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CREATIVE ECONOMY BRANDING: CONQUERING MARKETS THROUGH INNOVATION AND BRAND EXCELLENCE Tekat Sukomardojo; Fahrizal Anwar; Dedi Djalipa; Khotimatul Barki; Saida Zainurossalamia ZA
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.29165

Abstract

Creative economy plays a vital role in making innovative contributions to the economy amid digital transformation and globalization. The main objective of this research is to identify the relationship between the creative economy, innovation, and branding. This study employs a qualitative approach, utilizing data collection techniques through interviews and document analysis, while also integrating case studies to gain diverse perspectives on the relationship among these three elements. The research findings indicate that branding within the creative economy is a crucial component in building a strong brand identity and driving innovation. Innovation in the branding process enables brands to compete uniquely, attract customers, and retain loyal clientele. The research results also illustrate the distinctions between conventional branding and branding within the context of the creative economy. Conventional branding primarily focuses on the functional benefits of products or services, whereas branding in the creative economy emphasizes the emotional connection between the brand and consumers, as well as the cultural messages or lifestyle conveyed by the brand. In conclusion, this study underscores the crucial role of branding and innovation in the success of the creative economy. Within the context of the creative economy, branding is not merely a tool for brand differentiation but also an expression of the brand's deep-seated vision, values, and uniqueness.
FROM DATA TO DECISIONS LEVERAGING ADVANCED MIS FOR STRATEGIC BUSINESS INSIGHTS Tekat Sukomardojo; Rahmat Purbandono H; Endang Fatmawati; Sri Wulan Windu Ratih; La Ode Almana
Branding: Jurnal Manajemen dan Bisnis Vol 3, No 1 (2024): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v3i1.36580

Abstract

In today's rapidly evolving business landscape, Management Information Systems (MIS) play a crucial role in transforming raw data into strategic business insights. This study explores the impact of advanced MIS on decision-making processes within organizations, highlighting the integration of data analytics, business intelligence, and decision support systems. By examining various case studies and empirical data, the research illustrates how companies can leverage MIS to gain a competitive advantage, improve operational efficiency, and foster innovation. The findings suggest that the effective use of MIS not only enhances strategic planning but also facilitates real-time decision-making, thereby driving business growth and sustainability. This paper aims to provide a comprehensive understanding of the mechanisms through which MIS can be utilized to optimize business outcomes and support strategic initiatives.
RISK MANAGEMENT IN THE DIGITAL ERA ADDRESSING CYBERSECURITY CHALLENGES IN BUSINESS Nico Djundharto Djajasinga; Endang Fatmawati; Syamsuddin Syamsuddin; Tekat Sukomardojo; Arif Budi Sulistyo
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 2 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i2.31919

Abstract

In the rapidly evolving digital landscape, businesses face unprecedented cybersecurity challenges that pose significant risks to their operations and data integrity. This study aims to explore effective risk management strategies tailored to the unique demands of the digital era, focusing on mitigating cybersecurity threats in the business sector. Through a comprehensive analysis of current cybersecurity trends, threats, and the efficacy of various risk management frameworks, this research offers insights into developing robust defense mechanisms against cyber threats. The methodology encompasses a mixed approach, combining qualitative and quantitative data from industry case studies, expert interviews, and cybersecurity incident reports. The findings reveal a pressing need for adaptive risk management strategies that are proactive, resilient, and aligned with the evolving nature of cyber threats. The study concludes with actionable recommendations for businesses to enhance their cybersecurity posture, emphasizing the integration of advanced technological solutions, employee training, and a culture of security awareness. This research contributes to the field by providing a nuanced understanding of cybersecurity challenges in the business context and proposing a comprehensive framework for effective risk management in the digital era.
UNRAVELING BRAND EQUITY: STRATEGIES TO IMPROVE CONSUMER PURCHASE DECISION Tekat Sukomardojo; Frasto Biyanto; Reni Sara Indrawati; Khotimatul Barki; Syamsuddin Syamsuddin
Branding: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jb.v2i1.28966

