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Siregar, Ade Perdana
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Journal : Management Studies and Entrepreneurship Journal (MSEJ)

 1 
Peran Harga Produk Dan Brand Image Terhadap Purchase Decision Produk Cold Pressed Juice Re.Juve Ade Perdana Siregar; Hendy Tannady; Ikhsan Amar Jusman; Pandu Adi Cakranegara; Moh. Samsul Arifin
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i4.1023

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap keputusan pembelian cold presed juice merek Re.juve diJakarta. Penelitian ini menggunakan metode kuantitatif dengan teknik pengambilan data purposive sampling, responden penelitian ini terdapat155 responden. Hasil dari penelitian ini bahwa brand image berpengaruh terhadap keputusan pembelian, harga menentukan keputusanpembelian, brand image dan harga secara bersama-sama mempengaruhi keputusan pembelian. Kata kunci: brand image, harga, keputusan pembelian
Co-Authors Ade Octavia Ade Octavia Ade Octavia Ade Risna Sari ADE RISNA SARI Ade Titi Nifita Ade Titi Nifita Adi Ikhsan Syukri Amri Agus Solikhin Agus Solikhin Aira, Dian mala Fithriani Aminatus Zakhra Aminatus Zakhra Antoni Antoni Antoni Antoni Asep Machpudin B.M.A.S. Anaconda Bangkara Bambang Supriyadi Cakranegara, Pandu Adi Chairunnisa, Fitri Chevy Herli Sumerli Dian mala Fithriani Aira Dian Meliantari Dica Lady Silvera Djoko Surahmat Edward Edward Edward Edward Edward Eka Kurnia Saputra Endrawati, Titin Endrawati, Titin erida erida F. Husni Hasbullah, F. Husni Firmansyah Firmansyah Fitri Chairunnisa Fitri Chairunnisa Fitri Chairunnisa Fitri Widiasturi Garry Yuesa Rosyid Garry Yuesa Rosyid Gusti Noorlitaria Achmad Hapzi Ali Hendy Tannady Hendy Tannady I Nyoman Tri Sutaguna Ida Masriani Idham Khalik, Idham Ikhsan Amar Jusman Imam Jayanto Irdiana, Sukma Ivonne Ayesha Ivonne Ayesha Iwan Henri Kusnadi Iwan Henri Kusnadi Kartini Maharani Abdul Lucky Enggrani Fitri Malinda SB, Istiqomah Maulidia Imastary Tan Moh. Samsul Arifin Mohammad Ihsan Mohammad Ihsan Mohammad Ihsan Muhammad Iqbal Fajri Muhammad Yusuf Muspawi, Muspawi Nofirman, Nofirman Novita Ekasari NOVITA EKASARI Novita Sari Novita Sari Novita Sari Nurhasanah Nurhasanah Ovita Charolina RATNAWATI Ratnawati Ratnawati Rezky Nurbakti Ridhwan Ridhwan, Ridhwan Rosyid, Garry Yuesa Setiawan, Wahyu Juari Sigit Indrawijaya Sri Rahayu Sumarni Sumarni Suswita Roza Syafri, Rista Aldilla Tarigan, Miska Irani Teguh Setiawan Wibowo Teguh Setiawan Wibowo Tona Aurora Lubis Uli Wildan Nuryanto Wahyu Juari Setiawan Widiasturi, Fitri Yayuk Sriayudha Yenny Yuniarti Yuesa Rosyid Yuesa Rosyid, Garry Yuyun Taufik Zulfanetti Zulfanetti Zulfanetti, Zulfanetti