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All Journal SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial dan Humaniora Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal Ilmiah Pariwisata Jurnal Sains Sosio Humaniora YUME : Journal of Management Journal of Indonesian Tourism, Hospitality and Recreation Tourism Scientific Journal Dinasti International Journal of Education Management and Social Science Tourism Reserch Journal International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Industri Pariwisata International Journal of Economy, Education and Entrepreneurship (IJE3) Jurnal Bisnis Hospitaliti Kontigensi: Jurnal Ilmiah Manajemen ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Ekonomi SENTRI: Jurnal Riset Ilmiah Jurnal Dimensi Seni Rupa dan Desain International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Eduvest - Journal of Universal Studies Journal of Business on Hospitality and Tourism Ranah Research : Journal of Multidisciplinary Research and Development Barista : Jurnal Kajian Bahasa dan Pariwisata Advances In Social Humanities Research Jornal Of Tourism Sciences (Toursci) Jurnal Kawistara IPSSJ TRJ (Tourism Research Journal) Jurnal Ilmiah Pariwisata Indonesian Journal of Creative Business and Technology
Myrza Rahmanita
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Pengaruh Tren Workation Terhadap Produktivitas Kerja Dengan Work Life Balance, Memorable Tourism Experience dan Adaptabilitas Teknologi Sebagai Variabel Intervening Pada Generasi Milenial Angela, Patricia Naomi; Rahmanita, Myrza; Ingkadijaya, Rahmat
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 8 (2025): SENTRI : Jurnal Riset Ilmiah, Agustus 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i8.4288

Abstract

This study aims to analyze the impact of workation on the work productivity of millennials in Indonesia, taking into account the mediating roles of work-life balance, memorable tourism experience, and technological adaptability. The research employs a descriptive quantitative approach, with the population consisting of millennial workers who participated in workation programs in Bali, Yogyakarta, and Bandung during the 2020–2023 period. A total of 300 respondents were determined using probability sampling with the Slovin formula at a 5% margin of error and were then proportionally distributed across the three regions. Data were collected through primary surveys (questionnaires) and secondary sources (literature review), and analyzed using descriptive statistics and Structural Equation Modeling with Partial Least Squares (SEM-PLS). The results indicate that all hypotheses were supported, with key findings showing that technological adaptability, memorable tourism experiences, and work-life balance have a positive and significant effect on work productivity. Workation also directly influences these three variables as well as productivity itself. Furthermore, there is a significant indirect effect, where workation boosts productivity through the mediating paths of balanced life, meaningful travel experiences, and tech adaptability. These findings affirm that workation is an effective flexible work strategy for enhancing employee performance through adaptive, balanced, and inspiring work environments. The study also has significant implications for the development of the tourism sector and labor policy in the digital era.
PENGEMBANGAN KAWASAN PECINAN SURYA KENCANA MENUJU DESTINASI WARISAN BUDAYA DAN HERITAGE YANG RAMAH LINGKUNGAN DAN BERKELANJUTAN Sari Suryanti; Salwa Octaviani Mardi; Grace Mailo; Elissa Letsoin; Fetty Asmaniaty; Myrza Rahmanita; Rahmat Ingkadijaya; Nurbaeti; Sri Mariati
Integrative Perspectives of Social and Science Journal Vol. 2 No. 03 Agustus (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kawasan Surya Kencana di Kota Bogor merupakan pusat kuliner legendaris yang memiliki nilai sejarah dan budaya tinggi. Namun, tingginya aktivitas wisata menimbulkan tantangan lingkungan dan sosial yang memerlukan pendekatan keberlanjutan. Studi ini bertujuan mengkaji potensi pengembangan Surya Kencana sebagai destinasi kuliner berkelanjutan yang sejalan dengan prinsip pariwisata berkelanjutan dan Sustainable Development Goals (SDGs). Penelitian ini menggunakan pendekatan studi kasus dengan data primer melalui observasi lapangan dan wawancara. Hasil menunjukkan bahwa inisiatif pengelolaan limbah, efisiensi energi, pelestarian budaya, dan tata kelola kolaboratif menjadi pilar utama dalam transformasi kawasan ini. Rekomendasi strategis disampaikan untuk memperkuat tata kelola, infrastruktur, dan pemberdayaan komunitas lokal. Penelitian ini memberikan kontribusi terhadap pengembangan model destinasi urban heritage yang berkelanjutan di Indonesia.
Pengaruh Kualitas Produk, Harga, dan Strategi Pemasaran Digital terhadap Perubahan Perilaku dan Keputusan Pembelian pada Gerai Kopi Kekinian bagi Generasi Digital Tofiani, Sandra; Ingkadijaya, Rahmat; Rahmanita, Myrza; Boediman, Surya Fadjar
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 6 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i6.1787

