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All Journal Jurnal Manajemen dan Organisasi IMAGE Journal of Business Management Education (JBME) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Martabe : Jurnal Pengabdian Kepada Masyarakat ABDIMAS SILIWANGI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Reswara: Jurnal Pengabdian Kepada Masyarakat Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Journal of International Conference Proceedings Jurnal Ekonomi dan Binsis JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Manajemen Kreatif dan Inovasi Jurnal Ekonomi, Bisnis, dan Akuntansi Journal of Management and Creative Business (JIMBE) Journal of Management, Economic, and Accounting Jurnal Manajemen Pariwisata dan Perhotelan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Socius: Social Sciences Research Journal Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Journal of Management Accounting, Tax and Production Pusat Publikasi Ilmu Manajemen Maslahah: Jurnal Manajemen dan Ekonomi Syariah JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Master Manajemen Journal of Islamic Economics and Finance Jurnal Pusat Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Jurnal Bisnis, Manajemen, dan Akuntansi Global Leadership Organizational Research in Management Jurnal Ekonomi, Manajemen, Bisnis, dan Akuntansi J-CEKI Ulil Albab Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Rita Tri Yusnita
Univeristas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Influence Of Product Quality, Location And Price Perception On Customer Satisfaction (Study At Lemona Cake Shop On Perintis Kemerdekaan Street) Patimah, Euis; Yusnita, Rita Tri; Lestari, Suci Putri
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.281

Abstract

This study aims to determine the simultaneous and partial effect of Product Quality, Location and Price on Lemona Bakery's Customer Satisfaction. The research method used in this study is a quantitative research method with a survey approach. The sampling technique used was incidental sampling and 100 respondents were taken as a sample. The analytical tool used is the multiple regression equation. The results showed that product quality, location and price perceptions simultaneously had a significant effect on customer satisfaction at Lemona Bakery. Product quality partially has a significant effect on customer satisfaction at Lemona Bakery. Location partially has a significant effect on customer satisfaction at Lemona Bakery. Perceived price partially has a significant effect on customer satisfaction at Lemona Bakery.
The Influence Of Perceived Brand Authenticity And Self-Brand Congruence On Consumer Satisfaction (Survey Of Iphone Smartphone Users At The University Of Perjuangan) Zannath, Reza Faisal; Fitriadi, Budhi Wahyu; Yusnita, Rita Tri
Journal of Management, Economic, and Accounting Vol. 2 No. 2 (2023): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v2i2.282

Abstract

This study aims to determine the influence analysis of perceived brand authenticity and self-brand congruence on consumer satisfaction (a survey of iPhone smartphone users at Perjuangan University). The method used in this study is causality through a survey approach. With a research sample of 100 iPhone Smartphone Users at the University of Perjuangan. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Perceived Brand Authenticity obtained from Perceived Brand Authenticity on iPhone Smartphone Users at Perjuangan University had good criteria. Self-Brand Congruence at Iphone has good criteria, Consumer Satisfaction with iPhone Smartphone Users at Perjuangan University has good criteria. Taken together Perceived Brand Authenticity and Self-Brand Congruence have a significant influence on Consumer Satisfaction Partially Perceived Brand Authenticity has a significant influence on Consumer Satisfaction Partially Self-Brand Congruence has a significant effect on Consumer Satisfaction
The Influence Of Financial Literacy, Investment Risk And Investment Motivation On Investment Interest In The Capital Market (Survey of Students of the Faculty of Economics and Business Universitas Perjuangan Tasikmalaya) Larasati, Ayu; Yusnita, Rita Tri; Oktaviani, Nita Fauziah
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.354

