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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial dan Humaniora Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata Jurnal Sains Sosio Humaniora YUME : Journal of Management Journal of Indonesian Tourism, Hospitality and Recreation Tourism Scientific Journal Dinasti International Journal of Education Management and Social Science Tourism Reserch Journal International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Industri Pariwisata International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Bisnis Hospitaliti Kontigensi: Jurnal Ilmiah Manajemen ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi SENTRI: Jurnal Riset Ilmiah Jurnal Dimensi Seni Rupa dan Desain International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism Ranah Research : Journal of Multidisciplinary Research and Development Barista : Jurnal Kajian Bahasa dan Pariwisata Advances In Social Humanities Research Jornal Of Tourism Sciences (Toursci) Jurnal Kawistara IPSSJ TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Indonesian Journal of Creative Business and Technology
Myrza Rahmanita
Sekolah Tinggi Pariwisata Trisakti
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PREFERENCE AND PARTICIPATION GENERATION Z IN URBAN TOURISM EXPERIENCE Marintan br Gurning, Linda Rotua; Rahmanita, Myrza; Ingkadijaya, Rahmat; Husain Habibie, Fachrul
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.305

Abstract

This study aims to analyze the characteristics of Generation Z in terms of their preferences and participation in urban tourism experiences. The study uses a qualitative methodology with a design thinking approach, involving interviews with Generation Z and the DKI Jakarta Tourism and Creative Economy Agency and Focus Group Discussions (FGD) with tourism stakeholders. In addition, this study includes observation and data collection related to urban tourism, including exploration of tourist destinations, analysis of consumer behavior (especially Generation Z), and strategies for maintaining the sustainability of tourist destinations in the urban area of ​​DKI Jakarta. The author examines the behavior of Generation Z in the context of tourism, preferences for information media, and their level of involvement. Observations of tourism stakeholders were conducted to understand the vision and mission of the DKI Jakarta Tourism and Creative Economy Agency, strategies for increasing tourism attractiveness for Generation Z, and challenges faced in dealing with consumers from the digital generation. The research questions focused on Generation Z's preferences and participation in urban tourism experiences. The study results show that Generation Z is highly interested in urban tourist destinations, with social media significantly promoting and introducing tourism. In addition, innovation and application of technology are needed to increase the attractiveness of urban tourist destinations, especially for Generation Z. By leveraging innovative technologies such as Augmented Reality (AR) and gamification, the DKI Jakarta Tourism and Creative Economy Agency (Disparekraf DKI Jakarta) can effectively engage.
Pengembangan Edu-Agrowisata Budi Daya Tembakau untuk Produk Non- Rokok Rahmanita, Myrza; Asmaniati, Fetty; Nurbaeti, Nurbaeti; Nurmalinda, Elda
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v5i2.4527

Abstract

Kegiatan PKM diadakan untuk mengatasi keterbatasan pengetahuan dan infrastruktur masyarakat Desa Watusigar dalam mengembangkan potensi edu-agrowisata tembakau non-rokok sebagai upaya meningkatkan pendapatan dan diversifikasi ekonomi desa. Kegiatan Pengabdian kepada Masyarakat di Desa Watusigar bertujuan untuk mengidentifikasi dan mengembangkan potensi edu-agrowisata berbasis budi daya tembakau non-rokok sebagai upaya meningkatkan pendapatan masyarakat dan mendorong diversifikasi ekonomi desa. Melalui kegiatan ini, masyarakat diberdayakan dengan penyuluhan mengenai pemanfaatan tembakau untuk produk non-rokok, seperti kosmetik herbal dan pestisida alami. Metode yang digunakan meliputi survei potensi desa, observasi lapangan, studi dokumentasi, serta cus untuk menggali ide dan strategi yang tepat. Hasil identifikasi menunjukkan bahwa Desa Watusigar memiliki potensi besar dalam mengembangkan edu-agrowisata tembakau, namun tantangannya adalah keterbatasan pengetahuan masyarakat tentang peluang wisata dan infrastruktur pendukung yang masih minim. Strategi yang diusulkan mencakup peningkatan kapasitas petani melalui pelatihan pengolahan produk non-rokok, pengembangan infrastruktur wisata seperti jalur wisata dan gazebo, serta promosi melalui media sosial dan pameran. Edu-agrowisata ini berpeluang sebagai pilihan strategis dalam memajukan ekonomi lokal dan memperkenalkan wisata edukatif yang berkelanjutan.
Systematic Literature Review: Key Determinants for Quality Destination Development in Sustainable Urban Tourism (Case Study: Jakarta) Hubner, Ira B.; Rahmanita, Myrza
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 5 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i5.6562

