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Karundeng, Deby Rita
Universitas Gorontalo
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Kepuasan Pengguna Sambungan Baru Dalam Meningkatkan Loyalitas Pelanggan Pada Perumdam Muara Tirta Gorontalo Makuta, Erwin; Suyanto, Moh. Afan; Karundeng, Deby R.
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 8, No 2 (2023): DESEMBER
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v8i2.336

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas pelayanan, keterikatan emosional dan harga terhadap loyalitas pelanggan baru pada PERUMDAM Muara Tirta Gorontalo. Data yang digunakan dalam penelitian ini adalah data primer yang bersumber dari pengisian kuisioner. Populasi penelitian adalah berjumlah 75 orang responden dengan menggunakan metode insidental. Tehnik analisis yang digunakan untuk menjawab masalah penelitian dan menguji hipotesis adalah analisis regresi berganda dengan bantuan perangkat lunak Statistical Product Service Solution (SPSS). Temuan penelitian ini adalah (1) kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (2) kualitas pelayanan berpengaruh positif dan signifikan secara langsung terhadap loyalitas pelanggan, (3) keterikatan emosi berpengaruh positif dan signifikan terhadap loyalitas pelanggan, (4) harga berpengaruh positif dan signifikan terhadap loyalitas pelanggan.
Efektivitas Kepemimpinan, Dukungan Organisasi, Kompensasi Terhadap Motivasi Kerja Dengan Kepuasan Kerja Sebagai Variabel Intervening Brandes, Iswan; Yakup, Yakup; Suyanto, Moh. Afan; Karundeng, Deby R.
JURNAL EMA (Ekonomi Manajemen Akuntansi) Vol 8, No 2 (2023): DESEMBER
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/ema.v8i2.330

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas kepemimpinan, dukungan organisasi, kompensasi terhadap motivasi kerja dengan kepuasan kerja sebagai variabel intervening pada Biro SDM Polda Gorontalo. Populasi penelitian adalah berjumlah 119 orang responden dengan menggunakan metode sensus. Tehnik analisis yang digunakan adalah analisis jalur (Path Analisyss) dengan bantuan perangkat lunak Statistical Product Service Solution (SPSS) dan Lisrel untuk menganalisis data. Temuan penelitian ini adalah (1) kepemimpinan berpengaruh positif dan signifikan secara langsung terhadap kepuasan kerja, (2) dukungan organisasi berpengaruh positif dan signifikan secara langsung terhadap kepuasan kerja, (3) kompensasi berpengaruh positif dan signifikan secara langsung terhadap kepuasan kerja, (4) kepemimpinan berpengaruh positif dan signifikan secara langsung terhadap motivasi kerja. (5) dukungan organisasi berpengaruh positif dan signifikan secara langsung terhadap motivasi kerja. (6) kompensasi kerja berpengaruh positif dan signifikan secara langsung terhadap motivasi kerja. (7) kepuasan kerja berpengaruh positif dan signifikan secara langsung terhadap motivasi kerja. (8) kepemimpinan berpengaruh positif dan signifikan secara tidak langsung terhadap motivasi kerja melalui kepuasan kerja. (9) dukungan organisasi berpengaruh positif dan signifikan secara tidak langsung terhadap motivasi kerja melalui kepuasan kerja. (10) kompensasi berpengaruh positif dan signifikan secara tidak langsung terhadap motivasi kerja melalui kepuasan kerja..
Pengembangan Ekowisata Berkelanjutan sebagai Sumber Pendapatan Alternatif bagi Masyarakat Pesisir Gorontalo Rasid, Ayub Usman; Novriansyah, Moh Arif; Taniu, Silviana; Karundeng, Deby Rita; Yusuf, Barmin Rahmat; Gani, Roydah; Yakup, Yakup; Dera, Firman; Yakup, Anggita Permata; Ishak, Olfin
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i2.5937

Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan di Desa Botubarani, Gorontalo, dengan tujuan untuk mengembangkan ekowisata berkelanjutan sebagai sumber pendapatan alternatif bagi masyarakat pesisir. Meskipun desa ini memiliki potensi besar dalam sektor ekowisata, pemanfaatannya masih terbatas dan belum memberikan manfaat ekonomi yang maksimal bagi masyarakat. Oleh karena itu, kegiatan ini bertujuan untuk meningkatkan pemahaman, keterampilan, dan kapasitas masyarakat dalam mengelola ekowisata yang ramah lingkungan dan berkelanjutan. Kami menggunakan berbagai metode, seperti penyuluhan edukatif, pelatihan keterampilan praktis, diskusi kelompok terarah (FGD), dan pendampingan dalam pengembangan produk lokal berbasis potensi alam. Hasil dari kegiatan ini menunjukkan adanya peningkatan kesadaran dan keterampilan masyarakat, terutama dalam mengelola wisata, mempromosikan produk lokal, serta memanfaatkan media sosial untuk tujuan promosi. Partisipasi aktif masyarakat menjadi kunci keberhasilan, dan kegiatan ini memberikan dampak positif tidak hanya dari segi ekonomi, tetapi juga dalam pelestarian alam. Ke depan, dengan dukungan kebijakan dari pemerintah daerah, kegiatan ini berpotensi berkembang lebih luas dan memberi manfaat yang lebih besar bagi masyarakat pesisir
The Influence of Service Quality, Price, Promotion and Ease of Access on Consumer Buying Interest at Agung Supermarket Limboto Tamahiwu, Rizki; Lamuda, Ilyas; Karundeng, Deby R.
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.773

Abstract

This study aims to analyze the influence of service quality, price, promotion, and ease of access on consumer buying interest in Agung Supermarket Limboto. The background of this research is based on the importance of effective marketing strategies in increasing consumer buying interest in the midst of fierce retail competition. The method used is a quantitative approach with data collection techniques through questionnaires that are distributed to consumers of Agung Supermarket Limboto. The data obtained were analyzed using multiple linear regression analysis.  The results of the study show that the variables of service quality, price, promotion and ease of access have a positive and significant effect on consumer buying interest, both partially and simultaneously. These findings indicate that improvements in all four aspects can drive increased consumer purchasing decisions.
Pengaruh Dewan Komisaris Dan Direksi Terhadap Kinerja Keberlanjutan Melalui Kinerja Keuangan Pada Perusahaan Industri Barang Konsumsi Sub Sektor Makanan & Minuman Di Bei Tahun 2019-2023 Malik , Amas Bin; Junus , Onong; Masiaga, Novaliastuti; Karundeng, Deby R.
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 3 (2025): May - July
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Dewan Komisaris Dan Direksi Terhadap Kinerja Keberlanjutan Melalui Kinerja Keuangan Pada Perusahaan Industri Barang Konsumsi Sub Sektor Makanan Dan Minuman Di Bei Tahun 2019 2023.Teknik pengambilan sampel menggunakan sampling purposive yaitu teknik sampel dengan perbandingan tertentu. Data hasil uji penelitian menggunakan Eviews versi 9,2025. Hasil penelitian menunjukan bahwa 1) pengaruh dewan komisaris berpengaruh positif dan signifikan terhadap kinerja keuangan pada perusahaan barang konsumsi sub sektor makanan dan minuman di bei. 2) pengaruh direksi berpengaruh positif dan signifikan terhadap kinerja keuangan pada perusahaan barang konsumsi sub sektor makanan dan minuman di bei. 3) pengaruh dewan komisaris berpengaruh positif dan tidak signifikan terhadap kinerja keberlanjutan pada perusahaan barang konsumsi sub sektor makanan dan minuman di bei.4) pengaruh direksi berpengaruh positif dan tidak signifikan terhadap kinerja keberlanjutan pada perusahaan barang konsumsi sub sektor makanan dan minuman di bei. 5). pengaruh kinerja keuangan berpengaruh positif dan signifikan terhadap kinerja keberlanjutan pada perusahaan barang konsumsi sub sektor makanan dan minuman di bei.
Enhancing Sales and Customer Loyalty through Marketing Innovation and Digital Communication Karundeng, Deby Rita; Suyanto, Moh Afan; Yakup, Yakup
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3299

