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Pengaruh Harga, Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Pelanggan di Imam Bonjol Hostel Semarang Arianto; Yunus Handoko; Widi Dewi
Bursa : Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Januari 2023
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v2i1.236

Abstract

Current technological developments make hotel business competition very tight, so the hotel manager must be able to provide the best service so that customer satisfaction can be achieved. Customer satisfaction is the difference between expectations and perceived performance or service. Imam Bonjol Hostel Semarang is a hotel that offers cheap prices with facilities that are not much different from its competitors. However, due to the Covid-19 Pandemic that has hit evenly to various countries, it has had a major impact on hotel visitors in recent years. Based on data, visitors to Imam Bonjol Hostel in 2020 decreased by around 10 to 20 consumers per week. The decline was caused by many factors, one of which was customer satisfaction which decreased drastically. In this study, the factors that influence customer satisfaction were analyzed through price, quality of service, and facilities. The purpose of this study is to analyze the effect of price, quality of service, and facilities on customer satisfaction at Imam Bonjol Hostel. The population in this study were customers of Imam Bonjol Hostel. The sample in this study was 100 customers. The sampling technique in this study was carried out with the Purposive Sampling technique. The data type is primary. Data collection methods using questionnaires. The analysis technique used is multiple linear regression. The results of the analysis using SPSS show that: Competitive prices affect customer satisfaction. Service quality affects customer satisfaction. Facilities affect customer satisfaction
Pengaruh Kepuasan Kerja, Stres Kerja, Dan Lingkungan Kerja Terhadap Turnover Intension pada Karyawan Operator PT. Berkat Citra Lestari, Samarinda Dedi Setiawan Wibowo; Widi Dewi Ruspitasari Ruspitasari; Yunus Handoko
Bursa : Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Januari 2023
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v2i1.237

Abstract

This study aims to determine: 1) the effect of job satisfaction on employee turnover intention at PT. Berkat Citra Lestari, 2) the effect of work stress on employee turnover intention at PT. Berkat Citra Lestari, and 3) the effect of work environment on employee turnover intention at PT. Berkat Citra Lestari. The population in this research was all operator employees of PT. Berkat Citra Lestari as 50 people with the total sample of 40 people collected using the random sampling method. The variables of this research consist of independent variables which are job satisfaction (X1), job stress (X2), and work environment (X3) and the dependent variable is employee turnover intention (Y). The data collection method used in this research are observation, interview, and questionnaire. The data analysis method used in this research are descriptive analysis and multiple linear regression methods. Based on the results of the research, it was concluded that: Job satisfaction has no effect on turnover intention, in the sense that the higher the job satisfaction, the lower the possibility of employees in terms of turnover intention.Job stress affects turnover intention, in the sense that the higher the job stress, the higher the possibility of employees in terms of turnover intention. Work environment has no effect on turnover intention, in the sense that the higher the acceptance of the work environment, the lower the possibility of employees in terms of turnover intention.
PENGARUH SERVICE QUALITY DAN CUSTOMER VALUE TERHADAP LOYALITAS KONSUMEN MELALUI EXPERIENTIAL MARKETING (Studi Pada Bank Sinarmas Kantor Cabang Kota Tanjung Pinang) Widi Dewi Ruspitasari; Yunus Handoko; Budi Manto
Jurnal Apresiasi Ekonomi Vol 10, No 2 (2022)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (199.663 KB) | DOI: 10.31846/jae.v10i2.462

