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Karundeng, Deby Rita
Universitas Gorontalo
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The Influence of Ease of Use, Trust, and Information Quality on the Decision to Use Online Hydrological Data at the Sulawesi II River Basin Agency Karundeng, Deby R.; Suyanto, Moh. Afan; Yakup, Yakup; Djafar, Asri
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 2 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i2.235

Abstract

This study aims to analyze the influence of trust, ease of use, and information quality on the decision to use online hydrological data at the Sulawesi II River Basin Agency. The sampling method was carried out through accidental sampling at the Sulawesi II River Basin Agency office in Gorontalo. Multiple linear regression analysis indicates that ease of use and trust insignificantly affect the decision to use hydrological data, while information quality has a significant positive influence. These results underscore the importance of information quality in influencing decisions regarding the use of online public services.
Analysis of Digital Marketing, Service Quality, Donation Interest, and Trust on Zakat, Infaq, and Sedekah Payments at BAZNAS Pohuwato Regency Karundeng, Deby R.; Yakup, Yakup; Ibrahim, Meimoon; Pratama, Dody
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 1 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i1.687

Abstract

This study analyzes the influence of digital marketing, service quality, donation interest, and trust on zakat, infaq, and sedekah payments at BAZNAS Pohuwato Regency. The population for this research consists of 68 active zakat obligors and zakat, infaq, and sedekah donors registered at BAZNAS Pohuwato. The research method used is multiple linear regression analysis. The results of the study conclude that digital marketing, service quality, donation interest, and trust all have a positive and significant impact on the decisions to pay zakat, infaq, and sedekah at BAZNAS Pohuwato Regency. Each of these factors plays an essential role in encouraging the community to participate in zakat payments in a more accessible and effective manner.
Implementation of Performance Evaluation Through E-Kinerja BKN for Improving Apparatus Performance in Pohuwato Regency Rolli Paramata, Moh.; Yakup, Yakup; R. Karundeng, Deby; Hunowu, Zet
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.715

Abstract

This study aims to analyze the implementation of performance evaluation through the E-Kinerja BKN application to improve the performance of government apparatus in Pohuwato Regency. The performance of government apparatus plays a crucial role in realizing optimal public services, in line with the vision of the Pohuwato Regency Medium-Term Development Plan (RPJMD) 2021-2026. This research employs a qualitative method with a descriptive approach to describe the implementation of performance evaluation and the challenges encountered. Data were collected through interviews and observations of government officials involved in the performance evaluation system. The findings indicate that the implementation of E-Kinerja enhances transparency and objectivity in employee performance assessment. However, several challenges remain, such as a lack of understanding among employees regarding the system, limited technological infrastructure, and resistance to transitioning from a manual to a digital system. Periodic evaluations reveal an improvement in employee effectiveness and productivity after the system's implementation. Therefore, increasing human resource capacity and strengthening technological infrastructure are necessary to ensure the successful implementation of E-Kinerja in enhancing the quality of government apparatus performance in Pohuwato Regency.
Pengaruh Kompetensi, Lingkungan Kerja dan Motivasi Kerja Terhadap Kinerja Pegawai Daud, Ismet; Lamuda, Ilyas; Suyanto, Moh. Affan; Paramata, Moh. Rolli; Karundeng, Deby Rita
Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik Vol. 2 No. 4 (2025): Jurnal Ekonomi, Manajemen, Ilmu Sosial dan Politik
Publisher : CV. Dalle’ Deceng Abeeayla

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69623/j-emspol.v2i4.173

Abstract

This study aims to determine the influence of competence, work environment, and work motivation on the performance of employees at the Office of Labor, Cooperatives, and SMEs in Gorontalo City. The data analysis methods used include Descriptive Statistical Test, Classical Assumption Test, Hypothesis Test, and Multiple Linear Analysis. The results of this study indicate that, based on the t-test results for the competence variable (X1) on employee performance (Y), the significance value is 0.037. It can be concluded that competence has a positive and significant effect on employee performance. The t-test results for the work environment variable (X2) on employee performance (Y) show a significance value of 0.027. It can be concluded that the work environment has a positive and significant effect on employee performance. The t-test results for the work motivation variable (X3) on performance (Y) show a significance value of 0.032. It can be concluded that work motivation has a positive and significant effect on employee performance. The simultaneous test of the influence of competence (X1), work environment (X2), and work motivation (X3) on employee performance (Y) shows an F calculated value of 4.673, which is greater than the F table value of 2.960, and a significance value of 0.009, which is less than the probability value of 0.05. This means that simultaneously, competence (X1), work environment (X2), and work motivation (X3) have a significant effect on employee performance.
HR Digital Transformation, Digital Work Culture, and Local Values: Evidence from Gorontalo University Ismail, Silveny; Baruwadi, Mahludin; Paramata, Mohamad Rolli; Karundeng, Deby Rita
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1064