Abstract

The purpose of this study was to determine whether financial literacy, investment risk and investment motivation simultaneously and partially affect student interest in investing in the capital market. This research design is quantitative. The population in this study were students of the Management and Accounting Study Program at Universitas Perjuangan Tasikmalaya. The sample in this study were 100 students. Data collection in this study using the questionnaire method. Then test the data with multiple linear regression analysis with SPSS Version 25. The results showed that Simultaneously Financial Literacy, Investment Risk and Investment Motivation have a significant effect on Investment Interest in Students of the Faculty of Economics and Business, Universitas Perjuangan Tasikmalaya. Partially Financial Literacy, and Investment Motivation have a significant influence on Investment Interest in Students of the Faculty of Economics and Business, Universitas Perjuangan Tasikmalaya. Meanwhile, Investment Risk does not have a significant influence on Investment Interest in Students of the Faculty of Economics and Business, Universitas Perjuangan Tasikmalaya.
The Effect of Market Ratio and Profitability Ratio on Stock Return (Survey on the Hotel Industry on the Indonesia Stock Exchange, 2018-2022) Nurjaman, Agis; Yusnita, Rita Tri; Wibawa, Gian Riksa
Journal of Management, Economic, and Accounting Vol. 3 No. 1 (2024): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v3i1.372

Abstract

This study aims to determine the effect of Market Ratio and Profitability Ratio on Stock Return in the Hotel Industry on the Indonesia Stock Exchange during the period 2018-2022. This research uses a correlational research method with a quantitative approach. The data used is secondary data, with a research sample of 10 hotel companies listed on the Indonesia Stock Exchange using Purposive Sampling. The data analysis tool used is panel data regression analysis, and the hypotheses are tested using F-tests and t-test with a significance level of 5%. The results of the regression analysis show that simultaneous test show that all independent variables simultaneously do not have a significant effect on Stock Return. The results of the partially both PER and ROA variables do not have a significant effect on Stock Return.
PENGARUH GAYA KEPEMIMPINAN DAN IKLIM KERJA TERHADAP KINERJA KARYAWAN (Studi Kasus Pada KSPPS Tunas Artha Mandiri Cabang Tasikmalaya) Fernando Aldiansyah; Cece Rakhmat; Rita Tri Yusnita
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.770

Abstract

This study aims to determine the influence of leadership style and work climate on employee performance at KSPPS Tunas Artha Mandiri Tasikmalaya Branch employees (Case Study on KSPPS Tunas Artha Mandiri Tasikmalaya Branch). The method used is a quantitative approach with a research sample of 36 respondents from employees of KSPPS Tunas Artha Mandiri Tasikmalaya Branch. The data used are primary data and secondary data. The analytical tool used in this study is multiple linear regression analysis using SPSS version 25. The results show that simultaneously leadership style and work climate have a significant effect on employee performance. Partially leadership style has a significant effect on employee performance. Partially the work climate has a significant effect on employee performance.
The Effect Of Sales Growth On Stock Prices Through Net Working Capital (Case Study Of Pharmaceutical Sub-Sector Companies Listed On The Indonesia Stock Exchange For The Period 2019 - 2023): Putri, Marsha Vanessa; Yusnita, Rita Tri; Rahwana, Kusuma Agdhi
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 1 No. 1 (2024): Oktober
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jemba.v1i1.32

Abstract

This research aims to determine the effect of sales growth on share prices through net working capital in pharmaceutical subsector companies listed on the IDX for the 2019 - 2023 period. The method used is a quantitative approach with a research sample of 8 pharmaceutical companies. The data used is secondary data. The analytical tool used in this research is path analysis using Eviews version 12. Based on the research results, it is known that Sales Growth has a significant direct effect on Stock Prices. Sales Growth has a significant effect on Net Working Capital. Net Working Capital has a significant effect on share prices. Sales Growth has a significant effect on Share Prices through Net Working Capital.
The Influence Of Overconfidence And Risk Tolerance On Investment Decisions In Capital Markets In Generation Z In Tasikmalaya City Oktaviani, Indiarti; Yusnita, Rita Tri; Oktaviani, Nita Fauziah
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.588

