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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Journal on Education Jambura Agribusiness Journal Mudir : Jurnal Manajemen Pendidikan JURNAL LENTERA BISNIS Jurnal Informasi dan Teknologi Jurnal Ilmiah Manajemen Kesatuan Jurnal Kewarganegaraan International Journal of Engineering, Science and Information Technology Edu Cendikia: Jurnal Ilmiah Kependidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal Of Human And Education (JAHE) Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Sistim Informasi dan Teknologi Jurnal Pengabdian Masyarakat Sains dan Teknologi Cakrawala: Jurnal Pengabdian Masyarakat Global JURNAL ABDIMAS PLJ Jurnal Nusantara Berbakti Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Mahasiswa Kreatif Journal of Social Science and Business Studies Journal of Information System, Technology and Engineering Journal of Innovative and Creativity Ardhi: Jurnal Pengabdian dalam Negri Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Kemitraan Masyarakat Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Manajemen, Bisnis dan Kewirausahaan ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Astuti, Enny Diah
Universitas Muhammadiyah Bekasi Karawang
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Kualitas Pelayanan terhadap Kepuasan Pelanggan Pada Aplikasi Pesan Antar Makanan Enny Diah Astuti; Nika Sintesa
Kompak :Jurnal Ilmiah Komputerisasi Akuntansi Vol. 13 No. 2 (2020): Jurnal Ilmiah Komputer Akuntansi
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/kompak.v13i2.675

Abstract

Digital Business is experiencing rapid growth, including in the online-based food business. The Internet is creating a new face in interactive communication between sellers, consumers and business partners. This allows the company to be able to interact and work together continuously to be able to develop products, marketing, delivery and maximum service to get customer satisfaction. One type of business that is currently growing rapidly and is very popular with customers is food delivery services including go food, grab food and shopee food. This delivery service will increasingly compete according to the response from customers, influenced by the quality of service. The purpose of this study was to find out how service quality affects customer satisfaction, especially in online- based food delivery applications. The research used in this research is quantitative analysis method. The method used is to collect information obtained from questionnaires. Variable indicators were tested for validity and reliability. In testing this validity using the Pearson Correlation approach. The reliability test in this study used Cronbach, Alpha coefficient. The results of the study explain that the service variable partially has a positive effect on customer satisfaction. The influence of service quality provided by service providers and service partners is very well responded by application users.
Pentingnya Transformasi Digital UMKM dalam Pengembangan Ekonomi Indonesia Enny Diah Astuti; Rahmi Rosita
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1499

Abstract

UMKM are small and medium enterprises in Indonesia. Digital transformation is very important for the success of UMKM in Indonesia. With technological advancements, businesses must adapt and adopt digital solutions to remain competitive in the global market. The integration of digital solutions into operational systems allows businesses to manage processes, expand their customer base, and enhance efficiency. This not only benefits individual businesses but also contributes to the sustainable economic growth of the country. The objective of the research on the digital transformation of UMKM will contribute to job creation, innovation, and overall economic growth. This comprehensive research approach will not only explain the current status of digitalization among UMKM in Indonesia but also provide valuable recommendations for policymakers, business owners, and other stakeholders on how to support and promote further digital transformation in this sector. By understanding the impact of digital skills training programs and identifying potential challenges, strategies can be developed to address these issues and ensure the sustainable growth of UMKM in the digital era. Ultimately, this research has the potential to drive innovation, enhance competitiveness, and ultimately contribute to the overall economic development of Indonesia.
MENINGKATKAN PERCAYA DIRI BERBICARA BAHASA INGGRIS DI CAHAYA ANAK NEGERI BEKASI Enny Diah Astuti; Retno Setya Budiasningrum; Rahmi Rosita; Dyan Yuliana; Jajang Setiawan; Ali Satri Efendi
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 1 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.915 KB) | DOI: 10.58169/jpmsaintek.v1i3.16