Abstract

Global tourism has shown a remarkable recovery in 2024, with Indonesia ranking 22nd in the Travel and Tourism Development Index. Indonesia has made significant advancements in sustainable tourism, particularly by focusing on socio-economic, environmental, and demand sustainability. However, challenges persist, including low-quality services and over-tourism in urban areas, which impact local resources and communities. To address these issues, the Indonesian government introduced quality tourism initiatives at the International Quality Tourism Conference 2024. These initiatives aim to balance supply-side improvements in competitiveness, infrastructure, and sustainable management with demand-side enhancements that emphasize unique and high-value experiences for tourists. This approach aligns with Indonesia’s National Medium-Term Development Plan (2024-2029), which seeks to prioritize quality over quantity, thus ensuring sustainable tourism growth and enhancing local cultural and environmental preservation. Urban tourism, particularly in Jakarta, has been identified as a key area for quality tourism enhancement. Although Jakarta welcomed nearly two million international tourists in 2023, it still lags in global urban tourism rankings, highlighting the need to strengthen its destination competitiveness. This study, using systematic literature review methods, explores the current status of urban tourism research, focusing on destination quality and competitiveness. Bibliometric analyses, conducted through VOSviewer software, reveal thematic clusters in urban tourism, such as sustainability, smart tourism, and over-tourism, underscoring the increasing importance of quality management and competitive strategies in urban tourism. Findings suggest that The determining factors toward the quality destination of urban tourism are: sustainability, competitiveness, quality of life (impact of tourism), smart city and smart tourism.
COTO MANGKASARA SEBAGAI MAKANAN TRADISIONAL DAN IDENTITAS DAERAH KOTA MAKASSAR, SULAWESI SELATAN Lestari, Nia Kurnia; Rahmanita, Myrza; Ingkadjaya, Rahmat
Jurnal Industri Parawisata Vol 5 No 2 (2023): Jurnal Industri Pariwisata JANUARY 2023
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v5i2.1421

Abstract

Coto Mangkasara merupakan salah satu makanan tradisional Kota Makassar sejak abad 16 yang memiliki ciri khas bahan baku menggunakan 40 macam rempah dan kuah yang menggunakan gilingan kacang tanah. Tujuan penelitian ini untuk menganalisis Coto Mangkasara apakah telah memenuhi kriteria makanan tradisional, telah memenuhi dimensi sebagai identitas daerah Kota Makassar, dan strategi pengembangan Coto Mangkasara sebagai makanan tradisional dan identitas daerah Kota Makassar. Pendekatan penelitian ini adalah kualitatif eksploratif dan telah dipelajari secara mendalam. Pengumpulan data dilakukan dengan observasi, dokumentasi dan wawancara mendalam dengan masing-masing sumber. Hasil penelitian menjelaskan bahwa permasalahan Coto Mangkasara terdiri dari beberapa rumah makan yang tidak menjadikan Coto Mangkasara sebagai menu utama, pengolahan dan alat yang tidak konvensional, Coto Mangkasara dicampur dengan makanan tradisional lainnya, wisatawan dan masyarakat kurang mengetahui sejarah, tradisi dan acara kuliner yang diselenggarakan oleh pemerintah.
Pengaruh Keaslian Merek, Pengalaman, Motivasi Terhadap Niat Berkunjung Kembali dengan Kepuasan sebagai Variabel Mediasi Pada Theme Park Dufan Impian Jaya Ancol Defrita Metasari; Myrza Rahmanita; Nurbaeti Nurbaeti; Purwanti Dyah Pramanik; Adam Rachmatullah
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1734

Abstract

The aim of this research is to analyze the influence of brand authenticity, experience and motivation on intention to revisit which is mediated by satisfaction. This research is quantitative research, with the SEM PLS method and the number of respondents was 100 respondents. The research results show that brand authenticity, experience and motivation have a significant and positive influence on satisfaction and intention to revisit. Brand authenticity, experience and motivation have a significant influence on intention to return through visitor satisfaction at the Dufan Impian Jaya Ancol Theme Park. Brand authenticity creates trust and loyalty, positive experiences create satisfaction, and strong motivation influences intent to return. The strong relationship between these three factors contributes to maintaining and increasing the popularity of the theme park, making them key elements in creating memorable experiences and encouraging repeat visits. Suggestions for Dufan Impian Jaya Ancol Theme Park Managers include maintaining brand authenticity, improving the quality of the experience, understanding visitor motivation, and creating incentive programs. Meanwhile, suggestions for Visitors include making the most of a visit by exploring the attractions and enjoying the entertainment, providing feedback for improvements, and recommending the theme park to friends and family. Keywords: Brand Authenticity, Motivation, Experience, Satisfaction, Return Intention
Pengaruh Kualitas Pelayanan Receptionist Terhadap Kepuasan Dan Loyalitas Pelanggan Di Royal Safari Garden Resort & Convention Sithy Fatimah; Myrza Rahmanita; Nurbaeti .
Jurnal Ilmiah Pariwisata Vol 22 No 3 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v22i3.1167

