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All Journal Cosmogov: Jurnal Ilmu Pemerintahan AL ISHLAH Jurnal Pendidikan IJEBD (International Journal Of Entrepreneurship And Business Development) Journal on Education Jurnal Penelitian Jurnal Pendidikan dan Konseling Khazanah Sosial JIIP (Jurnal Ilmiah Ilmu Pendidikan) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Journal of Social Science ATDS Saintech Journal of Engineering Komitmen : Jurnal Ilmiah Manajemen Journal of Research in Social Science and Humanities Visioner: Jurnal Pemerintahan Daerah di Indonesia International Journal of Science and Society (IJSOC) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Social Science Journal of Public Transportation Community Jurnal 7 Samudra Politeknik Pelayaran Surabaya Jurnal Abdimas Peradaban ENDLESS : International Journal of Future Studies Branding: Jurnal Manajemen & Bisnis
Tekat Sukomardojo
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Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE Tekat Sukomardojo; Fahrizal Anwar; Dedi Djalipa; Khotimatul Barki; Saida Zainurossalamia ZA
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29165

Abstract

Creative economy plays a vital role in making innovative contributions to the economy amid digital transformation and globalization. The main objective of this research is to identify the relationship between the creative economy, innovation, and branding. This study employs a qualitative approach, utilizing data collection techniques through interviews and document analysis, while also integrating case studies to gain diverse perspectives on the relationship among these three elements. The research findings indicate that branding within the creative economy is a crucial component in building a strong brand identity and driving innovation. Innovation in the branding process enables brands to compete uniquely, attract customers, and retain loyal clientele. The research results also illustrate the distinctions between conventional branding and branding within the context of the creative economy. Conventional branding primarily focuses on the functional benefits of products or services, whereas branding in the creative economy emphasizes the emotional connection between the brand and consumers, as well as the cultural messages or lifestyle conveyed by the brand. In conclusion, this study underscores the crucial role of branding and innovation in the success of the creative economy. Within the context of the creative economy, branding is not merely a tool for brand differentiation but also an expression of the brand's deep-seated vision, values, and uniqueness.
FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS Tekat Sukomardojo; Rahmat Purbandono H; Endang Fatmawati; Sri Wulan Windu Ratih; La Ode Almana
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.36580

Abstract

In today's rapidly evolving business landscape, Management Information Systems (MIS) play a crucial role in transforming raw data into strategic business insights. This study explores the impact of advanced MIS on decision-making processes within organizations, highlighting the integration of data analytics, business intelligence, and decision support systems. By examining various case studies and empirical data, the research illustrates how companies can leverage MIS to gain a competitive advantage, improve operational efficiency, and foster innovation. The findings suggest that the effective use of MIS not only enhances strategic planning but also facilitates real-time decision-making, thereby driving business growth and sustainability. This paper aims to provide a comprehensive understanding of the mechanisms through which MIS can be utilized to optimize business outcomes and support strategic initiatives.
RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS Nico Djundharto Djajasinga; Endang Fatmawati; Syamsuddin Syamsuddin; Tekat Sukomardojo; Arif Budi Sulistyo
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31919

Abstract

In the rapidly evolving digital landscape, businesses face unprecedented cybersecurity challenges that pose significant risks to their operations and data integrity. This study aims to explore effective risk management strategies tailored to the unique demands of the digital era, focusing on mitigating cybersecurity threats in the business sector. Through a comprehensive analysis of current cybersecurity trends, threats, and the efficacy of various risk management frameworks, this research offers insights into developing robust defense mechanisms against cyber threats. The methodology encompasses a mixed approach, combining qualitative and quantitative data from industry case studies, expert interviews, and cybersecurity incident reports. The findings reveal a pressing need for adaptive risk management strategies that are proactive, resilient, and aligned with the evolving nature of cyber threats. The study concludes with actionable recommendations for businesses to enhance their cybersecurity posture, emphasizing the integration of advanced technological solutions, employee training, and a culture of security awareness. This research contributes to the field by providing a nuanced understanding of cybersecurity challenges in the business context and proposing a comprehensive framework for effective risk management in the digital era.
UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION Tekat Sukomardojo; Frasto Biyanto; Reni Sara Indrawati; Khotimatul Barki; Syamsuddin Syamsuddin
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.28966

