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Pembuatan Website Company Profile sebagai Media Publikasi Menggunakan CMS Wordpress  di PT Global Putra Ventura Sejahtera Kota Surabaya Moh. Choirul Abidin; Joni Dwi Pribadi; Maskur
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 3 (2025): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/v4me4362

Abstract

Global Putra Ventura Sejahtera is a B2B company specializing in the provision of installation services, procurement of goods, and telecommunications infrastructure in Indonesia. Currently, PT Global Putra Ventura Sejahtera only uses personal Email and Whatsapp as their digital publication platforms. As the company continues to grow, these two platforms have become less effective in supporting the company's publication activities since they cannot reach potential clients outside the company's network, and exacerbate them to establish their brand and disseminate information. This study aims to create a company profile website using the WordPress CMS as an effective publication platform that can be accessed by everyone on the internet. The research method used was action research involving seven respondents, consisting of one computer expert, one website UI/UX expert, two marketing experts, one company public relations staff member, one company administrative staff member, and one company director. Data was collected through observation, interviews, questionnaires, and documentation. Data analysis was conducted using the WebQual method with three indicators, Usability Quality, Information Quality, and Interaction Quality, to measure the website's quality as a publication medium. The research results show that in the first cycle, the website achieved a WebQual score of 88.3%, which falls into the “very good” category. After improvements based on feedback from respondents were made, there was an increase in results, with the WebQual score improving to 94.57%, and no significant suggestions were made. The website can be considered “very good” in terms of the information displayed, usability, and interaction with users. It can be concluded that the company profile website created using WordPress CMS demonstrates excellent information quality and website quality, making it suitable for use as a company publication medium.
Machine Learning and Transformer-based Model for Sentiment Analysis of Indonesian E-Commerce Reviews Wahyu Widyananda; Maskur; Ahmad Fauzi
The Indonesian Journal of Computer Science Vol. 14 No. 4 (2025): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v14i4.4980

Abstract

The growth of e-commerce in Indonesia has produced a large volume of user-generated reviews, which contain valuable knowledge for business decisions. However, analyzing this unstructured text data manually is inefficient. The purpose of this study is to improve the performance of sentiment classification on Indonesian e-commerce reviews using machine learning and transformer-based models. The test method is carried out using a public e-commerce review dataset. Three models are evaluated: Multinomial Naïve Bayes, Support Vector Machine (SVM), and IndoBERT. For machine learning models, text pre-processing is performed, and features are extracted using TF-IDF. For the transformer-based model, a fine-tuning approach is used. The results show that the IndoBERT model produces better classification accuracy than the other tested models. For the given dataset, this method obtains 94,1% in accuracy, outperforming both SVM (89,5%) and Multinomial Naïve Bayes (84,2%). The IndoBERT model, despite its higher computational cost, is the most effective for this classification task.
Pengaruh Promosi Media Digital dan Word Of Mouth Terhadap Keputusan Nasabah dalam Menggunakan BSI Mobile (Studi Kasus BSI KC Meulaboh Imam Bonjol) Junaidi; Maskur
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): September: Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/1sxjf550

Abstract

Mobile banking application developed by Bank Syariah Indonesia to provide convenience for customers in accessing banking services. Although BSI Mobile is designed to facilitate banking transactions, there are still many customers who do not understand and are not very familiar with the BSI Mobile application. So many customers are still reluctant to switch from traditional banking methods to digital platforms. The purpose of this study was to determine the effect of digital media promotion and word of mouth on customer decisions to use BSI Mobile.  The location of this research was conducted on Jalan Imam Bonjol, Johan Pahlawan District, West Aceh Regency. The objects in this study were digital media promotion, word of mouth and customer decisions at BSI KC Meulaboh Imam Bonjol. The results of the study showed that partially digital media promotion had a positive and significant effect on customer decisions in using the BSI Mobile application. Word of mouth had a positive and significant effect on customer decisions in using the BSI Mobile application. Simultaneously digital media promotion and word of mouth had a significant effect on customer decisions in using the BSI Mobile application at BSI KC Meulaboh Imam Bonjol.