Abstract

This study aims to determine the Influence of Service Quality Recptionist Against Customer Satisfaction And Loyalty At Royal Safari Garden Resort & Convention. This type of research is survey research. With a population of guests who have stayed at the Royal Safari Garden Resort & Convention as many as 4152 people. The sampling technique is purposive sampling. The number of samples in this study amounted to 100 people. Data collection technique is done by using questionnaire (questionnaire) by using Likert scale that has been tested the validity and reliability. The results concluded that; (2) There is direct and significant influence between customer satisfaction to customer loyalty with strength 0,614, (3) There is direct and significant influence between service quality to loyalty Customer with influence strength 0,841, (4) There is indirect influence between service quality to customer loyalty with customer satisfaction as intervening variable equal to 0,668, (5) The biggest influence of service quality dimension to satisfaction is reliability (reliability) equal to 0,822 and responsiveness (power Responsiveness) of 0.797, the smallest influence sedangka is empathy (empathy) of 0.099
Analisis Pemangku Kepentingan Pada Pengelolaan Ekowisata di Siberut Selatan Kepulauan Mentawai, Indonesia Myrza Rahmanita; Fetty Asmaniati; Anak Agung Gde Agung; Doni Muhardiansyah; Sri Mariati
Jurnal Ilmiah Pariwisata Vol 27 No 2 (2022): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v27i2.1615

Abstract

South Siberut District on Mentawai Island has great ecotourism potential however its management is not yet optimal, including synergy and connectivity between stakeholders. This research was conducted using stakeholder analysis method and snowball sampling technique with expert judgment. The informants involved were twelve institutions representing four types of stakeholders, namely the Government, Community, Business, and Academics. The objective of this study is to identify stakeholders involved in ecotourism management; to classify and matrix their level of influence and interest. The significance of this research is to increase cooperation between stakeholders through optimizing their respective roles in South Mentawai. This study finds that, Firstly, the importance of government authority in ecotourism management; Secondly, half of all stakeholders have high interest, while the other half show low and very low interest in supporting ecotourism management; Third, half of all stakeholders are Crowd Stakeholders who have the potential to influence the overall management of ecotourism in the future. It is recommended that efforts should be made to inspire as many parties as possible to be involved as stakeholders. Secondly, increasing the competency capacity of human resources through education. Thirdly, synergizing cooperation and collaboration. Keywords: Stakeholder Analysis, Ecotourism Management, Interest and Influence, Siberut Mentawai
Kajian Literatur Pengembangan Pariwisata Bahari di Pulau Tunda, Banten dalam Tinjauan Ontologi, Epistimologi, dan Aksiologi Triana Rosalina Dewi; Emenina Tarigan; Gratia Wirata Laksmi; Nurbaeti Nurbaeti; Myrza Rahmanita
Jurnal Ilmiah Pariwisata Vol 30 No 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i1.1790

Abstract

This study aims to explore the potential for marine tourism development on Tunda Island by identifying the challenges faced, and providing sustainability-based solutions through ontology, epistemology, and axiology approaches. The research method used is an in-depth literature study, by analyzing various theories and concepts related to marine tourism development, and linking them to real conditions on Tunda Island. The main findings of this study indicate that marine tourism on Tunda Island faces major challenges in the form of environmental damage, limited infrastructure, and socio-economic inequality. The proposed solutions include strengthening the role of local communities in tourism management, implementing ecotourism, and integrating local and scientific knowledge into tourism destination management policies. The contribution of this study is to provide a more comprehensive understanding of the relationship between theory and practice in sustainable marine tourism development, and provide policy recommendations to ensure long-term benefits for local communities. In conclusion, marine tourism development on Tunda Island can run well if sustainability-based approaches and local community empowerment are implemented effectively, ensuring a balance between social, economic, and environmental aspects. Keywords: marine tourism, ontology, epistemology, axiology
Analisis Komponen Produk Wisata Di Kabupaten Karawang Dewi Gita Kartika; Myrza Rahmanita
Jurnal Ilmiah Pariwisata Vol 22 No 3 (2017)
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v22i3.1163