Abstract

Marketing strategy is an important element in the business world. One of the objectives of the marketing strategy is to increase consumer buying decisions. This can be done by utilizing the equity of a brand. This research will aim to look at how to increase consumer purchasing decisions by using brand equity. This type of research is descriptive qualitative research. The data used in this study comes from various research results and previous studies which still have relevance to the content of the research. The results of this study then found that brand equity cannot be ignored as a driver of consumer purchasing decisions. There are several strategies to increase brand equity. This can be done by conducting marketing campaigns to increase brand awareness, by collaborating with artists or influencers. By using these various strategies, consumer purchasing decisions can be significantly improved.
PENGARUH BEBAN TIDAK SEIMBANG TERHADAP EFISIENSI TRANSFORMATOR DAYA 2 X 500 kVA DI TERMINAL KARGO BANDARA JUANDA SURABAYA Hartono, Hartono; Slamet Hariyadi; Rifdian Indrianto Sudjoko; Tekat Sukomardojo; Siti Julaihah
Jurnal Penelitian Vol. 9 No. 2 (2024): Jurnal Penelitian Juni 2024
Publisher : Politeknik Penerbangan Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The problem of unbalanced load is something that is difficult to avoid in low voltage distribution networks even though the three-phase installation network is attempted with a balanced load distribution.... Unbalanced loads still occur because of the life and death of electrical appliances that alternate according to needs and things that are detrimental because in unbalanced loads flow neutral currents that cause power losses. In this study the authors examined two distribution transformers of 500 kVA each that supply the distribution network and low voltage installations in the cargo terminal building of Juanda Airport Surabaya. Ketentuyan on IEEE 446-1995 unbalanced load allowed is less than 20%, and after measurements, calculations and analysis on transformer number 01 cargo terminal with loading 27.73% - 28% there is no load development is still below 20% with efficiency 91, 06% - 96.5%, but on transformer number 02 with loading 10.58 5% - 12.14% there is an unbalanced load of 20% - 25.66% with efficiency 85.09% - 94.57%. Keywords: Unbalanced Load, Neutral Current, Power Loss, Efficiency
COMMUNITY PARTICIPATION IN LOCAL BUDGET MAKING TOWARDS A PARTICIPATORY BUDGETING MODEL Mardihang; Novarlia, Irena; Merung, Arteurt Yoseph; Sukomardojo, Tekat; Hasibuan, Masnilam
VISIONER : Jurnal Pemerintahan Daerah di Indonesia Vol 15 No 2 (2023): Visioner: Jurnal Pemerintahan Daerah di Indonesia
Publisher : Alqaprint Jatinangor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jv.v15i2.861

Abstract

This study explores the role of community participation in local budget making, aiming to develop a model for participatory budgeting that enhances transparency, accountability, and public engagement in fiscal decision-making. Through a mixed-methods approach, the research analyzes the extent and impact of community involvement in local budget processes across various municipalities. The study draws on quantitative data from budgetary records and qualitative insights from interviews with local officials and community members. Findings indicate that increased community participation leads to more equitable and effective budget allocations, aligning public spending with community needs and priorities. The study also identifies barriers to participation, including limited public awareness and institutional resistance. Based on these findings, the study proposes a participatory budgeting model that incorporates structured community input mechanisms, capacity-building initiatives, and policy recommendations to foster greater civic engagement in local budgeting. This model aims to bridge the gap between local governments and their constituents, promoting a more democratic and responsive budgeting process.
PARTICIPATORY BUDGETING AS A TOOL FOR ENHANCING GOVERNMENT TRANSPARENCY AND ACCOUNTABILITY CASE STUDIES FROM EMERGING ECONOMIES Purwanti, Ari; Fresiliasari, Oktavie; Alfaruq, Zakiyuddin Abdul Malik; Sudjono, Sudjono; Sukomardojo, Tekat
CosmoGov: Jurnal Ilmu Pemerintahan Vol 10, No 2 (2024)
Publisher : Department of Government, FISIP, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/cosmogov.v10i2.58084