Abstract

The study was carried out in Tasikmalaya City to explore how overconfidence and risk tolerance influence the investment choices of Generation Z individuals in the capital market. The research employed a quantitative approach and survey method. The target population consisted of Generation Z members residing in Tasikmalaya City who are active in the capital market. The sampling technique involved non-probability sampling with a probability approach, resulting in a sample size of 100 individuals between 18 and 27 years old. Both primary and secondary data were collected for this study. The data analysis involved validity and reliability tests, classical hypothesis tests, statistical analysis tests, and hypothesis testing using SPSS version 25. The findings from the F test indicated that both overconfidence and risk tolerance significantly influence investment decisions. However, the t-test results revealed that while risk tolerance has a significant impact on investment decisions, overconfidence doesn’t have a significant effect when considered individually.
The Effect Of Company Size, Profitability, Leverage On Company Value (Case Study Of Technology Sector Companies Listed on the Indonesian Stock Exchange 2020-2022) Handayani, Siti Ririn Dian; Yusnita, Rita Tri; Oktaviani, Nita Fauziah
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.589

Abstract

This research aims to determine the influence of company size, profitability and leverage on company value in technology sector companies listed on the Indonesian stock exchange in 2020-2022. Simultaneous testing shows that the influence of company size which is proxied by the natural logarithm, profitability which is proxied by ROA, and leverage which is proxied by DAR has an effect on company value which is proxied by price book value. Partially, using the test, it can be seen that the influence of company size, which is proxied by the natural logarithm, has a significant effect on company value, which is proxied by the price book volume. However, the influence of profitability as proxied by ROA and the influence of leverage as proxied by DAR do not have a significant effect on company value as proxied by price book value.
The Influence Of Capital Structure And Liquidity On Company Value PT. Campina Ice Cream Industry TBK For The 2018 – 2022 Period Inawati, Apriliani; Yusnita, Rita Tri; Yuniar, Evilia Sri
Jurnal Pusat Manajemen Vol. 2 No. 1 (2025): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jpm.v2i1.592

Abstract

This research aims to determine the influence of capital structure and liquidity on company value at PT. Campina Ice Cream Industry Tbk for the 2018-2022 period. The data used is secondary data in the form of the company's quarterly report for the 2018-2020 period obtained via the official website PT. Campina Ice Cream Industry Tbk campina.co.id. The research method used is a descriptive, quantitative analysis research method with a causality approach. The data analysis technique used is multiple regression analysis with SPSS 25 tools. The research results show that capital structure and liquidity simultaneously have a significant effect on company value at PT. Campina Ice Cream Industry Tbk for the 2018-2022 period. Capital structure partially has a significant effect on company value at PT. Campina Ice Cream Industry Tbk for the 2018-2022 period. And liquidity partially has a significant effect on company value at PT. Campina Ice Cream Industry Tbk for the 2018-2022 period.
Pengaruh Lingkungan Kerja Dan Kompensasi Terhadap Turn Over Intentions Karyawan PT. Primajasa Perdanaraya Utama Tasikmalaya (Survei Pada Karyawan PT. Primajasa) Moch Faisal Akbar; Rita Tri Yusnita; Suci Putri Lestari
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 4 (2023): November : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i4.278