Abstract

Karawang Regency is one of the regencies in West Java with many tourism potentials and on the forth rank as the most visited regency to the tourism attraction by tourists in 2015. However, there found some concerns that complained by tourists, both from the bad infrastructure, potholes, the lack of facilities, less well-maintained attractions and so on. Based on the tourist’s complaints, then drawn a formulation of the problem that leads to tourism products with the five main components, such as attractions, facilities in tourist destinations, accessibility, image of destination and price for tourists with the aim of knowing how tourism products in Karawang Regency itself and which aspects that become its advantages and disadvantages. The research was conducted on 100 respondents with non-probability sampling method. Respondents should have been traveled to Karawang Regency at least once. Data were collected through questionnaires and analyzed with quantitative descriptive terms. The result of research shows that tourism product in Karawang Regency is good enough with mean 2,833, however there are some aspects that very weak and require special attention, especially on accessibility component with the lowest mean 2,542.
Strategi Pengembangan Wisata Mangrove Desa Sedari Berbasis Analisis 4A (Attraction, Accessibility, Amenities, Ancillary Services) Jane Millenia; Shirley Sulivinio; Myrza Rahmanita; Ismeth Emier Osman
Jurnal Ilmiah Pariwisata Vol 26 No 3 (2021): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v26i3.1584

Abstract

The development of mangrove forest tourism in Sedari Village, Karawang Regency has obstacles related to tourism components as limited attractions, narrow roads, damaged facilities and so on. This condition requires an effective strategy so that tourism continues to grow. Therefore, this research on the Strategy for Development of Sedari Village Mangrove Tourism Based on the 4A Analysis (Attraction, Accessibility, Amenities, Ancillary Services) was carried out. This study aims to explore the development strategy of mangrove forest tourism in Sedari village based on condition 4 A. This study used a descriptive qualitative approach, and data were obtained through interviews and literature study using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The result of this research is the strength opportunity (SO) value is 4.11, the weakness opportunity (WO) strategy is 3.75, the strength threats (ST) strategy is 2.68 and the weaknesses threats (WT) strategy is 2.52. Sedari Village Mangrove Tourism prioritizes using the SO strategy, namely collaborating with academics and mangrove experts for mangrove development and management, designing and conducting training programs for processing mangroves into products, creating economic income opportunities by increasing mangrove-based Sedari Village production and maintaining mangrove tourism ecotourism by still pay attention to the carrying capacity of the area. Keywords: Sedari Village, Attractiveness, Accessibility, Amenities, Ancillary Services, SWOT
Co-Authors Adam Rachmatullah Adriana Klara Parera Agustina Manurung, Ram Alexander Fiandre Readi Amalia Mustika Amalia Mustika, Amalia Amaniati, Fetty Amrullah Amrullah Amrullah Amrullah Anak Agung Gde Agung Andini Anggia Septyaningtyas Angela, Patricia Naomi Anggara, Ary Angger Hidayat Ari Ekoprianto Bella Des Kharin Boediman, Surya Fadjar Budi Suyanto Budi Suyanto Defrita Metasari Devita Gantina Dewi Gita Kartika Diena Mutiara Lemy Doni Muhardiansyah Elda Nurmalinda Elissa Letsoin Emenina Tarigan Fachrul Husain Habibie, Fachrul Husain Fetty Asmaniati Fetty Asmaniaty Grace Mailo Gratia Wirata Laksmi Gratia Wirata Laksmi Gratia Wirata Laksmi Gurning, Linda R M Hariani, Dina Harry Lesmana Henky Hermantoro Heny Ratnaningtyas Hera Oktadiana Hidayat, Candra Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Hubner, Ira B. Husain Habibie, Fachrul Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ingkadjaya, Rahmat Jane Millenia Jannah, Miskol Jessica Christina Joko Haryono Kaleb Yusuf Sinay Kevin Rais Rachman Leonardo De Channell Lestari, Nia Kurnia Lionika Roselie Luh Putu Ratna Sundari M. Rahmad M. Rahmad, M. Rahmad Marintan br Gurning, Linda Rotua Mumin, Adhi Tri Na, Quan Nadine Azzahra Syah Ni Wayan Marsha Satyarini Nia Kurnia Lestari Novita Widyastuti, Novita Nurbaeti Nurbaeti . Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurmalinda, Elda Osman, Ismeth Emier Owen Edwardlis Pinontoan, Nexen Alexandre Prabowo, Yogan Daru Purnawan, Arif Hadi Purwanti Dyah Pramanik Putri Sion Desmy Kefi Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmat Ingkadjaya Rahmi Fadhella Rakhmat Ashartono Renanda, Alfiyyah Zalfah Reni Retnowati Rianto Rianto Riyanto, Wisnu Sakchai Setarnawat Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Shirley Sulivinio Siahaan, Denny Sithy Fatimah Somad, Djohari Sri Mariati Sri Mariati Sri Mariati Sundring Pantja Djati Thamrin, HM Tofiani, Sandra Triana Rosalina Dewi Vienna Artina Sembiring, Vienna Artina Wijayanti Dewi Prabandari Willy Arafah, Willy Winda Ningsih Yogan Daru Prabowo Yohana F. Cahya Palupi Meilani