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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Ilmiah METHONOMI Journal of Educational Research and Evaluation JURNAL AGRICA SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen AGRISAINS: Jurnal Ilmiah Magister Agribisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal Economic and Strategy (JES) Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains Proceeding International Seminar of Islamic Studies Jurnal Prointegrita Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Pada Masyarakat METHABDI Majalah Ilmiah METHODA Jurnal Pendidikan Progresif
Rasmulia Sembiring
Universitas Methodist Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Journal Economic and Strategy (JES)

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Pengaruh Brand Image, Harga Dan Promosi Terhadap Keputusan Pembelian Sepeda Motor Yamaha Pada Sentral Yamaha Medan Gurning, Sara; Sembiring, Rasmulia; Nadapdap, Kristanty Marina Natalia
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i1.1803

Abstract

This study aims to examine and analyze the influence of brand image, price, and promotion on the decision to purchase Yamaha motorcycles at Sentral Yamaha Medan. The research method used is a quantitative descriptive method. The population in this study consisted of 82 consumers in 2024, and the sample was also 82 consumers, using a saturated sampling technique. The data analysis method employed is multiple linear regression analysis. Based on the results of the t-test for partial hypotheses, it can be concluded that brand image has a positive and significant effect on purchase decisions, price has a positive and significant effect on purchase decisions, and promotion also has a positive and significant effect on purchase decisions. Furthermore, based on the F-test for the overall hypothesis, it can be concluded that brand image, price, and promotion simultaneously have a positive and significant effect on purchase decisions. The coefficient of determination (Adjusted R Square) is 0.730 or 73%, meaning that 73% of the influence on purchase decisions is explained by product knowledge, product quality, service quality, and price, while the remaining 27% is influenced by other variables or factors.
Pengaruh Motivasi Kerja, Disiplin Kerja, dan Fasilitas Kantor Terhadap Kinerja Pegawai pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Kota Medan Sitorus, Nisa Br; Sembiring, Rasmulia; Panjaitan, Maludin
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i1.1810

Abstract

This study aims to determine work motivation, work discipline, and office facilities in improving employee performance at the Medan City BKPSDM Office. The research method used in this research is quantitative descriptive research method. The sample in this study were all employees of the Medan Human Resources Staffing and Development Agency totalling 67 people because of the small sample size, the authors used the saturated sampling technique. Based on the results of the t hypothesis test, it is known that work motivation has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, work facilities have a positive and significant effect on employee performance. Based on the results of the F hypothesis test, it is known that work motivation, work discipline, and work facilities simultaneously have a positive and significant effect on employee performance. Based on the results of the coefficient of determination analysis, it is known that the Adjusted R Square value is 0.790, which means that the employee performance variable can be explained by the work motivation, work discipline, and work facilities variables in this study by 79%, while the remaining 21% is other variables or factors.
Co-Authors Acai Sudirman Aldwin Surya Anggriani, Rini Aritonang, Mendarissan Arthur Simanjuntak Br Karo, Clara Butarbutar, Hotlan Diana Hasyim Elisabeth, Duma Megaria Elperida J. Sinurat Erwin Nyak Akoeb, Erwin Nyak Eva Julia G. Harianja Farida Sagala Friska Nurmaida Ginting, Mitha Christina Ginting, Umrizal Goh, Thomas Sumarsan Gortap Lumbantoruan Gurning, Sara Harianja, Eva J. G. Hasnudi, Hasnudi Henri Saragih, Henri Ijonris, Yusuf Imam, Fahrizal Jamaluddin Jamaluddin Jepriyanta N. Brahmana Jeudi A. T. P. Sianturi Jhoni Maslan Jimmy F. Naibaho Jon Henri Purba Jon Henri Purba, Jon Henri Junika Napitupulu Kristanty Natalia Marina Nadapdap, Kristanty Natalia Marina L, Melias Metami Lila Bismala Lila Bismala Lyna M. N. Hutapea Mahendra Tlapta Sitepu Maludin Panjaitan Mangasa Panjaitan Mangasa Panjaitan, Mangasa Marbun, Sondang Ni Bulan Mariani Pakpahan Marudut Sianturi Melanthon Rumapea Melianna, Saur Mesakh, Januardi Mira Sartika Sembiring Mislan Sihite, Mislan Mufria J. Purba Nadapdap, Kristanty M. N. Nainggolan, Rena Napitupulu, Sergio Fras Fernando Napitupulu, Thomson Januari Neneng Pesta Ria Purba Nikous S. Sihombing Panggabean, Toman Petty Exclesia Pardosi Purba, Dianty Putri Purba, Dimita H. P. Purba, Eviyanti Novita Rena Nainggolan Rena Wahyuni Br Sembiring Resianta Perangin-Angin Rijois I. E. Saragih Rimbun Siringoringo, Rimbun Rintan Saragih Rio J. Tambunan Rio Junjung Tambunan Robinhot Gultom, Robinhot Romel Sitohang Rommel Sitohang Sagala, Lamria Sahat P. Remus Silalahi Sahat Parulian Remus Silalahi Saputra, Asmara Diah Saragih, Puja Mayasari Saur Meliana Saur Melianna SAUT PURBA Selamat Siregar Selamat Siregar sherly sherly Sherly Sherly Sianturi, Jeudi A. T. P. Sianturi, Jeudi Agustina Taman Parulian Simanjuntak, Stevani L. Z. Sinaga, Gomgom Sipayung, Tri Darma Siregar, Muhammad Akbar Siregar, Tumpal H.S. Siti Normi Sitorus, Mastarida L. F. Sitorus, Nisa Br Sofiyan Sofiyan Sofiyan Sofiyan Sofiyan Sondang Ni Bulan Marbun Sondang Nibulan Marbun Soniya, Soniya Stevani Agnes Tasya SUNDAY ADE SITORUS Surya, Alwin syaifuddin syaifuddin Syaifuddin Syaifuddin Tarigan, Krisan Aprilla Br Tiur Rajagukguk Tiur Rajagukguk, Tiur Toman Panggabean Tumanggor, Jessica Nava Julianty Vera Triyanti Veraci Silalahi Winarto Winarto Winarto Winarto Winarto Yohana Angelita Manullang Yosephine Sembiring Yuris Danilwan Zainuddin Zainuddin