Abstract

This study investigates the influence of marketing innovation and digital communication strategies on sales growth and customer loyalty among micro, small, and medium-sized enterprises (MSMEs) in Gorontalo, Indonesia. Responding to the limited region-specific research in this area, the study employs a quantitative approach using path analysis to examine direct and indirect relationships among these variables. Data were collected through structured questionnaires distributed to 117 purposively selected MSME actors actively engaged in strategic business decisions. The findings reveal that marketing innovation significantly enhances both sales growth (β = 0.58) and customer loyalty (β = 0.42), while digital communication strategies also exert significant positive effects on sales (β = 0.32) and loyalty (β = 0.32). Sales growth, in turn, directly contributes to increased customer loyalty (β = 0.24). Furthermore, both marketing innovation and digital communication strategies have indirect effects on customer loyalty through their impact on sales growth. These results emphasize the importance of adopting innovative and digital strategies to improve MSME performance in emerging regions. The study offers practical recommendations for MSME managers and policymakers seeking to strengthen competitiveness and sustainability. While the research is limited to Gorontalo and cross-sectional in nature, it lays a foundation for future longitudinal and comparative studies across regions.
ANALISIS AKTIVITAS KEUANGAN DAN PENGELOLAAN UTANG DALAM MENGUKUR KEMAMPUAN LABA PERUSAHAAN Abdullah, Yunita Damayanti; Lamuda, Ilyas; Abdullah, Julie; Karundeng, Deby R.
JSAP : Journal Syariah and Accounting Public Vol 6, No 1 (2023): Juli 2023
Publisher : Program Studi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/jsap.6.1.9-19.2023

Abstract

The purpose of this study is to analyze financial activity and debt management in measuring the company's profit capability (studies in the hotel industry listed on the Indonesian Stock Exchange). The purposive sampling method was used for sampling with analytical techniques using financial performance ratios and multiple linear regression analysis to analyze the effect of the independent variables on the dependent variable. The results showed that financial activity had a positive and significant effect on earning capacity, debt management had a non-significant positive effect on earning capacity, and simultaneously financial activity and debt management had a positive effect on earning capacity in hotel companies listed on the Indonesia Stock Exchange.
The Influence of Service Quality, Price, Promotion and Ease of Access on Consumer Buying Interest at Agung Supermarket Limboto Tamahiwu, Rizki; Lamuda, Ilyas; Karundeng, Deby R.
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 5 No. 2 (2025): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v5i2.773

Abstract

This study aims to analyze the influence of service quality, price, promotion, and ease of access on consumer buying interest in Agung Supermarket Limboto. The background of this research is based on the importance of effective marketing strategies in increasing consumer buying interest in the midst of fierce retail competition. The method used is a quantitative approach with data collection techniques through questionnaires that are distributed to consumers of Agung Supermarket Limboto. The data obtained were analyzed using multiple linear regression analysis.  The results of the study show that the variables of service quality, price, promotion and ease of access have a positive and significant effect on consumer buying interest, both partially and simultaneously. These findings indicate that improvements in all four aspects can drive increased consumer purchasing decisions.
PENGARUH ANALISIS JABATAN, KUALITAS SUMBER DAYA MANUSIA (SDM), DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA BADAN PENANGGULANGAN BENCANA DAERAH KABUPATEN POHUWATO Ibrahim, Meimoon; Hasanuddin, Hasanuddin; R. Karundeng, Deby; Usman Rasid, Ayub; Hasan, Fony
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.351

Abstract

This study aims to analyze the influence of job analysis, human resource (HR) quality, work discipline, and work environment on employee performance at the Regional Disaster Management Agency (BPBD) of Pohuwato Regency. This research employs a quantitative approach using a survey method by distributing questionnaires to 33 BPBD employees in Pohuwato Regency. Data analysis techniques utilize multiple linear regression with the assistance of SPSS version 25 software. The results indicate that job analysis, HR quality, and work environment variables have a positive and significant effect on employee performance. This suggests that better job analysis, higher HR quality, and a more conducive work environment lead to improved employee performance. Conversely, the work discipline variable has a negative and significant effect on employee performance, indicating that excessively strict or inflexible work discipline implementation can negatively impact employee performance. Simultaneously, the four independent variables have a positive and significant influence on employee performance at BPBD Pohuwato Regency. Based on these findings, improving HR quality and the work environment should be the primary focus in efforts to enhance employee performance at BPBD Pohuwato Regency. Additionally, further evaluation of work discipline policies is needed to ensure they are more adaptive to the working conditions of BPBD employees
Entrepreneurship in the era of society 5.0: Navigating digitalization for innovation and growth Putra, Juniawan Mandala; Karundeng, Deby R.; Gofur, Abdul; Tresnadjaja, Reynaldi; Suhara, Ade; Sukmayadi, Sukmayadi; Sopyan, Ahmad
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2224

