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Kurnia
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Journal : JURNAL ABDIMAS PLJ

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PELATIHAN MANAJEMEN PEMASARAN DIGITAL BAGI UMKM DI PULAU HARAPAN, KEP. SERIBU, JAKARTA Dian Ikha Pramayanti; Susbiyantoro; Adine Setya Wardhani; Kurnia; Agus Wibowo
JURNAL ABDIMAS PLJ Vol. 4 No. 1 (2024): JURNAL ABDIMAS PLJ, Juli 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v4i1.1166

Abstract

Polytechnic LP3I Jakarta community service activities in collaboration with Pulau Seribu Village, Pulau Harapan.  Along with the widespread use of the internet in today's life, every business needs digital marketing. The presence of TikTok adds to the list of social media that have the potential to help promote and develop businesses in Indonesia. Apart from that, using Tiktok social media is not only about posting product photos but also how to package the product content to make it attractive and have bargaining value. The problem that industry players often experience in using Tiktok social media is creating interesting and easy content. In implementing this assistance, the implementation was carried out using the discussion method to map the problems faced by MSMEs in using Tiktok social media. This discussion was used to map the extent of problems in creating TikTok content and using Canva as well as by providing training and mentoring. The activity assistance was attended by around 25 participants from representatives of MSME actors on Harapan Island, Kep Seribu, Jakarta. The final result of this activity is that participants have an overview of using Canva and Tiktok. This activity is also expected to increase partner empowerment, namely the creation of MSMEs that have good knowledge and skills in optimizing digital marketing, especially Canva and Tiktok, in increasing sales. The methods used in this activity are lectures, training and discussions. Overall, the Digital Marketing training activities for UMKM Pulau Harapan, Kep Seribu Jakarta with the theme Canva and Tiktok Optimization went well. It is also hoped that this training can support and help MSME players to improve their ability to use and utilize Digital Marketing Tiktok and Canva to the fullest
Co-Authors Abdul Wahab Adine Setya Wardhani Agus Wibowo Agus Wiyono Ahmad supriatna Anasrullah, Aldi Apriliani, Ragita Ariansyah T Ashelawati, Brigitta Desteni Asty Pawellangi, Andi Lutvia Benius Benu, Imanuel Budiandriani, Budiandriani Candra Purnawan Cesar Rafelino, Kevin Chairil Anwar Christy, Naomi Stephanie Cryshanti Febri Cut Nelly Dami Dato, Twenfosel O. Dedek Zulvira Dian Ikha Pramayanti E. Setiawan, Verry Edi Pramono Edward Mandala EKO YULIANTO Endiyani Faisal Syahputra HARYANTO Hatipah Heri setiawan Hikmah, Khoirunnisa Durotul Humeira Husna Ika Rezvani Aprita Indah Permata Sari Indah Permatasari Irhami Ismi Nur Faizah Kaharap, Joni Tito Kasjim Salenda Khoiriyyah Kurnia Sari, Fera Kurniawan Laeliyah Kodriatul Fadillah Lilis Suryani MAGHFIRAH Maghfirah Maghfirah Marhawati, Marhawati Marlina Masyitah Meilinda Anisa Dewi Miftahul Rizqi Mizar Liyanda MUHAMMAD DINAR Muhammad Hasan Muhammad Muhammad Muhammad Muslih Muklis Mulyanti MUSTARI Mutiara Neneng Mariah NENG SURYANTI NENGSIH Ni Putu Eka Devi Meyrani, Pande Nia Kusstianti Nilfatri Ninit Megalia Pransisca Nur Septia Dewi Saputri Nur Tahtiyah Nurhasanah Nurhatijah Nurhayati, Betty Nurrahmayani Nurul Kemala Dewi Nurul Najmi Nurviana Octaverina Kecvara Pritasari Ori Marlinda Ozi Adi Saputra, Ozi Adi Pandu Putra Darmawan Pramayanti, Dian Ikha Pujiasih, Septi Putri Fansa Barawas Rachmadani, Budi Rachmat Hidayat Rahmaton Hayati Rayandra Asyhar Reni Agustiani, Reni Rifqi Khaerul Rahman Rina Puspita Sari Rizki, Vanani Nur Ronaldo Irzon Rossy Azhar Salahudin Salahudin Saputra, Dede Saudah Sayuti Selviae Sendjaja, Purnama Sri Agustina Sri Sukapti, Woro SUHARSONO Sulaiman, Erman Suraiya Nazlia Suri Purnama Febri Suriyanti Susbiyantoro, Susbiyantoro Tri Lestari, Andi Ulan Agustina Utami, Cecilia Putri Wahdan Arum Inawati Wita, Flazas Wulandari, Rai Desi Yulianto Zahra Maulidia Septimar Zulvia Maika Letis