Abstract

Digital transformation in human resource management is increasingly essential for regional universities seeking to improve competitiveness and efficiency. This study examines how HR digital transformation affects employee performance, focusing on the mediating role of digital work culture rooted in local values. Using a sequential explanatory mixed-methods design, data were collected from 136 lecturers and administrative staff at Gorontalo University, Indonesia. The quantitative phase employed Structural Equation Modeling-Partial Least Squares (SEM-PLS), followed by thematic analysis of interviews with 10 key informants. The results indicate that HR digital transformation significantly affects employee performance, both directly (β = 0.61; p < 0.001) and indirectly through digital work culture as a partial mediating variable (β_indirect = 0.17; p < 0.01). Digital transformation also has a positive effect on digital work culture (β = 0.58; p < 0.001), and digital work culture positively influences employee performance (β = 0.29; p < 0.01). The coefficient of determination (R² = 0.73) shows that the model explains 73% of the variance in employee performance, with an adequate Goodness of Fit level (SRMR = 0.065). The qualitative findings reinforce the quantitative results by revealing the emergence of “digital kinship,” a form of collaborative digital solidarity rooted in the local value of mosidara (mutual respect and cooperation). This study offers new insights by integrating the Resource-Based View and Dynamic Capability Theory, showing that successful digital transformation relies not only on technology adoption but also on cultivating a digital work culture grounded in local wisdom and digital work ethics.
Review of Intervening Variables in Increasing Earnings Per Share Hasanuddin; Deby Rita Karundeng; Mohamad Taufik Hiola; Novaliastuti Masiaga; Idrus Usu; Badaruddin; Mulyana Machmud
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 3 (2025): JIMKES Edisi Mei 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i3.3245

Abstract

The COVID-19 pandemic disrupted global economies, impacting financial performance and investor confidence in the Indonesian property and real estate sector. This study aims to evaluate the influence of Net Profit Margin (NPM), Total Asset Turnover (TATO), and Equity Multiplier (EM) on Earnings Per Share (EPS), with Return on Equity (ROE) as an intervening variable. Using path analysis via SmartPLS 3, the study analyzes secondary data from financial statements of 90 property and real estate companies listed on the Indonesia Stock Exchange from 2019 to 2021. The findings reveal that NPM, TATO, and EM significantly affect ROE, with EM showing the strongest impact due to high leverage. However, NPM and TATO have insignificant direct effects on EPS, while EM significantly influences EPS. ROE strongly mediates the effects of NPM, TATO, and EM on EPS, confirming its role as a critical mediator. These results underscore the importance of balanced leverage and efficient asset utilization for sustaining profitability, offering insights for investors and managers navigating volatile markets.
Enhancing Sales and Customer Loyalty through Marketing Innovation and Digital Communication Deby Rita Karundeng; Moh Afan Suyanto; Yakup Yakup
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3299

Abstract

This study investigates the influence of marketing innovation and digital communication strategies on sales growth and customer loyalty among micro, small, and medium-sized enterprises (MSMEs) in Gorontalo, Indonesia. Responding to the limited region-specific research in this area, the study employs a quantitative approach using path analysis to examine direct and indirect relationships among these variables. Data were collected through structured questionnaires distributed to 117 purposively selected MSME actors actively engaged in strategic business decisions. The findings reveal that marketing innovation significantly enhances both sales growth (β = 0.58) and customer loyalty (β = 0.42), while digital communication strategies also exert significant positive effects on sales (β = 0.32) and loyalty (β = 0.32). Sales growth, in turn, directly contributes to increased customer loyalty (β = 0.24). Furthermore, both marketing innovation and digital communication strategies have indirect effects on customer loyalty through their impact on sales growth. These results emphasize the importance of adopting innovative and digital strategies to improve MSME performance in emerging regions. The study offers practical recommendations for MSME managers and policymakers seeking to strengthen competitiveness and sustainability. While the research is limited to Gorontalo and cross-sectional in nature, it lays a foundation for future longitudinal and comparative studies across regions.
Entrepreneurship in the era of society 5.0: Navigating digitalization for innovation and growth Putra, Juniawan Mandala; Karundeng, Deby R.; Gofur, Abdul; Tresnadjaja, Reynaldi; Suhara, Ade; Sukmayadi, Sukmayadi; Sopyan, Ahmad
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2224

