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Journal : Interaction

 1 
Penerapan Prinsip Komunikasi Islam Qaulan Baligha Ustadz Abdul Somad di Media Sosial Youtube Said, Nurhidayat; Ansar Akil; Afdal
Interaction: Jurnal Sosiologi Komunikasi Vol 1 No 1 (2025): Mendobrak batas: Memanfaatkan komunikasi dakwah modern untuk inovasi sosial
Publisher : Danudirja Setyabudi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64271/w9v0tc97

Abstract

This study examines the implementation of Islamic communication principles in Ustadz Abdul Somad's (UAS) da'wah content on YouTube. The research specifically analyzes how UAS applies three fundamental Islamic communication concepts: qaulan baligha (eloquent speech), qaulan sadida (truthful speech), and qaulan ma'rufa (kind speech) in delivering religious messages encompassing matters of faith (akidah), Islamic law (syar'i), and moral values (akhlak). Through qualitative library research methodology, this study systematically analyzes data from academic literature, scholarly articles, and validated sources focusing on UAS's da'wah content and Islamic communication principles. The findings reveal that UAS effectively implements these principles through clear, precise, and wisdom-filled messages on YouTube, demonstrating exceptional rhetorical skills that resonate with diverse audiences across Indonesia. This research contributes to understanding the effectiveness of Islamic communication principles in digital da'wah and highlights UAS's significant role in shaping contemporary religious discourse through social media platforms in Indonesian society.
Co-Authors Adnan, Fachri Al Hakim, Ibrahim Al Qamariah, Fuzi Al-alang, Alwa Mhd Tanzi Anisa Afriani Ansar Akil Ari Khusumadewi Arip Heru Tripana Arni Amir Bambang Trisno Biasri Suarim Bio Oktonius Manurung Danyl Mallisza Desmawati Deviandri, Romy Eko Setiawan Fajri, T Khairul Filma Alia Sari Finny Fitry Yani Firman Hardiansyah, Muhammad Teguh Hariko, Rezki Hasan Muhamad Ifdil Imaddudin, Imaddudin indah, indahpermatabunda Indra Jaya Irwan Anwar Ismar jamnni, teuku Joko Pitoyo Junefra Jusmita Weriza Lestari, Shinta Mecha Marjohan Maspian Tjili, Tondi Maulanisa, Sinta C. Mega Iswari Melva Syahrial Mohammad Irfan Mufti Mowafg Masuwd Mukhnizar Muknizar Nandang Budiman Neviyarni S Neviyarni, Neviyarni Nor Aina Nur Azizi, Rizka Nurhidayat Muhammad Said Nurul Hikmah Nusa, Silvia Adila Parabak, Triana Chatarinne Pontoh, Grace Theresia Pratiwi, Rara Ajeng Prihartomo, Gatot Aji Qomariah, Annisa Rahmad Rahmadhani Fitri Ramadhani, Annisa Fortuna Reizki Maharani Rike Wulandari Risal Abu Risda Heldriyana Rizka, Mifta Saputra, Andra Sari, Maharani Permata Setia Budi Sukmawati, Indah Syapitri, Denia Tunru, Andi Alif Veny Selviyanti Wardoyo Yashar, M Adan Yashar, Muhammad Adan Yeni Erita Yunasril, Roni Yusrawati Yusrawati Yustika Zamzami, Zuhirman Zikra zulfa Nugroho, Erlangga Galih Zulkarnain