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All Journal Buletin Studi Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Inovasi Pendidikan Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Jurnal Pengabdian Pada Masyarakat KOPEMAS
Afi Rachmat Slamet
Universitas Islam Malang
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ANALISISPENGGUNAAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) UNTUK MERUMUSKAN STRATEGI PEMASARAN PADA CAFÉ COKLAT KLASIK MALANG Nurul Hidayah; Muhammad Hufron; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 6 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThe purpose of this research is to get alternative strategy from result ofinternal factor analysis and external factor so get alternative of formula ofmarketing strategy that appropriately and can be applied for Classic ChocolateCafé Malang. Based on the results of research formulation of QuantitativeStrategic Planning Matrix (QSPM) method, the alternative strategy is to improvethe management and cooperation capability for the company purpose, Improvingthe service quality to attract the consumers. Maintain an economical price andimprove product quality to increase consumer loyalty. Utilize a strategic locationand satisfactory facilities to add potential customers. The alternative strategy ismore prioritized because, for this strategy company can take advantage ofinternal strength in order to benefit from existing external opportunities. The mainpriority result of the analysis is the SO strategy with TAS (Total AttractivenessScore) of 6.716.Keywords: Marketing Strategy, IFE Matrix, EFE, IE, SWOT, QSPM.
PENGARUH DIMENSI KUALITAS PELAYANAN TERHADAP LOYALITAS NASABAH BMT NU DENGAN KEPUASAN SEBAGAI VARIABEL MODERATING (Study Pada Nasabah BMT NU Cabang Batang Batang Kabupaten Sumenep) Ainul Yaqin; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 6 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT His research is based on curiosity and concern for economic conditions in society. The purpose of this research is to find out and analyze whether there is an influence on the dimensions of service quality as a variable X1 and satisfaction as a moderating variable (X2) on member loyalty as a variable Y1. The results of the study then show that there is a significant effect between the dimensions of service quality on loyalty where the t test produces a significant value of 0,000 less than 0.05. Satisfaction variables significantly influence loyalty where the t test shows a significant value of 0.002 smaller than 0.05. Suggestions should be made by the Batang Batang branch of BMT NU to continuously improve the system of service quality dimensions for the sake of satisfaction that results in the creation of customer loyalty of BMT NU itself. Keywords: BMT NU Batang Batang Branch, Dimensions of Service Quality, Satisfaction, Loyalty.  
Pengaruh Atmosphere Museum dan Event Marketing terhadap Keputusan Berkunjung Ulang Wisatawan Museum Angkut Kota Wisata Batu BUDI SANTOSO; Agus Widarko; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen Jurnal Ilmiah Riset Manajemen (E-JRM) Vol. 6 No. 01 April 2017
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe research purpose is to know and analyze the influenceatmosphere museum and event marketing simultaneously and partially on tdecision travelers visiting Museum Angkut. The sampling technique uspurposive sampling, that the consideration of certain criteria. Data analysis toused in this research is Multiple Linear Regression Analysis.Based on the results of this research note that the value of Fcount 77.6853.09 Ftable so it can be concluded that the Atmosphere museum and EventMarketing influence simultaneously decision to visit again the tourists.Atmosphere Museum and the variable of 7.202 tcount > ttable of 1.98472 andvariable Event Marketing tcount of 7.394> ttable of 1.98472, which meansAtmosphere Museum and Event Marketing partial effect to the decision to visitagain the tourists Museum Angkut.Keywords: Atmosphere Museum, Event Marketing and Decision Visiting
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN BERKUNJUNG ULANG WISATAWAN PADA OBJEK WISATA MUSEUM ANGKUT DI KOTA BATU Fendi Cahyo Setiawan; Agus Widarko; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen Jurnal Ilmiah Riset Manajemen (EJRM) Vol 6. No. 1 Juni 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRAKSI Tujuan penelitian ini untuk mengetahui dan menganalisis pengaruh bauran pemasaran jasa secara simultan dan secara parsial terhadap keputusan berkunjung ulang wisatawan museum angkut. Adapun teknik pengambilan sampel menggunakan purposive sampling yaitu pertimbangan kriteria tertentu. Alat analisis data yang digunakan dalam penelitian ini yaitu Analisis Regresi Linier Berganda. Berdasarkan hasil penelitian ini diketahui bahwa nilai Fhitung 28,605 > Ftabel 2,11 sehingga dapat disimpulkan bahwa Bauran pemasaran jasa yang terdiri dari produk, harga, lokasi, promosi, orang/sdm, proses dan bukti fisik berpengaruh secara simultan terhadap Keputusan berkunjung ulang wisatawan. Serta Bauran pemasran jasa yang terdiri dari variabel produk nilai thitung