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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial dan Humaniora Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Sains Sosio Humaniora Ensiklopedia of Journal YUME : Journal of Management Journal of Indonesian Tourism, Hospitality and Recreation Tourism Scientific Journal International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Perhotelan dan Pariwisata GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Target : Jurnal Manajemen Bisnis Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Industri Pariwisata International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Bisnis Hospitaliti Kontigensi: Jurnal Ilmiah Manajemen ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi SENTRI: Jurnal Riset Ilmiah Jurnal Dimensi Seni Rupa dan Desain Media Bina Ilmiah Journal of Management and Administration Provision Journal of Public Representative and Society Provision International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Journal of Business on Hospitality and Tourism Ranah Research : Journal of Multidisciplinary Research and Development NHI Hospitality International Journal Barista : Jurnal Kajian Bahasa dan Pariwisata Journal of Management, Entrepreneurship and Tourism Advances In Social Humanities Research Jornal Of Tourism Sciences (Toursci) Asian Journal of Environmental Research Jurnal Kawistara IPSSJ TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Indonesian Journal of Creative Business and Technology
Myrza Rahmanita
Sekolah Tinggi Pariwisata Trisakti
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Multisensory Experiential Tourism Strategies in Guangxi, China Na, Quan; Nurmalinda, Elda; Rianto, Rianto; Djati, Sundring Pantja; Rahmanita, Myrza
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.247

Abstract

Analyzing the affecting factors of experiential tourism, the study aims to explore the innovational strategies for multisensory experiential tourism. The adopted research methods are qualitative research and case study, which make a comparison between the boom of ice-snow tourism in Harbin city, northeast China, and its interactive partner, Guangxi, southwest China, in Jan. 2024. Analyzing the innovational tourism phenomena of the 33 pieces of related news online in China Daily, the data is collected and a framework of multisensory experiential tourism strategies was drawn up. With the influential factors of multisensory experiential tourism, such as sight, hearing, smell, taste, and touch, ice and snow tourism in Harbin made a hit. In conclusion, by building up sustainable smart destinations, experiencing the different lifestyle, and highlighting study tour activities, it is hoped to put forward a framework of multisensory experiential tourism strategies for Guangxi, based on its unique leisure tourism resources. Keywords: tourism strategy, multisensory experiential, innovation, Harbin, Guangxi
Analisis Interaksi Multi Pihak Dalam Faktor-Faktor Penentu Keberhasilan Pengelolaan keberlanjutan: Perspektif  Geopark Musi Rawas Utara Retnowati, Reni; Mumin, Adhi Tri; Rahmanita, Myrza; Widyastuti, Novita
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol. 1 No. 2 (2025): MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT)
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/0mygkr71