Abstract

One of the companies in the banking sector that participates in the development of the Indonesian economy is Bank Sinarmas where Bank Sinarmas has 2 business units, namely Conventional and Sharia. PT Bank Sinarmas Tbk. Seeing the intense competition in the banking sector, which will result in a wider variety of products and excellent service to support consumer loyalty. With these factors every company must be observant in selling their products and services. In this case, the company can create advantages from their products and services compared to the products and services of other companies. The variables in this study are Service Quality (X1), Customer Value (X2), Experiential Marketing (Z1), and Consumer Loyalty (Y). The population in the study was 6,029 customers, and the research sample was 70 samples using the Slovin formula. The analytical tool used in this research is PLS. The results of the study show that the variables of Service Quality (X1), Customer Value (X2), Experiential Marketing (Z1), and Consumer Loyalty (Y) have a significant effect.Keywords: Service Quality, Customer Value, Experiential Marketing, and Consumer Loyalty.
THE INFLUENCE OF PRICE, PRODUCT QUALITY AND PROMOTION ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS A CONNECTION VARIABLE IN CUSTOMER HYPERMART CYBERPARK KARAWACI, TANGERANG, BANTEN Dennis Vidina Natawijaya; Widi Dewi Ruspitasari; Yunus Handoko
Jurnal Apresiasi Ekonomi Vol 11, No 2 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i2.617

Abstract

The purpose of this study was to determine the effect of price, product quality, and promotion on customer loyalty mediated by customer satisfaction. The research population is Hypermart Cyberpark Karawaci customers with a sample of 100 respondents using an accidental sampling technique. The analysis technique uses Partial Least Square (PLS). The test instruments used are validity and reliability test, outer model construction test, R-Square Inner Model, Q-Square and GoF test, and bootstrapping hypothesis test, the results show that price has an effect on customer loyalty, product quality and promotions have no effect on customer loyalty, price and promotion have no effect on customer satisfaction, product quality has an effect on customer satisfaction, customer satisfaction has a significant effect on customer loyalty, price, product quality, and promotion have no effect on customer loyalty through customer satisfaction.
PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN ZAMA HOMEWEAR DI MALANG PUTRIA DEWI MASRUROH; YUNUS HANDOKO; IKE KUSDYAH RACHMAWAT
AKADEMIKA Vol. 20 No. 2 (2022): Agustus 2022
Publisher : Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51881/jak.v20i2.20

Abstract

The purpose of this research is to find out and analyze; 1) The influence of brand image on purchasing decisions of Zama Homewear Malang. 2) the influence of brand trust on purchasing decisions for Zama Homewear Malang products, and 3) the influence of brand image and brand trust on purchasing decisions for Zama Homewear Malang products. The population in this study is Zama Homewear customers who shopped at least once and made transactions during November to January 2022, as many as 409 buyers. The sample size was taken as many as 80 respondents, with the sampling technique using the Slovin formula with proportional random sampling method. Data collection was carried out through the distribution of online questionnaires in the form of a google form with the distribution link being shared through the customer's whatsapp number. The analysis technique used is the multiple linear regression analysis method through SPSS 26. The results show that brand image and brand trust partially or simultaneously have a significant effect on purchasing decisions for Zama Homewear Malang products. Brand trust has a more dominant influence than brand image.
Pengaruh Harga, Kualitas Produk, Dan Brand Love Terhadap Loyalitas Pelanggan Pada Minimarket Indomaret Evi Ambarwati; Tin Agustina K; Yunus Handoko
RELASI : JURNAL EKONOMI Vol 16 No 1 (2020)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v16i1.340

Abstract

Modern retail business with the concept of minimarket has experienced a very significant development. Behaviors and lifestyles of consumers who prioritize self service also contribute to the development of the concept of a minimarket, especially in this case are Indomart which is not only a minimarket that provides daily necessities, but also as a cafeteria. The price competition, product quality and brand love of minimarket these days, prioritize customer loyalty.The purpose of this study was to determine and analyze: (1) the effect of prices on customer loyalty in Indomaret GKB-Gresik, (2) the effect of product quality on customer loyalty in Indomaret GKB-Gresik, and (3) the influence of brand love on customer loyalty in Indomaret GKB-Gresik. This research is a field of research conducted using a quantitative approach to Indomart customers who make purchases more than once. The research population is Indomaret GKB - Gresik customers with 100 respondents using accidental sampling method. The data obtained were analyzed using research instrument testing and research hypothesis testing using Statistical Package for the Social Sciences (SPSS) analysis. The results showed that (1) price had a significant effect on customer loyalty at Indomaret GKB - Gresik, (2) product quality had a significant effect on customer loyalty at Indomaret GKB - Gresik, and (3) brand love had a significant effect on customer loyalty at Indomaret GKB – Gresik.
Analisis Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Ulang Pelanggan Produk Dummy Cake Melalui Kepuasan Pada United Foam (Studi Kasus Yang Bertransaksi Di Tokopedia) Kelvin Liennt; Theresia Pradiani; Yunus Handoko
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9047