sebesar 9,023 > ttabel sebesar 1,98638, variabel harga nilai thitung sebesar 2,036 > ttabel sebesar 1,98638, variabel lokasi nilai thitung sebesar 2,056 > ttabel sebesar 1,98638, variabel promosi nilai thitung sebesar 2,315 > ttabel sebesar 1,98638, variabel orang/sdm nilai thitung sebesar 0,381 < ttabel sebesar 1,98638, variabel proses nilai thitung sebesar 1,980 > ttabel sebesar 1,98638, dan variabel bukti fisik nilai thitung sebesar 1,451 < ttabel sebesar 1,98638, yang berarti Bauran pemasaran jasa yang terdiri dari variabel produk, harga, lokasi, promosi berpengaruh secara parsial terhadap Keputusan berkunjung ulang wisatawan Museum angkut dan variabel orang/sdm, proses, bukti fisik tidak berpengaruh secara parsial terhadap Keputusan berkunjung ulang wisatawan Museum angkut.Kata Kunci :Bauran pemasaran jasa, dan Keputusan berkunjung ulang
ANALISIS PENGARUH HARGA, PELAYANAN, LOKASI DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Minimarket Alkhaibar) Fauziyah Irfan; Agus Widarko; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 6 No. 1 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims to: a) know and analyzepartial of price (x1) service (x2) location (x3) and product diversity (x4) on purchase buying decision (Y) in Alkhaibar minimarket. b) to know and analyze the effect of  simultaneous price, service, location and product diversity in Alkhaibar minimarket. this researchs explanatory researchs with quantitave approach. The data source of this research is the spread of a list of questions (questionnaire) to consumers Alkhaibar minimarket. The data used is primary and secondary. This  analyze uses SPSS data. This results in tis research showed that price, service, location and product diversity purchases buying decision. Key word- price, service, location and product diversity
PENGARUH FAKTOR LOKASI, KELENGKAPAN PRODUK DAN HARGA TERHADAP PEMBELIAN ULANG KONSUMEN (Studi Kasus pada Hypermart Malang Town Square) Nurhasan Aripin; Rois Arifin; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 6 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTPhenomenon that occurs when this location, completeness of the products and the prices ofmost major discussion in this study because it is able to contribute to the purchase of aconsumergood birthday are individually as well as collectively in doing marketing strategy.Research conducted at Hypermart Malang Town Square. Purposes of this research isto test and know the influence factors of location, price and product completeness againstrepeated purchases consumers partially or simultaneous.Variables used in the study wasthe location, the completeness of the product and the price as the independent variable andthe variable purchase re consumers as the dependentvariable. The samples used in thestudy was the unfortunate Hypermart consumer Town Squareas much as 99 respondentsusing a purposive sampling method. Data collection methods the research by disseminatinga questionnaire. The analysis used include: test instruments, test the assumptions ofclassical linear regression testmultiple hypothesis and test by using SPSS 14.0 program forwindows.The results showed a significant effect against the location of purchase consumerreset, completeness of influential products significantly to re-purchase consumers andprices do not affect significantly to restart consumer purchase, location, productcompleteness and simultaneous price effect on the purchase of ullang consumers.Keywords`: Location, Price, Product Completeness, Repeated Purchases ConsumersOcation, Price And Product Completeness Against RepeatedpurchasesConsumers
Pengaruh Harga, Kualitas Layanan Dan E-Promotion Minat Beli Konsumen Shopeefood (Study Kasus Mahasiswa Aktif FEB UNISMA Angkatan 2018) Moh. Hefni Munawar; Muhammad Agus Salim; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 08 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis research was conducted on the 2018 FEB UNISMA Active Students. The type of research using a quantitative approach is the research used. The purpose of this research is to find out how much the price of something, service quality, e-Promotion on consumer buying interest. The independent variables used are price, service quality, e-promotion, consumer buying interest, which is the dependent variable. The sample of this study consisted of 72 respondents who were consumers aged 19-24 years, Active Students of FEB UNISMA Class of 2018 who had or often made purchases. Using a questionnaire as a data collection tool. With the aid of the computer program SPSS 16.0, the data were analyzed using an instrument test, multiple linear regression analysis, the classical assumption test, the determination test, the f test, and the t test. The findings of this study indicate that pricing has a significant impact on consumer buying interest, service quality has a significant effect on consumer buying interest, e-promotion has a significant effect on consumer buying interest. Price, Service quality, and Consumer Buying Interest are affected by e-Promotion simultaneously. Keywords : Price, Service Quality, e-Promotion, Consumer Buying Interest.
