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Wulan Purnama Sari
Fakultas Ilmu Komunikasi, Universitas Tarumanagara
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Analisis Persepsi Generasi Milenial Terkait Fast Food Rendah Kalori Catherine Gisela; Wulan Purnama Sari
Kiwari Vol. 2 No. 2 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i2.24000

Abstract

The millennial generation tends to consume fast food every day and experiment with new recipes on weekends, this is due to limited time. The high level of fruit and vegetable consumption is a trend change during the millennial generation. Fastfit is a fastfood restaurant that provides low-calorie fast food but can still be enjoyed by all people, one of which is the millennial generation. Perception is an internal process in which a person selects, organizes, and interprets stimuli in his environment and the processes that affect his condition. Quantitative method Researchers can find out how the millennial generation perceives low-calorie fast food by distributing questionnaires. The data analysis technique is quantitative descriptive by distributing it to 100 millennial generation respondents in Jakarta who know Fastfit restaurants. The results of the perception of the millennial generation towards low-calorie fast food, namely knowing the Fast Fit brand as a low-calorie fast food restaurant, and Fast Fit being an option if you want to consume low-calorie food and Fast Fit is a restaurant that is in demand among the millennial generation with distributing questionnaires to the first 30 respondents. Generasi milenial cenderung setiap harinya mengkonsumsi makanan siap saji dan berkeksperimen dengan resep baru pada akhir pekan, hal ini dikarenakan waktu yang terbatas. Tingginya tingkat konsumsi buah dan sayur merupakan perubahan tren pada masa generasi milenial Fastfit merupakan restoran cepat saji yang menyediakan fast food rendah kalori namun tetap bisa dinikmati disemua kalangan salah satu nya adalah generasi milenial. Adapun tujuan dari penelitian yang dilakukan peneliti yaitu untuk mengetahui persepsi generasi milenial terhadap Fast Food rendah kalori Persepsi merupakan proses internal dimana seseorang memilih, mengatur, dan menafsirkan rangsangan di lingkungannya dan proses yang mempengaruhi kondisinya Metode kuantitatif peneliti dapat mengetahui bagaimana persepsi generasi milenial terhadap fast food rendah kalori dengan menyebarkan kuesioner. Teknik analisis data yang adalah kuantitatif deskriptif dengan menyebarkan ke 100 responden generasi milenial di Jakarta yang mengetahui restoran FastFit. Hasil dari persepsi generasi milenial terhadap fast food rendah kalori yaitu mengetahui brand Fast Fit sebagai restoran fastfood rendah kalori, dan Fast Fit dijadikan pilihan jika ingin mengkonsumsi makanan rendah kalori serta Fast Fit merupakan restoran yang diminati dikalangan generasi milenial dengan menyebarkan kuesioner ke 30 responden pertama.
Analisis Motif Perempuan Dewasa Muda dalam Membeli Produk Quby Lamp Jason Subandi; Wulan Purnama Sari
Kiwari Vol. 2 No. 4 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i4.27245

Abstract

The Quby Lamp sleeping lamp phenomenon is very popular on social media. To market these products, sellers or buyers recommend each other to other people because the design is unique and the design is very pleasant and the design is very beautiful for tips to like or have. This Quby Lamp product is very popular with all groups, especially young adult women. They are interested because the design of this product is very unique. This research was conducted to obtain an idea of how consumers are interested in purchasing Quby lamp products. In order to obtain these images, the author tries to dig in depth with the sources, namely by conducting interviews with women who are interested in buying a Quby lamp, or those who have purchased a Quby Lamp before. The results of the study show that the factors that build a Quby Lamp purchasing motive are the quality, uniqueness or cuteness of the product, the use of the Quby Lamp. Meanwhile, factors that support purchases are conversations on social media. Fenomena Quby Lamp lampu tidur gemoi merupakan hal yang sangat populer di media sosial. Untuk memasarkan produk tersebut penjual atau pembeli saling merekomendasikan untuk orang lain karena desain nya yang unik dan desainya yang sangat menyenangkan serta desai yang sangat cantik untuk kiat sukai atau kita miliki. Dengan produk Quby Lamp ini sangat banyak digemari oleh semua kalangan terutama kalangan perempuan dewasa muda. Mereka tertarik karena desain dari produk ini sangat unik. Penelitian ini dilakukan untuk memperoleh gambaran bagaimana konsumen tertarik untuk melakukan pembelian produk Quby lamp. Untuk memperoleh gambar tersebut penulis mencoba menggali narasumber secara mendalam, yakni dengan melakukan wawancara dengan para perempuan yang tertarik untuk membeli Quby lamp, atau mereka yang pernah membeli Quby Lamp. Hasil penelitian menunjukkan faktor yang membangun motif pembelian Quby Lamp adalah kualitas, keunikan ataupun kelucuan produk, kegunaan Quby Lamp. Sedangkan faktor yang mendukung pembelian adalah percakapan atau conversation di media sosial.
Cover JMIEB vol 7 no 2 Sari, Wulan Purnama
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