Abstract

Self-confidence is a very important aspect for a person to develop his potential. The higher the confidence to speak in English, the smoother it will be to get the expected results. If you liken it, self-confidence is a key to open the door of doubt that has been a hindrance when you are trying to find a way out. The training method carried out is adjusted to the goal to be achieved, namely to increase self-confidence in speaking English. According to the needs of children, the material that needs to be developed at the Bekasi State Children's Light Community Service place was chosen, the theme "Self-Introduction and PostCard Writing in English" was chosen. Speech practice is usually one of the stages that is considered the most strenuous. It needs to be trained continuously to increase self-confidence in children when speaking English.
The Role of E-Service Quality and Brand Image on Purchase Intention of Smartphone Products Utomo, Sulistyo Budi; Setiadi, Bekti; Astuti, Enny Diah; Wahyuningratna, Ratu Nadya; Hendra, Hendra; Nusyirwan, Nusyirwan
International Journal of Engineering, Science and Information Technology Vol 5, No 1 (2025)
Publisher : Malikussaleh University, Aceh, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52088/ijesty.v5i1.714

Abstract

The smartphone industry has witnessed remarkable growth over the past decade, becoming one of the most dynamic and competitive markets globally. With technological advancements and increasing internet penetration, consumers increasingly rely on e-commerce platforms to purchase smartphones. Consequently, the quality of e-services provided by companies has emerged as a critical determinant of consumer purchase behaviour. Simultaneously, brand image remains a key factor influencing consumer preferences and loyalty. This study investigates the impact of e-service quality and brand image on consumers' purchase intentions for smartphone products. In an era where online shopping has become a dominant trend, understanding how these factors influence consumer behaviour is crucial for businesses seeking a competitive edge. Data for this research was collected from 100 respondents using structured questionnaires, and multiple regression analysis was employed to assess the relationships between the variables. The findings reveal that e-service quality and brand image significantly positively affect purchase intention. High-quality e-services, characterized by website functionality, responsiveness, and security, enhance consumer trust and encourage purchasing decisions. Simultaneously, a strong brand image fosters consumer loyalty and preference, further amplifying purchase intention. Moreover, the interplay between e-service quality and brand image shows a synergistic effect, where combining both factors results in even higher purchase intention. This research underscores the importance of seamless online experiences and robust branding strategies for companies operating in the smartphone market. Practical implications include businesses needing to continually improve their e-service platforms by investing in user-friendly designs, efficient customer service, and secure transaction systems. Maintaining a consistent and appealing brand image through targeted marketing and corporate social responsibility initiatives is critical. These efforts attract new customers and retain existing ones, driving long-term success in the competitive landscape of smartphone products. By addressing both e-service quality and brand image, companies can effectively influence consumer behaviour, enhance satisfaction, and foster brand loyalty.
Analisis Peran Implementasi Manajemen Mutu dan Kepemimpinan Transformasional terhadap Performa Pendidik: Analysis of the Role of Implementation of Quality Management and Transformational Leadership on Educator Performance Gusliana, Evi; Ramli, Akhmad; Astuti, Enny Diah; Abubakar, Faisal; Sakti, Bayu Purbha; Alief, Lazuardy
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5183

Abstract

Human resources' capacity and competence greatly determine a nation's competitiveness and ability to compete. The performance of its human resources greatly influences organizational performance. The competitiveness of a country is greatly influenced by the quality and performance of its population. Realizing the importance of the quality of human resources, educational institutions, especially schools and teachers, have a crucial role in preparing students as assets and future successors of the nation. This study uses a qualitative methodology, including interviews, observations, literature analysis, and previous research. The main focus of this study is to investigate educators or teachers in Indonesian schools with similar variables and objects. The unit of analysis in this study involved teachers working in five major cities in Indonesia, while the observation unit included principals, students, and parents of students. A correlation exists between implementing quality management, transformational leadership style and educator performance. Based on the results of interviews, observations, studies of literature and previous studies, implementing quality management that runs well and a transformational leadership style positively affects teacher performance. Suppose schools can design a quality management system and implement a good quality assurance process, where the quality assurance process focuses on administrative and quality processes in academic activities such as learning and teaching. In that case, it will certainly have an impact on teacher performance.
Keterampilan Interpersonal Skill dalam Dunia Kerja Enny Diah Astuti; Dyan Yuliana; Ali Satri Efendi; Retno Setya Budiasningrum; Rahmi Rosita; Jajang Setiawan
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 2 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i2.972