PENGARUH KEPUASAN PELANGGAN, KEPERCAYAAN PELANGGAN DAN SWITCHING BARRIERS TERHADAP LOYALITAS PELANGGAN (Studi Kasus Pada Toko Ogan Malang) Danang Adi Saputro; Muhammad Hufron; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No.2 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTTarget this research is to know influence customer satisfaction, customer trust and Switching Barriers by simultan to loyality Ogan Shop Malang. To know influence customer satisfaction, customer trust and Switching Barriers by partial to loyality Ogan Shop Malang.This type Research is explanatory research. This research done at Ogan Shop Malang. Population in this research is customer of Ogan Shop Malang Start december month  2016 up to May 2017 with grand total is 4.320. While sampel in this research counted 98 responder. Result of research indicate that variable customer satisfaction, customer trust and Switching Barriers have an effect by simultan to loyality Ogan shop Malang. Variable customer satisfaction, customer trust and Switching Barriers have an effect by partial to loyality Ogan shop Malang. Keyword:        customer satisfaction, customer trust and Switching Barriers and customer loyality
PENGARUH LINGKUNGAN KERJA, KESEHATAN DAN KESELAMATAN KERJA TERHADAP PRODUKTIVITAS KERJA KARYAWAN (Studi pada karyawan bagian produksi PT. BERLINA Tbk Pandaan) Anisah Fauziyah; Abdul Qodir Djaelani; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen Vol. 7 No. 2 Agustus 2018
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACT               This  study  aims  to  know  and  analyze  the  influence  of  work  environment,  occupational  health  and  work   safety  on  work  productivity  of  production  employee.  Respondents  in  this  study  are  employess  of  production  at  PT.  Berlina  Tbk  Pandaan  Pasuruan.  Sample  of  research  as  many  as  90  employess  of  production  selected  by  method  Stratified  Proportional  Random  Sampling.  Type  of  research  using  quantitative  research  with  the  data  collection  method  used  is  distributing  questionnaires  and  interview.  Data  analysis  using  multiple  linear  regression  analysis  with  the  help  of  software  SPSS  14.0  for  windows.               The  results  showed  that  work  environment  variables  partially  has  an  influence  negativly  but  the  health  and  safety  variables  has  an  influence  positively  affect  the  work  productivity  of  production  employee  at  PT. Berlina  Tbk. And  simultaneously  work  environment,  occupational  health  and  safety  variables  Keywords : Work environment, Occupational Health and Safety, Work productivity
PENGARUH REWARD DAN PUNISHMENT TERHADAP MOTIVASI KERJA KARYAWAN GOLDIA CAMILAN MALANG Andhika Putra Pratama; Agus Widarko; Afi Rachmat Slamet
E-JRM : Elektronik Jurnal Riset Manajemen Jurnal Ilmiah Riset Manajemen (EJRM) Vol 6. No. 1 Juni 2017
Publisher : UNIVERSITAS ISLAM MALANG

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ABSTRACTThis study aims 1) to find out how much influence Reward and Punishment simultaneously to employee work motivation, 2) To determine the effect of reward and partial variable of punishment on employee work motivation. The population in this study is the total employee Goldia Camilan Malang, which amounts to 60 employees. The analysis used in this research is multiple linear regression analysis. Based on ststistic test F showed that both variables have influence because it has significance value less than 5% real level. The result of t test shows the significant influence of both variables on employee motivation Goldia Camilan Malang, both have t value> of t table. R square results obtained results of 0.654 means there is a strong relationship between reward and punishment on employee motivation Goldia Camilan Malang. R square of 0.654 which means that reward and punishment in explaining the fluctuation of employee's work motivation variable is 65.4%, while the rest of 34.6% is influenced by factors other than reward and punishmentKeywords: Reward, Punishment, Work Motivation
