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All Journal Proyeksi: Jurnal Psikologi Jurnal Manajemen dan Bisnis (Performa) Jurnal Riset Kesehatan Syntax Literate: Jurnal Ilmiah Indonesia Journal Of Holistic Nursing Science JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL MUTIARA NERS Jurnal Bisnis Dan Kajian Strategi Manajemen Jurnal Integrasi Kesehatan dan Sains Mosharafa: Jurnal Pendidikan Matematika Studi Ilmu Manajemen dan Organisasi Jurnal Riset Manajemen dan Bisnis Journal of Comprehensive Science Bandung Conference Series: Business and Management Jurnal Sosial dan Sains International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Journal of Information System, Technology and Engineering Vitalitas Medis : Jurnal Kesehatan Dan Kedokteran Media Penelitian dan Pengembangan Kesehatan
Sri Suwarsi
Fakultas Ekonomi Dan Bisnis, Universitas Islam Bandung
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Pengaruh Strategi Segmenting, Targeting, Positioning dan Advertising Effectiveness terhadap Purchase Decision Siti Salma Nurfadila; Suwarsi, Sri; Muhammad Taufik Permana, Rezi
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.11432

Abstract

Abstract. This research aims to find out how segmenting, targeting, positioning, advertising effectiveness and purchase decision strategies are described, as well as to find out the influence of segmenting, targeting, positioning and advertising effectiveness strategies on purchase decisions for Emina Skincare products on the Tiktok application. The factors tested in this research are segmenting, targeting, positioning, and advertising effectiveness as independent variables, while purchase decision is the dependent variable. The research method used in this research is descriptive and verification methods. The sampling technique used in this research is a non-probability sampling technique with a purposive sampling method, using the Cochran formula so that the sample in the study was 96 consumers of Emina Skincare products on the Tiktok application. The analytical method used in this research is multiple linear regression analysis. Partial and simultaneous research results show that segmenting, targeting, positioning and advertising effectiveness have a significant effect on purchase decisions for Emina Skincare products on the Tiktok application. Keywords: Segmenting, Targeting, Positioning, Advertising Effectiveness, and Purchase Decision Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran strategi segmenting, targeting, positioning, advertising effectiveness, dan purchase decision, serta untuk mengetahui pengaruh strategi segmenting, targeting, positioning, dan advertising effectiveness terhadap purchase decision pada produk Skincare Emina di Aplikasi Tiktok. Faktor-faktor yang diuji dalam penelitian ini adalah segmenting, targeting, positioning, dan advertising effectiveness sebagai variabel independen, sedangkan purchase decision sebagai variabel dependen. Metode penelitian yang digunakan dalam penelitian ini adalah metode deskriptif dan verifikatif. Teknik penentuan sampel yang digunakan dalam penelitian ini yaitu teknik non probability sampling dengan metode purposive sampling, dengan menggunakan rumus Cochran sehingga sampel dalam penelitian sebanyak 96 konsumen produk Skincare Emina di Aplikasi Tiktok. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian secara parsial dan simultan menunjukan bahwa segmenting, targeting, positioning, dan advertising effectiveness berpengaruh signifikan terhadap purchase decision pada produk Skincare Emina di Aplikasi Tiktok. Kata Kunci: Segmenting, Targeting, Positioning, Advertising Effectiveness, dan Purchase Decision.
Pengaruh Disiplin Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan pada PT. Indah Jaya Gemilang Cimahi Dicky Muhammad Septyan; Sri Suwarsi; Indra Fajar Alamsyah
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.11840