Abstract

In the recent complex world of professional work, interpersonal skill improvement is essential. It is more than technical skills, the interpersonal skill demonstrates an employee's ability to understand and respond empathetically to the needs, feelings, and desires of colleagues and superiors in his or her profession. Interpersonal skills also include the ability to solve problems and cope with stress effectively. Given the importance of interpersonal skills in work life, companies should look at for people with strong communication skill who can reinforce a positive work culture. The Participatory Action Research (PAR) method in this activity is used to find out the process or systematic steps used as a means to achieve certain goals effectively. The importance of interpersonal skills in the world of work, that one's success is not only produced because of intelligence and value. There are other things that are no less important needed in our life and socializing in the world of work, namely interpersonal skills possessed by a person.
KEUNGGULAN KOMPETITIF MELALUI CITA RASA, PRODUK DESAIN, DAN PENDISTRIBUSIAN (Studi kasus pada Pempek Palembang Gaby Bekasi) Rahmi Rosita; Enny Diah Astuti; Retno Setya Budiasningrum
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1523

Abstract

This research aims to determine the variable influence of brand image, product design and distribution on Pempek gaaby products in Bekasi. The research uses a quantitative method, which is also known as a statistical approach with SPSS tools, using a multiple linear regression method by distributing closed questionnaires to 100 respondents who visited Pempek gaby. The SPSS output results show that taste, product design and distribution have a positive impact on competitive adventage.
TRANSFORMASI UMKM DIGITAL BERBASIS POTENSI LOKAL Enny Diah Astuti; Tarto Tarto; Rahayu Tri Utami; Venny Oktaviany
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1592

Abstract

One important area of the Indonesian economy is MSMEs (Micro, Small, and Medium Enterprises). The use of technology in marketing and transactions is only one aspect of MSMEs' digitization; other aspects include incorporating technology into production, distribution, financial administration, and customer service. But not everyone benefits equally from this shift, which is frequently impeded by a lack of funding, poor levels of digital literacy, and restricted access to technology. This study examined how MSME communities in Pengalengan, West Java, are driving the regional economy through economic empowerment initiatives. employing a qualitative approach model that offers an alternative viewpoint for comprehending the issues identified in the study in order to conduct a more thorough and in-depth analysis. MSMEs may boost efficiency and market access while also generating sustainable added value by leveraging digital technology to enhance local potential. An inclusive digital ecosystem that is sensitive to local dynamics and can support the transformation of Digital MSMEs based on local potential requires collaboration between MSME players, the government, academia, and the business sector to accomplish this change.
PENINGKATAN MANAJEMEN DAN STRATEGI BISNIS PADA UMKM DESA WARNASARI, KABUPATEN BANDUNG Sutrisno, Niantoro; Tarto; Astuti, Enny Diah; Utami, Rahayu Tri; Primarni, Amie
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1606

Abstract

The existence of Micro, Small adn Medium Enterprises (UMKM) can create jobs and empower households to earn income. UMKM have a very large role in economic growth, as aprovider of jobs and also as a source of income for the community. Therefore, empowerment is needed so that UMKM can develop further and be able to support the stability of the national economy. The development of the era, technology and competition in the business world which is getting higher every day makes UMKM actors have to have a good business strategy to be able to compete with their competitors. Various problems in running  a business occur in today’s economy. The millenial generation has a differnt perspective from the previous generation. Their purchasing power is needed not like the generation above them who are more established, but they can get goods and services that are much cheaper. Several aspects play an important role in determining consumer purchasing power. This community service activity is carried out to help UMKM in Warnasari Village, Bandung regency in facing sompetition in the digital era. By learning about daily financial managment, conducting digital promotions, and also knowing how to determine the ideal selling price.
Langkah Praktis Memulai Bisnis Online dalam Mengembangkan Potensi Generasi Muda Pembekalan Bagi Siswa Kelas 10-12 Yayasan Al-Kafhi Bekasi Utara Ali Satri Efendi; Retno Setya Budiasningrum; Enny Diah Astuti; Dyan Yuliana; Rahmi Rosita; Jajang Setiawan
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 2 No. 3 (2025): Juli : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v2i3.1805

