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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Althea Medical Journal Jurnal Ilmiah Ekonomi Islam Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Edukasi Islami: Jurnal Pendidikan Islam Societa: Jurnal Ilmu-Ilmu Agribisnis Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Jurnal Inti Talafa : Jurnal Teknik Informatika JURNAL LENTERA BISNIS JUSTISI Jurnal Sosial Humaniora Sigli Jurnal Ilmiah Akuntansi Kesatuan International Journal of Demos Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS ARSY : Jurnal Aplikasi Riset kepada Masyarakat Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Journal La Sociale Instal : Jurnal Komputer Jurnal Ekonomi Action Research Literate (ARL) Law Development Journal International Journal of Multidisciplinary Research and Literature (IJOMRAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Applied Sciences (FJAS) Jurnal Pengabdian Mandiri Jurnal Mosfet Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat Jurnal Manajemen, Akuntansi, Ekonomi Indonesian Research Journal on Education IRA Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat DIGIBE: Digital Business and Entrepreneurship Journal PENG: Jurnal Ekonomi dan Manajemen KALBISIANA Jurnal Sains, Bisnis dan Teknologi Jurnal Manejemen, Akuntansi dan Pendidikan (JAMAPEDIK) Multikultura Masyarakat: Jurnal Pengabdian Skena Bisnis Jurnal Ragam Pengabdian Acta Geoscience, Energy, and Mining Smart Humanity: Jurnal Pengabdian Masyarakat JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL Jurnal Pengabdian Masyarakat Inovasi Indonesia
Andrian Andrian
Universitas Sumatera Utara
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The Implementation of Service Quality, Selling Prices, and Marketing Strategy for Customer Loyalty of PT. Indonesian Telecommunication (Indihome’s Case Study) Andrian, Andrian; Triatmanto, Boge; Sugito, Pudjo
Indonesian Journal of Business Analytics Vol. 4 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i2.8392

Abstract

The purpose of this study was to determine whether service quality, selling price, and marketing strategy had an effect on customer loyalty, especially in the field of services. The research was conducted using a quantitative descriptive method. The location of this research was carried out at the Telkom Regional Operation Center 2 (ROC-2) Office, Central Jakarta. In this case the determination of the number of respondents using the Hair’s technique with total respondents in this study amounted to 75 customers who represent Indihome and Telkomsel users in Regional 2. Data collection methods used observation techniques and questionnaires. This research uses validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple regression analysis test, hyphotesis test, and coefficient of determination test. The results showed that the service quality and selling price partially had no significant effect on customer loyalty, but the marketing strategy partially had a significant effect on customer loyalty. Based on the F test, the research results obtained are service quality, selling price, and marketing strategy simultaneously have a significant effect on customer loyalty.
Pelatihan Pembuatan Media Pembelajaran (Tulis dan Mewarnai) untuk Guru TK Masjid Muslimin Andrian, Andrian; Agustina, Ika; Lubis, Reniwati; Gunawan, Gunawan; Frianto, Herri Trisna
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): Juni 2025
Publisher : Unity Academy

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70340/japamas.v4i1.231

Abstract

This training on the development of writing and coloring learning media was conducted with the aim of enhancing the competencies of teachers at Masjid Muslimin Kindergarten in designing and creating creative, educational, and engaging teaching materials for early childhood learners. Writing and coloring media play a crucial role in developing fine motor skills, imagination, and cognitive abilities in young children. The training activities included an introduction to the concept of writing and coloring-based learning media, worksheet creation techniques, and the integration of Islamic values into learning materials. The training methods used were lectures, demonstrations, and hands-on practice, enabling participants to apply the outcomes in their teaching practices. The results of the program indicated an increase in creativity and teachers’ abilities to produce writing and coloring media that are appropriate for the characteristics of early childhood learners at Masjid Muslimin Kindergarten.
Perspektif Peran Guru Dalam Mengembangkan Nilai-Nilai Akhlak Mulia Peserta Didik Melalui Pendidikan Kewarganegaraan Andrian, Andrian
Action Research Literate Vol. 7 No. 9 (2023): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v7i9.151

