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THE INFLUENCE OF PRODUCT VARIATIONS ON PURCHASING DECISIONS WITH CELEBRITY ENDORSER AS A MODERATING VARIABLE Kalalo, Rieneke Ryke; Amri, Andi; Tawil, Muhammad Risal; Suseno, Bambang; Akhmad, Noor
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14732

Abstract

ABSTRACT This research is a quantitative study with an explanatory approach. The data used are primary data that researchers obtained from users of shopee, tikthok shop, and facebook marketplaces spread throughout Indonesia. The data was collected in the form of a questionnaire from 24 questions from 300 users of shopee, tiktokshop, and the Facebook marketplace mentioned above. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show shows that the first and second hypotheses used in this article can be proven and accepted. This is because the P-Values are positive and below the significance level of 0.05, namely 0.021. This is because the more product variations make buyers more interested in making purchasing decisions, the less easily bored, and so on which make purchasing decisions even greater. In the next row, the results answer the second hypothesis where the Celebrity Endorser variable can strengthen the influence of the Product Variation variable on Purchasing Decisions. This is because the same thing is the P-Values that are positive and below the significance level of 0.05, which is 0.000, which is smaller than direct testing of 0.021. Thus it can be concluded that the first and second hypotheses in this article can be accepted and proven. Keywords: Fear of Missing Out, Price Perception, Social Media Promotions, Consumer Satisfaction and Purchase Decision
Social Capital Dynamics in Seaweed Cultivation in Bonto Jai Village, Bissappu District, Bantaeng Regency Asrina, Asrina; Amri, Andi; Wahid, Abdul; Cangara, Arie Syahruni; Mustafa, Muhammad Dalvi; Firman, Firman
PONGGAWA : Journal of Fisheries Socio-Economic VOLUME 5, NOMOR 2, NOVEMBER 2025
Publisher : Program Studi Sosial Ekonomi Perikanan, Fakultas Ilmu Kelautan dan Perikanan, Universitas Hasanuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35911/ponggawa.v5i2.48324

Abstract

Social capital is a resource formed from interactions within a community, creating emotional bonds and cooperation that support the success of seaweed cultivation. This study aims to analyze the dynamics of social capital and its impact on the socio-economic aspects of coastal communities. This study was conducted in September 2024-October 2024. This study uses a qualitative descriptive method, with data collection through in-depth interviews, observation, and documentation. Key informants consisted of the head of the Abbulo Sibatang cultivation group, village heads, collectors, and ordinary informants consisting of seaweed farmers. Informants directly involved in seaweed cultivation activities. In this study, 17 seaweed cultivators in Bonto Jai Village were used as regular informants. The results of the study show that social capital plays an important role in business sustainability. Trust strengthens cooperation and resource sharing, social norms such as mutual cooperation increase solidarity, while social networks facilitate market access and external support. The impact is seen in increased income, business stability, and closer social relationships in coastal communities. Conclusion The dynamics of social capital of seaweed farmers in Bonto Jai Village are influenced by strong trust, norms, and social networks. Social bonding, social bridging, and social linking strengthen cooperation, information exchange, and community economic stability. Seaweed cultivation has a positive impact on the community economy, increasing income, welfare, and access to education. However, land conflicts and profit distribution remain challenges. Strengthening social capital through training and community empowerment is needed to maintain socio-economic balance and business sustainability.
Co-Authors ., Amiluddin Abd Wahid Abd. Wahid Abdul Wahid Adam Andy Omar, Yaumil Atia Ahmad Yusdarwin Waworuntu Akhmad, Noor Alamsyah, Aryo Alfiana Alfiana Alpiani, Alpiani Amiluddin Amiluddin, Amiluddin Andi Adri Arief, Andi Adri Andi Alifuddin ANWAR IBRAHIM, ANWAR Anwar, Dera Azkia Anwar, Dian Purnamasari Ardini, Luky Ardio Sagita Asrina Asrina Aswin Aswin Aynun, Nur Citra Ayu, Ayu Dwi Saputri Wahab Azhari, Alim Bahri Bambang Suseno Batubara, Nur Habibah Cangara, Arie Syahruni Cangara, Satriawati Corry Wardhani, Andy Damayanti, Nora Desti, Yolanda Efendi, Nofriza Eko Susanto Ethrawaty Fachry, Mardiana Fachrandi, Muhammad Kemal Fallah Ilham, Naufal Fawaid, Rezki Inta Febriansya Firman Firman Gosari, Benny Audy Jaya Gultom, Mitra Sami Hamzah Hamzah Hardianti Hardianti, Hardianti Hasanah, Divany Sauzan Hasanah, Sabrinah Nurfalah Hasani, M. Chasyim Hasani, Muh. Chasyim Hayatul Khairul Rahmat Hendra, Mohamad Himawan, Bismar Iman Sudrajat Intan Kusuma Dewi Juansya, Andri Kalalo, Rieneke Ryke Kartika, Tina Kartika Khotibul Umam Lambang Basri Said Lestari, Nur Melinda Machdi, Syakira Permadani Mahardika, Afftah Rizki Mahi , Faizah Malik, Rahmi Fitria Mardiana E. Fachry Mardiyah, Nisfah Ainun Maulana, Mohammad Rizki Mawaddah, Jihan Meli Damayanti, Meli Muhamad Risal Tawil Mulastih, Listiana Sri Mustafa, Muhammad Dalvi Nasruddin, Nur Amaliyah Noviandri Nurdin, Nani Harlinda Nurhasanah, Elis Nurul Mukhlishah Otoluwa, Narto Irawan Pratiwi, Aziizah Nur Putri, Egidia Amalia Rahmadita, Nurmalia Rahman, Irfan Hifdzur Rahmawati, Fatihah Rizki RAMADHI RAMADHI Ramlan, Asrul Rahadi Rani Bastari Alkam, Rani Bastari Renita, Elfa Restu Widyo Sasongko Ristati, Ristati Rivai, Athaullah Andi Rizqi, Muchammad Rosalina, Desi Salsabila, Shafa Tania Salsabila, Tiara Shalihah Sami Gultom, Mitra Sari, Indrya Sarianti, Kiki Siti Chodijah Sitti Fakhriyyah, Sitti Suhada Suhada, Suhada Sunarmo Sunarmo, Sunarmo Suro Adhawati, Sri Swandani, Swandani Syafei, Ilham Syahrul Syahrul Syahruni Cangara, Arie Tae, Lidwina Felisima Tahang, Hamzah Thurisaina, Mihda Utama, David Pra Utami, Gusti Faoziah Tri Waris, Nur Fariza Warsihna, Jaka Zulmi Ramdani