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All Journal Jurnal Media Wahana Ekonomika Jurnal Manajemen Dayasaing Jurnal Mirai Management Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Alignment: Journal of Administration and Educational Management OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Arthavidya Jurnal Ilmiah Ekonomi JMD: Jurnal Riset Manajemen & Bisnis Dewantara Jurnal Manajerial Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Economics, Business, and Government Challenges Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Abdimasku : Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian UNDIKMA Jurnal Orientasi Bisnis dan Entrepreneurship Economics and Digital Business Review Bisnis Net : Jurnal Ekonomi dan Bisnis Asian Management and Business Review Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Economic Reviews Journal Dinamika Industrial Research Workshop and National Seminar Prosiding Seminar Nasional Akuntansi dan Manajemen (SENAMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Ardhi: Jurnal Pengabdian dalam Negri Jurnal Padamu Negeri Journal of Ekonomics, Finance, and Management Studies Green Economics: International Journal of Islamic and Economic Education Jurnal Manajemen Maranatha The Journal of Community Empowerment and Sustainability Services
Awanis Linati Haziroh
Management Department, Faculty Of Economics And Business, Universitas Dian Nuswantoro, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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DATING : Digital Marketing Training and Empowerment Program to Increase Solo Raya Souvenir MSMEs Sales Performance Febrianur I. F. S. Putra; Awanis L. Haziroh; Diana Aqmala; Estefania Azzura
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

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Abstract

The Internet advancement in Indonesia has created significant opportunities for digital business, particularly in marketing. Digital marketing encompasses promoting products and services through online platforms, such as social media, which facilitate connections among individuals globally. Micro, Small, and Medium Enterprises (MSMEs) are anticipated to play a crucial role in bolstering economic growth, especially within the food and beverage sector, alleviating unemployment. Despite many MSMEs needing to leverage social media entirely, they are progressively adapting their promotional strategies and discount offerings in response to the challenges posed by the COVID-19 pandemic. This community service initiative employs digital marketing as a strategic approach to facilitate market penetration for MSMEs in the culinary field, thereby enhancing sales. It is anticipated that this initiative will address the difficulties encountered by culinary partners, particularly the lack of marketing innovation due to inadequate skills in managing social media marketing. Furthermore, the pursuit of business volume targets is complicated by escalating competition within the culinary sector. The proposed short-term solutions include promoting the use of social media for product marketing and encouraging product innovation.
Co-Authors Adilla Kustya Ulfa Aditya Aditya AGUS PRAYITNO Aisy, Nadira Rohadatul Alicasari, Shalom Olivia Amanda Dyla Pramadanti Anak Agung Istri Sri Wiadnyani Aqmala, E. Diana Ariati Anomsari Ariati Anomsari Aries Setiawan Aripin, M Arsanda, Tiara Daffa Artha Febriana Aytekin Demircioglu Buana, Bintang Angkasa Cahyani, Ardhia Pramesty Regita Civi Erikawati Damar, Haunan Diana Aqmala Diana Aqmala Diana Aqmala Estefania Azzura Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Firnanda, Muhammad Alul Fitri, Anisa Aulia Hadi, Saiful Nur Handy Nur Cahya Hanifah, Ulfiyah Herry Subagyo Hertiana Ikasari Hidayat, Rafli Wahyu Juliana, Laras Kanaya, Fadia Zulfa Kusni Ingsih Kusuma, Pradana Jati Lestari, Selvia Puji Maharani, Dian Ayu Maharani, Intan Putri Dwi Maharani, Nabila Shafiya Maharani, Qonita Mahmud Mahmud Mahmud Mahmud Mahmud Mahmud Martha Christi Masitha Fahmi Wardhani Mila Sartika, Mila Mochammad Eric Suryakencana Wibowo Monix Alfionita Lestari Muhammad Helga Rizkiawan Mujib, Miftachul Mulyono, Fauzi Nabilla, Habibah Yuhrotun Nico Alexander Vizano Nur Amalina Oktavia, Vicky Oktaviyanto, Salsabila Ayu Perdana, Tito Aditya Permatasari, Viona Aldina Piji Pakarti Pitaloka, Rindu Intan Pramadanti, Amanda Dyla Prastiwi, Stefani Firahani Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Raden Ayu Aminah Rizkia Puspita Sari Ratna Wardani Rina Wulandari Ririt Iriani Sri Setiawati Risanda Alirastra Budiantoro Rizki Putri, Raden Ayu Aminah Rosmiyati, Sinta Roymon Panjaitan Saman, Maulidina Baety Nafiah Samasta, Almira Santi Samasta4, Almira Santi Sari, Raden Ayu Aminah Rizkia Puspita Sasti Ayu Anggraeni Satria Afif Naufal Pramudya Setyoningrum, Oetari Sidauruk, Intan Yohana Sih Darmi Astuti Sisca Dian Rahmawati Suhita W. Setyahuni Suhita Whini Setyahuni Suryakencana Wibowo, Mochammad Eric Syamsul Arifin Tri Esti Rahayuningtyas Trianovita, Helena Ade Ulya, Zahrotul Wardani, Nizia Kusuma Wibowo, Mochammad Eric Suryakencana Wijanarko, Danang Yanuar Ferdiansyah Yohan Wismantoro Yudistira Marcelino Pasha Yulianto, Ahmad Rudi