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All Journal Jurnal Pendidikan Agama Islam Jurnal Penelitian Pendidikan IPA (JPPIPA) JIE (Journal of Islamic Education) al-Afkar, Journal For Islamic Studies Kelola: Journal of Islamic Education Management Academy of Education Journal Jurnal Pengabdian Masyarakat Asia Journal of Tropical Chemistry Research and Education International Journal of Health, Economics, and Social Sciences (IJHESS) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilman: Jurnal Ilmu Manajemen Jurnal Paris Langkis Jurnal Pengabdian Masyarakat Indonesia (JPMI) Jurnal Pengabdian Pada Masyarakat Muhammadiyah untuk Olahraga Indonesia ( ABDIMAS : MURI) Cendikia: Jurnal Pendidikan dan Pengajaran Smart: Journal of Multidisciplinary Educationa BEGIBUNG: Jurnal Penelitian Multidisiplin Jurnal As-Syar’i: Jurnal Bimbingan & Konseling Keluarga The International Journal of Medical Science and Health Research Jurnal Pengabdian Kepada Masyarakat Bersinergi Inovatif Jurnal Ilmu Sosial dan Humaniora INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Inovasi Pendidikan Madrasah Ibtidaiyah (JIPMI) Tasharruf : Journal of Islamic Economics and Business ETNOPEDAGOGI: Jurnal Pendidikan dan Kebudayaan Journal of Islamic Education Public Health Journal Journal Socio Humanities Review Journal of Media and Learning Technology
Yusuf
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Indonesian Journal of Business Analytics (IJBA)

 1 
The Influence of Price and Product Quality on Consumer Satisfaction on Oppo Smartphones on Shopee Dani Akbar Maulana; Haikal Musyaffa; Yusuf; Tiara Mushiarsih
Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i2.14211

Abstract

This study aims to analyze the influence of price and product quality on consumer satisfaction with Oppo smartphones on Shopee. The research method used is quantitative, with data collected through questionnaires distributed to university students in Cirebon. The data was analyzed using multiple linear regression with the assistance of SPSS software. The results of the study indicate that both price and product quality significantly influence consumer satisfaction, both partially and simultaneously. Partially, price has a greater influence than product quality. The coefficient of determination (R²) value of 0.255 indicates that 25.5% of the variation in consumer satisfaction can be explained by price and product quality, while the remaining variation is influenced by other factors. The conclusion of this study emphasizes the importance of competitive pricing strategies and product quality improvements to enhance consumer satisfaction with Oppo smartphones on Shopee.
Effectiveness of Digital Marketing and Product Innovation on Marketing Performance with Competitive Advantage as an Intervening Variable in Small Industries Rita Setyaningsih; Nur Novia Wati; Rika Marlina; Yusuf
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9123

Abstract

This research aims to improve the marketing performance of rattan SMEs to create advantages for small industries and is expected to be useful for the Cirebon district government so that it can develop the small industrial economy. This type of research uses quantitative descriptive methods and the population in this research is 1,200 people. The type of sample used was 220 people taken as samples using the Slovin formula. This research obtained research instrument method data using questionnaires, then the data was processed using Smart-PLS3. The results of this research show that digital marketing has a positive effect on competitive advantage because value 0.000 < 0.5 digital marketing has a positive effect on marketing performance 3.09 > than 1.96. Competitive advantage has a positive effect on marketing performance because table is 14.305 > 1.96.
The Influence of Online Customer Review and Digital Marketing on Online Purchasing Decision for Beauty Products with Brand Trust as an Intervening Variable: Study of Cirebon Students Intan Pramita Dewi; Siti Juleha; Mohamad Zaenal Abidin; Yusuf
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9281

Abstract

The purpose of this study is to ascertain the influence of digital marketing and online customer reviews on decisions made about purchases made online through brand trust. This study employs a quantitative approach to data analysis, utilizing SmartPLS 3.0 software to support Structural Equation Modeling (SEM) based on Partial Least Square (PLS). By giving out questionnaires to 85 Cirebon students who had made online purchases of cosmetics, primary data was gathered. The study's findings indicate that both digital marketing and online customer reviews have a big impact on brand trust and online customer reviews have an impact on online purchase decisions. Furthermore, it was discovered that brand trust significantly affects judgments made when making purchases online. Additionally, brand trust can act as a mediator between digital marketing and online customer evaluations on judgments made when shopping online. Investigating additional factors that can help achieve this objective is crucial. These variables should be further investigated by future scholars.
Co-Authors Abdul Syahid Ahmad Syauqi Fuady Alfariz, Kadira Hilman Andri Rahmat Isnaini Andryawan Yusuf, Dwiky Anis Mardiana Anjas Wulandari, Siti Pamrih Anton Arianto Syahruddin Aris Susanto Azizah, Ismatul Azizah, Nur Lailatul Badrun Basri Basuki, Sucipto Budi Handayani Dahlia Puspitasari Danang Saputra, Danang Dani Akbar Maulana Dedewi, Maylin Yuma dedi irawan Dedi Muhammad Siddiq Deny Iqbal Abdillah Dewi Permata Sari, Dewi Dwi Rahayuningsih Endah Reswanti, Dian Evi Hanafiah Faizma Faqih Rosyidin, Dimas Fatimah, Galuh Elisa Roliana Fatma Faisal Fenti Sanda Fitria Dini Haikal Musyaffa Hamka Hanum, Fathmah Hastuti Herlina Hesti Syafitri Hidayah Hidayati, Andi Hilya Anisa Sholihat Islamy Husni Idah Tresnowati Iman Indrawan, Surya Intan Pramita Dewi Istiqomah Jiwanjaya, Yoga Jiyanto Joni Iskandar, Joni Juliati Karnawi Kamar, Karnawi Kevin Mario Immanuel Kurnia Sari La Ode Asfahyaddin Ligawati M Azkal Askiya M. Husnaini Maqin, Samsul Masdiana Mohamad Zaenal Abidin Mohammad Solekhan Muchamad Taufiq Muflih Adi Laksono Muhammad Hisyam Zaen Muhammad Salman Alfansuri Jacob Muhammad Taufiq Mumu Muzayyin Maq Munawir Mustamin, Kaso Musyafra, Nurhafizah N. Ela Nurlaela Nengsih, Yusma Ngatwadi Nilfatri Ningsih, Yusma Nur Novia Wati Nur Rachmah Wahidah Nuri Lathifa Brilianti Pertiwi, Novi Dian R.Asep Hamdan Munawar Rakanita Dyah Inesti Ratna Sari, Cindi Rika Marlina Ristumoyo Rambe, Taufik Rita Setyaningsih Rizky Maulana Yusali Romdony , Muhammad Roswati Rudiantono, Yudi Sandi Siti Juleha Siti Nurhasanah Siti Zainab, Siti Suci, Triayuningsih Permata Suhirman, Suhirman Suisno , Derry Pramudia Supiana, Nana Syahruna Mubarokah Syarif Hidayatullah Teri Yanto Tiara Mushiarsih Tinto Renza Adityan Putra Udin, Kationo Ujuh Ilham Simak Walida, Sikky El Wardahana, Wifha Wikrama Waruwu, Hatoli Wati Karmila Wildan Winanti Yulianti Yulidar Yusri Zahra Zahrah Zikri , Prananta Alvin