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All Journal Buletin Studi Ekonomi IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Inovasi Pendidikan Ekonomi Wiga : Jurnal Penelitian Ilmu Ekonomi J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) E-JRM Jurnal Pengabdian Pada Masyarakat KOPEMAS
Afi Rachmat Slamet
Universitas Islam Malang
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Pengaruh Viral Marketing, Endorsement, Dan Brand Ambassador Terhadap Keputusan Pembelian Pada Parfum Geamoore Malang (Studi Kasus Pada Warga Kota Malang) Maharani, Sonia; Salim, Muhammad Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine and analyze the influence of viral marketing, endorsements, and brand ambassadors on purchasing decisions. The population in this study are city residents who use Geamoore perfume and the exact population size is not yet known. The approach method uses a non-probability sampling technique, namely purposive sampling, namely a sample collection technique based on certain criteria using a questionnaire distributed to 95 respondents and using the SPSS analysis tool. The research results show that viral marketing, endorsements, and brand ambassadors simultaneously and partially influence purchasing decisions. Keywords: Viral marketing, endorsement, brand ambassador, purchasing decisions 
Pengaruh Kemudahan Penggunaan, Kemanfaatan, dan Kepercayaan Terhadap Keputusan Penggunaan E-wallet (DANA) di Kota Malang(Studi Kasus Pada Masyarakat di Kota Malang) Ramalda, Nauval; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to examine the influence of ease of use, usability, and trust on users' decisions in using e-wallet (DANA). Technological advances have changed people's needs for safe and fast payment systems. Along with the increase in internet users via smartphones, various payment applications have emerged which have become a trend among society, especially the younger generation. E-wallets have become a very popular digital payment option in Indonesia, one of which is DANA. The research methodology used is explanatory research with a quantitative approach. This research focused on people living in the city of Malang, with a sample size of 100 respondents determined using the Slovin formula. To test the research hypothesis, multiple linear regression analysis was used with the help of the SPSS 23 analysis tool. The test results showed that both simultaneously and partially, perceived ease of use (X1), usefulness (X2), and trust (X3) had a positive and significant influence on usage decision (Y). Keywords: Perception Ease of Use, Usefullness, Trust, Decision to Use
Pengaruh Kualitas Layanan, Kualitas Produk, Dan Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Pelanggan Ayam Nelongso Cabang Tlogomas) Yuliadi, Rahmad Agung; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to determine and analyze the simultaneous and partial influence of service quality, product quality and price on purchasing decisions for consumers of Nelongso Fried Chicken, Tlogomas Branch. The total population in the study reached a total of 600 consumers with a sample of 86 respondents using the Slovin formula. This type of research is quantitative research with a purposive sampling technique approach. This research source uses primary data sources and the data collection method uses a questionnaire. This research was tested using instrument tests, normality tests, classical assumption tests, multiple linear regression, and hypothesis tests. Based on the results of the research and discussion, it can be seen that service quality, product quality and price have a simultaneous and partial effect on purchasing decisions for consumers of Nelongso Fried Chicken, Tlogomas Branch. Keywords: Service Quality, Product Quality, Price, Buying Decision