Abstract

Penelitian ini bertujuan untuk mengkaji, menganalisis, dan menjelaskan secara langsung maupun tidak langsung pengaruh kualias produk, harga, dan strategi pemasaran digital terhadap keputusan pembelian melalui Perubahan Perilaku sebagai variabel intervening pada gerai kopi Starbucks Green Lake City Tangerang. Penelitian ini menggunakan pendekatan kuantitatif dan metode analisis Structural Equation Model (SEM-PLS) menggunakan SmartPLS4.0. Jumlah sampel dalam penelitian ini adalah konsumen atau pelanggan yang sudah pernah berkunjung ke Starbucks Green Lake City Tangerang dan berusia minimal 17 tahun. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan sampel sebanyak 300 responden. Pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling. Metode analisis yang digunakan adalah metode analisis regresi linier berganda.Hasil penelitian menunjukkan bahwa secara langsung kualitas produk, harga, dan strategi pemasaran digital berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk, harga, dan strategi pemasaran digital berpengaruh signifikan terhadap perubahan perilaku secara tidak langsung kualitas produk, harga, dan strategi pemasaran digital berpengaruh terhadap keputusan pembelian melalui perubahan perilaku.
Storynomics Strategy as Digital Branding of Digital Forests In Bukit Peramun, Belitung Renanda, Alfiyyah Zalfah; Rahmanita, Myrza; Boediman, Surya Fadjar; Nurbaeti, Nurbaeti
Jurnal Toursci Vol 2 No 5 (2025): Vol 2 No 5 April 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v2i5.870

Abstract

Background. Digital branding has emerged as a crucial element that not only expands the reach of tourism destinations but also forms a unique and attractive brand image. A consistent brand identity, packed with compelling stories, is an essential foundation for building a positive image that strengthens the attractiveness of the destination in the minds of the audience. Aims. This study aims to analyze the strategy of applying storynomics as a form of digital branding in the Bukit Peramun Digital Forest in Belitung. Methods. Using qualitative approaches and case study methods, as well as analysis based on the SOAR (Strengths, Opportunities, Aspirations, Results) framework, this study explores how story narratives are combined with digital technologies such as augmented reality (AR), QR codes, and social media to build immersive and interactive travel experiences. Result. The results of the study demonstrate that the application of storynomics can enhance the attractiveness of destinations through authentic, visual, and emotional storytelling. Storynomics successfully creates an emotional connection with visitors, strengthens the destination's brand identity, and increases traveller engagement and loyalty. Conclusion. The Bukit Peramun Digital Forest is considered to have successfully leveraged the power of storytelling to create a unique destination image in the digital era. This study concludes that storynomics is an effective strategy in supporting tourism digitalization, especially in building destination branding based on experience and emotional engagement. Implementation. The suggestions put forward emphasize the importance of collaboration between destination managers, local communities, and the private sector to consistently strengthen narrative content production, as well as to develop specialized training for destination managers to create relevant, creative, and educational stories
Sustainable Geopark Tourism Destination Development Strategy Jannah, Miskol; Rahmanita, Myrza; Amaniati, Fetty
Advances In Social Humanities Research Vol. 3 No. 9 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i9.479

Abstract

This study aims to evaluate strategies for developing a sustainable geopark-based tourism destination in Air Batu Village, Merangin Regency, Jambi Province. The village is part of the Merangin Geopark area, which is known for its significant geological wealth, such as the presence of ancient plant fossils and unique natural landscapes. However, the development process of this tourism area still faces several obstacles, including limited infrastructure, low levels of community engagement, and suboptimal coordination between the village government and the Tourism Awareness Group (Pokdarwis). This research adopts a qualitative approach, utilizing data collection techniques such as direct observation, in-depth interviews, and documentation. Data analysis is conducted using the SWOT method to explore the strengths, weaknesses, opportunities, and threats related to sustainable geopark tourism development. The findings indicate that development efforts can be improved through cross-sector collaboration involving the government, local communities, and the private sector. The main focus should be directed toward enhancing supporting infrastructure, promoting the destination effectively, and strengthening the local economy based on its existing potential. This study is expected to provide constructive input for the formulation of strategic policies in the sustainable management of the Merangin Geopark and serve as an important reference for future related research.
Analysis of Tourism Village Management in Wewengkon Kasepuhan Customary Citorek, Lebak Regency, Banten Province-Indonesia Mariati, Sri; Prabowo, Yogan Daru; Rahmanita, Myrza; Habibie, Fachrul Husain; Mustika, Amalia
Jurnal Penelitian Pariwisata Vol 7 No 2 (2023): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v7i2.233