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Abstract

Cover JMIEB vol 7 no 2
Kata Pengantar JMIEB Vol 7 No 2 Sari, Wulan Purnama
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

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Kata Pengantar JMIEB Vol 7 No 2
Redaksi JMIEB Vol 7 No 2 Sari, Wulan Purnama
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 7 No. 2 (2023): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

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Abstract

Redaksi JMIEB Vol 7 No 2
Daftar isi JMIEB vol 8 No 1 Sari, Wulan Purnama
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 1 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

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Daftar isi JMIEB vol 8 No 1
MODEL PERSONAL BRANDING NANO-INFLUENCERS GENERASI Z DI INSTAGRAM Sari, Wulan Purnama; Paramita, Sinta; Irena, Lydia
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 8 No. 2 (2024): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v8i2.30308

Abstract

Generasi Z yang juga dikenal sebagai generasi digital native merupakan pengguna dominan media sosial secara global. Generasi ini memegang peranan yang signifikan dalam evolusi masyarakat ke depan, terutama sebagai generasi penerus di Indonesia. Bersamaan dengan itu media sosial telah menjadi alat yang sangat berguna bagi bisnis kecil, terutama dalam pemasaran digital dengan menggunakan orang-orang yang disebut sebagai influencer. Dalam penelitian pasar, bisnis dan organisasi semakin mempertimbangkan untuk menggunakan nano-influencers, yang memiliki kemampuan untuk mencapai dan memengaruhi pemangku kepentingan sulit dijangkau seperti kelompok yang ingin mempromosikan produk atau layanan tertentu. Oleh karena itu, personal branding menjadi bagian integral dalam membangun media sosial Instagram nano-influencers. Personal branding melalui Instagram merujuk pada usaha seseorang dalam membangun citra dan reputasi mereka sendiri di mata orang lain. Penelitian ini bertujuan untuk menganalisa dan menggambarkan model personal branding nano-influencers Generasi Z di media sosial Instagram. Penelitian ini dilakukan dengan menggunakan metode penelitian kualitatif. Subjek penelitian ini adalah pengalaman yang dimiliki oleh nano-influencers generasi Z yang merupakan pengguna media sosial Instagram dalam melakukan personal branding. Sedangkan objek penelitian ini adalah nano-influencers generasi Z. Teknik pengumpulan data dilakukan dalam penelitian ini adalah dengan cara focus group discussion dan juga observasi. Hasil penelitian menunjukkan bahwa nano-influencers generasi Z membuat konten yang relevan dan informasi untuk interaksi dengan audiens. Secara konsisten, mereka menampilkan kepribadian yang otentik, karakteristik yang unik, dan keahlian pribadi yang akhirnya menjadi personal branding. Branding tersebut pada akhirnya menghasilkan respons positif dari audiens followers maupun non-followers berupa labelling (cap) positif yang kuat serta konversi penjualan atas produk yang mereka promosikan.   Globally, Generation Z—also referred to as the generation of digital natives—is the majority social media user. As the next generation in Indonesia, in particular, they will have a big impact on how society develops in the future. Simultaneously, social media has developed into a very helpful tool for small businesses, particularly when it comes to employing influencers for digital marketing. Businesses and organizations are increasingly thinking about utilizing nano-influencers in market research because they can reach and influence hard-to-reach stakeholders, like those that want to promote a specific commodity or service. Thus, developing personal branding is essential to creating Instagram nano-influencers on social media. Using Instagram, personal branding describes a person's efforts to develop their own reputation and image in the eyes of others. The purpose of this study is to examine and characterize the personal branding strategy used by Generation Z nano-influencers on Instagram. Qualitative research methodologies were used in this study. This study focuses on the experiences of Instagram users who are generation Z nano-influencers in terms of personal branding. In the meanwhile, the focus of this study is nano-influencers from generation Z. This study's data collection method includes both observation and focus group talks. The research results show that generation Z nano-influencers create relevant content and information for interaction with the audience. Consistently, they display authentic personalities, unique characteristics, and personal skills which ultimately become personal branding. This branding ultimately produces a positive response from the audience of followers and non-followers in the form of strong positive labelling as well as sales conversions for the products they promote.
Abdi Dalem Keraton Yogyakarta in the perception of Generation Z Sari, Wulan Purnama; Bajari, Atwar; Hafiar, Hanny; Lestari, Puji
Jurnal Kajian Komunikasi Vol 11, No 1 (2023): June 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jkk.v11i1.44570

