terjadi Loyalitas konsumen. Kata Kunci: Citra Merk, Word of Mouth, Keputusan Pembelian  
Kepuasan Pelanggan Terhadap Keputusan Menggunakan Jasa PT. Asia Mulia Transpasifik Verencia, Verencia; Sulaiman, Fahmi; Surbakti, Eka Wulandari; Sari, Ruri Aditya
BISMA Cendekia Vol. 2 No. 3 (2022): BISMA Cendekia - Mei 2022
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kepuasan pelanggan terhadap keputusan pembelian pelanggan di PT. Asia Mulia Transpasifik. Metode yang digunakan dalam penelitian ini adalah dengan metode deskriptif, jenis penelitian ini adalah data kuantitatif, data primer yang diperoleh melalui kuesioner. Populasi penelitian yang akan digunakan dalam penelitian adalah seluruh pelanggan yang menggunakan jasa perusahaan selama periode 2021 sebanyak 98 pelanggan. Dikarenakan jumlah populasi yang digunakan adalah sebanyak 98, maka teknik penentuan sampel akan menggunakan sampel jenuh dimana seluruh pelanggan akan dijadikan sebagai sampel penelitian. Teknik analisis yang digunakan adalah analisis linier berganda dan uji statistik yaitu uji-t (parsial) dan uji-F (simultan). Hasil pengujian yang menunjukkan bahwa secara parsial variabel kepuasan pelanggan berpengaruh positif dan signifikan terhadap keputusan pembelian dimana pengaruh yang diberikan yaitu sebesar 46,6%. Kesimpulan penelitian ini adalah secara parsial, variabel kepuasan pelanggan berpengaruh positif dan signifikan terhadap terhadap keputusan pembelian pelanggan di PT. Asia Mulia Transpasifik.
Upaya Peningkatan Minat Belajar di Era New Normal Pada Anak-Anak Warga Dusun II Desa Tumpatan Neni Triastuti; Fahmi Sulaiman
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (703.771 KB) | DOI: 10.55123/abdikan.v1i2.296

Abstract

The problem of online learning is one of the problems felt by all children and adults. As in the learning era in the midst of a pandemic, learning has not yet obtained maximum results and is even lagging behind other countries. The purpose of this community service is so that school-age children do not feel bored because of online learning and have a high interest in learning in the future. Then knowledge and understanding are given to the target regarding the procedures for building interest in learning, so that it is hoped that they can learn according to government regulations. The target achieved in this service is to increase interest in learning and will increase knowledge in being a student in the midst of the Covid 19 pandemic. The method used is to provide socialization on procedures for building interest in learning to redefine knowledge that was left behind due to the pandemic. The resulting learning process to the government and provide knowledge, understanding and skills of learners. The lecture method and visits from participants as well as evaluating explanations about increasing interest in learning using learning media will provide a more real assessment of the target for the success of this activity. It is hoped that the target will participate in the socialization seriously and is targeted to produce knowledge and skills in general knowledge both online so that it can provide even better benefits in increasing knowledge.
Upaya Peningkatan Minat Belajar Pada Masa Pandemi Covid 19 di Desa Kutomulyo Endang Haryati; Arif Fachrian; Fahmi Sulaiman
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.681 KB) | DOI: 10.55123/abdikan.v1i2.297

Abstract

Shaping and redeveloping a sense of interest in learning in every child during the covid-19 pandemic which is one of the main problems. During the Covid-19 Pandemic, learning hours have also reduced so that children are lazy to study and prefer to play. This causes laziness in children and does not provide enthusiasm for learning. The purpose of implementing community service is intended for children to realize the importance of learning for their education, not only children but also parents to monitor their children's learning more and Community Service is intended to provide more lessons in their free time. The target achieved in this community service is to increase children's interest in learning during the COVID-19 pandemic and increase their language knowledge. The method used is to provide an explanation of how to read and count and speak English correctly, a socialization session in the form of questions and answers about the material presented, and evaluating the ability of village children by holding a competition at the end of the meeting. Kutomulyo Dusun 1, Sibiru-biru District, is to see how far the children in Kotamulyo village understand the lessons that have been conveyed by their teachers through online learning, and we can also improve the learning abilities of children in Kutomulyo village.
PERAN WORK LIFE BALANCE TERHADAP WORK ENGAGEMENT PADA KARYAWAN WANITA MENIKAH PADA BANK ABC CABANG MEDAN Sulaiman, Fahmi; Sulaiman, Jihan; Gusria, Amarisma
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4320

