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Isti Fadah
Parca Sarjana, Fakultas Ekonomi
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Analisis Strategi Bauran Pemasaran berdasarkan Prinsip Syariah (Studi Kasus: Meryva Shop di Kulonprogo, Yogyakarta): (Marketing Mix Strategy Analysis based on Sharia Sharia Principles (Case Study: Meryva Shop in Kulonprogo, Yogyakarta)) Isti Fadah; Desva Kansa Vijonta; Septarina Prita Dania Sofianti; Istatuk Budi Yuswanto
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 9 No. 1 (2022): e-JEBA Volume 9 Number 1 Year 2022
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v9i1.29241

Abstract

This study aims to determine and analyze the suitability of the application of the marketing mix at Meryva Shop with sharia principles. This marketing mix consists of product (product), price (price), place (place), & promotion (promotion) which is often referred to as the 4Ps. Meryva Shop is one of the Micro Small and Medium Enterprises (UMKM) which is engaged in the culinary and textile businesses. Some of its products in the culinary field are Drinkita, Snackita, and Iki Suki; Meanwhile, for the textile sector, women's clothing is varied, namely, pajamas and negligee suits. Meryva Shop has 2 places to run its business, namely through anstore offline located at Ndalem Giripeni Housing 106, Kulonprogo, and anstore online using theplatform Shopee. The method used in this research is qualitative. This study uses primary and secondary data with interviews, observations, and documentation as data collection techniques. The informants used are the owner of the Meryva Shop itself and several of its customers. The results of this study indicate that the application of the four marketing mixes at Meryva Shop, namely the product mix, price, place/distribution channel, and promotion is in accordance with sharia principles. Keywords: Culinary, Marketing Mix, Meryva Shop, Sharia Principles, Textile.
Co-Authors Achmad Yusuf Adhani, Brilian Farel Agung Wahyu Wicaksono Agustiyaningsih, Dea Nova Agustriono, Aldi Agustyantono, Galang Ahmad Faqih Hasyim Ahyar, Muhammad Aji Akhidah Dihargi Ake Wihadanto Angga Kusuma, Aditya Anggraeni Putri Manikam Anies Firdyanti Kusuma Anisatun Muthi'ah Ariwan Joko Nusbantor Ariwan Joko Nusbantoro Awwaliyah, Intan Aziz, Mohd Kasturi Nor Abd Baihaqi, Yustri Baiq Reinelda Tri Yunarni Bayu Aprillianto Budi Yuswanto, Istatuk Cattleyana, Dilla Cecilia, Cecilia Daniel Manek Dayu Kristianto Denok Pratiwi Desva Kansa Vijonta Diana Sulianti K Tobing Diana, Fahriza Dinna Dewi, Almas Farah Dwi Perwitasari Wiryaningtyas Eka Prasasti Nur Rachmani Elok Rosyidah Elok Sri Utami Fadilah, Sayyidatul Fajar Wahyu Prianto Ferawati, Indah Wahyu Hadi Paramu Handriyono Handriyono Handriyono Hanim , Anifatul Hari Sukarno Helyati Hendrian Hendrian, Hendrian Heri Istanto Heriani Heriani I Komang Oka Permadi Ike Arisanti Ilma, Muhammad Zidni Indrianawati Usman Intan Nurul Awwaliyah Isnani, Rofiqoh Nur Istatuk Budi Yuswanto Istatuk Budi Yuswanto Istatuk Budi Yuswanto Istatuk Budy Yuswanto Lilik Farida Maria Ulfa Nur Rahmatillah Markus Apriono Marmono Singgih Maslihatul Bisriyah Mas’odi Maulida, Nelvi Moch. Shulthoni, Moch. Mohamad Rifqi Fathoni Munastiwi, Erni Narandha Arya Ranggianto Nasar, Ismail Nely Supeni Ni Putu Shinta Dewi Niken, Regina Nining Ika Wahyuni Novi Puspitasari Novi Puspitasari Nuraidya Fajariah Nurhayati Nurhayati Nuril Musrifah Nurshadrina Kartika Sari Partono Pratama, Theodicy Kristian Purnamie Titisari Putra, Mohamad Hengki Riaran Rachmasari, Alfani Rahmi, Wifqi Ridhotama, Firli Adri Rini Yayuk Priyati, Rini Yayuk Ririn Irmadariyani Ristiana Rizka Rif’ati Farahnaz Rohadatul Aisy Alsen RR. Ella Evrita Hestiandari Rudy Suprapto Safira, Firjin Sarwan Sekarini Arum Sejati Sembiring, Rinawati Septarina Prita Dania Sofianti Shodiqin, M Siti Imas Wanti Zainia Siti Indah Purwaning Yuwana Siti Maria Wardayati Slamet Sucahyo Utomo Slamet Sucahyo Utomo, Slamet Sucahyo SRI RAHAYU Sri Wahyuni Sudarsih Sudarsih Sumani Sumani Suparman Suwargono, Eko Tatang Ary Gumanti Tatit Diansari Reskiputri Tatok Endhiarto Tobing, Diana Sulianti Triska Dewi Pramitasari Ulin Nuha Annafiah, Afiya Via Lailatur rizki Wahyu Andani Wasito Wasito Widnyani, Ni Made Wilantari, Regina Niken Winda Amilia Wisand, Sultan Risaldi Yudha Alif Auliya Yudha Alif Auliya, Yudha Alif Yudiana Febrita Putri Yudiana Febrita Putri, Yudiana Febrita YUSLI MARIADI Yustri Baihaqi Zahrani Firsta, Fanisa Zainuri Zainuri