Abstract

Participatory budgeting is increasingly becoming a major focus in improving government transparency and accountability, particularly in developing countries. In contexts often impacted by social, economic, and political challenges, this process offers an opportunity to improve public governance. However, the implementation of participatory budgeting faces several obstacles such as bureaucratic resistance and resource constraints. This study explores how participatory budgeting can improve government transparency and accountability in developing countries. The study used a qualitative approach, collecting data from a variety of relevant sources, and analyzing the data to identify key findings. The results of the study show that despite significant challenges, participatory budgeting offers a significant opportunity to improve public governance by involving citizens in the budget decision-making process. Citizen participation can identify often overlooked local needs and strengthen the relationship between government and citizens. However, the success of participatory budgeting implementation depends heavily on political commitment and bureaucratic reforms that support openness and public participation. With adequate support, participatory budgeting can contribute to more inclusive and sustainable development.gb777
Mendorong Perilaku Konservasi Lingkungan di Komunitas Pesisir: Pelajaran dari Inisiatif Berbasis Masyarakat Sukomardojo, Tekat; Tabran, Muh.; Al Muhtadin, M.; Gymnastiar, Iman Ahmad; Pasongli, Hernita
Jurnal Abdimas Peradaban Vol. 4 No. 2 (2023): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/6syrtk04

Abstract

Ekosistem pantai dan wilayah pesisir memiliki peranan penting bagi manusia. Kehadiran komunitas pesisir kemudian memiliki peran dan tugas yang cukup penting untuk dapat melakukan konservasi terhadap lingkungan pesisir. Penelitian ini kemudian berupaya untuk melihat mengenai bagaimana inisiatif berbasiskan masyarakat dapat membantu mendorong perilaku konservasi lingkungan di wilayah pesisir. Penelitian ini dilaksanakan dengan menggunakan pendekatan kualitatif. Hasil dari penelitian ini kemudian menemukan bahwa komunitas pesisir memiliki peran sentral sebagai agen konservasi lingkungan, didorong oleh keterhubungan mereka dengan ekosistem laut dan pantai serta budaya dan tradisi lokal yang mendukung pelestarian. Inisiatif berbasis masyarakat, seperti pengelolaan sumber daya perikanan, pelestarian habitat, dan pendidikan lingkungan, memiliki potensi besar untuk mengubah perilaku konservasi, tetapi keberhasilannya sangat tergantung pada partisipasi aktif masyarakat dan dukungan pemerintah. Transfer pengetahuan antar komunitas pesisir merupakan alat penting dalam meningkatkan kapasitas adaptasi dan konservasi.
Optimasi Praktik Pertanian di Komunitas Pedesaan Untuk Hasil Tanaman yang Berkelanjutan: Studi Keterlibatan Masyarakat Sukomardojo, Tekat; Murthada; Ma’ruf, Muhammad Imam; Gymnastiar, Iman Ahmad
Jurnal Abdimas Peradaban Vol. 4 No. 2 (2023): Jurnal Abdimas Peradaban
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/zgzrwm78

Abstract

Pertanian yang berkelanjutan pada umumnya mulai diterapkan di berbagai wilayah-wilayah di banyak negara. Namun sering kali masyarakat desa tertinggal atas berbagai inovasi-inovasi terbaru ini, padahal komunitas desa sendiri merupakan salah satu komunitas yang umumnya memiliki banyak sekali petani. Pengabdian ini dilaksanakan dengan tujuan melibatkan masyarakat dan komunitas perdesaan untuk melakukan optimasi praktik pertanian melalui pengelolaan pertanian yang berkelanjutan. Pengabdian dapat dilalukan dengan identifikasi permasalahan pertanian di perdesaan, hingga melibatkan berbagai pihak-pihak terkait dan komunitas perdesaan di dalam praktik lapangannya. Hasil dari pengabdian ini diharapkan dapat mengoptimalkan praktik pertanian di komunitas perdesaan. Dengan masyarakat yang terlibat secara aktif, maka pelaksanaan dari pertanian yang berkelanjutan dapat memberikan manfaat dan kesejahteraan jangka Panjang, baik bagi masyarakat sekitar ataupun lingkungan.
Developing Videos Through Project-Based Learning: Improving Aviation Cadets’ Basic Airport Civil Engineering Fatmawati, Fatmawati; Rochmawati, Laila; Sukma, Meita Maharani; Kusumayati, Lusiana Dewi; Sukomardojo, Tekat
Formosa Journal of Multidisciplinary Research Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v3i10.11730