Abstract

Abstract. Employee performance is the result of the quality and quantity of work completed by an employee while carrying out his duties in accordance with the obligations assigned to him. This research aims to find out how the conditions of work discipline and work environment affect employee performance at PT. Indah Jaya Gemilang Cimahi and to determine the influence of work discipline and work environment on employee performance. This research is a type of descriptive and verification research with quantitative methods. The samples used in this research were employees in the production section at PT. Indah Jaya Gemilang Cimahi with data collection techniques using questionnaires whose validity and reliability have been tested. A total of 70 questionnaires were then analyzed using multiple linear regression, t test, f test and coefficient of determination. The results of this study concluded that (1) Work discipline in PT employees. Indah Jaya Gemilang Cimahi is already quite good. (2) The working environment formed in PT. Indah Jaya Gemilang is quite able to provide comfort to its employees. (3) Employee performance at PT. Indah Jaya Gemilang Cimahi is already quite good. (4) There is a significant positive influence between work discipline on employee performance in PT. Indah Jaya Gemilang Cimahi. (5) There is a significant positive difference between the work environment and the performance of employees in PT. Indah Jaya Gemilang Cimahi. (6) The influence between work discipline and work environment on employee performance in PT. Indah Jaya Gemilang Bandung. Abstrak. Kinerja karyawan adalah hasil dari kualitas dan kuantitas pekerjaan yang diselesaikan oleh seorang pegawai selama melaksanakan tugasnya sesuai dengan kewajiban yang dibebankan kepadanya. Penelitian ini bertujuan untuk mengetahui bagaimana kondisi diaiplin kerja dan lingkungan kerja terhadap kinerja karyawan pada PT. Indah Jaya Gemilang Cimahi serta untuk mengetahui pengaruh disiplin kerja dan lingkungan kerja terhadap kinerja karyawannya. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Adapun sampel yang digunakan dalam penelitian ini yaitu karyawan pada bagian produksi di PT. Indah Jaya Gemilang Cimahi dengan Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Sebanyak 70 kuesioner meudian dianalisis dengan menggunakan regresi linier berganda, uji t, uji f dan koefisien determinasi. Hasil penelitian ini menyimpulkan bahwa (1) Disiplin kerja pada karyawan PT. Indah Jaya Gemilang Cimahi sudah cukup baik. (2) Lingkungan kerja yang terbentuk di PT. Indah Jaya Gemilang cukup mampu memberikan kenyamanan pada para karyawannya. (3) Kinerja karyawan di PT. Indah Jaya Gemilang Cimahi sudah cukup baik. (4) Terdapat pengaruh positif signifikan antara disiplin kerja terhadap kinerja karyawan di PT. Indah Jaya Gemilang Cimahi. (5) Terdapat pegaruh positif signifikan antara lingkungan kerja terhadap kinerja karyawan di PT. Indah Jaya Gemilang Cimahi . (6) Adanya pengaruh antara disiplin kerja dan lingkungan kerja terhadap kinerja karyawan di PT. Indah Jaya Gemilang Bandung.
Strategi Pengembangan Usaha Melalui Event Marketing Lasagna Yukusiba di Jawa Barat Kunanti Nurul Arifin; Sri Suwarsi; Mochamad Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.11925

Abstract

Abstract. Pasta is recognized by UNESCO as an intangible cultural heritage of living things(intangible). Pasta is considered a traditional food that can develop over the years with a targetbrandt in Italy and around the world. Indonesia is a country with a high level of popularity with the Lasagna menu. Yukusiba is a business that offers lasagna products with a reach in West Java. The business development of Yukusiba is throughthroughevent marketing. This activity carries great potential to increase brand awareness, create a positive customer experience, and increase sales to Yukusiba. This study aims to determine the strategy that will be used by Yukusiba in business development throughevent marketing. This study focuses on identifying the potential for improvement and development in order to improve Yukusiba's performance. This research uses descriptive qualitative research methods and usescase study SWOT analysis, Porter’s Five Forces, Balance Scorecard, Target and Perfomance, dan Boston Consulting Group (BCG). Business development strategy This research will discuss several key aspects of business development strategy throughevent marketing for Yukusiba. The benefits of implementing the strategyevent marketing opportunities to gain media coverage will also be discussed. In conclusion, business development strategy throughevent marketing has great potential to advance Yukusiba. With careful planning, creative implementation, and effective collaboration, Yukusiba can take advantageevent marketing as a tool to expand market share, build customer connections, and take steps towards sustainable growth. Keywords: Event marketing, Business development, Pasta Abstrak. Pasta diakui oleh UNESCO sebagai warisan budaya tak berwujud mahluk hidup (intangible). Pasta dianggap sebagai makanan tradisional yang mampu berkembang di selama bertahun-tahun dengan target market di Italia dan seluruh dunia. Indonesia merupakan negara dengan tingkat popularitas tinggi dengan menu Lasagna. Yukusiba merupakan salah bisnis yang menawarkan produk lasagna dengan jangkuan di Jawa Barat. Pengembangan usaha dariYukusiba tersebut melalui melalui event marketing. Kegiatan tersebut ini membawa potensi besar untuk meningkatkan kesadaran merek, menciptakan pengalaman positif pelanggan, dan meningkatkan penjualan terhadap Yukusiba. Penelitian ini bertujuan untuk mengetahui strategi yang akan digunakan oleh Yukusiba dalam pengembangan usaha melalui event marketing. Penelitian ini berfokus pada identifikasi potensi perbaikan dan pengembangan guna meningkatkan kinerja Yukusiba Penelitian ini menggunakan metode penelitian deskriptif kualitatif dan menggunakan case study analisis SWOT, Porter’s Five Forces, Balance Scorecard, Target and Perfomance, dan Boston Consulting Group (BCG). Strategi pengembangan usaha Penelitian ini akan membahas beberapa aspek kunci strategi pengembangan usaha melalui event marketing bagi Yukusiba. Manfaat dari pelaksanaan strategi event marketing juga akan dibahas peluang untuk meraih liputan media. Dalam kesimpulan, strategi pengembangan usaha melalui event marketing memiliki potensi besar untuk memajukan Yukusiba. Dengan perencanaan yang matang, implementasi yang kreatif, dan kerja sama yang efektif, Yukusiba dapat memanfaatkan event marketing sebagai alat untuk memperluas pangsa pasar, membangun koneksi dengan pelanggan, dan mengambil langkah menuju pertumbuhan yang berkelanjutan. Kata Kunci: Event marketing, Pasta, Pengembangan usaha
Pengaruh Job Insecurity terhadap Stres Kerja Karyawan Divisi Quality Control pada Masa Krisis Industri Tekstil 2023 Firdha Tresnasari Sita; Sri Suwarsi
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.11933

