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All Journal Cosmogov: Jurnal Ilmu Pemerintahan AL ISHLAH Jurnal Pendidikan IJEBD (International Journal Of Entrepreneurship And Business Development) Journal on Education Jurnal Penelitian Jurnal Pendidikan dan Konseling Khazanah Sosial JIIP (Jurnal Ilmiah Ilmu Pendidikan) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah ATDS Saintech Journal of Engineering Komitmen : Jurnal Ilmiah Manajemen Journal of Research in Social Science and Humanities Visioner: Jurnal Pemerintahan Daerah di Indonesia International Journal of Science and Society (IJSOC) Formosa Journal of Multidisciplinary Research (FJMR) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Social Science Journal of Public Transportation Community Jurnal 7 Samudra Politeknik Pelayaran Surabaya Jurnal Abdimas Peradaban ENDLESS : International Journal of Future Studies Branding: Jurnal Manajemen & Bisnis
Tekat Sukomardojo
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Religion Aerospace Engineering Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE Tekat Sukomardojo; Fahrizal Anwar; Dedi Djalipa; Khotimatul Barki; Saida Zainurossalamia ZA
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29165

Abstract

Creative economy plays a vital role in making innovative contributions to the economy amid digital transformation and globalization. The main objective of this research is to identify the relationship between the creative economy, innovation, and branding. This study employs a qualitative approach, utilizing data collection techniques through interviews and document analysis, while also integrating case studies to gain diverse perspectives on the relationship among these three elements. The research findings indicate that branding within the creative economy is a crucial component in building a strong brand identity and driving innovation. Innovation in the branding process enables brands to compete uniquely, attract customers, and retain loyal clientele. The research results also illustrate the distinctions between conventional branding and branding within the context of the creative economy. Conventional branding primarily focuses on the functional benefits of products or services, whereas branding in the creative economy emphasizes the emotional connection between the brand and consumers, as well as the cultural messages or lifestyle conveyed by the brand. In conclusion, this study underscores the crucial role of branding and innovation in the success of the creative economy. Within the context of the creative economy, branding is not merely a tool for brand differentiation but also an expression of the brand's deep-seated vision, values, and uniqueness.
FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS Tekat Sukomardojo; Rahmat Purbandono H; Endang Fatmawati; Sri Wulan Windu Ratih; La Ode Almana
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.36580

Abstract

In today's rapidly evolving business landscape, Management Information Systems (MIS) play a crucial role in transforming raw data into strategic business insights. This study explores the impact of advanced MIS on decision-making processes within organizations, highlighting the integration of data analytics, business intelligence, and decision support systems. By examining various case studies and empirical data, the research illustrates how companies can leverage MIS to gain a competitive advantage, improve operational efficiency, and foster innovation. The findings suggest that the effective use of MIS not only enhances strategic planning but also facilitates real-time decision-making, thereby driving business growth and sustainability. This paper aims to provide a comprehensive understanding of the mechanisms through which MIS can be utilized to optimize business outcomes and support strategic initiatives.
RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS Nico Djundharto Djajasinga; Endang Fatmawati; Syamsuddin Syamsuddin; Tekat Sukomardojo; Arif Budi Sulistyo
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31919

Abstract

In the rapidly evolving digital landscape, businesses face unprecedented cybersecurity challenges that pose significant risks to their operations and data integrity. This study aims to explore effective risk management strategies tailored to the unique demands of the digital era, focusing on mitigating cybersecurity threats in the business sector. Through a comprehensive analysis of current cybersecurity trends, threats, and the efficacy of various risk management frameworks, this research offers insights into developing robust defense mechanisms against cyber threats. The methodology encompasses a mixed approach, combining qualitative and quantitative data from industry case studies, expert interviews, and cybersecurity incident reports. The findings reveal a pressing need for adaptive risk management strategies that are proactive, resilient, and aligned with the evolving nature of cyber threats. The study concludes with actionable recommendations for businesses to enhance their cybersecurity posture, emphasizing the integration of advanced technological solutions, employee training, and a culture of security awareness. This research contributes to the field by providing a nuanced understanding of cybersecurity challenges in the business context and proposing a comprehensive framework for effective risk management in the digital era.
UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION Tekat Sukomardojo; Frasto Biyanto; Reni Sara Indrawati; Khotimatul Barki; Syamsuddin Syamsuddin
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.28966