Abstract

Wewengkon Adat Kasepuhan Citorek is a traditional rural area which is one of the priorities for tourism development in Lebak Regency. As a traditional village that has unique cultural potential, this area also has a variety of natural potential because of its position as an enclave area of the Gunung Halimun Salak National Park (TNGHS), so it is not surprising that this area is directed to be developed as a tourist village thanks to the potential it has. This research aims to identify and analyze tourist village management based on tourist village components in Wewengkon Adat Kasepuhan Citorek. The research method used is a descriptive analysis method by comparing conditions in the field with the theory of tourist village components. The results of this research are that the management of tourist villages in Wewengkon Adat Kasepuhan Citorek is still natural and there is no special tourism village management so that each village runs independently. Therefore, it is necessary to have a tourist village management institution with a cluster model so that each village complements and integrates each ODTW as a form of shared enthusiasm in managing tourist villages in Wewengkon Adat Kasepuhan Citorek. Keywords: Tourism Village, Tourism Village Components, Institutions, Management
Tourist Satisfaction in Mediating the Influence of Tourist Attractions and Facilities on the Intention to Revisit Waduk Darma, Kuningan Regency (6945) Sembiring, Vienna Artina; Ingkadijaya, Rahmat; Nurbaeti, Nurbaeti; Rahmanita, Myrza
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.217

Abstract

The research aims to determine tourists' satisfaction in mediating the influence of tourist attractions and facilities on their interest in revisiting Waduk Darma, a breathtaking natural dam in Kuningan Regency. This study uses a quantitative approach. The population of this study is tourists who visit Waduk Darma. Sampling was done using the Accidental Sampling technique, and data analysis was carried out using the Structural Equation Modeling-Partial Least Square (SEM-PLS) program. The results of this study are as follows: tourist attractions have a positive and significant influence on tourists' satisfaction, facilities have a positive and significant influence on tourists' satisfaction, tourists' satisfaction has a positive and significant influence on their interest in revisiting, tourist attractions have a positive and significant indirect influence on their interest in revisiting through tourists' satisfaction with significant values, facilities have a positive and significant indirect influence on their interest in revisiting through tourists' satisfaction. To increase the level of tourist visits, the Kuningan local government is expected to improve facilities and tourist attractions that can increase tourists' satisfaction. Keywords: tourist attractions, facilities, tourist satisfaction, intention to revisit
Multisensory Experiential Tourism Strategies in Guangxi, China Na, Quan; Nurmalinda, Elda; Rianto, Rianto; Djati, Sundring Pantja; Rahmanita, Myrza
Jurnal Penelitian Pariwisata Vol 8 No 1 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i1.247

Abstract

Analyzing the affecting factors of experiential tourism, the study aims to explore the innovational strategies for multisensory experiential tourism. The adopted research methods are qualitative research and case study, which make a comparison between the boom of ice-snow tourism in Harbin city, northeast China, and its interactive partner, Guangxi, southwest China, in Jan. 2024. Analyzing the innovational tourism phenomena of the 33 pieces of related news online in China Daily, the data is collected and a framework of multisensory experiential tourism strategies was drawn up. With the influential factors of multisensory experiential tourism, such as sight, hearing, smell, taste, and touch, ice and snow tourism in Harbin made a hit. In conclusion, by building up sustainable smart destinations, experiencing the different lifestyle, and highlighting study tour activities, it is hoped to put forward a framework of multisensory experiential tourism strategies for Guangxi, based on its unique leisure tourism resources. Keywords: tourism strategy, multisensory experiential, innovation, Harbin, Guangxi
Analisis Interaksi Multi Pihak Dalam Faktor-Faktor Penentu Keberhasilan Pengelolaan keberlanjutan: Perspektif  Geopark Musi Rawas Utara Retnowati, Reni; Mumin, Adhi Tri; Rahmanita, Myrza; Widyastuti, Novita
MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT) Vol. 1 No. 2 (2025): MEDIANTARA: Indonesian Journal of Creative Business and Technology (IJCBT)
Publisher : Multmedia Nusantara Politeknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64425/0mygkr71