Abstract

Marriage and birthdays are sacred moments and important celebrations. One tradition observed during wedding or birthday parties is the cake-cutting tradition. A fake wedding cake is also a good option if you want to showcase a large and beautiful cake but have a smaller guest list. The purpose of this research is to determine and analyze: 1) the influence of product quality on consumer repurchase decisions, 2) the influence of service quality on consumer repurchase decisions, 3) the influence of product quality on consumer satisfaction, 4) the influence of service quality on consumer satisfaction, 5) the influence of consumer satisfaction on consumer repurchase decisions, 6) the influence of product quality on consumer purchase decisions, and 7) the influence of product quality on consumer purchase decisions, mediated by consumer satisfaction on Tokopedia. The research method used in this study is path analysis; the researcher used path analysis (SPSS ver. 26) to determine cause-and-effect relationships. To obtain reliable research results, validity and reliability tests. The hypothesis results show that 1) product quality has an influence but not significant on consumer repurchase decisions, 2) product quality has a significant influence on consumer repurchase decisions, 3) product quality has a significant influence on consumer satisfaction, 4) service quality has a significant influence on consumer satisfaction, 5) consumer satisfaction has a significant influence on consumer repurchase decisions, 6) product quality does not influence consumer satisfaction through consumer satisfaction, and 7) service quality does not influence consumer satisfaction through consumer satisfaction. Keywords: Product Quality, Service Quality, Consumer Satisfaction, Repurchase Decisions.
ANALISIS PENERIMAAN LEARNING MANAGEMENT SYSTEM (LMS) AKADEMI SATU HATI PADA SALES PEOPLE HONDA DI JARINGAN BISNIS PT ASTRA HONDA MOTOR DENGAN MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM) Muhammad Diaz Bonny Supramono; Yunus Handoko; Widi Dewi Ruspitasari
Jurnal Ekonomi Manajemen dan Bisnis Vol. 4 No. 2 (2023): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v4i2.1987

Abstract

Tantangan bisnis semakin hari semakin kompetitif dan menantang. Pandemi Covid 19 pun menjadi salah satu faktor yang menentukan kekuatan sebuah entitas bisnis. Di dalam memenangkan persaingan dan bertahan dalam tantangan, aspek sumber daya manusia memainkan peranan penting. Untuk itulah, proses pengembangan sumber daya manusia tidak boleh berhenti. PT Astra Honda Motor, merupakan perusahaan besar yang memproduksi sepeda motor dengan merk Honda. Perusahaan ini selalu berupaya untuk mengembangkan sumber daya manusia di jaringan bisnisnya agar mampu menjawab segala tantangan yang ada. Salah satu hal yang dilakukannya adalah mengembangkan proses pembelajaran melalui media Learning Management System yang dikenal Akademi Satu Hati. Ini semua dilakukan untuk memastikan seluruh Honda People di jaringan bisnis bisa terus memiliki kapasitas dan kapabilitas yang lebih baik. Pada penelitian ini, penulis melihat bahwa penggunaan LMS baru diterapkan secara masif di jaringan bisnis PT Astra Honda Motor dan belum pernah di ukur tingkat penerimaannya. Untuk itulah penulis melakukan penelitian dengan menggunakan teori Technology Acceptance Model (TAM) demi melihat tingkat penerimaan akan LMS tersebut. Penelitian dilakukan dengan menyebarkan kuesioner kepada responden yang telah mengakses Akademi Satu Hati, lalu ditabulasi dengan menggunakan microsoft excel 365 dan data hasil diolah dengan menggunakan Smart PLS 3.0. Di dalam penelitian ini, terdapat 5 konstruk utama yang masing-masingnya memiliki indikator dengan pendekatan kuantitatif. Hasil penelitian ini menunjukkan bahwa pentingnya pemahaman akan tingkat penerimaan pengguna suatu Learning Management System.
ANALISIS ENTREPRENEUR LAB, COACH COMPETENCE, DAN FASILITAS TERHADAP PRODUKTIVITAS ANGGOTA PD TIDAR KALIMANTAN TENGAH Rizky Aditya Putra; Yunus Handoko; Tin Agustina
Jurnal Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2024): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v5i1.2257