Abstract

Marketing strategy is an important element in the business world. One of the objectives of the marketing strategy is to increase consumer buying decisions. This can be done by utilizing the equity of a brand. This research will aim to look at how to increase consumer purchasing decisions by using brand equity. This type of research is descriptive qualitative research. The data used in this study comes from various research results and previous studies which still have relevance to the content of the research. The results of this study then found that brand equity cannot be ignored as a driver of consumer purchasing decisions. There are several strategies to increase brand equity. This can be done by conducting marketing campaigns to increase brand awareness, by collaborating with artists or influencers. By using these various strategies, consumer purchasing decisions can be significantly improved.
Developing Videos Through Project-Based Learning: Improving Aviation Cadets’ Basic Airport Civil Engineering Fatmawati Fatmawati; Laila Rochmawati; Meita Maharani Sukma; Lusiana Dewi Kusumayati; Tekat Sukomardojo
Formosa Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i10.11730

Abstract

This study aimed to explain project-based learning (PjBL) in the context of making airside and landside learning videos for aviation cadets and measure the effectiveness of the learning videos in improving their understanding of basic airport civil engineering material. This study used ADDIE development method to develop learning videos integrated in a project-based learning process with a quantitative approach. There were 48 cadets included in this study selected using a purposive sampling technique. A total of 24 cadets joined the control class taught using conventional learning method and a total of 24 cadets participated in the experimental class taught using PjBL by developing learning videos. Data were collected using needs analysis questionnaire, rating scale for understanding basic airport civil engineering material, and validation sheet. The obtained data were analyzed using descriptive statistics and t-test to address the research questions. Results showed that the cadets were able to develop valid learning videos through ADDIE procedure and they could increase their understanding on basic airport civil engineering significantly (F = 3.533; t = .969; p = .000).
Economic Instability and Global Market Fluctuations in 2023: Analyzing Causes, Impacts, and Policy Responses Tekat Sukomardojo; Ateng Kusnandar Adisaputra; Pandu Adi Cakranegara; Marsha Ayunita Irawati; Totok Hendarto
International Journal of Science and Society Vol 6 No 1 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i1.1065

Abstract

The economic instability and global market fluctuations that will occur in 2023 have created various complex economic challenges and have far-reaching impacts. These dynamics are influenced by various factors, including monetary and fiscal policies, the impact of the COVID-19 pandemic, geopolitical conflicts, and changes in commodity prices. The impact of this instability can be seen in financial markets, macroeconomics, business and industrial sectors, and has significant socio-economic consequences. This research aims to analyze the causes, impacts, and policy responses to economic instability and global market fluctuations in 2023. The method used is a descriptive qualitative approach with data obtained from various relevant research results or previous studies. Data processing is carried out carefully to ensure accurate and in-depth analysis. The results of this research show that the combination of the impact of monetary and fiscal policies, the ongoing influence of the COVID-19 pandemic, geopolitical dynamics, and changes in commodity prices have contributed to global economic instability. This impact is manifested in financial market volatility, macroeconomic disruption, as well as impacts on business and industrial sectors. Socioeconomic consequences such as increasing poverty and income inequality underscore the need for effective policy responses. The policy responses taken include monetary policy strategies, fiscal measures, structural reforms, and international cooperation.
Economic Impacts of World Trade Organization Policies on Global Market Dynamics: An Econometric Perspective Totok Hendarto; Sudjono; Endang Fatmawati; Loso Judijanto; Tekat Sukomardojo
International Journal of Science and Society Vol 6 No 3 (2024): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v6i3.1226