Abstract

Background: The Abdi Dalem Keraton Yogyakarta is a state apparatus that has dedicated his life to the Palace and has a role as an agent for preserving culture, especially Javanese culture. This is manifested in the way they communicate and also the way the Abdi Dalem dress. The actions taken by the Abdi Dalem reflect that they are living examples of Javanese culture, and it is their duty as agents to preserve it. Abdi Dalem is often perceived as being attached to something traditional or old-fashioned. Purpose: The research was conducted to analyze and describe the perceptions of Generation Z about the Royal Palace Servants of Yogyakarta. Generation Z was chosen because this generation is known as the digital generation and has main characteristics in terms of mastery over technology and information, making this generation very close to the digital world, and then how the digital generation perceives or sees Abdi Dalem, who are traditional and far from digitalism. Methods: This study uses a quantitative approach and survey methods. Data was collected using a questionnaire, with the response being Generation Z, who live in the Yogyakarta area. Conclusion: Based on the stages of forming perceptions starting from stimulation, organizing, interpreting-evaluating, storing, and recalling. The results of the study show that the formation of Generation Z’s perception of Abdi Dalem is limited to people who work at the Palace, the Yogyakarta Palace reminds Generation Z of Abdi Dalem but not Javanese culture. The language and clothing of the Abdi Dalem also do not stimulate the perceptions of Generation Z, nor do the media stimulate the formation of Generation Z’s perceptions. Implication: Generation Z’s perception of Abdi Dalem is minimal because the topic of Abdi Dalem is not the main topic, especially in their information search system on social media. This condition limits the actions and ways of communicating from Generation Z regarding Abdi Dalem.culture, and c) and to inform the young generation about local customs and culture.
Morphological and Morphometric Analysis of Orocraniofacial Bones for Estimative Identification Gender Sari, Wulan Purnama; Soedarsono, Nurtami; Puspitawati, Ria
Journal La Lifesci Vol. 5 No. 1 (2024): Journal La Lifesci
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallalifesci.v5i1.1172

Abstract

Identification of sex estimation is the first step in the identification process and is one of the priority parameters in the forensic identification process. Identification is made when the condition of the body is unrecognizable due to natural disasters, transport accidents, bomb explosions, ethnic studies and crime investigations, where only a few parts of the body are already incomplete and limited information are available. In forensic odontology, morphological and morphometric analysis of the orocraniofacial bone is an important component that can help in the process of identifying sex estimation because it has different shapes and sizes in each individual and population. This article will discuss morphological and morphometric analysis of several parameters of the orocraniofacial bone, as well as the advantages and limitations of both methods.
Pengaruh EPIC Model terhadap Pembentukan Perilaku Konsumtif Generasi Z (Studi Iklan Racun Shopee Pada Aplikasi TikTok) Christabella, Marvelyn; Sari, Wulan Purnama
Prologia Vol. 6 No. 2 (2022): Prologia
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/pr.v6i2.15455