Abstract

Abstract. The Indonesian textile and textile products (TPT) industry is experiencing a crisis because economic instability in America has an impact on purchasing power so that textile production in Indonesia has decreased by an average of 50% to 70%. On the other hand, in the domestic market there are tens of thousands of imported TPT containers and illegal TPT products, causing domestic products to experience less competitiveness in terms of price. Ashford (1998) explains that changes that occur in companies will give rise to feelings of job insecurity. According to Zhang (2020), job insecurity is a feeling that allows workers to worry about losing their jobs due to organizational changes. Workers can experience negative emotions, anxiety, fear and helplessness which will result in workers feeling stressed at work. Therefore, this research aims to: (1) determine the level of employee job insecurity; (2) to determine the level of employee work stress; and (3) to find out how much influence job insecurity has on employee work stress. This research was conducted at PT Ayoe Indotama Textile. The research method used is descriptive verification with a quantitative approach. The primary data used are questionnaires and interviews. The respondents in this research were the Quality Control section, totaling 59 respondents. The research results show that (1) employee job insecurity is in the high category and (2) employee job stress is in the medium category, and (3) the presence of job insecurity is sufficient to strengthen employee job stress conditions. Abstrak. Industri tekstil dan produk tekstil (TPT) Indonesia tengah mengalami krisis karena ketidakstabilan ekonomi yang terjadi di AS mampu mempengaruhi daya beli sehingga produksi tekstil di Indonesia berkurang rata-rata 50% hingga 70%. Di sisi lain, didalam pasar domestik terdapat puluhan ribu kontainer impor tekstil dan produk tekstil ilegal, sehingga menyebabkan produk dalam negeri mengalami kalah saing pada segi harga. Ashford (1998) memaparkan bahwa adanya perubahan yang terjadi dalam Perusahaan akan menimbulkan rasa ketidakamanan kerja. Ketidakamanan kerja atau job insecurity menurut Huang et al. (2021) merupakan suatu perasaan yang memungkinkan para pekerja merasakan kekhawatiran akan kehilangan pekerjaan karena adanya perubahan organisasi. Para pekerja dapat mengalami emosi negatif, cemas, takut, dan tidak berdaya yang mana akan mengakibatkan para pekerja merasa stres di tempat kerja. Maka dari itu, penelitian ini bertujuan untuk : (1) untuk mengetahui tingkat job insecurity karyawan; (2) untuk mengetahui tingkat stres kerja karyawan; dan (3) untuk mengetahui seberapa besar pengaruh job insecurity terhadap stres kerja karyawan. Penelitian ini dilakukan di PT Ayoe Indotama Textile. Metode penelitian yang digunakan deskriptif verifikatif dengan pendekatan kuantitatif. Data primer yang digunakan adalah kuesioner dan wawancara. Adapun responden dalam penelitian ini adalah divisi Quality Control yang berjumlah 59 responden. Hasil penelitian ini menunjukkan bahwa (1) job insecurity karyawan berada pada kategori tinggi dan (2) stres kerja karyawan berada pada kategori cukup, dan (3) keberadaan job insecurity cukup memperkuat kondisi stres kerja karyawan.
Pengaruh Beban Kerja terhadap Stres Kerja dan Dampaknya terhadap Kinerja Karyawan PT. Adira Dinamika Multi Finance Regional Jawa Barat Gina Fitria Sukma; Suwarsi, Sri
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.12902