Abstract

This study embarks on an in-depth econometric analysis to unravel the economic impacts of World Trade Organization (WTO) policies on global market dynamics. Anchored in a robust quantitative framework, the research meticulously evaluates the extent to which WTO policies have influenced international trade patterns, market volatility, and economic growth across various regions. Utilizing a comprehensive dataset spanning multiple decades, the study employs advanced econometric techniques to dissect the intricate relationship between trade policies and global economic indicators. The findings reveal a nuanced interplay between WTO policies and market dynamics, highlighting significant variations in impact across different economic sectors and geographical regions. The analysis further delves into the implications of these policies on emerging economies, contrasting them with their effects on developed nations. The study concludes with critical insights into the role of WTO in shaping global economic landscapes, offering valuable implications for policymakers and stakeholders in international trade. This research contributes to the broader understanding of global economic interdependencies in the context of WTO policies, providing a foundation for future policy formulation and economic forecasting.
PENGARUH BEBAN TIDAK SEIMBANG TERHADAP EFISIENSI TRANSFORMATOR DAYA 2 X 500 kVA DI TERMINAL KARGO BANDARA JUANDA SURABAYA Hartono, Hartono; Slamet Hariyadi; Rifdian Indrianto Sudjoko; Tekat Sukomardojo; Siti Julaihah
Jurnal Penelitian Vol. 9 No. 2 (2024): Jurnal Penelitian Juni 2024
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem of unbalanced load is something that is difficult to avoid in low voltage distribution networks even though the three-phase installation network is attempted with a balanced load distribution.... Unbalanced loads still occur because of the life and death of electrical appliances that alternate according to needs and things that are detrimental because in unbalanced loads flow neutral currents that cause power losses. In this study the authors examined two distribution transformers of 500 kVA each that supply the distribution network and low voltage installations in the cargo terminal building of Juanda Airport Surabaya. Ketentuyan on IEEE 446-1995 unbalanced load allowed is less than 20%, and after measurements, calculations and analysis on transformer number 01 cargo terminal with loading 27.73% - 28% there is no load development is still below 20% with efficiency 91, 06% - 96.5%, but on transformer number 02 with loading 10.58 5% - 12.14% there is an unbalanced load of 20% - 25.66% with efficiency 85.09% - 94.57%. Keywords: Unbalanced Load, Neutral Current, Power Loss, Efficiency
PENYULUHAN PEMASANGAN DAN PEMELIHARAAN INSTALASI LISTRIK DI GROGOL KEDIRI JAWA TIMUR sudjoko, Rifdian indrianto; Hartono, Hartono; Hariyadi, Slamet; Kustori, Kustori; Sukomardojo, Tekat; Julaihah, Siti
Journal of Public Transportation Community Vol. 4 No. 1 (2024): Journal Public Transportation Community April 2024
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46491/jptc.v4i1.1796

Abstract

Instalsai listrik merupakan hal yang harus dilakukan dalam rumah tinggal, karena listrik merupakan kebutuhan uatma di rumah tinggal, kantor, hotel, dan semua pengguna listrik dalam masyarakat modern. Pemasangan Instalasi Listrik haruslah aman, oleh karena itu Pemerintah menerbitkan Persyaratan Umum Instalasi Listrik (PUIL) Tahun 2011. Yang harus memahami 100 % PUIL memang Instalatir yang ditugaskan oleh PLN untuk memasang instalasi di rumah tinggal, hotel, pabrik-pabrik, dan lain-lain namun masyarakat awam lebih bagus dan aman kalau mengetahui hal ikhwal tentang instalasi listrik ini. Dalam rangka memberi penjelasam kepada masyarakat tentang instalasi listrik ini, para dosen Program Studi Teknik Listrik Bandar Udara Politeknik Penerbangan Surabaya mengadakan kegiatan Pengabdian kepada Masyarakat yang merupakan bagian dari Tri Dharma Perguruan Tinggi dengan melakukan Penyuluhan Pemasangan dan Pemeliharaan Instalasi Listrik di Grogol Kediri Jawa Timur. Kegiatan ini tepatnya dilakukan di SMK Negeri I Grogol Kediri Jawa Timur pada tanggal 17 Nopember 2023 terhadap siswa siswi dari berbagai jurusan dengan maksud untuk memberi tambahan pengetahuan setelah mereka lulus dari sekolah dan sebagai bekal generasi muda untuk menularkan ilmu pengetahuan ke masyarakat.
COMMUNITY PARTICIPATION IN LOCAL BUDGET MAKING TOWARDS A PARTICIPATORY BUDGETING MODEL Mardihang; Novarlia, Irena; Merung, Arteurt Yoseph; Sukomardojo, Tekat; Hasibuan, Masnilam
VISIONER : Jurnal Pemerintahan Daerah di Indonesia Vol 15 No 2 (2023): Visioner: Jurnal Pemerintahan Daerah di Indonesia
Publisher : Alqaprint Jatinangor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jv.v15i2.861