Abstract

Purpose: This study explores the symbiotic relationship between entrepreneurship and digitalization in Society 5.0, emphasizing the pivotal role of entrepreneurs in navigating and leveraging digital technologies to foster innovation and propel economic development. Research Methodology:  This study uses quantitative methods to explore entrepreneurship in the era of Society 5.0, focusing on digitalization for innovation and growth. The population comprises entrepreneurs in Indonesia who use digital technology in their business. The sample comprised of 200 purposively selected entrepreneurs. Data were collected using an online questionnaire on the use of digital technology, innovation, and business growth. Data analysis, including validation, descriptive analysis, and SEM-PLS, was conducted using Smart PLS. The results are expected to provide insights into digital strategies for business innovation and growth. Results: The results highlight how entrepreneurs can leverage digital technologies, such as AI, IoT, and big data, to develop innovative products, improve operational efficiency, expand markets, and make better decisions. The benefits include global market access, improved customer experience, and better business sustainability. This makes entrepreneurs more competitive and responsive to market change. Limitations: Today's entrepreneurship faces limitations, such as technology dependence, adaptation difficulties, data security risks, and the digital divide. Entrepreneurs also encounter global competition, changing regulations, a lack of digital skills, poor technology infrastructure, and funding difficulties. Overcoming these challenges requires support from the government, the private sector, and educational institutions. Contributions: This research helps institutions develop digital policies and training programs, adds to the global literature on entrepreneurship in the Society 5.0, provides digital strategies for management, and improves entrepreneurs' competencies in utilizing digital technologies. It provides practical guidance to support business innovation and growth in the digital age.
Outpatient Loyalty and Its Determinants: The Roles of Service Quality, Hospital Image, Trust, and Digital Promotion at M.M. Dunda Limboto Hospital Yasin, Rahmi Novi; Suyanto, Mohamad Afan; Karundeng, Deby Rita; Yakup, Anggita Permata; Dera, Firman
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 6 No. 1 (2026): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v6i1.988

Abstract

In recent years, patient loyalty has gained increasing attention as hospitals face growing competition and rising patient expectations, particularly in outpatient services where first impressions are formed. This study explores how service quality, hospital image, trust, and digital promotion influence outpatient loyalty at M.M. Dunda Limboto Hospital. The research focuses on outpatient care, considering its strategic role in shaping patients’ decisions to return and recommend hospital services. A quantitative research design was adopted, using survey data collected from outpatients through structured questionnaires. The data were analyzed using multiple linear regression to assess both individual and combined effects of the explanatory variables on patient loyalty. The results reveal that service quality, hospital image, trust, and digital promotion each have a positive and statistically significant effect on outpatient loyalty. When examined simultaneously, these factors jointly exert a strong influence, indicating that patient loyalty is not driven by a single aspect of service, but rather by the overall experience created through consistent service delivery, credible institutional reputation, and effective communication. Notably, digital promotion emerges as the most influential variable, reflecting the growing role of digital platforms in shaping patient perceptions and engagement. These findings suggest that hospital management should view loyalty as a long-term outcome of integrated service quality improvement, trust-building practices, and meaningful digital interaction with patients.
Strategi Branding dan Digital Marketing untuk Penguatan Promosi Wisata Hiu Gorontalo Berkelanjutan Mohamad Afan Suyanto; Anggita Permata Yakup; Olfin Ishak; Yakup Yakup; Deby Rita Karundeng
Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i2.5714

