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Journal : Ecopreneur.12

THE EFFECT OF ADVERTISING, PRICE PERCEPTION, AND PRODUCT QUALITY ON CUSTOMER SATISFACTION Ali, Mukti; Kurniawan, Rendi
Ecopreneur.12 Vol 7 No 1 (2024): April 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v7i1.78-92

Abstract

This research aims to determine the influence of advertising, price, and product quality on customer satisfaction in Mezale Snack's banana chips. The research utilized a questionnaire for data collection, targeting the customer population of Mezale Snack. As the exact population size was unknown, the sample size was determined using the Cochran formula, resulting in 97 respondents. The data analysis method employed in this research was quantitative analysis using SPSS 22.0 for Windows. The research findings indicate that advertising has a positive and significant influence on customer satisfaction. Price has a positive and significant influence on customer satisfaction. Product quality has a positive and significant influence on customer satisfaction. All three independent variables, namely advertising, price, and product quality, have a positive and significant influence on customer satisfaction. These three independent variables, namely advertising, price, and product quality, can explain 31.5% of the changes in customer satisfaction.
THE INFLUENCE OF WORK ENVIRONMENT, WORK MOTIVATION, AND WORK DISCIPLINE ON EMPLOYEE SATISFACTION Ali, Mukti; Ningrum, Anggung Prasetya
Ecopreneur.12 Vol 7 No 2 (2024): Oktober 2024
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v7i2.172-188

Abstract

Human Resources (HR) are an important component that influences the development of a company, and have differentfunctions from the organizational or company structure and human resources are directly influenced by the workenvironment that makes employees feel comfortable and employees receive support that makes them feel good support.This comes from co-workers and is appreciated directly from the leadership for the work that has been done andemployees must comply with the rules that have been made and not violate them and employee satisfaction will befulfilled if human resources are wiser and are properly cared for by the organization, company or agency. This researchaims to determine and analyze the influence of the work environment, work motivation and work discipline on employeesatisfaction at the Mojokerto Regency National Land Office. The population in this study was 155 with a saturatedsampling technique sample of 65 respondents. The data analysis method uses respondent characteristics testing, TCRtesting (respondent achievement level), validity testing, reliability testing, classical assumption testing, measurementmodel testing, correlation testing, multiple linear regression analysis testing and hypothesis testing. The research resultsshow that Hypotheses H1, H2, H3, H4, H5, H6 are accepted, which means that the work environment variables, workmotivation and work discipline partially influence employee satisfaction with a significance level < 0.05 and t count >t table (1.99962) , where of the three variables, the variable with the most dominant partial influence is the workenvironment with a beta coefficient value of 11.447. The results of the research hypothesis H7 show that it is acceptable,which means that the variables of work environment, work motivation and work discipline simultaneously influenceemployee satisfaction with a significance level of 0.001 < 0.05.
THE INFLUENCE OF WORK MOTIVATION, WORK DISCIPLINE, AND WORK LOYALTY ON PT EMPLOYEE PERFORMANCE PT. AGGIOMULTIMEX INTERNATIONAL GROUP IN SIDOARJO Ali, Mukti; Lusiana, Silvy
Ecopreneur.12 Vol 8 No 1 (2025): April 2025
Publisher : Universitas Maarif Hasyim Latif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/econ12.v8i1.14-25

Abstract

The ability of a company to achieve success lies not only in its human resources, but also in how well its people behave and the performance of employees to achieve goals quickly and effectively. This research aims to determine the influence of work motivation and discipline work, and work loyalty on the performance of PT employees. Aggio multimex International Group in Sidoarjo. The research method used in The research is a quantitative method with linear regression analysis techniques, tests classical assumptions, reliability test, validity test, T test, F test, R determinant coefficient test by using the SPSS Version 26 test tool to manage the data. The population in this study were employees of PT. Aggiomultimex International Group sewing department totaling 85 employees. The sampling technique in this study used saturated samples, so that a sample of 85 employees was obtained. The results of the study indicate that work motivation partially has a positive effect on performance (t-count value 2.095 > t-table 1.999), work discipline partially has a positive effect on performance (t-count 2.242 > t-table 1.999), work loyalty partially has a positive and significant effect on performance (t-count 5.043 > t-table 1.999) and simultaneously the variables of work motivation, work discipline, and work loyalty have a positive and significant effect on employee performance (f-count 43.859 > f-table 2.717).
Co-Authors ., Renaldi Abdul Rachman Rasyid Abdul Rahmat Abdullah Idi Abimayu, Muhammad Erikko Ade Rosad Agus Riyadi Aji Saputra, Mochammad Ronaldy Al Ghozali, Muhammad Iqbal Andrian, Rici Anugrah, Makhdad Aprilliantoni, Aprilliantoni Arifin, Mimi Arifuddin Akil Aryana, Dalika Avin Wimar Budyastomo Budi Hartanto, Nur Rahmat Budyastomo , Avin Wimar Dewi, Yashinta Kumala Ekawati, Sri Aliah Fadil, Achmad Fauziyah, Zumrotul Firmansyah Firmansyah Firmansyah Firmansyah Harun, Makmur Haji Hidayanti, Ulfah Himayaturohmah, Emma Ihsan - Ihsan . Irawan, Imam Irsyad, Kamaludin Irwan - Isfa Sastrawati Jayadi, Nur Keumalawati, Cut Khuzaimah, Andi Ulfah Kurniawan . Kurniawan Kurniawan Kurniawan, Rendi Laia , Isabela Vernikasi Lakatupa, Gafar Lubid, Adlan Fauzi Lusiana, Silvy Maharani, Andi Dinda Makalang, Andi Habib Mandasari Andi Munawarah Abduh, Jayanti Mandasari Andi Munawarah Abduh Marliansyah, Anan Marly Valenti Patandianan Ma’mun, Sukron Miftahul Husni Mirza, Muhammad Rio Muh Asfan Mujahid, Laode Muh. Syihab Ikbal Muhamad Fauzi Muhammad Irfan Muhammad Isnaini Muhammad Syarifuddin Mujahid, Laode Muh Asfan Munir Munir, Munir Munir, Ahmad Saiful Ningrum, Anggung Prasetya NUR HAMID Nurul Aziza, Nurul Pardiyawan, Pardiyawan Permatasari, Ligina Prasada, Erisa Ardika Pratama, Irja Putra Qoilun, Nur Rahayu, Agung Pamuji Romli Romli, Romli Rusnawati Rusnawati, Rusnawati Sa'diyah, Rika Sa'diyah, Sa'diyah Sadiyah, Sadiyah Sagita Alfadin Nur, Dewa Saleh, Irwan Sari, Tyas Novita Setiyanti, Anis Shirly Wunas Sirozi, M Soedarto, Teguh Sri Wahyuni Suhardiman Sulman Syafi'i, Syafi'i Syarnubi, Syarnubi Syauqi, Wildan Tahir, Fadliana Venny Veronica Natalia Wahyuni, Ekowati Wiwik Wahidah Osman Wulandari, Isma Ayu Yanti, Suci Anugrah Zaenal Muttaqin Zainal Abidin