Abstract

Abstract: This study aims to determine the role of work-life balance on work engagement among married female employees at Bank ABC Medan Branch. The population in this study consisted of 55 employees. Sampling in this study was conducted using total sampling technique, where the entire population became the sample. This study used a quantitative approach. The instruments used were validated and reliable work-life balance and work engagement questionnaires. The data were analyzed using simple regression analysis. The results indicate that work-life balance plays a role in work engagement, with a calculated F value of 62.276 > table F value of 4.03 and a significance level of 0.000 (p < 0.05).. Keyword: work life balance; work engagement; bank; employee; medan Abstrak: Penelitian ini bertujuan untuk mengetahui peran work life balance terhadap work engagement Pada Karyawan Wanita Menikah Pada Bank ABC Cabang Kota Medan. Populasi dalam penelitian ini adalah 55 karyawan. Pengambilan sampel dalam penelitian ini dengan teknik total sampling, dimana seluruh populasi yang menjadi sampel. Penelitian menggunakan pendekatan kuantitatif. Instumen yang digunakan adalah angket work life balance dan work engagement yang telah valid dan reliabel. Penelitian ini dianalisis dengan uji analisi regresi sederhana. Hasil penelitian menunjukkan bahwa  Ada peran work life balance terhadap work engagment dengan F hitung = 62.276 > nilai F tabel = 4.03dengan nilai signifikansi 0.000 (p< 0.05). Kata kunci: work life balance, work engagement
DAMPAK JOB STRESS DAN JOB SATISFACTION TERHADAP PSYCHOLOGICAL WELL-BEING PADA KARYAWAN PTS KOTA MEDAN Sulaiman, Jihan; Sulaiman, Fahmi; Gusria, Amarisma
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4805