Abstract

Social media is often used as a promotional medium. One of them is TikTok. In this media, advertisements with creative videos often appear. One of them is the Shopee Poison ad. Ads containing TikTok video content creators make haul videos of goods purchased through Shopee and then disseminated through TikTok. Content that is made very creatively can attract people's attention to watch the video and create a sense of belonging to the same item and can encourage the formation of consumptive behavior. The purpose of this study is to study and analyze the effect of the EPIC model on the formation of generation Z consumptive behavior, namely a study on Shopee Racun advertisements on the TikTok application. This research also wants to reveal how big the influence is. The research method used is quantitative. The sample of this research is 130 respondents with purposive sampling technique. Analysis of test requirements using validation and reliability tests. The correlation coefficient test, the coefficient of determination test, and simple linear regression analysis were used as analytical methods. From the results of this study, based on the EPIC model, Shopee Racun advertisements on the TikTok application have a 56% impact on the formation of Gen Z consumptive behavior. Media sosial sering kali dijadikan media promosi. Salah satunya adalah TikTok. Di media ini sering tampil iklan-iklan dengan video yang kreatif. Salah satunya adalah iklan Racun Shopee. Iklan yang berisikan para pembuat konten video TikTok membuat video haul barang yang dibeli melalui Shopee kemudian disebarluaskan melalui TikTok. Konten yang dibuat dengan sangat kreatif, dapat menarik perhatian masyarakat untuk menonton video tersebut dan menimbulkan rasa untuk memiliki barang yang sama dan dapat mendorong terbentuknya perilaku konsumtif. Tujuan dari penelitian ini yaitu untuk mempelajari dan menganalisis pengaruh EPIC model terhadap pembentukan perilaku konsumtif generasi Z yakni sebuah studi pada iklan Racun Shopee pada aplikasi TikTok. Penelitiang ini juga ingin mengungkap seberapa besar pengaruh tersebut. Metode penelitian yang digunakan yaitu kuantitatif. Sampel penelitian ini adalah 130 responden dengan teknik purposive sampling. Analisis persyaratan pengujian menggunakan uji validasi dan  reliabilitas. Uji koefisien korelasi, uji koefisien determinasi, dan analisis regresi linier sederhana digunakan sebagai metode analisis. Dari hasil penelitian ini adalah berdasarkan model EPIC, iklan Shopee Racun di aplikasi TikTok berdampak 56% terhadap pembentukan perilaku konsumtif Gen Z.
Co-Authors A , Tyas Martika Abner lumika Arung Ai Ping Teoh Aldi Nirjana Alexandra Virginia Alyya Siddiqa, Alyya Amalia, Tasya Syawa Amesz, Mutiara Fransisca Andi Setiawan Andrea, Dika Andriyani, Risa Aqila, Mu’Amar Zaki Archie Gredyon ARDIANSYAH ARDIANSYAH Arrafi, Muhamad Iman Atwar Bajari Audrey Sugito Augustine, Michelle Auliya, Puri Ben Thiodanu Cahyani, Regita Emelia Carolina, Alexandra Carolina, Christine Vonny Catherine Dwitama Shan Catherine Gisela Chandra Ronaldo Chang, Keysha Abigail Christabella, Marvelyn Christina Christina Christine Natalia Chandra Christine Vonny Carolina Cindy Cindy Clarisa Tan Clemens Clemens Daniel Kurniawan Harijanto Devita Novelia Dewi Dewi DF, Filia Klarasinta Dionisius Kevin Doddy Salman Eko Harry Susanto Elvi Valentina Enzo Scifo Jauwinata Evelyn Thelia Farid Fatmoko, Adlim Dwi Felicia Masali Felisia Ferina, Sheren Fitria, Khofifah Habibah Fransisca Graciela M B Fransisca Kristy Franslie, Reynaldo Frinico Alfian Friscilla Purnama Sari Gavrila, Sherina Grace Nathasya Graceica Octavia Haikal, Faldie Muhamad Hanny Hafiar Hardja, Diovanny Helen, Helen Heru Chandra Litmanen Hetty Karunia Tunjungsari Hidayat, Angel Hokky Putra Pangestu Hutomo Rio Pangesthio Ibanez Vienoza Ngan Ihsan, Zainur Irena, Lydia Ivan Surya Ivander Stefanus Jason Subandi Jennifer Jennifer Jennifer Lauren Jesselyn, Eunike Jessica Febriani Thoeng Jessyca Indra Joko Susilo Jonathan, Maureen Julianto, Irwan Dwi Junaidi Diharyo Karina Wongso Keni Keni KENI KENI Kezia Stephanie Halim Khairunnisa, Julia Khang, Helen Lady Ta, Yesha Lie, Michelle Lioni Lioni Lulu Ferent Lusia Savitri Setyo Utami Maulana, Muhammad Irfan Mei Ie Messy Stella Fabiola Michelle Jennifer Michelle, Laurencia Mita Restinia Morisca Morisca Myesha Adira Nigar Pandrianto Nirwasita, Wulan Novianty, Melinda Nurtami Soedarsono Paramita, Sinta Pearlees Tjoeng Pesik, Vanessa Thabita Regina Phillip, Olivia Yuriko PUJI LESTARI Putra, Kiki Pradana Putra, Rio Sanjaya Putri, Aneesa Joenice Qonitha Risky Queennie Millendian Rahmawati, Dea Indi Ravinazan, Ravinazan Reginald Gusli Reniati Reniati Rezasyah, Teuku Rheza Alfredo Bunyamin Ria Puspitawati Rianty, Fety Fajar Ridwan, Salwa Salsabilla Rika Rachmawati Riris Loisa Risky, Qonitha Riwanda, Josephine Kayla Rizky Ferdy Rizky, Fitri Nur Romi Ferdian Rosario, Fernando Roswita Oktavianti, Roswita Ruth Ambar Santoso, Maria Regina Yanuarika Putri Sella Desember Selvina Suryanto Shafira Nusa Kusuma Shella Oskania Shella Shella shinta Octavia Shinta Octavia, Shinta Sinta Paramita Sinta Paramita Sri Wahyuni Stefany Stefany Stephanie Violita Chandra Sukendro, Gregorius Genep Suzy Azeharie Suzy Azeharie, Suzy Teoh, Ai Ping Theja, Calista Takako Thing, Yi Tindaon, Elisabeth Indira Dameria Tomy Andreas Tursilawati , Heri Tuwendi, William Alexander Vendy Octavian Verina Bellini Haryadi Vincent Vincent Vincent Vincent, Vincent Viriyaputra, Kevin Vony Anatya Winduwati, Septia Winnie Agustina Wiraguna, Daniel Gabriel Yasir Hudzaifah Yeni Yeni Yoedtadi, Muhammad Gafar Yohanes Yohanes Zhafirah Sholihah