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All Journal Interaksi : Jurnal Ilmu Komunikasi MediaTor: Jurnal Komunikasi Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Ilmiah HUBUNGAN INTERNASIONAL Komunikator ANDHARUPA Jurnal The Messenger Isamic Communication Journal ETTISAL Journal of Communication WIDYAKALA JOURNAL Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal SOLMA Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Journal of Health Policy and Management Martabe : Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat Jurnal Masyarakat dan Budaya Jurnal Ilmiah Dinamika Sosial JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ranah Komunikasi INTELEKTIVA East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Social Sciences (FJSS) International Journal of Media and Communication Research Journal of Social Interactions and Humanities (JSIH) Journal of International Conference Proceedings Dharma Sevanam : Jurnal Pengabdian Masyarakat Proceeding of International Conference Health, Science And Technology (ICOHETECH) Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation ISJOUST Jurnal Sosial, Politik dan Budaya (SOSPOLBUD) International Proceedings of Nusantara Raya Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Seminar Nasional Unimus Jurnal Komunikasi Indonesia Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Jurnal Kawistara Jurnal Komunikasi Massa PASAI : Jurnal Pengabdian kepada Masyarakat
Utari, Prahastiwi
Sebelas Maret University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Melodic engagement: unveiling interactions dynamics in deaf content on tiktok with @jennifernatalie_ Setyaningsih, Santi; Utari, Prahastiwi; Satyawan, Ign Agung
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 1 (2025): June 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.1.164-187

Abstract

Social media has evolved into an inclusive communication tool, enabling individuals with disabilities to share various messages with the broader public. This study explores how the educational content shared by the TikTok account @jennifernatalie_ fosters audience engagement with deaf-related issues. Using a qualitative approach through content analysis, the research examines how five dimensions of Social Media Influencer (SMI) communication—namely information usefulness, dialogic interaction, affectivity, collectivity, and connectivity—are manifested in the content uploaded. The analysis was conducted on 189 selected videos from four educational-themed playlists. Findings indicate that despite verbal communication limitations, @jennifernatalie_ effectively utilizes social media features to communicate in a creative and inclusive manner, delivering messages that foster emotional connection and interactive engagement. Through her authentic expression as a deaf individual, she succeeds in activating audience participation via comments, likes, and two-way conversations. This study highlights how influencer communication characteristics play a pivotal role in shaping engagement, particularly in disability-related topics. The findings contribute to a deeper understanding of inclusive communication practices on social media and the role of disabled influencers in fostering digital social interaction.
Hijab Fantasy on Instagram: Community Fantasy Theme for Vanilla Hijab Brand Ramadhani, Amelia; Utari, Prahastiwi; Hastjarjo, Sri
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 1 (2024): June 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i1.949

Abstract

In the contemporary era, the hijab is no longer exclusively associated with a specific demographic. Its meaning has evolved and is now widely accepted within the community. While the hijab is a mandatory practice for Muslim women, it has also become a fashion statement. The growing acceptance of hijab has led to the emergence of local hijab brands. This article examines the use of social media, particularly Instagram, to examine communication between groups of hijab users, focusing on customers of a particular brand of hijab, namely Vanilla Hijab. Observing this group behavior used fantasy, emphasizing how individuals achieve a shared reality through communication. Individuals in the group conducted shared reality-seeing behavior among individuals guided by stories that reflect how reality is confirmed. The reinforcement of shared reality is repeated through personal, group, or community achievements and takes the form of stories or tales. In examining the theme of hijab customer group fantasy, the researcher employed a qualitative case study research method by conducting interviews with female Vanila Hijab customers. Producers use Instagram social media not only to inform the public about Vanilla Hijab's activities and introduce its products but also to build community involvement and receive input from a segmented audience. The findings indicate that group members added numerous fantasy themes to maintain group communication and foster group culture.
TRANSFORMASI PENULISAN ILMIAH DI ERA AI: MENJAGA INTEGRITAS AKADEMIK MAHASISWA MELALUI EDUKASI ETIKA Pramana, Pramana; Purwati, Eli; Megantari, Krisna; Cahyo Nugroho, Oki; Utari, Prahastiwi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 10 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i10.3952-3959