Abstract

Marketing strategy is an important element in the business world. One of the objectives of the marketing strategy is to increase consumer buying decisions. This can be done by utilizing the equity of a brand. This research will aim to look at how to increase consumer purchasing decisions by using brand equity. This type of research is descriptive qualitative research. The data used in this study comes from various research results and previous studies which still have relevance to the content of the research. The results of this study then found that brand equity cannot be ignored as a driver of consumer purchasing decisions. There are several strategies to increase brand equity. This can be done by conducting marketing campaigns to increase brand awareness, by collaborating with artists or influencers. By using these various strategies, consumer purchasing decisions can be significantly improved.
PENGARUH BEBAN TIDAK SEIMBANG TERHADAP EFISIENSI TRANSFORMATOR DAYA 2 X 500 kVA DI TERMINAL KARGO BANDARA JUANDA SURABAYA Hartono, Hartono; Slamet Hariyadi; Rifdian Indrianto Sudjoko; Tekat Sukomardojo; Siti Julaihah
Jurnal Penelitian Vol. 9 No. 2 (2024): Jurnal Penelitian Juni 2024
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem of unbalanced load is something that is difficult to avoid in low voltage distribution networks even though the three-phase installation network is attempted with a balanced load distribution.... Unbalanced loads still occur because of the life and death of electrical appliances that alternate according to needs and things that are detrimental because in unbalanced loads flow neutral currents that cause power losses. In this study the authors examined two distribution transformers of 500 kVA each that supply the distribution network and low voltage installations in the cargo terminal building of Juanda Airport Surabaya. Ketentuyan on IEEE 446-1995 unbalanced load allowed is less than 20%, and after measurements, calculations and analysis on transformer number 01 cargo terminal with loading 27.73% - 28% there is no load development is still below 20% with efficiency 91, 06% - 96.5%, but on transformer number 02 with loading 10.58 5% - 12.14% there is an unbalanced load of 20% - 25.66% with efficiency 85.09% - 94.57%. Keywords: Unbalanced Load, Neutral Current, Power Loss, Efficiency
PENYULUHAN PEMASANGAN DAN PEMELIHARAAN INSTALASI LISTRIK DI GROGOL KEDIRI JAWA TIMUR sudjoko, Rifdian indrianto; Hartono, Hartono; Hariyadi, Slamet; Kustori, Kustori; Sukomardojo, Tekat; Julaihah, Siti
Journal of Public Transportation Community Vol. 4 No. 1 (2024): Journal Public Transportation Community April 2024
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jptc.v4i1.1796

Abstract

Instalsai listrik merupakan hal yang harus dilakukan dalam rumah tinggal, karena listrik merupakan kebutuhan uatma di rumah tinggal, kantor, hotel, dan semua pengguna listrik dalam masyarakat modern. Pemasangan Instalasi Listrik haruslah aman, oleh karena itu Pemerintah menerbitkan Persyaratan Umum Instalasi Listrik (PUIL) Tahun 2011. Yang harus memahami 100 % PUIL memang Instalatir yang ditugaskan oleh PLN untuk memasang instalasi di rumah tinggal, hotel, pabrik-pabrik, dan lain-lain namun masyarakat awam lebih bagus dan aman kalau mengetahui hal ikhwal tentang instalasi listrik ini. Dalam rangka memberi penjelasam kepada masyarakat tentang instalasi listrik ini, para dosen Program Studi Teknik Listrik Bandar Udara Politeknik Penerbangan Surabaya mengadakan kegiatan Pengabdian kepada Masyarakat yang merupakan bagian dari Tri Dharma Perguruan Tinggi dengan melakukan Penyuluhan Pemasangan dan Pemeliharaan Instalasi Listrik di Grogol Kediri Jawa Timur. Kegiatan ini tepatnya dilakukan di SMK Negeri I Grogol Kediri Jawa Timur pada tanggal 17 Nopember 2023 terhadap siswa siswi dari berbagai jurusan dengan maksud untuk memberi tambahan pengetahuan setelah mereka lulus dari sekolah dan sebagai bekal generasi muda untuk menularkan ilmu pengetahuan ke masyarakat.
COMMUNITY PARTICIPATION IN LOCAL BUDGET MAKING TOWARDS A PARTICIPATORY BUDGETING MODEL Mardihang; Novarlia, Irena; Merung, Arteurt Yoseph; Sukomardojo, Tekat; Hasibuan, Masnilam
VISIONER : Jurnal Pemerintahan Daerah di Indonesia Vol 15 No 2 (2023): Visioner: Jurnal Pemerintahan Daerah di Indonesia
Publisher : Alqaprint Jatinangor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jv.v15i2.861