Abstract

Abstract. In striving for good company performance, human resources are the core role in making and implementing rules, innovations, real and direct action. The role of HR Management helps employees maximize their ability capacity in order to provide good performance. This study aims to determine the direct effect of workload on employee performance, and to determine the indirect effect of workload on performance through work stress as an intervening variable in employees of PT Adira Dinamika Multi Finance Regional West Java. This study aims to determine the level of workload, work stress, and employee performance and the direct and indirect effects of workload on employee performance of PT Adira Dinamika Multi Finance Regional West Java. The data used in this study were obtained through a questionnaire method. A total of 34 questionnaires were submitted to employees of PT Adira Dinamika Multi Finance Regional West Java. The data were processed using path analysis techniques. The results showed that the workload of employees of PT Adira Dinamika Multi Finance Regional West Java was clarified as high, the work stress experienced by employees of PT Adira Dinamika Multi Finance Regional West Java was clarified as low, and the performance of employees of PT Adira Dinamika Multi Finance Regional West Java was clarified as high. Then there is an insignificant direct effect of workload on employee performance, and there is a significant indirect effect of workload on employee performance through work stress. It is proven that there is an insignificant effect of workload on employee performance. Furthermore, there is a significant positive indirect effect between workload on employee performance through job stress. Abstrak. Dalam mengusahakan kinerja perusahaan yang baik, sumber daya manusia merupakan peran inti dalam membuat dan menjalankan aturan, inovasi, aksi secara nyata dan langsung. Peran Manajemen SDM membantu karyawan memaksimalkan kapasitas kemampuannya agar dapat memberikan kinerja yang baik. Salah satunya dengan memperhatikan beban kerja dan stres kerja karyawan.Penelitian ini bertujuan untuk mengetahui pengaruh langsung beban kerja terhadap kinerja karyawan, dan untuk mengetahui pengaruh tidak langsung beban kerja terhadap kinerja melalui stres kerja sebagai variabel intervening pada karyawan PT. Adira Dinamika Multi Finance Regional Jawa Barat. Penelitian ini bertujuan untuk mengetahui tingkat beban kerja, stres kerja, dan kinerja karyawan dan pengaruh langsung maupun tidak langsung beban kerja terhadap kinerja karyawan PT. Adira Dinamika Multi Finance Regional Jawa Barat. Data yang digunakan dalam penelitian ini diperoleh melalui metode kuesioner. Sebanyak 34 kuesioner disampaikan kepada karyawan PT. Adira Dinamika Multi Finance Regional Jawa Barat. Data diolah dengan menggunakan teknik analisis jalur (Path Analysis). Hasil penelitian menunjukkan bahwa beban kerja karyawan PT. Adira Dinamika Multi Finance Regional Jawa Barat terklarifikasi tinggi, stres kerja yang dialami oleh karyawan PT. Adira Dinamika Multi Finance Regional Jawa Barat terklarifikasi rendah, dan kinerja karyawan PT. Adira Dinamika Multi Finance Regional Jawa Barat terklarifikasi tinggi. Lalu adanya pengaruh langsung yang tidak signifikan dari beban kerja terhadap kinerja karyawan, dan adanya pengaruh tidak langsung yang signifikan dari beban kerja terhadap kinerja karyawan melalui stres kerja. Dibuktikan adanya pengaruh yang tidak signifikan dari beban kerja terhadap kinerja karyawan. Selanjutnya terdapat pengaruh tidak langsung yang positif signifikan antara beban kerja terhadap kinerja karyawan melalui stres kerja.
Pengaruh Komitmen Organisasi dan Kepuasan Kerja terhadap Organizational Citizenship Behavior (OCB) Muhammad Arsyi Akbar; Suwarsi, Sri; Shakti Firdaus, Firman
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.13049