Abstract

Marine tourism has become one of Gorontalo’s key attractions, particularly through the whale shark sightings in Botubarani Village. However, existing branding efforts and digital promotion have not yet captured the region’s local strengths effectively. This community engagement program was carried out to formulate a branding strategy that highlights conservation, cultural values, and the unique character of Gorontalo’s shark tourism, while also enhancing the community’s digital promotion skills. The study employed a participatory qualitative approach through outreach activities, training sessions, focus group discussions, and mentoring involving 40 participants from various community groups. Data were collected through observation, simple questionnaires, and documentation, and were analyzed using a SWOT framework. The results show that a strong destination brand can be developed through three main pillars: whale shark conservation, strengthening local culture, and advancing coastal MSME products. Digital training significantly improved the community’s ability to produce photo, video, and narrative content, making the village’s social media more active and well-directed. The SWOT analysis produced practical strategies that stakeholders can apply to reinforce the destination’s identity. These findings emphasize that conservation- and culture-based branding, supported by digital marketing, can enhance community participation and strengthen the competitiveness of marine tourism in a sustainable manner.
Co-Authors Abd. Rahman Danial Abdillah, Mohamad Rizal Abdul Gofur Abdul Gofur Abdullah, Julie Abdullah, Yunita Damayanti Ade Suhara Afan Suyanto , Mohamad Afan Suyanto, Mohamad Ahmad Sopyan Ahmad Sopyan Andi K Paerah Anggita Permata Yakup Arnice Malanuwa Ayub Rasid Bachtiar Bachtiar Badaruddin Barmin Rahmat Yusuf Basole, Susan Bening , Ghina Gerimis Brandes, Iswan Cakranegara, Pandu Adi Daniel Happy Putra Daud, Ismet Daud, Nurhan Denisa, Deo Dhety Chusumastuti Djafar, Asri Dwi Yanto Abas Elfis Mus Abdul Elfrida Ratnawati Endrawati, Titin Fauzia Rukmana Poha Ferawaty Mbuinga Firman Dera Gani, Roydah Haidar Rizki Suaiba Hariansyah, Muh. Khaerul Annas Hasan, Fony Hasan, Wahyudin Hasanuddin Hasanuddin Hasanuddin Hendra Hendra Herlinda Mansur Hunowu, Zet Husain, Lukman Is Ibrahim, Meimoon Ibrahim, Meimoon Idris Pakaya Idrus Usu Idrus Usu Isa, Nirwan Ismail, Silveny Julie Abdullah Julie Abdullah Juniawan Mandala Putra Junus , Onong Kalzum R Jumiyanti Kespandiar, Tengku Laliyo, Surajuddin Lamuda, Ilyas Lutfi Madjid M, Muh Akmar Mahludin H. Baruwadi Makuta, Erwin Malik , Amas Bin Masiaga, Novaliastuti Mbuinga, Ferawaty Mile, Kisran Moh Afan Suyanto Moh Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Arif Novriansyah Moh. Jamal Moodoeto Moh. Rolli Paramata Mohamad Afan Suyanto Mohamad Afan Suyanto Mohamad Afan Suyanto Mohamad Afan Suyanto Mohamad Taufik Hiola Mokoagow, Arsin Mulyana Machmud Musran Munizu Nismawaty S. Pahrun Nofirman, Nofirman Novaliastuti Masiaga Nurbiya Tengkeran Nurhayati Husain Nurhayati Umar Djafar Olfin Ishak Olfin Ishak Pindi Puluhulawa Podungge, Fatmawaty Pratama, Dody Puluhulawa, Yowan Putra, Juniawan Mandala Rahman, Stephany Rasid, Ayub Usman Rasid, Ayub Usman Ratno A. Entengo Raudya Setya Wismoko Putri Reynaldi Tresnadjaja Riflan Buluati Roydah Gani Safril, Sandi Sasmita Rohizah Setiawan Silviana Taniu Sriwahyuni Mooduto, Yuyun Suaiba, Haidar Rizki Suhara, Ade Sukmayadi Sukmayadi Sukmayadi Suyanto , Moh. Afan Suyanto, Moh. Afan Suyanto, Moh. Affan Suyanto, Mohamad Afan Tamahiwu, Rizki Tolah, Trisnawaty Ismael Tresnadjaja, Reynaldi Usman Rasid, Ayub Wardana, Miko Andi Yakup Parto Yakup Yakup Yakup Yakup Yasin, Rahmi Novi Yusniarti Mustafa Yuyun Sriwahyuni Mooduto