Abstract

This study aimed to explain project-based learning (PjBL) in the context of making airside and landside learning videos for aviation cadets and measure the effectiveness of the learning videos in improving their understanding of basic airport civil engineering material. This study used ADDIE development method to develop learning videos integrated in a project-based learning process with a quantitative approach. There were 48 cadets included in this study selected using a purposive sampling technique. A total of 24 cadets joined the control class taught using conventional learning method and a total of 24 cadets participated in the experimental class taught using PjBL by developing learning videos. Data were collected using needs analysis questionnaire, rating scale for understanding basic airport civil engineering material, and validation sheet. The obtained data were analyzed using descriptive statistics and t-test to address the research questions. Results showed that the cadets were able to develop valid learning videos through ADDIE procedure and they could increase their understanding on basic airport civil engineering significantly (F = 3.533; t = .969; p = .000).
Co-Authors Agus Sutardjo Al Muhtadin, M. Alex Irawan Triyantho Alfaruq, Zakiyuddin Abdul Malik Alfredo Rynaldi Almana, La Ode An Ras Try Astuti Ani Nuraini Ari Purwanti Arif Budi Sulistyo Aris Jama'an Ateng Kusnandar Adisaputra Avid Leonardo Sari Bernadetha Nadeak Bintang R. Simbolon Cakranegara, Pandu Adi Dani Chandra Yudho Pranoto Dedi Djalipa Diyah Ayu Amalia Avina Dwi Prasetyo Dwiyanto . Dyah Ratnaningsih Dyah Ratnaningsih Eddy Hermawan Hasudunga Panjaitan Eka Sukmawati Elya Endang Fatmawati Endang Fatmawati Fahrizal Anwar Fakhry Amin Faoyan Agus Furyanto Fatmawati Fatmawati, Fatmawati FRASTO BIYANTO Fresiliasari, Oktavie Geofakta Razali Gjosphink Putra Umar Sakka Gunawan Sakti Gunawan Sakti Gymnastiar, Iman Ahmad Hapzi Ali Hariyanto, Didi Hartono Hartono Hartono Hartono Hartono Hartono Hartono Hasibuan, Masnilam Hernita Pasongli Irena Novarlia Irwandi Iskandar Iskandar Ivan Guntara Aji Saputra Iwan Ramadhan Jihan Jihan Jihan Judijanto, Loso Justin Niaga Siman Juntak Karmini, Ni Wayan Khotimatul Barki Kustori Kustori La Ode Almana Leonardo Sari, Avid Lusiana Dewi Kusumayati Lusiana Dewi Kusumayati, Lusiana Dewi M. Nurzen S. Marasabessy, Maharani Regita Mardihang Marsha Ayunita Irawati Merung, Arteurt Yoseph Miswanto Mudrikatul Arafah Muhammad Hermansyah Muhammad Hermansyah Muhammad Imam Ma'ruf Muhammad Syahrul Hidayat Murthada Mutia Pamikatsih Neneng Susanti Nico Djundharto Djajasinga Patriani, Ira Purbandono H, Rahmat Rahmat Purbandono Rahmat Purbandono H Rahmat Salam Rasyid, Syahrir Reni Rupianti Reni Sara Indrawati Rifdian I.S Rifdian Indrianto Sudjoko Rifdian Indrianto Sudjoko Rini Dwiastutiningsih Rochmawati, Laila Roza, Yanti Mulia Rr Dyah Eko Setyowati Rusliandy, Rusliandy Ryan Aldiansyah Akbar Sembiring, Darmawanta Simbolon, Bintang R. Siti Julaihah Siti Julaihah Siti Julaihah Slamet Hariyadi Slamet Hariyadi Slamet Hariyadi Soni Pratomo Sri Wulan Windu Ratih Sri Wulan Windu Ratih Sudjono Sudjono Sudjono, Sudjono Sugiyem, Sugiyem Suherman, Benny Sukma, Meita Maharani Surya Widdana Surya Widdana Susanti, Pipit Aprilia Syahril Hasan Syamsuddin Syamsuddin Syamsuddin Syamsuddin Tabran, Muh. Totok Hendarto Trinandari Prasetyo Nugrahanti Ufa Anita Afrilia Vini Rizqi, Vini Wachidah Ramadhanty Putri Wahyu Prianto Yanti Mulia Roza Yudhis Thiro K.Y. Yudhis Thiro Kabul Y Yudhis Thiro Kabul Yunior Yudhis Thiro Kabul Yunior Yulian Arpianto ZA, Saida Zainurossalamia Zaenal Aripin Zakaria Zakaria