Abstract

This study aims to determine the simultaneous and partial effect of the Work Environment and Compensation on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya. The research method used in this study is to use a quantitative research method with a survey approach. The population in this study are employees of PT. Primajasa Perdanaraya Utama Tasikmalaya with 70 employees. The types of data used in this research are primary data and secondary data. The data testing technique used in this study uses the validity test, reliability test and classic assumption test. Data analysis in this study used multiple regression analysis using SPSS software version 25. The results showed that the Work Environment and Compensation simultaneously had a significant effect on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya. The work environment partially has a significant effect on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya. Partial compensation has no significant effect on Turnover Intention at PT. Primajasa Perdanaraya Utama Tasikmalaya.
Co-Authors Adam Triana Irawan Agis Pebrian Agus Nurhidayat Agus Peni Jaelani Agustin, Laela Ahmad Munsyi Muttaqi Ai Kusmiati Aisyah Ai Kusmiati Asyiah Ai Kusmiati Asyiah Ajmal Eka Mulya Mulya Al Zahra, Salsabila Alamsyah, Amzan Nur Alisya Febriana Alpi Nurunisa Alya Putri Salsabila Amelia Aprilliyani Muttaqin Amzan Nur Alamsyah Andina Nopianti Andri Esa Permana Angga Prasetya Anggun Riyanti Anis Asma’uswatun Nisa Anis Asma’uswatun Nisa Arga Sutrisna Arga Sutrisna Arga Sutrisna Ari Arisman Ari Arisman arif Arif Arif Arif, Arfi Arisman, Ari Asep Hermawan Askolani Askolani Askolani Askolani Askolani Asyiah, Ai Kusmiati Ayu Larasati Azis Azis Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cecep Abdul Hak Citra Pratiwi Damayanti Wulandari Dani Fajar Daniel Fauzia Sandi Dea Handayani Denni Mochamad Faisal Depy Muhamad Pauzy Dina Pebrianti Dinda Anjani Dudu Risana Dwiki Rizki Utama Edwin Bahrudin Elisa Nurchoiriah Ernawati Ernawati Ersy Muhamad Irsyad Erwinda Hesti Pertiwi Evilia Sri Yuniar Fadilah, Mohamad Fazar Fahmi Saepullah Astari Fauziah, Melsy Dinari Fawzia Pratama Putra Herlambang Fernando Aldiansyah Fitri Nuraeni Gian Riksa Wibawa Gilang Tendi Abdillah Hakim, Gisan Hilman Handayani, Siti Ririn Dian Hendi ali permana Heryani, Rena Hidayah, Raifa Nur Ilham Fadhilah Firdaus Inawati, Apriliani Intan Diahcinta Leonan Iqbal Nurfauzi Arif Irawan, Irly Artiara Irly Artiara Irawan Ita Sukmawati Karmita Karmita Kusuma Agdhi Rahwana Lestari, Mida Septa Lestari, Suci Putri Listanti, Yeja Firginia Majdudah, Gina Sa’adatul Mega Wulan Mega Wulan Melihatin, Melli Meyrandi, Rifki Redha Mila Karmila Mila Karmila Mila Karmila Moch Faisal Akbar Muhamad Ramdan, Muhamad Muhammad Dzikri Bima Saputra Muhammad Gunawan Muhammad Luthfi Sani Nady Rizky Ardiansyah Nancy Savitrie Setiadi Nauzal Zamzami Nita Fauziah Oktaviani Nopianti, Andina Nurhidayat, Agus Nuri Masruroh Nurjaman, Agis Nurul Nurrohmah Ainul Yakin Nurunisa, Alpi Oktaviani, Indiarti Oktaviani, Nita Fauziah Pamungkas, Muhamad Dito Patimah, Euis Patimah, Titin Pratama, Muhammad Jordy Priyanto, Arief Dwi Purnomo, Ari Ade Putri Lestari, Suci Putri Salsa Alicia Putri, Marsha Vanessa Raifa Nur Hidayah Ranti Salmawati Rena Kuspita Sari Rendi Muhamad Prayoga Rifki Redha Meyrandi Rima Melati Rima Zamilah Rina Nurlinawaty Rizky Adam Fauzi Fadilla Ruchyat, Winona Susilawati Sahrul Ramdani Salgangga, Selji Salgangga Salsabila, Aulia Zahra Setiadi, Nancy Savitrie Shela Tri Agustina Sheren Slavia Yusup Sigit Pratama Silvia Intan Suviatna Silvia Maulita Silviana Nurhilman Sintia, Elis Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari suci putri lestari SUSANTI Sutrisna, Arga Teddy Irawan Teli Muhamad Adam Titin Patimah Tommy Ariestia Suhendra Tee Tricilla, Elsa Tujjahra, Dita Raudya Utama, Dwiki Rizki Vira Nur Zahra Wibawa, Gian Riksa Winda Windiyani Wiwit Juwita Wulandari, Erdina Yulianti Yuniar, Evilia Sri Zahra, Vira Nur Zannath, Reza Faisal