Article Per Year (5 Year)
p-Index From 2020 - 2025
4.021
P-Index
This Author published in this journals
All Journal Hasanuddin Economics and Business Review SEIKO : Journal of Management & Business Jurnal BISNIS & KEWIRAUSAHAAN International Journal of Elementary Education Jambura Agribusiness Journal Jurnal Informasi dan Teknologi Economics and Digital Business Review Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Minfo Polgan (JMP) Economics and Business Journal Journal of Contemporary Administration and Management (ADMAN) Journal of Social Science and Business Studies Southeast Asia Journal of Business, Accounting, and Entrepreneurship Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Fahrina
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Social Science and Business Studies

 1 
Investigating The Role of Key Opinion Leaders, Marketing Content and User Experience on Purchase Intention of Eco-Friendly Products Among Gen Z Juwita, Isna; Wandanaya, Anita Bawaiqki; Akhirianto, Pas Mahyu; Kushariyadi, Kushariyadi; Violin, Vivid; Mustafa, Fahrina
Journal of Social Science and Business Studies Vol. 3 No. 1 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i1.133

Abstract

Environmental concerns are carried out comprehensively, not only centered on the production process, regulation making and consumption styles, but attention and focus on the impacts or consequences that will be caused in the long term also forces each party to care about environmental issues. There are three important factors in influencing the purchase intention of eco-friendly products, especially for generation Z, namely key opinion leaders, marketing content and user experience. This study aims to analyze the influence of the three independent variables, namely key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products. This study uses a qualitative method, namely by collecting and reviewing various literature that discusses the influence of key opinion leaders, marketing content and user experience on interest in buying eco-friendly products. Based on the results of the analysis of previous literature that examines and concludes the relationship and influence of key opinion leaders, marketing content and user experience on the purchase intention of eco-friendly products, it is concluded that all predictor variables have a close relationship and can positively influence the purchase intention of eco-friendly products.
Co-Authors A.S. Parawansa, Dian Abdi Akbar Idris Abdul Razak Munir ahmad yani Akhirianto, Pas Mahyu Alfa Santoso Budiwidjojo Putra Almaududi Ausat, Abu Muna Andi Khaerun Nisa Andriya Risdwiyanto Arief, Ilham Arismunandhar Sunarwia, Atdriansyah Aslam, Annisa Paramaswary Ausat, Abu Muna Almaududi Bahar, Achirsyah Desi Astuti Dessy Hariyanti, NK Dewa Oka Suparwata Diah Astuti, Enny Ernawaty Usman Firdaus Fitri, Sari Frans Sudirjo Hendra Hendra Hendy Tannady Hery Purnomo Ibrahim, Mozart Malik Ilham Ilham Irdiana, Sukma Isna Juwita Jeffriansyah Dwi Sahputra Amory Jefri Putri Nugraha Joko Ariawan Kadir, Nuraeni Khaerunnisa, A Khairani, Elisa Kraugusteeliana Kraugusteeliana Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri latief, yanuar M. Ikhwan Maulana Haeruddin Maming, Djumidah Mersandro Permana, Riko Metris, Diksi Mudasetia, Mudasetia Muh. Yushar Mustafa Muhamad Risal Tawil Muliyani, Nani Musran Munizu Mustafa, Muh. Yushar Mustafa, Rahmat Mustafa, Riad Mutoffar, Muhamad Malik Nawiyah, Nawiyah Noviani, Lona Nurgraha SD, Widhi Nurul Fadilah Aswar Nuryana, Arief Osman, Isnawati Palilingan, Richard Andreas Pandiangan, Bilson Parawansa, Dian Anggraece Sigit Payangan, Otto R. Rahman Kadir, Abdul Rasty Yulia Renwarin, Joseph MJ Ridwan Maulana, Ridwan Riesna Apramilda Samintang Santosa, Muhammad Hery Santosa, Sonny Sari, Efti Novita Sediawan, MN Lisan Setyawati , Kiki Shabrina, Fildzah Sidjabat, Sonya Siminto Sokid, Sokid Sriyanti, Andi Hikmah Dewi Sugiarti Sugiarti Sunarso, Budi SUTRISNO Sutrisno, Sutrisno Syamril Tikson, Shinta Dewi Sugiharti Tri Susilowati Tusriyanto Tyahya Whisnu Hendratni Violin, Vivid Wahda Wahyuningratna, Ratu Nadya Wandanaya, Anita Bawaiqki Windreis, Christ Wisnu Wardana, Yoga Fortuna Zakhra, Aminatus Zulfadli S