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Journal : Scientific Journal of Informatics

Customer Segmentation Using the Integration of the Recency Frequency Monetary Model and the K-Means Cluster Algorithm Alamsyah, Alamsyah; Prasetyo, P. Eko; Sunyoto, Sunyoto; Bintari, Siti Harnina; Saputro, Danang Dwi; Rohman, Shohihatur; Pratama, Rizka Nur
Scientific Journal of Informatics Vol 9, No 2 (2022): November 2022
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v9i2.39437

Abstract

Purpose: This research aims to do customer segmentation in retail companies by implementing the Recency Frequency Monetary (RFM) K-Means cluster model and algorithm optimized by the Elbow method.Methods: This study uses several methods. The RFM model method was chosen to segment customers because it is one of the optimal methods for segmenting customers. The K-Means cluster algorithm method was chosen because it is easy to interpret, implement, fast in convergence, and adapt, but lacks sensitivity to the initial partitioning of the number of clusters. To help classify each category of customers and know the level of loyalty, they use a combination of the RFM model and the K-Means method. The Elbow method is used to improve the performance of the K-Means algorithm by correcting the weakness of the K-Means algorithm, which helps to choose the optimal k value to be used when clustering.Result: This research produces customer segmentation 3 clusters with a Sum of Square Error (SSE) value of 25,829.39 and a Callinski-Harabaz Index (CHI) value of 36,625.89. The SSE and CHI values are the largest ones, so they are the optimal cluster values.Novelty: The application of the integrated RFM model and the K-Means cluster algorithm optimized by the Elbow method can be used as a method for customer segmentation.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Haris Abdul Latif Achmad Sholeh, Achmad Agit Prakoso, Sayyid Alkahfi Agung Riskian Agus Nugroho, Agus Agus Suharmanto Agus Suharmanto Agustina, Sri Mumaeni Agustina, Tikasari Ahmad Musyafa' Ghozali Ainin Niswati, Ainin Alamsyah - Allatif, Agung Muchlis Ambar Sutjahjanti, Ambar Amin, Ahmad Zaenul Amin, Ahmad Zaenul Andri Setiyawan Anindya Ardiansari Anita Agustina, Anita Anton Ary Wibowo, Anton Anugrahani, Viona Widya Aprilia, Rizky Wulan Ardian Ardian Ari Agung Nugroho, Ari Arrosyid, Muchson Arum, Fitri Atiek Zahrulianingdyah, Atiek Ayub Budhi Anggoro, Ayub Budhi Bambang Agus Kironoto Bambang Siswanto Bambang Subali Bambang Sugiantoro Barnbang Subali, Barnbang Basyirun Basyirun bhakti wahyudianto, bhakti Choiril Hana M Choiril Hana Mustofa Dad R.J. Sembodo, Dad R.J. Dewi Puspitasari DIMAS WICAKSONO Dita Anggeraini, Dita Dony Hidayat Al-Janan Dwi Ardiyanto - Effendy, Dwi Ardiyanto - Elisya Rohana Eliza - Erwin Yuliadi Ery Hidayanti Farid Ahmadi Farida Rahmawati Fauzatinnisa, Amirah Febriyanti, Kartika Hikmahniar Fitriana Nasution Fitriyana, Deni Fajar Ghanis Putra Widhanarto Gilang Marhaendra, Gilang H, Alif N Hadi, Muhammad Syamsoel Hana, Choiril Hendri Aldi Puswadi Henrie Buchari, Henrie Henry Ananta Hidayat Pujisiswanto Huda Kholif Rahman Idris Umar, Idris Ika Djatnika Indah Anisykulillah Indah Anisykurlillah Jannah, Azzukhrufia Juli Ratnawati Jurdan Fulandy Siswoyo Karnowo - Kristina Artika Kriswanto Kriswanto, Kriswanto Kuswandi Kuswandi Kuswanta Futas Hidayat Lathiif, Abdul M. Burhan Rubai Wijaya M.Khumaedi -, M.Khumaedi Makful Makful Margunani, Margunani Marsigit Marsigit Marta, Nini Martono, Nofa Masugino - Meddiati Fajri Putri Mega Andini, Mega Muhamad Soleh Muhammad Hendi Topang, Muhammad Muhammad Kamal Muhammad Khumaedi Muhammad Khumaedi Muhammad Manshur, Muhammad Najah, Syafinatunnajah Nana Kariada Tri Martuti Nana Kariada Trimartuti Nanik Sriyani Narindrani, Rumbin Nazilah, Rohmatun Nofiarli, Nofiarli Novanta, Nabella Maharani Nugroho, Bakti Adi Nurul Fibrianti Nurul Hidayati Nurwijayanti Kusumaningrum Octavianti Paramita P, Yulyan C P. Eko Prasetyo Pamungkas, Septyayu Catur Pamungkas, Septyayu Catur Prabowo, Aryo Aji Pramono - Pramono Pramono Pramono, Pramono Pramono, Pramono Praptias, Deny Ahmad Pratama, Rizka Nur Pratiwi, Melinda Tri Putri Agustin Priyani Rachmadi, Moch Faizal Rachmah, Laela Lutfiana Radenrara Dewi Artanti Putri, Radenrara Dewi Artanti Rahmi Nurhaini, Rahmi Ramadhan, Muhammad Rizki Ratna Dewi Kusumaningtyas Ratnawati Ratnawati Ribowo, Andi Fepri Rini Puspitasari, Rini Rohman, Shohihatur Rosidah Rosidah Rosidah Rosidah Rosihan Wahyu Jatmiko Rusiyanto Rusiyanto, Rusiyanto Samsudi . Sanjaya, Purba Sarbini Sarbini, Sarbini Sarbni, Sarbini Savitri Ramadhani Setiawan Hendarto, Setiawan Setyaningrum, Novi Ayu Sigit, Nanta Siti Harnina Bintari Sitorus, C.G.E Soesanto -, Soesanto Sofian Wijayanto Sri Puji Saraswati Sri Wahyuni Sudarmadi Poernomo Sudarman - Sudarman Sudarman Sudita -, Sudita Sukoco Sukoco Sutansi, Sutansi Sutaryono - Sutrisno, Akhmad Suwahyo - SUWARNO HADISUSANTO Suyami - Syafei, M. Hilman Gumelar Tri Mulyanto Tri Untari Tri Wahyu Hidayat, Tri Trianando, Mochamad Albarizi Ulum, Diah Ariibatul Utis Sutisna W, Elyzabeth Wahyu Indarwanto, Wahyu Widowati Widowati Widya Aryadi Wirawan Sumbodo Yani Dewi Hapsari, Roy Yetti Oktavianingtyas Yulia Irawati, Yulia