Abstract

This study explores the role of community participation in local budget making, aiming to develop a model for participatory budgeting that enhances transparency, accountability, and public engagement in fiscal decision-making. Through a mixed-methods approach, the research analyzes the extent and impact of community involvement in local budget processes across various municipalities. The study draws on quantitative data from budgetary records and qualitative insights from interviews with local officials and community members. Findings indicate that increased community participation leads to more equitable and effective budget allocations, aligning public spending with community needs and priorities. The study also identifies barriers to participation, including limited public awareness and institutional resistance. Based on these findings, the study proposes a participatory budgeting model that incorporates structured community input mechanisms, capacity-building initiatives, and policy recommendations to foster greater civic engagement in local budgeting. This model aims to bridge the gap between local governments and their constituents, promoting a more democratic and responsive budgeting process.
PARTICIPATORY BUDGETING AS A TOOL FOR ENHANCING GOVERNMENT TRANSPARENCY AND ACCOUNTABILITY CASE STUDIES FROM EMERGING ECONOMIES Purwanti, Ari; Fresiliasari, Oktavie; Alfaruq, Zakiyuddin Abdul Malik; Sudjono, Sudjono; Sukomardojo, Tekat
CosmoGov: Jurnal Ilmu Pemerintahan Vol 10, No 2 (2024)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v10i2.58084

Abstract

Participatory budgeting is increasingly becoming a major focus in improving government transparency and accountability, particularly in developing countries. In contexts often impacted by social, economic, and political challenges, this process offers an opportunity to improve public governance. However, the implementation of participatory budgeting faces several obstacles such as bureaucratic resistance and resource constraints. This study explores how participatory budgeting can improve government transparency and accountability in developing countries. The study used a qualitative approach, collecting data from a variety of relevant sources, and analyzing the data to identify key findings. The results of the study show that despite significant challenges, participatory budgeting offers a significant opportunity to improve public governance by involving citizens in the budget decision-making process. Citizen participation can identify often overlooked local needs and strengthen the relationship between government and citizens. However, the success of participatory budgeting implementation depends heavily on political commitment and bureaucratic reforms that support openness and public participation. With adequate support, participatory budgeting can contribute to more inclusive and sustainable development.
PENYULUHAN ENERGI SOLAR SEBAGAI SUMBER ENERGI ALTERNATIF RAMAH LINGKUNGAN MENGGUNAKAN RANCANG BANGUN KONTROL MONITORING IMPLEMENTASI REAL TIME CLOCK (RTC) PADA SOLAR CELL TRACKER MENGGUNAKAN METODE NAIVE BAYES BERBASIS WEB SERVICE DI SMA NEGERI 1 SOOKO, M Thiro Kabul Y, Yudhis; Sakti, Gunawan; Hartono, Hartono; Hariyadi, Slamet; Dwiyanto, Dwiyanto; Julaihah, Siti; Sukomardojo, Tekat; I.S, Rifdian
Journal of Public Transportation Community Vol. 4 No. 2 (2024): Journal Public Transportation Community Oktober 2024
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jptc.v4i2.1891

