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THE INFLUENCE OF PRODUCT QUALITY AND SERVICE QUALITY ON PURCHASE DECISIONS AT TOKO BAJU INVESTOR JEUNIEB BIREUEN Riri Anggriani; Rahmad Khalis; Rita Zahra; Muhammad Reza; Sutoyo
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 1: IHERT (2023) FIRST ISSUE: International Conference on Health Science, Green Economics,
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i1.394

Abstract

This study aims to analyze the influence of product quality and service quality on consumer purchasing decisions at Investor Jeunieb Clothing Store in Bireuen. The research was conducted at Investor Jeunieb Clothing Store in Bireuen. The object of the research is consumers who visit Investor Jeunieb Clothing Store. The population in this study includes all consumers of Investor Jeunieb Clothing Store, the exact number of which is unknown. The sample was taken using the Hair formula, with a total sample size of 98 respondents. This study uses a multiple linear regression analysis model to determine the effect of product quality and service quality on purchasing decisions. The data was analyzed using SPSS software version 25.0. The analysis tools used include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, R-tests, and R-Square tests. The t-test results show that product quality with a t-value greater than the critical t-value at the 5% level (6.514 > 1.985) and a significance value of 0.000 < 0.05 and service quality with a t-value greater than the critical t-value at the 5% level (6.890 > 1.985) and a significance value of 0.001 < 0.05 have a significant effect on purchasing decisions. The F-test results indicate that the regression model used is significant with an F-value greater than the critical F-value (200.848 > 2.70) and a significance value (sig) of 0.000 < 0.05, which means that product quality and service quality together have a significant influence on purchasing decisions. The R-test results show a strong correlation between the independent variables and the dependent variable (R = 0.899). The R-Square test results indicate that 0.809 or 80.9% of the variation in customer loyalty can be explained by service quality and customer value, while the remaining 19.1% is influenced by other variables not examined in this study.
Co-Authors Abdus Shomad Agustina Nurhayati Ahmad Zainuddin Allatifa, Mumthaza Ama Farida Sari Amaral, Carmelita Maria AMELIA SETYAWATI, AMELIA Apri Winge Adindo Arien Heryansyah Arif Yusron Afifi Aryani Sairun Aswat, Amarilla Azhar Bagus Saefulloh, Bagus Bambang Widiyatmoko Bayu Eko Broto Binti Mohd Mustamil , Norizah Budiman, Michael Jayanto Chairul Baria Chairul Bariah Chairul Bariah Chusnul Arif Dahnus, Dodi Dedi Irawan dedi irawan Dina Hendiani Dina Hendiyani Dwi Hanto Eko Daryanto Elly Kusumawati Endang Syahriani Endriatmoko, Yosa Erizal Fajrinur Fajrinur Fatimah Zuhra Fausan, Ahmad Ferdiananda Chadafi, Muhammad Fuad Bahrul Ulum Galaciano, Antoninho Benjamin Marcos M.G. Do Rego Gustian Hafiz Ramadhan Samsuri Handoyo, GTPAK Hanita, Margaretha Harley Agustian Harnas, Hafid Hayanuddin Safri Hayati, PK Dewi Hendiani, Dina Herlambang, Sri Mulyanto Husna, Syifa Ul Ibadil Maula, Farij Imam Firdaus Irianto Uripan, Koen Isguna, Teguh Kornelis, Veri Kuswandi Ludi Wishnu Wardana Lukman M Yusuf Maghriza, Zachri Mahfud M Gamar Muhammad Luthfi Muhammad Nur Ichwan Muhammad Reza MULYADI Nafisah, A'isy Fiklik NASUTION, ATIKA AINI Nasya Nathalia Navrynda Putri Nelly Oktakia, MS Dela Oxaria Silviana Devi Prastiyono, Suryo Prawira, Gilang Indracakti Purwanti, Eny Wahyuning Purwanto, Moh Yanuar J Putra, Heriansyah Rahmad Khalis Rahmawati, Sara Rahmi Rahmi Rahmi Ramadhanis, Zainab Rantelino, Owen Riri Anggriani Rita Zahra Rosyadah, Rani Safri, Hayanuddin Saktioto Samad, Yusuf A Sandi, Ramona Sattya Arimurti Satyanto Krido Saptomo Sidik, Rizqi Fahma Soetikno, Lie Djaja Sofiyuddin, Hanhan A. Soleha, Siti Nur Son Ali Akbar Sri Murniyanti Sri Suryaningsum Sufritayati Suminar, Lintang Suri, Sulih Almaudi SUTOMO Syafiudin, Moh Fifik syahriani, endang Tri Putri Utami Tri Sudibyo Vicki Dwi Purnomo Warnita Widowati Yundrawan Ega Wibowo Yusuf A Samad Zafira, Aura Putri Zuhri Nurisna Zulfikar Zuriani Ritonga