Abstract

Pada era digital yang berkembang pesat, penggunaan kecerdasan buatan (AI) telah menjadi bagian integral dalam berbagai aspek kehidupan, termasuk dalam penulisan ilmiah. Namun, kemajuan teknologi ini juga menimbulkan tantangan baru terkait pelanggaran etika akademik. Artikel ini membahas pelaksanaan pengabdian kepada masyarakat yang berfokus pada pencegahan pelanggaran etika penulisan ilmiah di kalangan mahasiswa dengan memanfaatkan AI secara etis. Melalui workshop yang dilakukan, mahasiswa diberikan pemahaman tentang pentingnya penggunaan AI sebagai alat bantu dalam penulisan akademik tanpa melanggar standar etika yang telah ditetapkan. Hasil kegiatan menunjukkan peningkatan kesadaran mahasiswa mengenai etika akademik dalam penggunaan AI serta kemampuan mereka untuk memanfaatkan teknologi secara tepat guna dalam penulisan ilmiah. Implikasi dari kegiatan ini adalah pentingnya integrasi pendidikan etika dalam penggunaan AI di lingkungan akademik guna memastikan bahwa teknologi digunakan untuk mendukung, bukan merusak, integritas akademik.
DIGITAL COMMUNICATION'S ROLE IN SHAPING INDONESIAN THRIFT CULTURE: A LITERATURE REVIEW Tsaqif Kusindriyanti , Nourmalihah; Utari, Prahastiwi; Sudarmo, Sudarmo
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2023: Proceeding of the 4th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/icohetech.v4i1.3382

Abstract

Thrifting is defined as the consumption of used branded fashion products at a lower price, which is often associated with a person's lifestyle and identity. The purpose of this research is to find out how the role of digital marketing communication and creative content on thrifting goods to attract young people in Indonesia. This research is a qualitative research using literature review method. The results of this study show that the utilization of digital communication in thrifting marketing is done with two media. The use of Instagram as a digital communication tool is done by: (1) uploading product information, (2) means of interactive communication with consumers, (3) use of hashtag features, and (4) marketing communication. The use of e-commerce as a digital communication tool includes: (1) eWOM and (2) live streaming. The existence of social media and e-commerce has a significant impact in increasing awareness and motivation to thrift. Innovative and creative use of digital materials is needed to strengthen brand identity and increase consumer awareness, which in turn will increase sales.
Construction of the Meaning of the Swear Word "Anjing" as a Symbol of Intimacy in Komunitas Pecinta Alam Talegong Asep Kiki Saepul Akbar; Prahastiwi Utari; Ign. Agung Satyawan
Journal of Social Interactions and Humanities Vol. 1 No. 3 (2022): November 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v1i3.1402

Abstract

This article discusses the change in the meaning of the swear word "Anjing" which is referentially as an insult and refers to the nature of an animal, namely a dog, into a word that is spoken as a sign of intimacy, warmth and closeness among members of an organizational group. This study uses a qualitative approach with the method of observation. Symbolic interaction theory is used to reveal how the word dog is constructed as a symbol of intimacy. The results showed that the word anjing became a symbol of intimacy through high-intensity interaction with the process of interpreting meaning, adjusting and forming institutions in a communal society.
Cancel Culture, Commodification Message, and Middle East War: Impact on Multinational Corporations in Indonesia Ramadhani, Amelia; Utari, Prahastiwi; Hastjarjo, Sri
Journal of Social Interactions and Humanities Vol. 3 No. 2 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v3i2.9261

Abstract

The ongoing conflict between the Palestinians and Israelis has prompted a range of attitudes among the countries with which they have relations. The emergence of the cancel culture phenomenon, a movement to boycott certain companies' products, has raised growing concerns. The paper analyzes the social media messages of multinational corporations regarding products that are boycotted by consumers who see them as haram and pro-American because of their alliance with Israel. Through an analysis of digital media content from several multinational companies related to Israeli attacks on Palestine and the issuance of MUI Fatwa No. 83/2023, two frames of controlled media content emerge.
Using Relational Dialectic Theory in the tradition of gift-giving in the Indonesian Education environment Arsyah Putra , Rizky Ramadhani; Utari, Prahastiwi; Sudarmo, Sudarmo
Journal of Social Interactions and Humanities Vol. 3 No. 2 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jsih.v3i2.9786