Abstract

North Musi Rawas Regency has great potential for sustainable Geopark tourism development. This study analyzes the factors that affect the sustainability of tourism in the North Lake Rayo Musi Rawas Geopark, focusing on the interaction between community involvement, destination components, learning and awareness, and stakeholder collaboration. This study uses a quantitative method with the Partial Least Squares Structural Equation Modeling (PLS-SEM) model to analyze data collected from respondents involved in Lake Rayo Geopark tourism. The results of the study show that community involvement in the destination component, learning and awareness, as well as stakeholder collaboration have a positive and significant influence on the sustainability of Geopark tourism. This research highlights the importance of building strong collaboration between various parties, including communities, local governments, business actors, and community institutions, to achieve responsible, sustainable, and economic, social, and environmental tourism development. In addition, this study also emphasizes the importance of improving the quality of destinations and public awareness of the important value of Geoparks. Improving the quality of destinations can be done through the development of infrastructure and attractive tourist attractions. Meanwhile, increasing public awareness can be done through education, socialization, and promotion about Geoparks and their benefits. This study makes an important contribution to the development of sustainable Geopark tourism in North Musi Rawas Regency. The results of this study can be a guide for stakeholders in formulating effective and sustainable Geopark tourism development policies and strategies.
Co-Authors Adam Rachmatullah Adriana Klara Parera Agustina Manurung, Ram Alexander Fiandre Readi Amalia Mustika Amalia Mustika, Amalia Amaniati, Fetty Amrullah Amrullah Amrullah Amrullah Anak Agung Gde Agung Andini Anggia Septyaningtyas Angela, Patricia Naomi Anggara, Ary Angger Hidayat Ari Ekoprianto Bella Des Kharin Boediman, Surya Fadjar Budi Suyanto Budi Suyanto Defrita Metasari Devita Gantina Dewi Gita Kartika Diena Mutiara Lemy Doni Muhardiansyah Elda Nurmalinda Elissa Letsoin Emenina Tarigan Fachrul Husain Habibie, Fachrul Husain Fetty Asmaniati Fetty Asmaniaty Grace Mailo Gratia Wirata Laksmi Gratia Wirata Laksmi Gratia Wirata Laksmi Gurning, Linda R M Hariani, Dina Harry Lesmana Henky Hermantoro Heny Ratnaningtyas Hera Oktadiana Hidayat, Candra Himawan Brahmantyo - STP Trisakti Jakarta, Himawan Hubner, Ira B. Husain Habibie, Fachrul Ian Nurpatria Suryawan Ian Nurpatria Suryawan Ingkadjaya, Rahmat Jane Millenia Jannah, Miskol Jessica Christina Joko Haryono Kaleb Yusuf Sinay Kevin Rais Rachman Leonardo De Channell Lestari, Nia Kurnia Lionika Roselie Luh Putu Ratna Sundari M. Rahmad M. Rahmad, M. Rahmad Marintan br Gurning, Linda Rotua Mumin, Adhi Tri Na, Quan Nadine Azzahra Syah Ni Wayan Marsha Satyarini Nia Kurnia Lestari Novita Widyastuti, Novita Nurbaeti Nurbaeti . Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurbaeti Nurmalinda, Elda Osman, Ismeth Emier Owen Edwardlis Pinontoan, Nexen Alexandre Prabowo, Yogan Daru Purnawan, Arif Hadi Purwanti Dyah Pramanik Putri Sion Desmy Kefi Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmat Ingkadjaya Rahmi Fadhella Rakhmat Ashartono Renanda, Alfiyyah Zalfah Reni Retnowati Rianto Rianto Riyanto, Wisnu Sakchai Setarnawat Salwa Octaviani Mardi Saptarining Wulan, Saptarining Sari Suryanti Shirley Sulivinio Siahaan, Denny Sithy Fatimah Somad, Djohari Sri Mariati Sri Mariati Sri Mariati Sundring Pantja Djati Thamrin, HM Tofiani, Sandra Triana Rosalina Dewi Vienna Artina Sembiring, Vienna Artina Wijayanti Dewi Prabandari Willy Arafah, Willy Winda Ningsih Yogan Daru Prabowo Yohana F. Cahya Palupi Meilani