Abstract

North Musi Rawas Regency has great potential for sustainable Geopark tourism development. This study analyzes the factors that affect the sustainability of tourism in the North Lake Rayo Musi Rawas Geopark, focusing on the interaction between community involvement, destination components, learning and awareness, and stakeholder collaboration. This study uses a quantitative method with the Partial Least Squares Structural Equation Modeling (PLS-SEM) model to analyze data collected from respondents involved in Lake Rayo Geopark tourism. The results of the study show that community involvement in the destination component, learning and awareness, as well as stakeholder collaboration have a positive and significant influence on the sustainability of Geopark tourism. This research highlights the importance of building strong collaboration between various parties, including communities, local governments, business actors, and community institutions, to achieve responsible, sustainable, and economic, social, and environmental tourism development. In addition, this study also emphasizes the importance of improving the quality of destinations and public awareness of the important value of Geoparks. Improving the quality of destinations can be done through the development of infrastructure and attractive tourist attractions. Meanwhile, increasing public awareness can be done through education, socialization, and promotion about Geoparks and their benefits. This study makes an important contribution to the development of sustainable Geopark tourism in North Musi Rawas Regency. The results of this study can be a guide for stakeholders in formulating effective and sustainable Geopark tourism development policies and strategies.
EXPERIENTAL LEARNING DALAM KONTEKS PARIWISATA BERKELANJUTAN DI CALDERA ADVENTURE DAN CR ONE GROUP Muhammad Fauzan; Myrza Rahmanita; Arief Faizal Rachman; Nurbaeti
Media Bina Ilmiah Vol. 20 No. 3: Oktober 2025
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini berfokus pada pengembangan model experiential learning dalam konteks pariwisata berkelanjutan. Tujuan utama dari penelitian ini adalah untuk mengeksplorasi peran elemen edukasi, budaya, alam, dan eksplorasi dalam menciptakan pengalaman wisata yang berkesinambungan. Dengan menggunakan pendekatan kualitatif, data dikumpulkan melalui wawancara mendalam, observasi, dan studi literatur. Hasil penelitian menunjukkan bahwa integrasi keempat elemen ini tidak hanya meningkatkan pengalaman wisatawan, tetapi juga berkontribusi pada pelestarian lingkungan dan pemberdayaan masyarakat lokal. Model yang dihasilkan dapat menjadi acuan bagi pengembangan pariwisata berkelanjutan di masa depan.
Strategi Centra Tour Dalam Mempertahankan Eksistensi di Era Endemik Pinontoan, Nexen Alexandre; Kusnedi, Rahmat; Djati, Sundring Pantja; Rahmanita, Myrza
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8333

Abstract

Komunikasi Pemasaran Pariwisata merupakan sebuah aktivitas komunikasi dimana sebuah organisasi atau perusahaan yang ada di industri pariwisata menawarkan atau menjelaskan kepada pelanggan mereka produk-produk pariwisata. Travel Agent merupakan salah satu bagian dari industri pariwisata yang secara aktif menawarkan berbagai produk pariwisata. Travel Agent atau agen perjalanan adalah pelayanan publik yang membantu menyediakan keperluan perjalanan seperti pembelian tiket pesawat, tiket kereta, penyewaan kendaraan, pengurusan dokumen perjalanan, penawaran paket wisata. Dalam proses menawarkan pelayanan yang disediakan oleh travel agent, dibutuhkan komunikasi pemasaran pariwisata, dengan tujuan mendapatkan keuntungan dan juga menyampaikan nilai dari layanan-layanan yang disediakan. Namun, pada tahun 2019 akhir sampai dengan 2022 awal, dunia pariwisata Indonesia bahkan dunia mengalami mati suri, dimana pandemi Covid menyerang berbagai individu di seluruh dunia yang menyebabkan seluruh individu menjaga jarak antara satu dengan yang lainnya dan tidak memungkinkan bagi seseorang untuk melakukan perjalanan baik perjalanan wisata maupun bisnis. Penelitian ini bertujuan untuk mengetahui bagaimana penerapan Komunikasi Pemasaran Pariwisata Travel Agent Centra Tour Pasca Covid 19 dengan menggunakan teori marketing mix 7P (Product, Price, Place, Promotion, People, Process & Physical Evidence) serta penggunaan word of mouth marketing dalam mempromosikan layanan-layanan yang disediakan oleh Centra Tour kepada klien mereka. Paradigma penelitian ini adalah Konstruktivisme. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif kualitatif. Hasil penelitian ini menunjukkan bahwa komunikasi pemasaran travel agent Centra Tour pasca covid 19 sudah cukup baik dikarenakan adanya dukungan dari existing client yang berperan penting dalam word of mouth marketing yang juga bagian dari marketing mix 7P yaitu unsur promosi serta unsur marketing mix 7P yang lain juga sudah diterapkan dengan baik, sehingga membawa dampak yang baik serta keuntungan sendiri dari Centra Tour dan berpotensi untuk mendapat klien-klien baru.
The Effect of Service Quality and Trust on Customer Loyalty with Satisfaction as an Intervening Variable in Three Star Hotels, Palembang Tania, Luthfia Renalda; Rahmanita, Myrza; Ingkadijaya, Rahmat; Karo, Pelliyezer Karo
Journal of Management and Administration Provision Vol. 4 No. 2 (2024): Journal of Management and Administration Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jmap.v4i2.361