Abstract

Penelitian ini menganalisis tentang perspektif peran guru dalam mengembangkan nilai-nilai akhlak mulia peserta didik melalui Pendidikan Kewarganegaraan. Secara teoretik peran guru sangatlah penting dalam mendidik peserta didiknya dalam mengembangkan nilai-nilai akhlak mulia. Penelitian ini bertujuan untuk mengeksplorasi peran guru dalam menerapkan pembinaan akhlak mulia di sekolah. Metode Penelitian yang digunakan dalam studi ini adalah pendekatan kualitatif dengan metode deskriptif. Teknik pengumpulan data yang dipergunakan dalam penelitian ini adalah observasi dan wawancara. Informan dalam penelitian ini menggunakan teknik purposive, yaitu pihak-pihak yang terlibat dalam penerapan nilai-nilai akhlak di SMK Teknologi Informatika Garuda Nusantara Cimahi. Temuan dalam penelitian ini adalah Peran guru dalam mengembangkan nilai-nilai akhak mulia peserta didik melalui Pendididkan Kewarganegaraan adalah dengan melaksanakan program-program kegiatan keagamaan. Selain itu kepala sekolah mengintruksikan kepada seluruh guru untuk berperan aktif tidak hanya dalam memberikan materi pelajaran tetapi guru harus belajar aktif membagikan pengetahuan dan pengalaman yang baik khususnya yang bisa menumbuh kembangkan akhlak mulia siswa, ketika siswa sudah sadar akan pentingnya akhlak mulia maka akan diimplementasikan kedalam kehidupan sehari-hari.
WEBSITE PONDOK PESANTREN YATIM PIATU ANAK SHOLEH AL-HIDAYAH Edy Widodo; Muhamad Fatchan; Andri Firmansyah; Sifa Fauziah; Andrian, Andrian
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 9 (2025): September 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam mengembangkan duia pendidikan itu tidak mudah dan banyak sekali kendala-kendala yangmemang harus kita hadapi bersama, terutama terkait dengan begitu pesatnya perkembangan Teknologi Informasi yang saat ini memang sangat dibutuhkan dan sangat berpengaruh dalam dunia pondok pesantren yang memang begitu monoton dalam agama. Penguasaan ilmu pengetahuan dan teknologi serta semangat kompetitif juga meruapakan hal penting bagi para ustad yang profesional karena diharapkan mereka dapat membawa atau mengantarkan para santri didiknya mengarungi dunia ilmu pengetahuan dan teknologi untuk memasuki era global yang melek ilmu pengetahuan dan teknolog, dan sangat kompetiti.f Manfaat website bagi pondok pesantren adalah meningkatkan jangkauan informasi dan dakwah, mempermudah administrasi seperti pendaftaran dan pengelolaan keuangan, meningkatkan kepercayaan dan citra lembaga, serta menjadi sarana untuk sosialisasi, promosi, dan penggalangan dana. Selain itu, website juga menjadi langkah awal digitalisasi pendidikan dan menunjukkan pesantren mampu beradaptasi dengan perkembangan zaman dan menjadi lebih relevan di era digital. Website dapat menjadi jembatan komunikasi antara pesantren dengan para alumni, orang tua santri, dan masyarakat umum, mempererat tali silaturahm.
Analysis of Marketing Strategy, Purchasing Interest and Loyalty Towards Retail Stores’ Profitability in Bekasi Area Andrian, Andrian; Nila Sari, Pratiwi; Anwar, Misbahul; Wijayaningsih, Rini; Wahyu Putra, Ch. Indra
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 2 (2025): Jurnal Manajemen, Akuntansi, Ekonomi (September)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i2.1629

