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Journal : maximal

Pengaruh Promosi dan Sistem Pembayaran Cash On Delivery (COD) pada Aplikasi Tiktok Terhadap Tingkat Penjualan PT. Yishan Teknologi Indonesia Arsila, Cahya Meta; Mardila, Mina; Rohmah, Yunita Nur; Prianto, Sukma Hadi; Yulianto
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 4 (2025): April
Publisher : Maximal Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya dan Pendidikan

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Abstract

This research aims to determine the impact of the promotion and cash on delivery (COD) system in the TikTok application on the marketing level of PT. Yishan Technology Indonesia. The method used in this research is a quantitative survey with a random sampling method among consumers who use the TikTok application for shopping. Data were analyzed using multiple linear regression to determine the relationship between support variables, COD payment methods and sales levels. The research results show that these two changes have a positive and significant impact on increasing sales levels. Attractive promotions and ease of payment via COD have been proven to increase customer buying interest. These results provide important information for PT. Yishan Teknologi Indonesia which has made a good business plan on the TikTok platform.
Co-Authors A. Hidayati, Dewi Abdul Manan Adhi Kusuma Negara Adhisuwignjo, Supriatna Afrizal, Johari Ahmad, Arimuliani Aldrin Yusuf Firmansyah Amal, Ahda ikhlasul Andika Firdausi Andri Rizko Yulianto Aniendia, Relbia Ari Kristanto Aris Aris Basuki Arry Krisyanto Arsila, Cahya Meta Atun Yulianto Basuki, Aris Bimantara Sakti Budi, Edi Sulistio Budiansyah, Gilang D. Meilinda, Selvi Darma, Muhammad Akbar Setia Darmawan, Ardha Widia Putri Dedi Hermawan Dewi Ayu Hidayati Dewie Brima Atika Didit Darmawan Dite, Stri Agneyastra Dwi Candra Ningsih Dwi Febriyanti Dzakyyah Evelia Dian Safitri Elsa Purwant Erlangga Brahmanto Etfita, Fauzul Fauziah, Sabiatul Febriyani, Heri Fit Rofiah Gathot Winarso, Gathot Halin Hamka Handoko, Melyani Hari Gusrida Hari Rudijanto Indro Wardono Harida Samudro Henny Armaniah Hersa , Annisa Putri Herudini Subariyanti hidayat , M Taufiq Hulu, Mega Permatahati Husmul Beze, Husmul I MADE ARTIKA Idha Nurhaliza Rizqi Inayah, Astiwi Irsan Soemantri Brodjonegoro Iva Putri Anggraeni Jatinurcahyo, R. Kesia Ajeng W Kristianto, Petrus Guntur Kurniawan, Fitradhi Hanif Kusuma, Bayu M. Rafael Bust Mardila, Mina Marhamah Marwati Mas Nurul Achmadiah Mayanti, Lisa Maytrianisa Meiliyana Meiliyana Meiliyana Mia Lestari Peri Putri Millatina Burhanan Moh. Arsyad Bahar Muhammad Yamin Muzakar Nadella Putri A. Nadroh, Yutini Natalina Kristiani Ni Luh Putu Hariastuti Nikmah, Wasilatun Nugraha, Pura Surya Nurmarini, Eva Nurul Achmadiah, Mas Podojoyo Popon Rabia Adawia Pramudita, Kurnia Ratri Prianto, Sukma Hadi Puspita, Dara Diva Putra, I Wayan Sumardana E. Putra, Muhammad Fikryansyah R. Jatinurcahyo R.Jati Nurcahyo Raehan Aditia W Rahayu Sulistiowati Reza Yudha P Rezki Rio Andhika Putra Rohmah, Yunita Nur Rosyid, M. Abdul Saeful Bahri Saefulloh, Luthfi Hanafi Salusu, Heriad Daud Santosa, Yoyok N. Saputra, Dimas Adi Sarjimin, Sarjimin Sartono Selvi Diana Meilinda, Selvi Diana Sertar Andrew Christian B. Panjaitan Sertar Farhan Fadhilah Iriandi Setyawan, Adhitya Shila Amanda Pratiwi Silviani Siti Khumaidah Siti Nurcahayati solihah, Kuni Sopiin Suheriyanto Suksmanantyo Sulistri Anuria Suluh Usada Adi Sunoto SURYANI Syamsul Mu`Arif Teuku Fahmi Tri Cahyono USWATUN HASANAH Wahyudi, Brian Fitri Waras Nurcholis Wihartika, Doni Wijayanti, Putri Ameilya Wijayanti Wisnu Hadi Yudha, Adetya Purnama Yulianto Yulianto Yuni Fauziah Yunus Harjito, Yunus Yuri Rahayu zainuddin fanani Zarkasi, Muh. Sofwan