Abstract

Penelitian ini dilakukan untuk mengetahui dampak yang diberikan entrepreneur lab, coach competence dan fasilitas terhadap produktivitas anggota PD Tidar Kalimantan Tengah. Penelitian ini dilaksanakan melalui pendekatan kuantitatif. Sebanyak seratus sepuluh responden telah dipilih menggunakan pendekatan simple random sampling. Data Kuantitatif diproses menggunakan perangkat lunak SPSS 23. Hasil temuan menunjukkan entrepreneur lab dan fasilitas berdampak positif dan signifikan terhadap produktivitas anggota, sedangkan coach competence berdampak positif namun tidak signifikan terhadap produktivitas anggota.
PENGARUH DISIPLIN KERJA, KUALITAS HIDUP & MOTIVASI TERHADAP KINERJA KARYAWAN DI PT. KOMPAKINDO MEDIA DEWATA Ali Rosari Sodikin; Mohammad Maskan; Yunus Handoko
Jurnal Ekonomi Manajemen dan Bisnis Vol. 5 No. 1 (2024): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v5i1.2260

Abstract

Keberadaan PT. Kompakindo Media Dewata sebagai lembaga pelatihan di Indonesia bukanlah satu-satunya, puluhan lembaga pelatihan sudah bermunculan sebelumnya, namun sebagai lembaga training yang masih baru diharapkan PT. Kompakindo Media Dewata tidak kalah dengan lembaga-lembaga pelatihan yang lebih lama dan memiliki pengalaman lebih banyak. Dunia dilanda COVID-19 selama kurang lebih 2 tahun yang membuat mau tidak mau para karyawan harus bekerja secara WFH. Setelah pandemi berakhir karyawan mau tidak mau harus kembali bekerja secara WFO karena banyak karyawan yang belum siap dalam kondisi ini membuat mereka masih terlambat masuk kerja, mangkir pada saat jam kantor dan kurangnya kedisiplinan pada saat jam kerja. Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja, kualitas hidup, dan motivasi terhadap kinerja di PT. Kompakindo Media Dewata, baik secara parsial maupun secara simultan. Jenis penelitian ini adalah penelitian kuantitatif dengan sumber data primer melalui kuesioner sebagai metode pengumpulan datanya. Pengambilan sampel menggunakan teknik jenuh yang mengambil semua populasi. Jumlah responden dalam penelitian ini adalah sebanyak 40 responden dengan populasi karyawan PT. Kompakindo Media Dewata. Kuesioner dalam penelitian ini menggunakan skala likert 5 point, dibuat menggunakan Google Forms, dan disebar secara internal perusahaan. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda. Kesimpulan yang dapat diambil dari hasil penelitian ini adalah disiplin kerja berpengaruh positif dan signifikan terhadap kinerja. Kualitas hidup berpengaruh positif dan signifikan terhadap kinerja. Motivasi tidak berpengaruh dan tidak signifikan terhadap kinerja. Disiplin kerja, kualitas hidup, dan motivasi secara simultan berpengaruh positif dan signifikan terhadap kinerja di PT. Kompakindo Media Dewata.