Perceived Quality Dalam Membentuk Customer Loyalty Melalui Brand Equity Sebagai Variabel Intervening (Studi Kasus Pengguna Smartphone Xiaomi di Desa Mangunan, Kecamatan Udanawu, Kabupaten Blitar) An’am, Ahmad Khafidul; Mansur, Muhammad; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of perceived quality, customer loyalty, brand equity on Xioami smartphone users. The research used is a descriptive quantitative method with an explanatory research approach. The population in this study is the people of Mangunan Village, Udanawu District, Blitar Regency with a total population of 3,589. While the sample formula used is using the slovin formula with a purposive sampling approach with a total of 98 samples. The sample that is focused in this research is Xiaomi smartphone users. The data used is primary data using a questionnaire distributed to respondents. The data analysis method used is instrument test; validity test, reliability test, normality test, path analysis test, hypothesis test: partial t test, Sobel test. From the results of the study simultaneously obtained results that perceived quality (perceived quality) has an indirect effect on customer loyalty (consumer loyalty) through brand equity (brand equity) as an intervening variable or intermediate variable. Keywords: Perceived Quality, Customer Loyalty, Brand Equity 
Pengaruh Digital Marketing, Word Of Mouth Dan Product Quality Terhadap Brand Awareness Produk Distro (Studi Pada Pelanggan Produk Distro Davi Mbois Store Malang) Yoherga, Galang; Slamet, Afi Rachmat; Millaningtyas, Restu
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Social media functions as a medium for communication and socialization but can also be utilized for various purposes. This study aims to analyze the impact of digital marketing, word of mouth, and product quality on brand awareness of the Davi Mbois Store Malang's products. The sampling technique used was random sampling with a Likert scale, resulting in 100 respondents. Data collection was carried out through surveys using questionnaires.The results show that digital marketing, word of mouth, and product quality simultaneously (F) significantly impact brand awareness. Partially, the variables of digital marketing (X1) and product quality (X3) have a significant effect on brand awareness (Y), while word of mouth (X2) does not have a significant partial effect (t). The simultaneous test results indicate that variations or changes in brand awareness can be explained by digital marketing, word of mouth, and product quality. The partial test results show that digital marketing and product quality significantly affect brand awareness, while word of mouth does not significantly affect brand awareness. Keywords: Digital Marketing, Word of Mouth, Product Quality and Brand Awareness
Pengaruh Waktu Operasional, Kualitas Pelayanan, Variasi Produk, dan Harga Terhadap Kepuasan Pelanggan (Studi pada Toko Kelontong Kecamatan Lowokwaru Kota Malang) Yusuf, Haris Muhamad; Slamet, Afi Rachmat; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to determine the influence of operational time, service quality, product variety and price on customer satisfaction among grocery store buyers. This research uses a quantitative description method. The respondents for this research were 94 respondents as customers at the Lowokwaru District grocery store who were selected using a purposive sampling technique with the maholtra formula. Data collection uses a questionnaire consisting of 2 variables, namely operational time, service quality, product variety, price and customer satisfaction. Data obtained from respondents was analyzed using SPSS (Statistical Program for Social Science). The results of this research show that: (1) Operational time, service quality, product variety and price simultaneously influence customer satisfaction in the study of Madurese grocery store buyers. (2) Operational time has a partial effect on customer satisfaction in the study of Madurese grocery store buyers. (3) Service quality has a partial effect on customer satisfaction in the study of Madurese grocery store buyers. (4) Product variety has a partial effect on customer satisfaction in the study of Madurese grocery store buyers. (5) Price has a partial effect on customer satisfaction in the study of Madurese grocery store buyers. Keywords: Operational Time, Service Quality, Product Variation, Price, Customer Satisfaction 
Pengaruh Daya Tarik Dan Media Sosial Terhadap Keputusan Berkunjung Di Agrowisata Telaga Madiredo Sari, Anis Widia; Slamet, Afi Rachmat; Dianawati, Eris