Co-Authors Abdul Kodir Djaelani Abdul Rohman Wahit Arief Abdullah Aslim Abdurahman Abdurrahman Abidulloh, Moch. Zidan Achmad Agus Priyono Adela, Diva Agung Sudjatmoko Ahmad Fawaidur Rohman Ahmad Zied Almathori Zohri Ainul Yaqin Al Fani, Fahmiatus Silmiyah Amalia, Putri Hafida Amelia Fitri Diani Andhika Putra Pratama Anggi Mita Wijaya Anggraini, Diah Ayu Anisah Fauziyah An’am, Ahmad Khafidul Ardiana, Miranda Venska Arini Fitria Mustapita Arsyianto, Muhammad Tody Arvian, Muhammad Firman Vinsya Arya Wega Nanda Asmar Makruf Atik Nisaul Kamilah A’izzatul A’yun Bambang Setyawan Barotut Taqiyah Basalamah, Muhammad Ridwan Berlianto, Wildan Pramestia Nur Budi Santoso Cindy Kharisma Danang Adi Saputro Daniel Happy Putra Dasri Mauliddinar Pertiwi Delvia Safitri DEWI FITRIANI Dharma Yudha Dian Amalia Dimas Ariyanto Putra Eka Farida Eli Umitasari Eris Dianawati Euis Emiliasari Fahrurrozi Rahman Fahrurrozi Rahman Fathawati Fathawati Fauziyah Irfan Fendi Cahyo Setiawan Feni Haryati Susilaningsih Fina Athiyatur Rohmaniyah Fitria Putri Susanti Freitas, Nizia Felismina Araujo Hadi Sunaryo Hadiyasin, Prastyo Nova Halimah Halimah Hanik Uswatul Munawaroh Harini, Restu Widya Hasanah, Hilda Hidayatul Hilda Maulidia Rahma Ida Ismawati Iin Agustina Illiatus Soleha Indira Tiara Dewi Lestari N. M Indriani, Iin Ivar Nabilatul Akbar Jeni Susyanti Khairul Imamul Khalikussabir, Khalikussabir Kurnia Rahmawati Lailatus Sofiah Laksono Trisnantoro Lutfi Aji Nursyah Alam Lyla Anattasya Saputri M Hufron M. Agus Salim M. Agus Salim Al Fathoni Maharani, Sonia Mahardani, Ahmad Subhan Mahfudi Mahfudi MARIA BINTANG Millaningtyas, Restu Moh Zhamrudz Moh. Hefni Munawar Moh. Syifa Mohammad Hufron Mohammad Rizal Muflih Abdur Rohman Muhamad Ikhsomudin MUHAMMAD AGUS SALIM Muhammad Agus Salim Muhammad Fadllun Niam Muhammad Farhan Muhammad Hufron Muhammad Ishomuddin Muhammad Mansur Muhammad Mansur MUHAMMAD MANSUR Muhammad Mizan Sa&#039;roni Muhammad Muiz Muhammad Tyas Fariskal Ardiannyash Muksyfatul Maulidiyah Murziq Zayyiq Sarroz N. Rachma Nadhif, Ahnaf Kafi Aufa Nadira Apriati Ningsih Novarisya Putri Ramadhani Nur Hajati Nur Hamimah Nur Hidayati Nur Hidayati Nurhasan Aripin NURUL HIDAYAH Olivia Jeymima Pardiman Pardiman Permata Irmin Seriyarini Rachma, N Ramadhan, Tri Sugiarti Ramadhani, Indah Nur Ramalda, Nauval Ratna Tri Hardaningtyas Restu Millaningtyas Restu Millaningtyas Reza Alvinova Amalia Dewi Rifqi Rahmat Raharjo Rizalatul Isa Rochmatul Rochmatul Rofikoh, Salsyah Nadya Fortunada Rois Arifin Rois Arifin Ronny Malavia Mardani Salsa Nadia Fortunada Rofiqoh Salsabil Maulidia Luthfia Sari, Anis Widia Sari, Juwita Permata Septiani, Ananda Natasya Siti Asiyah Siti Asiyah Siti Asiyah siti rodiah SRI UTAMI Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Supriyanto Supriyanto Surya Dio Alby Wicaksono Tamaulina Br Sembiring Tengku Riza Zarzani N Ummi Mardhotus Sholihah Wahyu Dwi Agustin Widarko, Agus Wilda Rahmadhani Santosa Wildan Arif Annafi Yara Azzahra Naomira Yoherga, Galang Yulhendri Yulhendri Yuliadi, Rahmad Agung Yuryska Tomi Sumaryo Yusuf Andriansyah Yusuf, Haris Muhamad Zeinorrida, Zeinorrida Zuhdi, Afifuddin