Abstract

This study investigates the influence of marketing strategy, purchasing interest, and consumer loyalty on the profitability of retail stores in Bekasi Area. In a highly competitive market, retail businesses must implement effective marketing strategies to attract consumers and foster long-term loyalty. There are 178 customers who frequently shop at retail stores, including retail business managers. By using a quantitative approach, the research employs survey data collected from retail consumers and analyzes the relationships between variables through path analysis. The findings reveal that marketing strategies—particularly those involving pricing, promotion, store location, and customer service—significantly affect both purchasing interest and consumer loyalty. Furthermore, consumer loyalty plays a crucial role in enhancing profitability through repeat purchases and positive word-of-mouth. This study shows that 36.4% of purchasing decisions can be explained by the independent variables of Marketing Strategy, Purchasing Interest and Consumer Loyalty, while the remaining 63.6% is explained by other causes outside the variables in this study, like Consumers’ Satisfaction, Repurchase Intention and so on. The study concludes that integrated marketing efforts and loyalty-building initiatives are essential for sustaining profitability in the Indonesian retail sector.
The Influence of Sales Promotion and Product Quality on Purchasing Interest of Local Fashion Brand Andrian, Andrian; Anwar, Misbahul; Wijayaningsih, Rini
East Asian Journal of Multidisciplinary Research Vol. 3 No. 2 (2024): February 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i2.7707

Abstract

The purpose of this study was to examine the effect of sales promotion and product quality on buying interest in local fashion brand. The method used in this study is a survey method with data obtained through questionnaires distributed to 155 respondents or samples based on purposive sampling. Then an analysis of the data obtained using quantitative data analysis was carried out. Quantitative analysis includes validity and reliability tests, classical assumption test, multiple linear regression analysis, hypothesis testing through t test and f test, and analysis of the coefficient of determination (R2). The results of this study indicate that the coefficient of determination involved in the adjusted R square value is 0.617, which means that the influence of sales promotion and product quality on buying interest is 61.7% and the remaining 38.3% is influenced by other variables not examined in this study.
Perbandingan Fonologi Bahasa Sunda di Kabupaten Pangandaran dan Sukabumi, Jawa Barat: Kajian Dialektologi Sudana, Undang; Nurhadi, Jatmika; Resmini, Novi; Wulandari, Diah; Andrian, Andrian
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 11 No. 1 (2025)
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/onoma.v11i1.4793

Abstract

Penelitian ini bertujuan untuk menganalisis perbedaan fonologi antara bahasa Sunda di Kabupaten Pangandaran dan Sukabumi melalui pendekatan dialektologi. Penelitian ini perlu dilakukan untuk mendeskripsikan situasi kebahasaan di titik pengamatan (TP) berdasarkan penghitungan dialektometri. Penelitian ini menggunakan metode deskriptif kuantitatif. Pengumpulan data dilakukan melalui metode cakap, simak, rekam, dan catat. Sumber data berasal dari penutur asli bahasa Sunda di Kabupaten Pangandaran dan Sukabumi berdasarkan daftar tanyaan berjumlah 200 kosakata Swadesh dan Budaya yang telah dimodifikasi. Analisis data menggunakan metode padan dan dialektometri. Hasil perbandingan titik pengamatan ditemukan 45 glosa variasi fonologi. Hasil perhitungan dialektometri variasi fonologi sebanyak 22,5% menunjukkan status adanya perbedaan kebahasaan. Hal tersebut dipengaruhi oleh faktor pertahanan identitas bahasa/dialek, prestise pemakaian bahasa/dialek, faktor kekeluargaan, faktor budaya, faktor sosial, dan letak geografi kedua TP yang berjauhan. Oleh karena itu, penelitian ini mengidentifikasi bahwa bahasa Sunda di Pangandaran dan Sukabumi memiliki status kekerabatan yang jauh.
Kepemimpinan dan Work Environment: Employee Engagement Andrian, Andrian; Tj, Hery Winoto; Tecoalu, Melitina
Indonesian Research Journal on Education Vol. 4 No. 4 (2024): irje 2024
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v4i4.1195