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  This research aims to find out whether attractiveness and social media have an influence on tourists' decisions to visit Madiredo Lake Agrotourism which is located in Madiredo Village, Pujon District, Malang Regency. This research method uses quantitative methods. The population in this study was the people of Malang Raya who visited the Madiredo Lake Agrotourism. Using a sample using the Slovin formula, 99 respondents were obtained. In this research, the technique used was non-probability sampling. Non-probability sampling method involves selecting elements from the population without using a random process. This research shows that attractiveness and social media  have a significant influence on visitors' decision to visit Telaga Madiredo Agrotourism. Keywords: Social Media Marketing, E-WOM, Brand Experience, and Purchase Decision
Pengaruh Harga, Kualitas Produk Dan Promosi Social Media (Instagram) Terhadap Keputusan Pembelian Produk Di Arema FC Official Store Malang (Studi Kasus Pada Konsumen Arema FC Official Store) Abidulloh, Moch. Zidan; Widarko, Agus; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to analyze and explain the effect of price, product quality and Instagram social media promotion on product purchasing decisions at Arema FC Official Store Malang. The data analysis method in this study is quantitative data analysis using SPSS. The population of this study were consumers of Arema FC Official Store. The sampling technique used purposive sampling with the Malhotra formula and obtained 80 respondents. The results showed that the price variable had a significant effect on product purchasing decisions at the Official Store Arema FC Malang, the product quality variable had an insignificant effect on product purchasing decisions at the Official Store Arema FC Malang, and Instagram social media promotion had a significant effect on product purchasing decisions at the Official Store Arema FC Malang, and Instagram social media promotion had a significant effect on product purchasing decisions at the Official Store Arema FC Malang. Keywords: Price, Product Quality, Instagram Social Media Promotion and Product Purchasing Decisions 
Pengaruh Gaya Kepemimpinan, Budaya Organisasi, Fasilitas Kerja Terhadap Kinerja Pegawai (Study Pada Ministerio Comêrcio E Industria Timor-Leste) Freitas, Nizia Felismina Araujo; Slamet, Afi Rachmat; Ramadhan, Tri Sugiarti
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of leadership style, organizational culture, and work facilities on the performance of Ministerio e comercio noindustria (Timor-Leste) employees. The population in this study was 257 Ministerio Comȇrcio e Industria.de (Timor-Leste) employees. The sample collection technique was based on certain criteria using a questionnaire distributed to 72 respondents and using the SPSS analysis tool. The research results show that the variables of leadership style, organizational culture, and work facilities have a simultaneous and partial effect on employee performance. Keywords: Leadership style, organizational culture, work facilities, employee performance
Pengaruh Product Quality, Price Dan E-Promotion Terhadap Keputusan Pembelian Di Tokopedia (Studi Kasus Pada mahasiswa FEB UNISMA Angkatan 2018) Rofikoh, Salsyah Nadya Fortunada; Asiyah, Siti; Slamet, Afi Rachmat
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 10 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The studied aiming to be determining serviced qualitied, producted qualitied and promotional mixing on purchased decisioning for Waroeng Om products, Malang College. Goods quality can attract customer's special interest. In order to face the competition, a company implements a marketing strategy for the goods produced. In a position to try to increase competition for similar goods and the behavior of customers who prefer new variants of goods issued by competitor issuers for satisfaction, more benefits & curiosity (Purwita, 2019). The company must also show that product quality must be in Barangsi because as well as growing the reputation quality of the issuer, it will increase so that the issuer gets a good reputation