Abstract

Efisiensi panel surya seringkali terkendala oleh posisi matahari dengan mengembangkan sistem pelacak matahari yang menggunakan RTC dan metode Naive Bayes untuk secara otomatis mengoptimalkan sudut panel, sehingga meningkatkan produksi energi. Para dosen Program Studi D3 Teknik Listrik Bandara Politeknik Penerbangan Surabaya mengadakan kegiatan pengabdian kepada masyarakat yang merupakan bagian dari tri dharma perguruan tinggi dengan melakukan penyuluhan energi solar sebagai sumber energi alternatif ramah lingkungan menggunakan rancang bangun kontrol monitoring implementasi real time clock (RTC) pada solar cell tracker menggunakan metode Naive Bayes berbasis Web Service. Kegiatan ini dilaksanakan di SMA Negeri I Sooko Mojokerto pada tanggal 11 September 2024 dengan peserta dari siswa-siswi sebanyak 95 orang dan didapatkan kesimpulan bahwa Kegiatan penyuluhan berjalan dengan lancar, ditunjukkan melalui hasil Quiz Pre-Test Kahoot yang dilakukan sebelum penyuluhan, dengan nilai rata-rata pemahaman peserta sebesar 65%. Setelah penyuluhan, nilai rata-rata pemahaman pada Quiz Post-Test Kahoot meningkat menjadi 94%. Hasil evaluasi dengan kuis Kahoot ini menunjukkan peningkatan pemahaman yang signifikan pada siswa setelah menerima penyuluhan mengenai energi matahari sebagai sumber energi alternatif ramah lingkungan. Peningkatan sebesar 29% ini mengindikasikan bahwa program penyuluhan berhasil meningkatkan pengetahuan siswa SMA Negeri 1 Sooko, Mojokerto.
PENYULUHAN ENERGI SOLAR SEBAGAI SUMBER ENERGI ALTERNATIF RAMAH LINGKUNGAN MENGGUNAKAN RANCANG BANGUN SOLAR TRACKER SUMBU TUNGGAL DENGAN METODE BACKPROPAGATION BERBASIS INTERNET OF THINGS (IOT) DI SMA NEGERI 1 SOOKO, MOJOKERTO Sukomardojo, Tekat; Sakti, Gunawan; Hartono, Hartono; I.S, Rifdian; Dwiyanto, Dwiyanto; Julaihah, Siti; Hariyadi, Slamet; Thiro Kabul Y, Yudhis
Journal of Public Transportation Community Vol. 4 No. 2 (2024): Journal Public Transportation Community Oktober 2024
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jptc.v4i2.1892

