Article Per Year (5 Year)
p-Index From 2021 - 2026
6.095
P-Index
This Author published in this journals
All Journal SEIKO : Journal of Management & Business Journal of Applied Science, Engineering, Technology, and Education Mattawang: Jurnal Pengabdian Masyarakat Quantitative Economics and Management Studies Jurnal Dedikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Journal of Economic Education and Entrepreneurship Studies IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Pendidikan Terapan Indonesian Journal Of Business And Entrepreneurship Research Pinisi Journal of Entrepreneurship Review Journal of Vocational, Informatics and Computer Education Fundamental and Applied Management Journal Indonesian Journal of Enterprise Architecture Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Sipakatau Journal of Applied Taxation and Policy
Hajar Dewantara
Universitas Negeri Makassar
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 51 Documents
Search

 2   3   4   5   6 
From Service Quality to Purchase Decisions in Traditional Culinary Businesses: Testing a Trust and Word of Mouth Driven Model Isma, Andika; Nurhayani, Nurhayani; Dewantara, Hajar; Windasari, Wiwin Riski; Muflih, Betania Kertika
Quantitative Economics and Management Studies Vol. 6 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4350

Abstract

This study examines how service quality shapes purchase decisions in traditional culinary businesses, emphasizing the mediating roles of trust and word-of-mouth (WOM). Adopting a quantitative design that combines descriptive and explanatory approaches, we surveyed visitors to traditional foodservice establishments. Data were analyzed with PLS-SEM to test the measurement and structural models. The outer model met standard reliability and validity criteria (indicator loadings ≥ 0.60, CR ≥ 0.70, AVE ≥ 0.50). Structural results show that service quality, trust, and WOM each exert significant direct effects on purchase decisions. In addition, service quality indirectly influences purchase decisions through trust and WOM, indicating partial mediation. Overall explanatory power for purchase decisions is substantial, suggesting the model captures the key mechanisms that convert service experiences into buying choices. The findings underscore that improving frontline reliability, responsiveness, and assurance enhances customer trust, which, together with positive WOM including community and group interactions amplifies purchasing outcomes. Practically, managers of traditional culinary businesses should prioritize service-process excellence, transparent value cues, and community-based engagement programs to cultivate trust and stimulate advocacy. The study contributes by simultaneously modeling trust and WOM as mediators in a traditional culinary context and by providing actionable guidance on service strategies that sustain competitiveness in increasingly crowded foodservice markets.
Co-Authors Adam Ramadhan Adio, Matthew Olufemi Agus Halid Agus Syam Agus Syam Agusnaya, Nurrahmah Akmar Akilah Kautsar Al Maududi Bahmar Algi Fahrizal Alisyahbana, Andi Naila Quin Azisah Alya Olivia Amhar, A. Ummi Amraeni, Amraeni Andi Anggi Kemalasari Andi Naila Quin Azisah Aliasyahbana Andi Reski Nurhikmah Andika Isma Andri, Dian Puspita Sari Arsad Bahri Asmayanti Asmayanti Atirah Aulia, Intan Awal Syahrul Alimin Azis, Fajriani Basri Bado Basri Bado, Basri Della Fadhilatunisa Deny Romadhon Badaring Dewi Pratiwi Azis Dian Arishandy Imansyah Diarra, Salim Elma Nurjannah Fachry Abda El Rahman Fajar Bahari Fitriah R, Ulfa Hafish, Muhammad Halim, Nur Halim, Nur Halim Hamdan, Muhammad Nurfaizy Hasisa Haruna Hasyim, Sitti Hajerah Hernawan, Muh.Dzaky Aziziyah Hersiyati Palayukan Hijri Andini I Ketut Budarma Ibrani, Juan Veron ilham abu Ilma Wulansari Hasdiansa Imansyah, Dian Arishandy Isma, A Israwati Hamsar Jannah, Devi Miftahul Jasman, Muh. Jusri Jatmiko Wahyu Nugroho Joshua Juan Veron Ibrani Kemalasari, Andi Anggi Khatimah, Khusnul M. Miftach Fakhri M.Raul Fajr Gibran Airos Mahmuddin Mahmuddin Marhawati Masna, Ummul Khaeri Mas’ud, Mas’ud Matthew Olufemi Adio Miftahul Andriani Muflih, Betania Kertika Muh Fikri Ainul Yakin Muh Getri Putra Hasta Muh. Fiqriansyah Wahab Muh. Galang Nusantara Muhammad Akbar Muhammad Alief Nur Hidayah Rani Muhammad Jufri Muhammad Jufri Muhammad Nurfaizy Hamdan Muhammad Rakib Muhammad Rakib Muhammad Rakib Mushaf, Mushaf Mutmainnah Mutmainnah Ni Gst Nym Suci Murni Nirmala S., Aprilianti Nur Afrilia Afrizah Nur Arisah Nur Armika Amir Nur Astaman Putra Nur Halim Nurhayani nurhayani NURUL AZIZAH Nurul Husna Nurul Husna Offiler Pebrian Pahrul, Pahrul Pranata, Muhammad Aldi Putri Nirmala Raharimalala, Soussou Ryketeng, Masdar Salim Diarra Salim, Diarra Saparuddin Saparuddin Sarmila Sitti Hasbiah Soussou Raharimalala Sudarmi Sudarmi Sulfan Ardiansyah Syam, Agus Syukur, Pramudya Asoka Thariq Al Ayyubi Windasari, Wiwin Riski Yuliani Yuliani