Abstract

Abstract. Employees with high organizational commitment and high job satisfaction will encourage the emergence of organizational citizenship behavior. If employees have organizational citizenship behavior, work will increase employee work productivity. Organizational citizenship behavior can be supported by organizational commitment and job satisfaction as measured by several indicators. This research was conducted at the KOPKARLA in the South Jakarta area. This research aims to determine the level of organizational commitment, job satisfaction, and organizational citizenship behavior of employees, to determine the partial and simultaneous influence. This research is included in the type of descriptive and verification research with quantitative methods. The population in this research is all employees who work at KOPKARLA, with a total of 52 employees and using saturated sampling techniques. Data was collected using a questionnaire that measured the level of organizational commitment, job satisfaction, and organizational citizenship behavior . The data analysis technique used is multiple linear regression. The results of this study show that the level of organizational commitment is included in the good category, the level of job is included in the good category. The level of organizational citizenship is included in the good category. Organizational commitment has a signifikan positive effect on organizational citizenship behavior , job satisfaction signifikan negative effect on organizational citizenship behavior , organizational commitment and job satisfaction have a positive and simultaneous effect on organizational citizenship behavior. Abstrak. Karyawan dengan komitmen organisasi yang tinggi dan kepuasan kerja yang tinggi akan mendorong munculnya perilaku organizational citizenship behavior. Perilaku organizational citizenship behavior dapat didukung oleh komitmen organisasi dan kepuasan kerja yang diukur oleh beberapa indikator. Riset ini dilakukan di KOPKARLA di Wilayah Jakarta Selatan. Penelitian ini bertujuan untuk mengtahui tingkat komitmen organisasi, kepuasan kerja, dan perilaku organizational citizenship behavior karyawan, mengetahui pengaruh secara parsial dan silmultan. Penelitian ini termasuk kedalam jenis penelitian deskriptif dan verivikatif dengan metode kuantitatif, populasi dalam penelitian ini adalah seluruhkaryawan yang bekerja di KOPKARLA, dengan jumlah total 52 karyawan dan menggunakan teknik sampling jenuh. Data dikumpulkan menggunakan kuesioner yang mengukur tingkat komitmen organisasi, kepuasan kerja, dan organizational citizenship behavior. Teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian ini menunjukan bahwa tingkat komitmen organisasi termasuk kedalam kategori baik, tingkat kepuasan kerja termasuk kedalam kategori baik, tingkat organizational citizenship behavior termasuk kedalam kategori baik, Komitmen organisasi berpengaruh positif siginifikan terhadap organizational citizenship behavior, kepuasan kerja berpengaruh negatif terhadap organizational citizenship behavior, komitmen organisasi dan kepuasan kerja berpengaruh positif signifikan dan simultan terhadap organizational citizenship behavior.
Pengaruh Beban Kerja dan Lingkungan Kerja terhadap Burnout Pegawai Argo Yudhanto; Sri Suwarsi; Roosallyn Assyofa, Allya
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.13378

Abstract

Abstract. Employees who work continuously with a high burden will result in burnout in employees, if employee burnout is allowed it will have an impact on work results. Burnout is caused by workload and work environment as measured by several indicators. This research was conducted at the Karawang Primary Tax Service Office. This study aims to determine employee workload, work environment, and employee burnout, determine the effect partially and simultaneously. This research is included in the type of descriptive and verification research with quantitative methods. The population in this study were all employees who worked in the office, with a total of 122 employees and a sample of 94 employees determined using the slovin formula. Data were collected using a questionnaire that measured the level of employee workload, work environment, and employee burnout. The data analysis technique used was multiple linear regression. The results of this study indicate that employee workload as measured by the dimensions of work time, mental load and physical load is included in the high category, the work environment as measured by the dimensions of the physical and non-physical work environment is included in the good category, the level of employee burnout as measured by the dimensions of fatigue, cynicism, and inefficiency is included in the high category, employee workload has a moderate positive effect on the level of employee burnout, the work environment has a low negative effect on the level of employee burnout, and Employee workload and work environment haave a strong effect on the level of employee burnout. Abstrak. Pegawai yang bekerja secara terus-menerus dengan beban yang tinggi akan mengakibatkan burnout pada pegawai, jika burnout pegawai dibiarkan maka akan berdampak pada hasil pekerjaan. Burnout disebabkan oleh beban kerja dan lingkungan kerja yang diukur oleh beberapa indikator. Riset ini dilakukan di Kantor Pelayanan Pajak Pratama Karawang. Penelitian ini bertujuan untuk mengetahui beban kerja pegawai, lingkungan kerja, dan burnout pegawai, mengetahui pengaruh secara parsial dan simultan. Penelitian ini termasuk ke dalam jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Populasi dalam penelitian ini adalah seluruh pegawai yang bekerja di kantor, dengan jumlah total 122 pegawai dan sampel sebanyak 94 pegawai ditentukan menggunakan rumus slovin. Data dikumpulkan menggunakan kuesioner yang mengukur tingkat beban kerja pegawai, lingkungan kerja, dan burnout pegawai. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian ini menunjukan bahwa beban kerja pegawai yang diukur dengan dimensi waktu kerja, beban mental dan beban fisik termasuk ke dalam kategori tinggi, lingkungan kerja yang diukur dengan dimensi lingkungan kerja fisik dan non-fisik termasuk ke dalam kategori baik, tingkat burnout pegawai yang diukur dengan dimensi kelelahan, sinisme, dan ketidakefisienan termasuk kedalam kateori tinggi, beban kerja pegawai berpengaruh positif cukup terhadap tingkat burnout pegawai, lingkungan kerja berpengaruh negatif rendah terhadap tingkat burnout pegawai, Beban kerja pegawai dan lingkungan kerja berpengaruh kuat terhadap tingkat burnout pegawai.
Pengaruh Gaya Kepemimpinan dan Disiplin Kerja terhadap Kepuasan Kerja Pegawai Elang Mulya; Suwarsi, Sri; Fajar Alamsyah, Indra
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.13405