Abstract

Peningkatan permintaan energi listrik di Indonesia mendorong pemanfaatan energi terbarukan, khususnya energi surya pada pengembangan sistem pelacak matahari sumbu tunggal berbasis IoT untuk meningkatkan efisiensi pengumpulan energi surya. Sistem ini menggabungkan sensor cahaya, mikrokontroler, dan aktuator linear, serta menerapkan algoritma backpropagation untuk mengoptimalkan posisi panel surya berdasarkan perubahan intensitas cahaya. Para dosen Program Studi D3 Teknik Listrik Bandara Politeknik Penerbangan Surabaya mengadakan kegiatan pengabdian kepada masyarakat yang merupakan bagian dari tri dharma perguruan tinggi dengan melakukan penyuluhan energi solar sebagai sumber energi alternatif ramah lingkungan menggunakan rancang bangun solar tracker sumbu tunggal dengan metode Backpropagation berbasis Internet of Things (IoT). Kegiatan ini dilaksanakan di SMA Negeri I Sooko Mojokerto pada tanggal 11 September 2024 dengan peserta dari siswa-siswi sebanyak 95 orang dan didapatkan kesimpulan bahwa kegiatan penyuluhan terlaksana dengan baik dengan memperoleh hasil Quiz Pre-Test Kahoot sebelum dilakukan penyuluhan didapatkan nilai rata-rata pemahaman sebanyak 65% kemudian setelah dilakukannya penyuluhan Quiz Post-Test Kahoot didapatkan nilai rata-rata pemahaman sebesar 88%. Berdasarkan hasil kuis sebelum dan sesudah sosialisasi, terjadi peningkatan pemahaman siswa sebesar 23% mengenai sistem solar tracker sumbu tunggal dengan metode Backpropagation berbasis Internet of Things (IoT). Hasil ini membuktikan bahwa kegiatan sosialisasi yang dilakukan telah mencapai tujuannya.
Co-Authors Adisaputra, Ateng Kusnandar Agus Sutardjo Al Muhtadin, M. Alex Irawan Triyantho Alfaruq, Zakiyuddin Abdul Malik Alfredo Rynaldi Almana, La Ode An Ras Try Astuti Ani Nuraini Ari Purwanti Arif Budi Sulistyo Aris Jama'an Bernadetha Nadeak Bintang R. Simbolon BIYANTO, FRASTO Cakranegara, Pandu Adi Dedi Djalipa Dwi Prasetyo Dwiyanto . Dyah Ratnaningsih Dyah Ratnaningsih Eddy Hermawan Hasudunga Panjaitan Eka Sukmawati Elya Endang Fatmawati Endang Fatmawati Fahrizal Anwar Fakhry Amin Faoyan Agus Furyanto, Faoyan Fatmawati, Fatmawati Fresiliasari, Oktavie Geofakta Razali Gjosphink Putra Umar Sakka Gymnastiar, Iman Ahmad Hapzi Ali Hartono Hartono Hasibuan, Masnilam Hernita Pasongli I.S, Rifdian Irena Novarlia Iskandar Iskandar Iwan Ramadhan Jihan Jihan Jihan Judijanto, Loso Julaihah, Siti Justin Niaga Siman Juntak Karmini, Ni Wayan Khotimatul Barki Kustori, Kustori La Ode Almana Leonardo Sari, Avid Lusiana Dewi Kusumayati, Lusiana Dewi M. Nurzen S. Marasabessy, Maharani Regita Mardihang Marsha Ayunita Irawati Merung, Arteurt Yoseph Miswanto Mudrikatul Arafah Muhammad Hermansyah Muhammad Imam Ma'ruf Muhammad Syahrul Hidayat Murthada Mutia Pamikatsih Neneng Susanti Nico Djundharto Djajasinga Patriani, Ira Purbandono H, Rahmat Rahmat Purbandono Rahmat Purbandono H Rahmat Salam Rasyid, Syahrir Reni Rupianti Reni Sara Indrawati Rifdian Indrianto Sudjoko Rini Dwiastutiningsih Rochmawati, Laila Roza, Yanti Mulia Rr Dyah Eko Setyowati Rusliandy, Rusliandy Ryan Aldiansyah Akbar Sakti, Gunawan Sembiring, Darmawanta Simbolon, Bintang R. Siti Julaihah Slamet Hariyadi Slamet Hariyadi Slamet Hariyadi Soni Pratomo Sri Wulan Windu Ratih Sri Wulan Windu Ratih Sudjoko, Rifdian Indrianto Sudjono Sudjono Sudjono, Sudjono Sugiyem, Sugiyem Suherman, Benny Sukma, Meita Maharani Susanti, Pipit Aprilia Syahril Hasan Syamsuddin Syamsuddin Syamsuddin Syamsuddin Tabran, Muh. Thiro K.Y., Yudhis Thiro Kabul Y, Yudhis Totok Hendarto Trinandari Prasetyo Nugrahanti Ufa Anita Afrilia Vini Rizqi, Vini Wahyu Prianto Yulian Arpianto ZA, Saida Zainurossalamia Zaenal Aripin Zakaria Zakaria