Abstract

This research aims to analyze the direct and indirect influence of the variables Service Quality, Trust, Satisfaction and Customer Loyalty. The method used in this research is a quantitative method with primary andsecondary data collection techniques, including observation, questionnaires and literature study. The number of respondents involved in this research was 115 people, and data collection was carried out using instruments that focused on the variables studied. Data analysis was carried out using Smart-PLS software. Based on the results showed that satisfaction has a significant influence on customer loyalty Apart from that, trust also has a significant influence on satisfaction, and the influence of trust on customer loyalty through satisfaction shows significant results. Trust and satisfaction are important factors that influence customer loyalty in three-star hotels in Palembang City. The results of this research also show that the other four variables, namely the direct influence of service quality on customer loyalty, as well as the influence of service quality on trust and satisfaction, have an insignificant influence. Therefore, to increase customer loyalty to three-star hotels in Palembang, it is necessary to look for other factors that have a stronger and more significant influence.
The Influence of Community Participation in Sustainable Tourism Management at Local Destinations: A Bibliometric Analysis Novianty, Erlinda; Rahmanita, Myrza; Nurbaeti, Nurbaeti
Journal of Public Representative and Society Provision Vol. 5 No. 1 (2025): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v5i1.523

Abstract

This study analyzes the influence of community participation in sustainable tourism management at local destinations using a bibliometric approach. By utilizing the VOSviewer application, this research identifies research trends, relationships between key concepts, and data-driven recommendations. The study uses 24 articles from the Google Scholar database, selected based on the PRISMA protocol for publications from 2020-2025. The results show that community participation is a key element in supporting sustainable tourism, particularly in the economic, social, and environmental aspects. Network and density visualizations in VOSviewer reveal a strong link between community participation and local economic development, cultural preservation, and environmental management. Community-Based Tourism (CBT) emerges as a strategic model that places local communities as the main actors in destination management. Additionally, capacity building, institutional strengthening, social capital, and government support are identified as factors supporting the successful management of tourism. This study provides practical contributions by offering strategies to enhance inclusivity and sustainability at local destinations. Theoretically, this research enriches the literature on sustainable tourism, particularly regarding the role of communities in achieving long-term sustainability goals.
Development of A Thematic Map of Tourism Potential in Ogan Ilir District, South Sumatra Myrza Rahmanita; Surya Fadjar Boediman; Sri Mariati; Sofian Lusa
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4463

Abstract

Community service activities (PKM) carried out in Ogan Ilir Regency were initiated as an answer to the needs of the local community to develop tourism potential by empowering the community through skills training and counseling. The main objective of this PKM is to increase the income and quality of life of local communities by introducing new techniques in tourism management and other supporting skills. The implementation method consists of four stages: first, initial meetings with local governments to explain objectives and build cooperation; second, field survey to collect data through observation and interviews; third, data analysis to compile a thematic map of tourism potential; fourth, Forum Group Discussion (FGD) to present the results and obtain input. The results of these activities show a significant increase in community knowledge and skills regarding tourism management. The community is now more ready to take advantage of local tourism potential which is expected to increase their income and quality of life. Implementation of recommendations from PKM is expected to make a positive contribution to tourism development and community welfare in Ogan Ilir Regency.
Residents’ Overall Quality of Life in Smart Tourism Destination in Zhuhai, China Zitao, Liu; Rahmanita, Myrza; Ingkadijaya, Rahmat; Rahayu, Nurti
Jurnal Penelitian Pariwisata Vol 9 No 1 (2025): (TR) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i1.273