in the eyes of customers. On the other hand, customers will always remember by definition the quality of the goods is good, even customers will decide to buy the same goods again. In deciding a transaction, one of the factors that will be reviewed by the customer is price. Award Determination Strategy is a fundamental function that must be carried out by a company in responding to the market. Awards are also by definition one of the points taken into consideration by customers in determining transaction policies on goods (Kotler, 2005:18). Where the award is the amount of money that the customer must give fish in order to obtain or use an item or service. In addition, awards will be an important consideration for customers in deciding their transactions, customers will compare the goods awards of their choice, then whether such awards are appropriate or not with the value of the goods and the amount of money that must be spent, so of course, customers choose other customer awards (awards). Keywords: Purchase Decision, Service Quality, Product Quality, Promotional mix
Co-Authors Abdul Kodir Djaelani Abdul Rohman Wahit Arief Abdullah Aslim Abdurahman Abdurrahman Abidulloh, Moch. Zidan Achmad Agus Priyono Adela, Diva Agung Sudjatmoko Ahmad Fawaidur Rohman Ahmad Zied Almathori Zohri Ainul Yaqin Al Fani, Fahmiatus Silmiyah Amalia, Putri Hafida Amelia Fitri Diani Andhika Putra Pratama Anggi Mita Wijaya Anggraini, Diah Ayu Anisah Fauziyah An’am, Ahmad Khafidul Ardiana, Miranda Venska Arini Fitria Mustapita Arsyianto, Muhammad Tody Arvian, Muhammad Firman Vinsya Arya Wega Nanda Asmar Makruf Atik Nisaul Kamilah A’izzatul A’yun Bambang Setyawan Barotut Taqiyah Basalamah, Muhammad Ridwan Berlianto, Wildan Pramestia Nur Budi Santoso Cindy Kharisma Danang Adi Saputro Daniel Happy Putra Dasri Mauliddinar Pertiwi Delvia Safitri DEWI FITRIANI Dharma Yudha Dian Amalia Dimas Ariyanto Putra Eka Farida Eli Umitasari Eris Dianawati Euis Emiliasari Fahrurrozi Rahman Fahrurrozi Rahman Fathawati Fathawati Fauziyah Irfan Fendi Cahyo Setiawan Feni Haryati Susilaningsih Fina Athiyatur Rohmaniyah Fitria Putri Susanti Freitas, Nizia Felismina Araujo Hadi Sunaryo Hadiyasin, Prastyo Nova Halimah Halimah Hanik Uswatul Munawaroh Harini, Restu Widya Hasanah, Hilda Hidayatul Hilda Maulidia Rahma Ida Ismawati Iin Agustina Illiatus Soleha Indira Tiara Dewi Lestari N. M Indriani, Iin Ivar Nabilatul Akbar Jeni Susyanti Khairul Imamul Khalikussabir, Khalikussabir Kurnia Rahmawati Lailatus Sofiah Laksono Trisnantoro Lutfi Aji Nursyah Alam Lyla Anattasya Saputri M Hufron M. Agus Salim M. Agus Salim Al Fathoni Maharani, Sonia Mahardani, Ahmad Subhan Mahfudi Mahfudi MARIA BINTANG Millaningtyas, Restu Moh Zhamrudz Moh. Hefni Munawar Moh. Syifa Mohammad Hufron Mohammad Rizal Muflih Abdur Rohman Muhamad Ikhsomudin MUHAMMAD AGUS SALIM Muhammad Agus Salim Muhammad Fadllun Niam Muhammad Farhan Muhammad Hufron Muhammad Ishomuddin Muhammad Mansur Muhammad Mansur MUHAMMAD MANSUR Muhammad Mizan Sa'roni Muhammad Muiz Muhammad Tyas Fariskal Ardiannyash Muksyfatul Maulidiyah Murziq Zayyiq Sarroz N. Rachma Nadhif, Ahnaf Kafi Aufa Nadira Apriati Ningsih Novarisya Putri Ramadhani Nur Hajati Nur Hamimah Nur Hidayati Nur Hidayati Nurhasan Aripin NURUL HIDAYAH Olivia Jeymima Pardiman Pardiman Permata Irmin Seriyarini Rachma, N Ramadhan, Tri Sugiarti Ramadhani, Indah Nur Ramalda, Nauval Ratna Tri Hardaningtyas Restu Millaningtyas Restu Millaningtyas Reza Alvinova Amalia Dewi Rifqi Rahmat Raharjo Rizalatul Isa Rochmatul Rochmatul Rofikoh, Salsyah Nadya Fortunada Rois Arifin Rois Arifin Ronny Malavia Mardani Salsa Nadia Fortunada Rofiqoh Salsabil Maulidia Luthfia Sari, Anis Widia Sari, Juwita Permata Septiani, Ananda Natasya Siti Asiyah Siti Asiyah Siti Asiyah siti rodiah SRI UTAMI Suhriyanto Suhriyanto Sulton Sholehuddin, Sulton Supriyanto Supriyanto Surya Dio Alby Wicaksono Tamaulina Br Sembiring Tengku Riza Zarzani N Ummi Mardhotus Sholihah Wahyu Dwi Agustin Widarko, Agus Wilda Rahmadhani Santosa Wildan Arif Annafi Yara Azzahra Naomira Yoherga, Galang Yulhendri Yulhendri Yuliadi, Rahmad Agung Yuryska Tomi Sumaryo Yusuf Andriansyah Yusuf, Haris Muhamad Zeinorrida, Zeinorrida Zuhdi, Afifuddin