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Journal : INTELEKTIVA

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STRATEGI BAURAN PEMASARAN USAHA ROTI MAROS SALENRANG DI KABUPATEN MAROS, PROVINSI SULAWESI SELATAN KURNIA; MARHAWATI; MUSTARI; MUHAMMAD HASAN; MUHAMMAD DINAR
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 02 (2020): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI, SEPTEMBER 2020 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

This study aims to determine and analyze the marketing mix strategy of the Maros Salenrang Bread Business in Maros Regency, South Sulawesi Province. The research method used is a qualitative descriptive research approach using data collection methods through observation, interviews and documentation of the research object, which is then analyzed using SWOT analysis. Based on the results of the research shows that the strategy adopted by the Maros Salenrang Bread Business is in accordance with the SWOT analysis in quadrant I, which is an aggressive strategy with the application of a strategy (growth oriented strategy) which is a very profitable situation with the application of a marketing mix policy, so this strategy is expected increase growth and achieve maximum business progress.
Co-Authors Abdul Wahab Adine Setya Wardhani Agus Wibowo Agus Wiyono Ahmad supriatna Ali Afwanudin Anasrullah, Aldi Apriliani, Ragita Ariansyah T Ashelawati, Brigitta Desteni Asty Pawellangi, Andi Lutvia Azreen, Tsaninda Adzkya Azleany Benius Budiandriani, Budiandriani Candra Purnawan Cesar Rafelino, Kevin Chairil Anwar Christy, Naomi Stephanie Cryshanti Febri Cut Nelly Dami Dato, Twenfosel O. Dedek Zulvira Dian Ikha Pramayanti E. Setiawan, Verry Edi Pramono Edward Mandala EKO YULIANTO Endiyani Faisal Syahputra Faisal Syahputra, Faisal Febrian, Rivan Fitriah, Nanda HARYANTO Hatipah Hikmah, Khoirunnisa Durotul Humeira Husna Ika Rezvani Aprita Imanuel Benu Indah Permata Sari Indah Permatasari Irhami Ismi Nur Faizah Kaharap, Joni Tito Kasjim Salenda Khoiriyyah Kurnia Sari, Fera Kurniaa Kurniawan Laeliyah Kodriatul Fadillah Lilis Suryani MAGHFIRAH Maghfirah Maghfirah Marlina Masyitah Meilinda Anisa Dewi Miftahul Rizqi Mizar Liyanda MUHAMMAD DINAR Muhammad Hasan Muhammad Muhammad Muhammad Muslih Muklis Mulyanti MUSTARI Mutiara Neneng Mariah NENG SURYANTI NENGSIH Ni Putu Eka Devi Meyrani, Pande Nia Kusstianti Nilfatri Ninit Megalia Pransisca Nur Septia Dewi Saputri Nur Tahtiyah Nurhasanah Nurhatijah Nurhayati, Betty Nurrahmayani Nurul Kemala Dewi Nurul Najmi Nurviana Nurwijayanti Octaverina Kecvara Pritasari Ori Marlinda Ozi Adi Saputra, Ozi Adi Pandu Putra Darmawan Pramayanti, Dian Ikha Pujiasih, Septi Putri Fansa Barawas Rachmadani, Budi Rachmat Hidayat RACHMAT HIDAYAT Raden Mohamad Herdian Bhakti Rahmaton Hayati Rayandra Asyhar Reni Agustiani, Reni respatia, wimba Rifqi Khaerul Rahman Rina Puspita Sari Rizki, Vanani Nur Ronaldo Irzon Rossy Azhar Salahudin Salahudin Saputra, Dede Saudah Sayuti Selviae Sendjaja, Purnama Sri Agustina Sri Sukapti, Woro SUHARSONO Sulaiman, Erman Suraiya Nazlia Suri Purnama Febri Suriyanti Susbiyantoro, Susbiyantoro Tri Lestari, Andi Ulan Agustina Utami, Cecilia Putri Wahdan Arum Inawati Wita, Flazas Wulandari, Rai Desi Yulianto Zahra Maulidia Septimar Zulvia Maika Letis