Abstract

Smart tourism destinations (STDs) aim to improve the travelers’ experience and the local residents’ quality of life. However, existing research mainly focuses on the perspectives of tourists and ignores the attitudes of residents. Residents' attitudes signify their support for local smart tourism development. Without residents' support, STD-related projects may experience failure. This study fills this gap by exploring how perceived impact of smart travel/tourism (IST) and sense of leisure of well-being (SLW) contributed to residents’ overall quality of life (QoL). This study adopts quantitative method with questionnaire. The finding confirms the residents’ positive impact on smart travel/tourism in Zhuhai, China. Similarly, they residents also showed their approval on the leisure well-being. Additionally, the findings highlight significant relationships between the perceived impact of smart travel/tourism (X1), sense of leisure well-being (X2), and overall quality of life (Y). Residents' quality of life is significantly improved by positive perceptions of smart tourism impacts and leisure well-being. This underscores the importance of the local perspective in STD success. STD initiatives should prioritize enhancing these specific aspects for residents. This paper suggests that engaging the community and focusing on their perceived benefits regarding smart travel and leisure well-being will foster crucial support and ensure project viability. Keywords: overall quality of life, smart travel, leisure well-being, residents’ attitudes, smart tourism destination
Reconstructing Indonesia's Tourism Law: A Strategic Framework for Sustainable and Inclusive Tourism Governance Mafrudoh, Lut; Rahmanita, Myrza; Jaya, Lalu Aswadi; Wahjono, Budi; Wahjono, Faisal
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5270

Abstract

This article critically examines the urgency to revise Indonesia’s Law No. 10 of 2009 on Tourism to address current challenges in the tourism sector. The law, though once progressive, is now outdated amid rapid digital transformation, the need for sustainability, and increased community participation. Through a normative legal and comparative approach, this study identifies critical gaps, such as the lack of digital governance, weak legal protection for tourism workers and MSMEs, and the absence of crisis mitigation mechanisms. The findings recommend integrating principles of sustainable development, digital transparency, and inclusive governance into the revised legal framework. Furthermore, the revision should recognize community-based tourism (CBT), strengthen the role of local governments and BUMDs, and provide legal certainty in post-disaster tourism recovery. A well-formulated legal foundation is essential to ensure that tourism becomes not only a driver of economic growth but also a tool for environmental conservation and social equity. This study contributes to the discourse on tourism legislation reform and supports a more adaptive and inclusive legal framework for Indonesia’s tourism sector.
Kajian Literatur Pengembangan Pariwisata Bahari di Pulau Tunda, Banten dalam Tinjauan Ontologi, Epistimologi, dan Aksiologi Dewi, Triana Rosalina; Tarigan, Emenina; Laksmi, Gratia Wirata; Nurbaeti, Nurbaeti; Rahmanita, Myrza
Jurnal Ilmiah Pariwisata Vol 30 No 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i1.1790