Abstract

Education, which is one of the "media" in the eradication of anti-corruption, still has an important role to play. However, the role of education in supporting anti-corruption prevention has reached a saturation point in society because the government's seriousness in carrying out strategic steps to prevent corruption crimes still seems slow. The research method uses descriptive analysis with a literature study approach. The theory of relational dialectic by L.A Baxter became an analytical instrument, to show the dynamics of giving gifts by students to educators as a form of gratuity that cannot be justified. The results of the study showed that there was a conflict between the two groups which was divided into satisfaction vs decision, cost vs reciprocity, and tradition vs code of ethics. The conclusion of this study is to show the dynamics of gratuities, which are carried out by both parties greatly affect the attitude of integration and honesty in the future. For this reason, there needs to be a role for the KPK institution in building an example of educators so that they can show the giving of gifts as a form of gratuity and a real violation of the law. The study of dialectical relational communication can certainly be considered for further research as a form of attention to anti-corruption attitudes in the educational environment as early as possible.
From Post-Fordism to Data Capitalism: A Critical Analysis of Cognitive and Networks Economics in the Film “The Great Hack” Agus Rahmat Hidayat; Prahastiwi Utari; Sri Hastjarjo
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 2 No. 4 (2025): November : Momentum Matrix: International Journal of Communication, Tourism, an
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v2i4.475

Abstract

Using an analysis of the film “The Great Hack,” this paper aims to examine the economic transformation of society from the post-Fordist era to the information society. The film reveals how data and information have become key commodities in today's digital age, impacting various aspects of social and economic life. The film “The Great Hack” serves as the main case study in this research, which uses a qualitative approach. Content analysis and critical discourse analysis are the instruments used in this study. This method involves reading literature on relevant economic and social theories, as well as conducting a critical analysis of the film's content and message. This research uses the theoretical frameworks of post-Fordism, network society, cognitive capitalism, and information society to study the forms of economic change that have occurred. The results of the study show that the film “The Great Hack” adopts the principles of post-Fordism that have developed in the digital context, resulting in a network society, the concept of cognitive capitalism, and a network society where data is the main resource. In conclusion, the film shows how the principles of post-Fordism have developed in the digital context, resulting in a network society, the concept of cognitive capitalism, and a network society in which data is the primary resource. The practices of Cambridge Analytica demonstrate cognitive capitalism, which shows that economic value comes from knowledge and information.
Co-Authors - Pramana Abdul jalil Adhiarso, Dendy Suseno Adimas Maditra Permana Agus Rahmat Hidayat Amelia Ramadhani, Amelia Andre Noevi Rahmanto ANDRE RAHMANTO Anggreni, Likha Sari Anshori, Mahfud ARI SURACHMANTO Arifiyanto, Aditya Arsyah Putra , Rizky Ramadhani Asep Kiki Saepul Akbar Ayu, Retno Barunawati Bethy, Rayya Cahya, Afif Nur Cahyo Nugroho, Oki Chairunnisa Widya Priastuty Chatarina Heny Dwi Surwati Diponegoro, Muhammad Agung Dwi Latifatul Fajri Dwi Tiyanto, Dwi Dwiningtyas Padmaningrum, Dwiningtyas Eka Nada Shofa Alkhajar, Eka Nada Shofa Eli Purwati, Eli Emi Widiyanti Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia Fitri, Annisaa Gardiana, Marieti Debyora Haris Annisari Indah Nur Rochimah Hartjarjo, Sri Hastjarjo, Sri Hemas, Lintang Nur Henny, Chatarina Hermawati, Tanti Ichsan, Muhammad Nur Ign. Agung Satyawan Ignatius Agung Satyawan Izzul Hudia Alfaza Joni Rusdiana Karim, Iklilul Krisna Megantari Lintang Nur Hemas Mahendra Wijaya Mahendra Wijaya Malik Cahyadin Maya Anggraini Muzni, Nurlianti N, Ismi Dwi Astuti Naini, Albert Muhammad Isrun Nourmalihah Tsaqif Kusindriyanti Novriyanto, Bambang Pawito Pawito Pawito Pradhuka, Briant Nor Pramana Pramana, Pinandito Dhirotsaha Pramana, Pramana Raden Ayu Wulantari, Raden Ayu Rahayu, Wien Hesthi Rahmat Hidayat, Agus Rasuli, Rasuli Rifqi Abdul Aziz Rizky Ramadhani Arsyah Putra Safitri, Faiza Hanna Santi Setyaningsih Sarwono, Billy K Satyawan, Agung Satyawan, IGN Agung Satyawan, Ignatius Agung Setianingrum, Vinda Maya Setyanto, Eko Siti Fatimah Sri Hastjarjo Sudarmo sudarmo sudarmo Suminah Suminah, Suminah Tanti Hermawati Tsaqif Kusindriyanti , Nourmalihah Werdhaningtyas, Tamalia Dara Widianti, Mira Adita Yulius Slamet