Abstract

Abstract: This study aims to determine the impact of job stress and job satisfaction on psychological well-being among employees of private universities in Medan. The population in this study consisted of 3,000 employees of private universities in Medan. The sample was selected using purposive sampling, where the population was selected based on specific criteria and using the Slovin formula, resulting in a sample size of 352 employees of PTS City of Medan. The study employed a quantitative approach. The instruments used were validated and reliable questionnaires on Job Stress, Job Satisfaction, and Psychological Well-Being. This study was analyzed using multiple regression analysis. The results of the study indicate that: (1) There is an impact of Job Stress and Job Satisfaction on Psychological Well-Being with F calculated = 168.053 > F table value = 3.02 with a significance value of 0.000 (p< 0.05) (2) There is a negative and significant impact of Job Stress on Psychological Well-Being with a calculated T value of -4.071 > T table = 1.967, and a significance level of 0.000 (p<0.05) (3) There is a positive and significant impact of Job Satisfaction on Psychological Well-Being with a calculated T value of 3.982 > T table = 1.967, and a significance level of 0.000 (p<0.05). Keyword: Job Stress, Job Satisfaction, Psychological Well-Being Abstrak: Penelitian ini bertujuan untuk mengetahui dampak Job Stress dan Job Satisfaction Terhadap Psychological Well-Being Pada Karyawan PTS Kota Medan. Populasi dalam penelitian ini adalah 3000 Karyawan PTS Kota Medan. Pengambilan sampel dalam penelitian ini dengan teknik total sampling, dimana seluruh populasi akan menjadi sampel, sehingga jumlah sampelnya adalah 35 Karyawan PTS Kota Medan. Penelitian menggunakan pendekatan kuantitatif. Instumen yang digunakan adalah angket Job Stress dan Job Satisfaction dan Psychological Well-Being yang telah valid dan reliabel. Penelitian ini dianalisis dengan uji analisi regresi berganda. Hasil penelitian menunjukkan bahwa: (1) Ada dampak Job Stress dan Job Satisfaction terhadap Psychological Well-Being dengan F hitung= 168.053 > nilai F tabel = 3.02 dengan nilai signifikansi 0.000 (p< 0.05) (2) Ada dampak negatif dan signifikan Job Stress terhadap Psychological Well-Being dengan nilai T hitung= -4.071 > T tabel = 1,967, dan tarag signifikansi 0.000 (p<0.05) (3) Ada dampak positif dan signifikan Job Satisfaction terhadap Psychological Well-Being dengan nilai T hitung= 3.982 > T tabel = 1,967, dan taraf signifikansi 0.000 (p<0.05). Kata kunci: Job Stress, Job Satisfaction, Psychological Well-Being
Co-Authors Abdila, Rizki Abdul Mujib Aditia Surianda Ginting Agnita Yolanda Agnita Yolanda Agnita Yolanda, Agnita Agus Ronaldo Siahaan Agustine, Ghea Ahmad Prayudi Al-Amin Andrea, Nabila Anggia Arif Arif Fachrian Armayda, Mita Arwin Arwin Asmaul Husna Asmaul Husna Asmaul Husna Asri Sanusi Awaluddin Awaluddin Candra, Jennifer CIAMAS, ELSERRA SIEMIN Dewi Anggraini Dewi Anggraini Dewi Shinta Wulandari Lubis Dian Noviandri Dian Purnama Sari Dian Purnamasari Diani Melan Samosir Edi Winata Eka Agustina, Eka Eka Wulandari Surbakti Ekatri Ayuningsih Elserra Siemin Ciamas Endang Haryati Endang Haryati Fakhira, Fitria Noor Fredi, Fredi Gusria, Amarisma Hadi Subeno Henny Pratiwi Henny Pratiwi Henny Pratiwi, Henny Husni Mubarak Iin Iiz Izmuddin Indra Hermawan Isnirobit Nasution Isnirobit Nasution Iswandi Idris Ivone, Ivone Jayawarsa, A.A. Ketut Jihan Sulaiman Juli Isnaini, Dewi Budhiartini Juli Meliza Kalvin Sinaga Kartika Sari Lubis Khotana, Selena Kosasih, Hengky Legiman Legiman Lisnawati Lisnawati Loso Judijanto lubis, kartika sari Metya Lutviani Metya Lutviani Mirnawati Mirnawati Muhammad Ilham Riyadh, Muhammad Ilham Nana Suarna Nanda Nanda Nasution, Wendi Amsuri Neni Triastuti Neni Triastuti Neni Triastuti Norisma Fitra Novia, Wahyuni Zul Dwi Nurhayati Nurismilida Pardede, Ester Reggina, Reggina Rina Friska B Siahaan Rina Friska Br Siahaan Risjalia, Poppy Riski Murdani Rudy Sondang Sinaga Ruri Aditya Sari Ruri Aditya Sari Sari, Ruri Aditya Sari, Yossi Purnama Sen, Cia Shalfira, Shalfira Siahan, Rina Friska B. Silalahi, Flora Silalahi, Flora Elisabeth Sinaga, Kalvin Sirait, Nathalia Cinta Sari Siska Hasibuan Sri Eka Wulandari Sri Eka Wulandari Stephanie Sulaiman, Jihan Supriyanto Supriyanto Supriyanto Surbakti, Eka Wulandari Syah Abadi Mendrofa Triastuti, Neni Venny Venny Verencia, Verencia Weny Weny Weny Weny Weny Weny, Weny Wewis Gilang Sari Wilinny Wilinny William Vincent Wong Pong Lan Yamolala Zega Yeni Rachmawati Yossi Purnama Sari Yowi Harifin Yuliana Yunika Ardianna Br Sebayang Yunisa, Devi Zubaidah Hanum