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Journal : LADU: Journal of Languages and Education

The Role of Diction in Shaping Brand Image to Influence Consumer Choice in the Digital Age Andriadi, Dian; Sofyan
LADU: Journal of Languages and Education Vol. 4 No. 6 (2024): November-December
Publisher : Mitra Palupi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56724/ladu.v4i6.296

Abstract

Background: While product quality and pricing remain important, the language used in branding and marketing plays a pivotal role in building trust and emotional resonance. Purpose: This study explores the impact of diction as a linguistic strategy in shaping brand image and influencing consumer choice in the digital era. Design and methods: Through a literature review methodology, this research highlights how strategic word choices in branding, product descriptions, and marketing campaigns can create emotional connections and enhance consumer trust. Results: The findings emphasize the importance of integrating linguistic elements into marketing strategies to improve the competitiveness of local products in an increasingly digitalized marketplace.
Co-Authors A Tenripadang ADHE SAPUTRA, ADHE Agus Setyonegoro Alaidin Rapani Alfi, Tubagus Ahmad Alfi Fahmi Amirul Mukminin Andi Rezal Jauhari Andi Sahriani Safitri Andi Tenri Padang Andriadi, Dian Annisa Cahyani Annisa Zalsabillah Anwar, Saryono Arif Rahman Hakim Arifin Billah Asri, Yessy Asti, Mulham Jaki Atika Jatimi Bahar Harahap, Khatika Bahruddin Baids, Fajrin Cempokowulan, Amin Citra Rosalyn Anwar Darmawan Budiyanto David Sarana Eka Etiana Eko Kuntarto Elly Susanti Ely Yuliawan ENDRI ENDRI Fachruddiansyah Muslim Fajar Ladung Farhan Wini Sara Farida Febriati Fitriani Fitriyani Syukri Gemini Sitohang, Mei Gunawan, Muhammad Safaat Harahap, Zulkarnain Hendra, Robi Hisbullah Hisbullah Hisbullah Iin Rosini Irfan Zikri Irmawati Leppang Ismail J.Batkunde, Yammes Kuntaro, Eko Kurnia Saputri Lativa Nurunnisa Leppang, Irmawati Lina Suryati M Fauzan Mardewi Maudiva, Nabila Mayasari Megawaty, Merti Mirnawati Mirnawati Muhammad Arafah muhammad faris anwar Muhammad Hidayatullah Mukhlish Hidayat Munawir Pasaribu Mustafa, Adriana Nasrun Novela Eka Candra Dewi Nur, Irsan Pangulimang, Joice Petrus, Risma Putra, Muhamar Kodafi Putra, Wahyu Rahmatullah, Andi Muhammad Ridha Rahmiati Riduan Siagian Sabinus Rainer N. Christi Safira, Rifka Safrida Sangka, Yuliana Satiadharmanto, Deddi Fasmadhy Selamat Silvia Zahara Siregar, Nasyariah Sri Wachyuni Sriyadi, Nanang Suhartini, Sugih Sulistiyo, Urip SYAHRIAL SYAHRIAL Syibral Malasyi Teuku Mudi Hafli Tonapa, Jennis Tri Puji Rahayu Usman Wiandy Pratama Putra Widodo, Yuda Worabai, Engelberth Wulandari, Bunga Ayu Yanto, Anggel Hardi Yuliton Gobai Zulkarnain