Abstract

Abstract. BPPD Kota Bandung, as a government institution, requires human resources support to ensure optimal public service performance. Leadership style and work discipline are key factors in measuring employee job satisfaction. This study aims to: 1) Assess the leadership style at BPPD Kota Bandung; 2) Examine employee work discipline at BPPD Kota Bandung; 3) Measure employee job satisfaction at BPPD Kota Bandung; 4) Analyze the impact of leadership style on employee job satisfaction; 5) Evaluate the impact of work discipline on employee job satisfaction; 6) Investigate the simultaneous effect of leadership style and work discipline on employee job satisfaction at BPPD Kota Bandung. The research uses a descriptive and verificative approach with data analyzed using IBM SPSS Statistics 26. Probability sampling was employed, with 70 employees participating as respondents. Data were collected through a questionnaire. The results indicate: 1) Leadership style is categorized as high, indicating effective application; 2) Work discipline is also categorized as high, showing proper implementation; 3) Employee job satisfaction is categorized as high; 4) Leadership style has a positive and significant impact on job satisfaction; 5) Work discipline has a positive and significant impact; 6) Both leadership style and work discipline have a simultaneous effect on employee job satisfaction. Abstrak. BPPD Kota Bandung, sebagai institusi pemerintah, memerlukan dukungan sumber daya manusia untuk memastikan kinerja pelayanan publik yang optimal. Gaya kepemimpinan dan disiplin kerja adalah faktor kunci dalam mengukur kepuasan kerja pegawai. Penelitian ini bertujuan untuk: 1) Menilai gaya kepemimpinan di BPPD Kota Bandung; 2) Mengkaji disiplin kerja pegawai di BPPD Kota Bandung; 3) Mengukur kepuasan kerja pegawai di BPPD Kota Bandung; 4) Menganalisis pengaruh gaya kepemimpinan terhadap kepuasan kerja pegawai; 5) Menilai pengaruh disiplin kerja terhadap kepuasan kerja pegawai; 6) Menginvestigasi pengaruh simultan gaya kepemimpinan dan disiplin kerja terhadap kepuasan kerja pegawai di BPPD Kota Bandung. Metode penelitian menggunakan pendekatan deskriptif dan verifikatif dengan analisis data menggunakan IBM SPSS Statistics 26. Teknik pengambilan sampel adalah probability sampling dengan 70 responden pegawai. Data dikumpulkan melalui kuesioner. Hasil penelitian menunjukkan bahwa: 1) Gaya kepemimpinan dikategorikan tinggi, menandakan penerapan yang baik; 2) Disiplin kerja juga dikategorikan tinggi, menunjukkan penerapan yang sesuai; 3) Kepuasan kerja pegawai dikategorikan tinggi; 4) Gaya kepemimpinan berpengaruh positif dan signifikan terhadap kepuasan kerja; 5) Disiplin kerja berpengaruh positif dan signifikan; 6) Gaya kepemimpinan dan disiplin kerja berpengaruh simultan terhadap kepuasan kerja pegawai.
Pengaruh Beban Kerja terhadap Kinerja Karyawan yang Dimoderasi oleh Kesehatan Mental pada PT. Perkebunan Nusantara VIII Bandung Latifa Imelya; Suwarsi, Sri; Assyofa, Allya Roosallyn
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.13630