Abstract

This study aims to explore the potential for marine tourism development on Tunda Island by identifying the challenges faced, and providing sustainability-based solutions through ontology, epistemology, and axiology approaches. The research method used is an in-depth literature study, by analyzing various theories and concepts related to marine tourism development, and linking them to real conditions on Tunda Island. The main findings of this study indicate that marine tourism on Tunda Island faces major challenges in the form of environmental damage, limited infrastructure, and socio-economic inequality. The proposed solutions include strengthening the role of local communities in tourism management, implementing ecotourism, and integrating local and scientific knowledge into tourism destination management policies. The contribution of this study is to provide a more comprehensive understanding of the relationship between theory and practice in sustainable marine tourism development, and provide policy recommendations to ensure long-term benefits for local communities. In conclusion, marine tourism development on Tunda Island can run well if sustainability-based approaches and local community empowerment are implemented effectively, ensuring a balance between social, economic, and environmental aspects. Keywords: marine tourism, ontology, epistemology, axiology
Co-Authors ., NURBAETI Adam Rachmatullah Adriana Klara Parera Agung, Anak Agung Gde Agustina Manurung, Ram Ainun Alexander Fiandre Readi Amalia Mustika Amalia Mustika, Amalia Amaniati, Fetty Amrullah Amrullah Amrullah Amrullah Anak Agung Gde Agung Andini Anggia Septyaningtyas Angela, Patricia Naomi Anggara, Ary Angger Hidayat Ari Ekoprianto Arief Faizal Rachman Ashartono, Rakhmat Astariadi Kurniawan Aulia Heriza, Ichwan Bella Des Kharin Boediman, Surya Fadjar Budi Suyanto Budi Suyanto Cailendea Poetry, Indri Maheswari Candra Hidayat Devita Gantina Dewi Gita Kartika Dewi, Triana Rosalina Diena Mutiara Lemy Doni Muhardiansyah Elda Nurmalinda Elissa Letsoin Emenina Tarigan, Emenina Fachrul Husain Habibie, Fachrul Husain Fadhella, Rahmi Fatimah, Sithy Fernando, Nicky Fetty Asmaniati Fetty Asmaniaty Fitri Tanga, Wilda Florentinus, Harry Grace Mailo Gratia Wirata Laksmi Gratia Wirata Laksmi Gurning, Linda R M Hariani, Dina Harry Lesmana Harsono, Arif Agus Haryono, Joko Henky Hermantoro Heny Ratnaningtyas Hera Oktadiana, Hera Hermantoro, Hengky Hermantoro, Henky Hidayat, Angger Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Hubner, Ira B. Husain Habibie, Fachrul Husna, Inayatul Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ingkadjaya, Rahmat Jane Millenia Jannah, Miskol Jaya, Lalu Aswadi Jessica Christina Joko Haryono Kaleb Yusuf Sinay Kefi, Putri Sion Desmy Kevin Rais Rachman Kharin, Bella Des Kusnedi, Rahmat Leonardo De Channell Lestari, Nia Kurnia Linda Desafitri RB Lionika Roselie Litani, Aymi Luh Putu Ratna Sundari M. Rahmad M. Rahmad, M. Rahmad Mafrudoh, Lut Marintan br Gurning, Linda Rotua Metasari, Defrita Millenia, Jane Muhammad Fauzan Mumin, Adhi Tri Na, Quan Nadine Azzahra Syah Ni Wayan Marsha Satyarini Nia Kurnia Lestari Novianty, Erlinda Novita Widyastuti, Novita Nurbaeti Nurbaeti . Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Osman, Ismeth Emier Owen Edwardlis Parera, Adriana Klara Pelliyezer Karo Karo Pinontoan, Nexen Alexandre Prabowo, Yogan Daru Purnawan, Arif Hadi Purwanti Dyah Pramanik, Purwanti Dyah Putri Sion Desmy Kefi Rahayu, Nurti Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmat Ingkadjaya Rahmi Fadhella Rakhmat Ashartono Renanda, Alfiyyah Zalfah Reni Retnowati Resyah, Nur Isra Retno Sedah Mirah Murcahyaningrum, Salsabilla Rianto Rianto Ridiatno, Arta Rihi, Novrianto Basidi Riyanto, Wisnu Sakchai Setarnawat Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Satyarini, Ni Wayan Marsha Setarnawat, Sakchai Shirley Sulivinio Siahaan, Denny Sinay, Kaleb Yusuf Sithy Fatimah Sofian Lusa Somad, Djohari Sri Mariati Sri Mariati Sri Mariati Sugeng, Novita Widyastuti Sulartiningrum, Sri Sulivinio, Shirley Sundring Pantja Djati Tania, Luthfia Renalda Thamrin, HM Tofiani, Sandra Triana Rosalina Dewi Vienna Artina Sembiring, Vienna Artina Wahjono, Budi Wahjono, Faisal Wijayanti Dewi Prabandari Willy Arafah Willy Arafah, Willy Winda Ningsih Yogan Daru Prabowo Yohana F. Cahya Palupi Meilani Yoshie Sukendar Anwar Zitao, Liu