Abstract

Purpose: This study explores the symbiotic relationship between entrepreneurship and digitalization in Society 5.0, emphasizing the pivotal role of entrepreneurs in navigating and leveraging digital technologies to foster innovation and propel economic development. Research Methodology:  This study uses quantitative methods to explore entrepreneurship in the era of Society 5.0, focusing on digitalization for innovation and growth. The population comprises entrepreneurs in Indonesia who use digital technology in their business. The sample comprised of 200 purposively selected entrepreneurs. Data were collected using an online questionnaire on the use of digital technology, innovation, and business growth. Data analysis, including validation, descriptive analysis, and SEM-PLS, was conducted using Smart PLS. The results are expected to provide insights into digital strategies for business innovation and growth. Results: The results highlight how entrepreneurs can leverage digital technologies, such as AI, IoT, and big data, to develop innovative products, improve operational efficiency, expand markets, and make better decisions. The benefits include global market access, improved customer experience, and better business sustainability. This makes entrepreneurs more competitive and responsive to market change. Limitations: Today's entrepreneurship faces limitations, such as technology dependence, adaptation difficulties, data security risks, and the digital divide. Entrepreneurs also encounter global competition, changing regulations, a lack of digital skills, poor technology infrastructure, and funding difficulties. Overcoming these challenges requires support from the government, the private sector, and educational institutions. Contributions: This research helps institutions develop digital policies and training programs, adds to the global literature on entrepreneurship in the Society 5.0, provides digital strategies for management, and improves entrepreneurs' competencies in utilizing digital technologies. It provides practical guidance to support business innovation and growth in the digital age.
Co-Authors Abd. Rahman Danial Abdillah, Mohamad Rizal Abdul Gofur Abdul Gofur Abdullah, Julie Abdullah, Yunita Damayanti Ade Suhara Afan Suyanto , Mohamad Afan Suyanto, Mohamad Ahmad Sopyan Ahmad Sopyan Andi K Paerah Anggita Permata Yakup Arnice Malanuwa Ayub Rasid Bachtiar Bachtiar Basole, Susan Bening , Ghina Gerimis Brandes, Iswan Cakranegara, Pandu Adi Daniel Happy Putra Daud, Ismet Daud, Nurhan Dhety Chusumastuti Djafar, Asri Dwi Yanto Abas Elfrida Ratnawati Endrawati, Titin Fauzia Rukmana Poha Ferawaty Mbuinga Firman Dera Gani, Roydah Haidar Rizki Suaiba Hariansyah, Muh. Khaerul Annas Hasan, Fony Hasanuddin Hasanuddin Hendra Hendra Herlinda Mansur Hunowu, Zet Husain, Lukman Is Ibrahim, Meimoon Ibrahim, Meimoon Idris Pakaya Idrus Usu Idrus Usu Isa, Nirwan Julie Abdullah Julie Abdullah Juniawan Mandala Putra Junus , Onong Kalzum R Jumiyanti Kespandiar, Tengku Laliyo, Surajuddin Lamuda, Ilyas Lutfi Madjid M, Muh Akmar Makuta, Erwin Malik , Amas Bin Masiaga, Novaliastuti Mbuinga, Ferawaty Mile, Kisran Moh Afan Suyanto Moh Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Afan Suyanto Moh. Arif Novriansyah Moh. Jamal Moodoeto Moh. Rolli Paramata Mohamad Afan Suyanto Mohamad Afan Suyanto Mohamad Afan Suyanto Mokoagow, Arsin Musran Munizu Nismawaty S. Pahrun Nofirman, Nofirman Nurbiya Tengkeran Nurhayati Husain Nurhayati Umar Djafar Olfin Ishak Podungge, Fatmawaty Pratama, Dody Putra, Juniawan Mandala Rahman, Stephany Rasid, Ayub Usman Rasid, Ayub Usman Ratno A. Entengo Raudya Setya Wismoko Putri Reynaldi Tresnadjaja Riflan Buluati Roydah Gani Safril, Sandi Sasmita Rohizah Setiawan Sriwahyuni Mooduto, Yuyun Suaiba, Haidar Rizki Suhara, Ade Sukmayadi Sukmayadi Sukmayadi Suyanto , Moh. Afan Suyanto, Moh Afan Suyanto, Moh. Afan Suyanto, Moh. Affan Suyanto, Mohamad Afan Tamahiwu, Rizki Taniu, Silviana Tolah, Trisnawaty Ismael Tresnadjaja, Reynaldi Usman Rasid, Ayub Wahyudin Hasan Wardana, Miko Andi Yakup Parto Yakup Yakup Yusniarti Mustafa Yusuf, Barmin Rahmat Yuyun Sriwahyuni Mooduto