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Journal : Maneggio

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Business Feasibility Analysis in Agribusiness: Case Study on Sustainable Agriculture Sector CNAWP, Rizal Perlambang
Maneggio Vol. 2 No. 2 (2025): Maneggio-Apr
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/tkja1526

Abstract

This study aims to analyze the business feasibility in the sustainable agriculture sector through a case study of organic farming enterprises in Indonesia. This research employs a descriptive qualitative approach with a case study method to explore in depth the market, technical, financial, environmental, and social aspects of sustainable agricultural practices. Data were collected through in-depth interviews, direct observation, and documentation, which were then analyzed using business feasibility analysis. The results of the study show an increasing demand for environmentally friendly organic products, both in local and international markets, although challenges remain in production capacity and access to financing. Technically, the use of eco-friendly technologies and sustainable farming practices can reduce negative environmental impacts. From a social perspective, this business contributes to improving farmers' welfare and empowering local communities. Nevertheless, business development requires support from various stakeholders to overcome existing obstacles and scale up the enterprise.
Co-Authors - Fransiska Abdurrahman, Alwan Ahmad Haris Hasanuddin Slamet Ahmad Hudori, Huda Alwan Abdurahman Ambarkahi, Ratih Puspitorini Yekti Ana Yuliana Anjarsari, Ria Tri Ardhitya Alam Wiguna Arifhan Ady Dj Bagus Putu Yudhia Kurniawan Basir, Badirun Budi Prasetyo Cahyo Budi Santoso Datik Lestari Datik Lestari Deltaningtyas Tri C Dewi Kurniawati Dewi Kurniawati Dhamayanthi, Wenny Djamali, Raden Abdoel Doddy Ismunandar Bahari Dyah Kusuma Wardani Eka Apriyanti Eka Sriwahyuni Erma Malika, Uyun Eva Yuniarti Utami Evi Sirait Fairuz Nadhifah Fariq, Aiman Firmansayah, M. Yudi Fredy Eka Ardhi P Fredy Eka Ardhi Pratama Furensa, Salsabilla Putri Gemaputri, Ariesia Ayuning Hajar Mukaromah Huda Ahmad Hudori Hudori, Huda Ahmad I Nengah Suarmanayasa Ida Adha AP Irsyad Kamal iswanto Johnny Chandra Judijanto, Loso Krismiratsih, Fitri Kusuma, Ahmad Ahsin Lia Chairina, Raden Roro M. Rizal Umami Mira Andriani Mitra Musika Lubis Muhammad Rispan Affandi Naning Retnowati Nofirman, Nofirman Oktanita Jaya A. Oktanita Jaya Anggraeni Oktanita Jaya Anggraeni Paramita Andini Prilosadoso, Basnendar Herry Putra, Mohammad Edwinsyah Yanuan R. Abdoel Djamali Rahman, Rashid Randi Retno Sari Mahanani Retnowati, Naning Salihati Hanifah Siska Yuli Anita Siti Aisyah Smita Catur Sudyantara Subagiyo, Amar Sumarlina Sumarlina Sundari, Sri Sutantio, Alamsyah Syaifullah MS Taufik Hidayat Thalib, Najdah Theo Mahiseta Syahniar Uyun Erma Malika Widyatami, Linda Ekadewi Wijaya, Jemi Cahya Adi Yusda, Desi Derina Yusnia Sinambela