Co-Authors Adefrida, Adefrida Adestyani, Erminia Adiguna, I Made Angga Adinda Bagus Wicaksono Aditya Wardana, Aditya Adly Agi Anggadarma Agustina, Tin Ali Rosari Sodikin Ambarwati, Emilia Tri Andreas Setiawan Aprilia, Christina Faya Arianto Armenia Widiastuti Bohari, Akbar Budi Manto BUKHORI, MOHAMMAD Chrityati, Agnes Dedi Gunawan Saputra Dedi Setiawan Wibowo Dennis Vidina Natawijaya Devfi Indriana Dewi R, Widi Eryansyah, Erry Estiarini, Cecilia Evi Ambarwati Fahruroji, Fahruroji Fathorrahman Fathorrahman Fathorrahman, Fathorrahman Fatriona, Hendri Firdaus Iman Ubaidillah Fredy Fredy Gozali, Muhammad Hakim, Arif Handarini, Dany M Harahap, Nuryani Hariyono, Iskak Hasrudy Tanjung, Hasrudy Hatim, Hafiz Hermawanto, Yusuf Hosang, Yudita Elvira IKE KUSDYAH RACHMAWAT Ike Kusdyah Rachmawati Ike Rachmawati Ilmi, M. Aliyya Immanuel, Aditya Indriani, Nita Irwan Syari Tanjung Jumiyati Jumiyati, Jumiyati Junifanto, Iwan K, Tin Agustina Kalaij, Ancello G. O. Kelvin Liennt Kiswinarso, Alberken Sih Kriswana, Rio Kudyah R, Ike Kusdyah R, Ike Lazuardi, Grace Laurensia Lidyana, Liza Maman, Maman Maskan, Moh Moh. Bukhori Mohammad Makhmud Mohammad Maskan Mohammad Maskan, Mohammad Muammar Muammar, Muammar Muhammad Diaz Bonny Supramono Mulyana, Suci Mulyanto, John Calvin Murtianingsih Murtianingsih, Murtianingsih Mustikawati, Dyah Nanang Saady Natanael, Michael Nawiri, Adib Rosyad Oktavia, Emilda Ompusunggu, Nommensen Pangihutan Panjaitan, Mhd Fadhil Azhari Prasetya Aji Prakoso Prayitna, Anna Maria Satia Purwasari, Bernadetta Mita PUTRIA DEWI MASRUROH Raharjo, Suko Baryoto Adi Rahayu, Elisa Dwi Rahmamulyati, Asde Rahmawati, Ana Dwi Rahmawati, Ike Kusdiyah Rahmawati, Ike Kusdyah Rendy Putra Pradwita, Raden Bagus Reni Wahyuningtiyas Reynaldi, Agung Rizky Aditya Putra Romadhoni, Akhmad Ruslan Ruslan Ruspitasari, Widi Ruspitasari, Widi Dewi Ryan Hermawan, Ryan Santoso, Yesica Theresia Saputra, Ezi Sari, Lutfi Ayu Kartika Sherlinda Octa Yuniarsa Situngkir, Elisabeth Sri Sunarmi Stella Juswan Sudjilah Sugiarto, Ariestokrat Sugijanto Sugijanto Susana, Rina Susanto, Satyawati Tamburaka, Tesno Theresia Pradiani Tin Agustina Tin Agustina K Tin Agustina Karnawati Tjandra Gunawan tri wahyuni Trisnawati, Vidya Triyan Febriandika, Triyan Widi Dewi Widi Dewi Ruspitasari Widi Dewi Ruspitasari Widi Dewi Ruspitasari Ruspitasari Widianto, Yasminta Kris Wuryano, Ayu Wuryano, Galih Yandha, Krishna Niki Yunitasari, Ni Rai Yustianto, Johan Zahro, Fatimatu Zainul Muchlas Zakariyah, Mashudi