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Haliza, Nur
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Journal : Economic Reviews Journal

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Analisis Strategi Pengembangan UMKM Berbasis Ekonomi Kreatif dalam Meningkatkan Ekonomi Masyarakat: Studi Kasus Penemuan Baru Usaha Pertamilk Simamora, Vailimlim; Haliza, Nur; Simbolon, Irma Chintia; Dewi, Putri Kemala
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.187

Abstract

This research examines the role of the creative economy in the development of Micro, Small and Medium Enterprises (MSMEs) in the City of Medan, Indonesia, with a focus on the Pertamilk business as a successful example of implementing creative economy-based strategies. Through a qualitative descriptive approach, primary data was obtained through interviews and observations of MSME actors who use the creative economy in their businesses. The research results show that the development of creative economy-based MSMEs has an important role in improving the community's economy. Pertamilk's business, with its product innovation and creative marketing, has succeeded in attracting customer interest and expanding market share. Pertamilk's success provides inspiration for other MSME players to continue to innovate and follow market trends. In this context, support and promotion from the government and society are very important to strengthen the creative economy-based MSME ecosystem. Through creativity, innovation and focus on quality, MSMEs can face competitive challenges and create a competitive advantage in an increasingly tight market.
Co-Authors Achmadi Achmadi Ade Kusmana Adnan., Adnan Ahmad Syachruroji, Ahmad Aisah Aisah Aminuyati Amirah, Nida Andayani, Sri Astutik Anesta, Resqy Nongri Aritonang, Devinna Riskiana Arnati Wulansari Aryani, Trisya Asmal Asmal Aulia Br Ginting, Dela Devi Savitri Effendy, Devi Savitri Diani Ayu Pratiwi Dwi Susanti Eko Kuntarto Eli Marlina Harahap Fifi Swandari Fitri Fitri Hadi Wiyono Haifa Lestari Hardi, Vitri Anggraini Hariati Lestari Harleli Hartati Bahar Hartati, Dewi I Made Sadiana, I Made Indrawati, Iin Indriati, Sukma Iwan Ramadhan Janisya, Irna Jayanti Karolina, Venny Kemala, Putri Lestari, Nadia Puji Liawati, Leli M. Yamin., M. Yamin Marfi, Wa Ode Elsa Maulida, Sri Ma’fiyah, Ma’fiyah Meiliawati, Ruli Muchtar, Febriana Muhammad Nur imanulyaqin Nani Yuniar Novi Damayanti, Novi Nur Ilmi Nuraini Asriati Nyiayu Fauziah Kurniawati Pardalena, Andi Prasetya, Fikki Pratiwi, Vivi Prishananda, Nindia Zahwa Putri Asilestari, Putri Putri Darma, Sernanda Putri Kemala Dewi Putri, Amelia Rahmatika, Ika Rahmatullah Rahmatullah Ramadhan Tosepu Raufa, Raufa Rokmanah, Siti RR. Ella Evrita Hestiandari Sagita, Putri Dwi Santos, Maria Herlinda Dos Saputra, Adithya Sari, Ria Setia Sari, Sumila Sa’diah, Halimatus Sembiring, Ibrena Nalsal Angelika Siagian, Togar Simamora, Vailimlim Simbolon, Irma Chintia Siti Napfiah Suendri Suendri, Suendri Sulis Triyono Sutoro, Moh. Tambunan, Khairuddin Ependi Tilova, Nurdinni Triana Setiyarini, Triana Utama, Erdi Guna Utami, Amelia Putri Tri Wahyu Susiloningsih, Wahyu Zahra, Karina Zainal Arifin Zulheddi, Zulheddi