Abstract

Digital technology opens up great opportunities in the business world, especially online businesses. These opportunities are wide open to many people of various ages and backgrounds, especially young people, considering that their generation has the spirit to try various things, including starting a business. This community service activity aims to provide practical training to vocational high school students on how to start an online business. For two days, they were given an understanding of entrepreneurship, determining potential products, creating accounts on e-commerce, marketing strategies, simulations, and evaluations. This activity is expected to develop economic potential and independence from an early age, and be able to instill an entrepreneurial mindset that is adaptive to the development of the times.
Co-Authors Abdul Haris M. Zen Ade Titin Sumarni Adinda Azzahra Agus Setiono Ahmad Nur Budi Utama Akhmad Ramli Alamsyah, Putri Rahmah Alfa Santoso Budiwidjojo Putra Ali Satri Efendi Andi Saadillah Arkam Lahiya Ayu Ratna Wulandari Bayu Purbha Sakti Bayu Purbha Sakti Bekti Setiadi Budi Utami Bunga Aditi cahyono, didik Citra Arta, Deddy Novie Dana Aswadi darwis darwis, darwis Dasep Supriatna Dendy K. Pramudito desi kristanti, desi Dessy Hariyanti, NK Devin Mahendika Dina Destari Dina Fahma Sari Dodik Widarbowo Dominica Dini Afiat Dyan Yuliana Dyan Yuliana Eka Selvi Handayani ERNAWATI Evi Gusliana Faisal Abubakar Faisal Abubakar Fatimah Malini Lubis Fitria Hayu Palupi Frans Sudirjo Haniwijaya Pahlawansah Hardian, Verus Haris Karyadi Hendy Tannady Herry Syafrial Ibrahim, Mozart Malik Ida Ayu Putu Sri Widnyani Ifadhila Ikko Rosalia Ilham Arief Indah Asmarany Irdiana, Sukma Iwan Henri Kusnadi Iwan Henri Kusnadi Jajang Setiawan Jajang Setiawan Jasiah Jefriyanto Jefriyanto Karnawi Kamar, Karnawi Kiki Setyawati Kushariyadi Kushariyadi Kushariyadi Kusnadi, Iwan Henri Lazuardy Alief Lina Parlina Magdalena Maulida, Sofia Mega Fatimah Rosana Miftahus Surur Mohzana Muhamad Risal Tawil Muhammad Hery Santosa Muhammad Reza Aulia Muhammad Syafri Mury Andayani Mustafa, Fahrina Mutmainnah, Muthia Nadi, Muhammad Abi Berkah Niantoro Sutrisno Nika Sintesa Nika Sintesa Nofirman, Nofirman Noor Rochmah Ida Ayu T.P Nusyirwan Nusyirwan Parida, Parida Putra, Irsan Herlandi Rachmat Susanto Rahmat Taufik R.L Bau Rahmi Rosita Rahmi Rosita Ramadhani Hamzah Ramli, Akhmad RETNO SETYA BUDIASNINGRUM Retno Setya Budiasningrum Rezky Nurbakti Rhina Pongtuluran Ria Estiana Riesna Apramilda Rina Nurhayati Riyanti, Apriani Rosye Rosaria Zaena Saryanto Saryanto Sembiring, Rinawati Setiadi, Bekti Sigit Somadiyono Sihombing, Dina Agnesia Sintesa, Nika sintesa, nika Sri Purwati Sri Purwati, Sri Subroto, Desty Endrawati Sulaminingsih, Sulaminingsih Sulistyo Budi Utomo Suryana, Alean Kistiani Hegy Sutrisno, Niantoro Syeh Assery Tanti Widia Nurdiani Tarto Tarto Tarto Tofhan Mamonto Tri Astuti , Missi Tyahya Whisnu Hendratni Ulpah Jakiyah Umi Hanik Makmuroh Utami, Rahayu Tri Venny Oktaviany Violin, Vivid Wahyuningratna, Ratu Nadya Widiarti Lestariningsih Yuliani Istiqomah Yulius Luturmas Yunita Indriany