Abstract

Abstract. Employee performance is one of the factors that can influence the level of success of a company. This research aims to determine workload, employee performance, mental health, how much influence the relationship between workload has on employee performance and to find out how mental health can influence this relationship in a moderate way. The research method used is a quantitative approach with descriptive and verification analysis. The research object is employees of the HR & General sub-section at PT. Perkebunan Nusantara VIII Bandung with a total of 64 respondents. Data collection techniques were obtained from questionnaires and interviews and for data management using the IBM SPSS V.25 program application. The conclusions of the research results are (i) the workload variable is included in the high category as measured by the dimensions of amount of work, working time, internal body factors and external body factors, (ii) the employee performance variable is considered good as measured by the dimensions of quality, quantity, cooperation, responsibility and initiative, (iii) the mental health variable is assessed as good as measured by psychological well-being and psychological distress, (iv) the influence of workload on employee performance has a significant and positive effect, and (v) the mental health variable as a moderating variable proves that the results of this research are not significant and are not able to moderate, but have a strong influence (can strengthen/increase) on the influence of workload on employee performance. Abstrak. Kinerja karyawan merupakan salah satu faktor yang dapat mempengaruhi tingkat keberhasilan suatu perusahaan. Penelitian ini bertujuan untuk mengetahui beban kerja, kinerja karyawan, kesehatan mental, seberapa besar pengaruh hubungan antar beban kerja terhadap kinerja karyawan serta untuk mengetahui bagaimana kesehatan mental dapat mempengaruhi hubungan tersebut secara moderasi. Metode penelitian yang digunakan yaitu menggunakan pendekatan kuantitatif dengan analisis deskriptif dan verifikatif. Objek penelitian adalah karyawan sub bagian SDM & Umum pada PT. Perkebunan Nusantara VIII Bandung dengan jumlah responden 64 orang. Teknik pengumpulan data diperoleh dari kuesioner (angket) dan wawancara serta untuk pengelolaan data menggunakan aplikasi program IBM SPSS V.25. Kesimpulan hasil penelitian adalah (i) variabel beban kerja termasuk ke dalam kategori tinggi yang diukur dengan dimensi jumlah kerja, waktu kerja, faktor internal tubuh, dan faktor eksternal tubuh, (ii) variabel kinerja karyawan dinilai baik yang diukur dengan dimensi kualitas, kuantitas, kerjasama, tanggung jawab, dan inisiatif, (iii) variabel kesehatan mental dinilai baik yang diukur dengan kesejahteraan psikologis (psychological wellbeing) dan tekanan psikologis (psychological distress), (iv) pengaruh beban kerja terhadap kinerja karyawan berpengaruh signifikan dan positif, dan (v) variabel kesehatan mental sebagai variabel moderasi membuktikan bahwa hasil dari penelitian ini adalah tidak signifikan dan tidak mampu memoderasi, tetapi berpengaruh kuat (dapat memperkuat/ meningkatkan) pada pengaruh beban kerja terhadap kinerja karyawan.
Pengaruh PER, EPS, ROA, dan DER terhadap Harga Saham Perusahaan Sub-Sektor Industri Tekstil yang Go Public di Bursa Efek Indonesia (BEI) Tahun 2019-2023 Ditya Nurrohman Muharamsyah; Suwarsi, Sri
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.13666