Abstract

This study explores the role of community participation in local budget making, aiming to develop a model for participatory budgeting that enhances transparency, accountability, and public engagement in fiscal decision-making. Through a mixed-methods approach, the research analyzes the extent and impact of community involvement in local budget processes across various municipalities. The study draws on quantitative data from budgetary records and qualitative insights from interviews with local officials and community members. Findings indicate that increased community participation leads to more equitable and effective budget allocations, aligning public spending with community needs and priorities. The study also identifies barriers to participation, including limited public awareness and institutional resistance. Based on these findings, the study proposes a participatory budgeting model that incorporates structured community input mechanisms, capacity-building initiatives, and policy recommendations to foster greater civic engagement in local budgeting. This model aims to bridge the gap between local governments and their constituents, promoting a more democratic and responsive budgeting process.
Co-Authors Agus Sutardjo Al Muhtadin, M. Alex Irawan Triyantho Alfaruq, Zakiyuddin Abdul Malik Alfredo Rynaldi An Ras Try Astuti Ani Nuraini Ari Purwanti Arif Budi Sulistyo Aris Jama'an Ateng Kusnandar Adisaputra Avid Leonardo Sari Bernadetha Nadeak Bintang R. Simbolon BIYANTO, FRASTO Cakranegara, Pandu Adi Dedi Djalipa Dwi Prasetyo Dwiyanto . Dyah Ratnaningsih Dyah Ratnaningsih Eddy Hermawan Hasudunga Panjaitan Eka Sukmawati Elya Endang Fatmawati Endang Fatmawati Fahrizal Anwar Fakhry Amin Faoyan Agus Furyanto, Faoyan Fatmawati Fatmawati, Fatmawati Fresiliasari, Oktavie Geofakta Razali Gjosphink Putra Umar Sakka Gymnastiar, Iman Ahmad Hapzi Ali Hartono Hartono Hasibuan, Masnilam Hernita Pasongli I.S, Rifdian Irena Novarlia Iskandar Iskandar Iwan Ramadhan Jihan Jihan Jihan Julaihah, Siti Justin Niaga Siman Juntak Karmini, Ni Wayan Khotimatul Barki Kustori, Kustori La Ode Almana Loso Judijanto Lusiana Dewi Kusumayati Lusiana Dewi Kusumayati, Lusiana Dewi M. Nurzen S. Marasabessy, Maharani Regita Mardihang Marsha Ayunita Irawati Merung, Arteurt Yoseph Miswanto Mudrikatul Arafah Muhammad Hermansyah Muhammad Imam Ma'ruf Muhammad Syahrul Hidayat Murthada Mutia Pamikatsih Neneng Susanti Nico Djundharto Djajasinga Patriani, Ira Rahmat Purbandono Rahmat Purbandono H Rahmat Salam Rasyid, Syahrir Reni Rupianti Reni Sara Indrawati Rifdian Indrianto Sudjoko Rini Dwiastutiningsih Rochmawati, Laila Roza, Yanti Mulia Rr Dyah Eko Setyowati Rusliandy, Rusliandy Ryan Aldiansyah Akbar Sakti, Gunawan Sembiring, Darmawanta Simbolon, Bintang R. Siti Julaihah Slamet Hariyadi Slamet Hariyadi Slamet Hariyadi Soni Pratomo Sri Wulan Windu Ratih Sudjoko, Rifdian Indrianto Sudjono Sudjono Sudjono, Sudjono Sugiyem, Sugiyem Suherman, Benny Sukma, Meita Maharani Susanti, Pipit Aprilia Syahril Hasan Syamsuddin Syamsuddin Syamsuddin Syamsuddin Tabran, Muh. Thiro K.Y., Yudhis Thiro Kabul Y, Yudhis Totok Hendarto Trinandari Prasetyo Nugrahanti Ufa Anita Afrilia Vini Rizqi, Vini Wahyu Prianto Yulian Arpianto ZA, Saida Zainurossalamia Zaenal Aripin Zakaria Zakaria