Abstract

Abstrak. Price Earning Ratio (PER), Earning Per Share (EPS), Return On Assets (ROA) and Debt to Equity Ratio (DER) to stock prices. The object of his research is in textile industry sub-sector companies listed on the Indonesia Stock Exchange (IDX) in 2019-2023. The method used in this study is a quantitative method with a sample number of 50 determined by the purpose sampling method. Hypothesis testing method with t. The variables in this study are Price Earning Ratio (PER), Earning Per Share (EPS), Return On Asset (ROA) and Debt to Equity Ratio (DER) as independent variables and stock prices as dependent variables. The results of PER, EPS have no effect on the stock price, while ROA, and DER have an effect on the stock price of textile companies listed on the Indonesia Stock Exchange in 2019-2023. Abstrak. Price Earning Rasio (PER), Earning Per Share (EPS), Return On Aset (ROA) dan Debt to Equity Rasio (DER) terhadap harga saham. Objek penelitiannya di perusahaan sub sektor industri textile yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2019-2023. Metode yang digunakan pada penelitian ini adalah metode kuantitatif dengan jumlah sampel 50 yang ditentukan oleh metode purpose sampling. Metode pengujian hipotesis dengan uji t. Variabel dalam penelitian ini Price Earning Rasio (PER), Earning Per Share (EPS), Return On Aset (ROA) dan Debt to Equity Rasio (DER) sebagai variabel independen dan harga saham sebagai variabel dependen. Hasil PER, EPS tidak berpengaruh terhadap harga saham, sedangkan ROA, dan DER berpengaruh terhadap harga saham di perusahaan textile yang terdaftar di Bursa Efek Indonesia tahun 2019-2023.
Co-Authors Adhi Dwinata Aditya Sukamajati Haemin Adwiyah, Rabiatul Agus Hadian Rahim Agustin Handayani Ahmad Arif Nurrahman Aisyah, Bellasepti Akhmad Yogi Pramatirta, Akhmad Yogi Alamsyah, Indra Fajar Allya Roosallyn Assofya Allya Roosallyn Assyofa Alvira Herdana Lutfi Ami Amelia Aminuddin Irfani, Aminuddin Ananda Putri Salsabila Andre Syahrul Subhana Kusmana Anwar, Umari Abdurrahim Abi Argo Yudhanto Ari Dwi Purba Arinda Dwi Azela Assyofa, Allya Roosalyn Athira Rafida Hanum Aulia Maulana Yusup Ayundra, Muhammad Hilmy Azra Putriyadira Tanjung Bagas Muhammad Rizky Cindy Helmalia Anjani Dadang Kusnadi Dede R Oktini Dendi Hardiansyah Devi Melisa Veronica Dicky Muhammad Septyan Dimas Maulana Rifqy Dinar Maudina Lestari Dinda Zanubba Faruq Ditya Nurrohman Muharamsyah Elang Mulya Fajar Alamsyah, Indra Firda Ridhayanti Firdha Tresnasari Sita Firman Shakti Firdaus Firman Shakti Firdaus Firman Shakti Firdaus Firman Shakti Firdaus Firman Shakti Firdaus Firman Shakti Firdaus Fitri Novianti Ghifary Rizkie Maulana Gina Fitria Sukma Gracesheila, Thanya Halimatus Sadiah Kautsar Hana Alyah Khansa Handri Handri Hendra Pebrian Hendrati Dwi Mulyaningsih Hendrawan Heru Basuni Husein Kuncoro Jati Indra Fajar Alamsyah Indra Fajar Alamsyah Indriana, Galih Izni Alvira Oktaviani Jalaluddin, T. Jihan Denisa Khansa Ghina Lestari Khoeru Ilman Kunanti Nurul Arifin Kusuma Cahyani, Regita Latifa Imelya M Haidar Akbar Maghfira Sheni Fira Mandaraira, Fitria Martina Prihatiningrum Mepy Nurana Mochamad Malik Akbar Rohandi Mochamad Raihan Awlia Mohammad Rizal Chaidir Muhamad Taufik Permana, Rezi Muhammad Abdul Ghani Muhammad Arsyi Akbar Muhammad Azka Fajri Muhammad Fadhlin Ramadhika Muhammad Fikri Imaduddin Muhammad Irvan Nur Zamri Muhammad Ridwan Muhammad Taufik Permana, Rezi Muhammad Tristan Daffa Muhardi Muhardi Muhardi Muhardi Muhardi Muhardi Muhardi Muzakir Nisha Aulia Nisha Aulia Niutami, Riri Nur Aisyah, Anjali Nur Halimatussyadiah Nurdin Nurdin Perkasa , Subhan Pernanda, Teguh Satrio Prawiradilaga, Raden Rizky Suganda Puspita, Azzahra Rachma Putri Atikah Rahmawati Putri Wahyudin, Nurraisa Rachmat Suyanto Rahayu, Tri Wachyuni Randy Algian Tezar Mulyadi Renatha Verary Rendy Farentino Rhamzy Fadhil Fauzan Riana Ridwan Rio Mahabelly Betrand Risfandipraja, Rafdy Riyadh Fahrudin Muamar Saleh Rizky Alief Nur Bani Rofi Rofaida Roosallyn Assyofa, Allya Salma Putri Adzkia Salma Rahmi Pratiwi Santosa, Muhammad Iqbal Sapitri, Fira Satria Kafin Muntazhar Sind Sendi Sanjaya Wanah Heryeni Shakti Firdaus, Firman Siti Salma Nurfadila Subhan Perkasa Sumadilaga Suci Nurbayani Suyanto, Rachmat Syahla Fitri Syamsul Hadi Senen, Syamsul Hadi Tasya Aspiranti Umi Narimawati Wafa Widad Kartika Wanda Hilfuz Gumilar Wina Widia Wirayudha, Aditia WULANDARI Yastin, Rachel Aldilla Yoga Prasetio, Yoga Yulie Erida Nur Rahmawati