Abstract

Penelitian ini dilakukan untuk menguji pengaruh kepemimpinan dan lingkungan kerja terhadap keterikatan karyawan yang dimediasi oleh implementasi kebijakan manajerial di SMA X dan SMA Y. Dengan menggunakan pendekatan deskriptif kuantitatif dengan desain asosiatif, penelitian ini melibatkan seluruh 100 guru dan staf di kedua sekolah tersebut. Analisis data dilakukan dengan menggunakan Structural Equation Modeling (SEM) dengan SmartPLS. Temuan penelitian menunjukkan bahwa kepemimpinan dan lingkungan kerja secara signifikan dan positif memengaruhi implementasi kebijakan dan keterikatan karyawan. Selain itu, implementasi kebijakan manajerial terbukti memediasi hubungan antara kepemimpinan, lingkungan kerja, dan keterikatan karyawan secara signifikan dan positif.
The Role of Social Media, the Attractiveness of Advertising, Prices and its Implications on Purchasing Decisions at Café Business in Polewali Mandar, Western Sulawesi Andrian, Andrian; Wijayaningsih, Rini; Hasanuddin, Hasanuddin; Tutiek Yoganingsih
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9022

Abstract

This study aims to determine how prices, the allure of advertising, and the role of social media influence decisions about what to buy at a café in Polewali Mandar, Western Sulawesi. This study will employ a survey and quantitative method with a descriptive research approach and verification analysis because the goal is to provide an organized, factual account of the facts regarding the relationships between the variables under investigation. Survey research is the use of questionnaires as a tool for research in both small and large populations. SPSS 23 was used to analyze the data. According to the findings of this study, 86% of the Purchase Decision factors can be explained significantly by fluctuations in three independent variables: Social Media, Advertising Attractiveness, and Price. In contrast, 14% of the explanations came from sources other than the study's variables.
Tingkat Partisipasi Politik Perempuan Dalam Pemilihan Kepala Daerah Tahun 2020: Studi Kasus Pada di Desa Pasir Batang, Kecamatan Manonjaya, Kabupaten Tasikmalaya Andrian, Andrian
International Journal of Demos (IJD) Volume 4 Issue 3 (2022)
Publisher : HK-Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/ijd.v4i3.325

Abstract

ABSTRAK Penelitian ini menganalisis tentang tingkat partisipasi politik perempuan dalam pemilihan kepala daerah tahun 2020. Penelitian ini didasarkan pada tingkat partisipasi politik perempuan dalam pemilihan kepala daerah tahun 2020 mengalami peningkatan atau sangat antusias mengikuti gelaran pemilihan kepala daerah. Hal tersebut berdasarkan data KPUD Kabupaten Tasikmalaya bahwa pemilih perempuan yang terdaftar dalam pemilih tetap berjumlah 2.280 pemilih dan berdasarkan daftar hadir di seluruh TPS yang tersebar di Desa Pasir Batang tercatat 1.180 diantaranya memberikan suaranya atau sekitar 95% pemilih perempuan datang ke TPS untuk memberikan hak pilihnya. Tingginya persentase pemilih perempuan Desa Pasir Batang yang memberikan suaranya dalam pemilihan kepala daerah tahun 2020, menunjukkan bahwa pemilih perempuan tidak kalah antusias seperti halnya pemilih kaum laki-laki. Hal tersebut dikarenakan bahwa kaum pemilih perempuan sangat tinggi tingkat partisipasinya di Desa Pasir Batang Kabupaten Tasikmalaya adalah melihat sosok figur kepemimpinan dari bakal calon untuk memilih pemimpin dalam lima tahun kedepan dan memberikan suatu perubahan yang telah di paparkan oleh Calon dalam Visi dan Misi pada saat silaturahmi dalam proses pesta demokrasi pada saat pemilihan Bupati dan Wakil Bupati Tahun 2020. Metode penelitian yang digunakan dalam studi ini adalah pendekatan kualitatif dengan metode studi kasus. Kata Kunci: Partisipasi politik perempuan dan pemilihan kepala daerah. ABSTRACT This study analyzes the rate of women's political participation in the 2020 local election. This research is based on the rate of women's political participation in the 2020 local election in which its participation has increased in the local election. This is based on data from the Tasikmalaya Regency KPUD that female voters registered in the permanent voters are 2,280 voters and based on the attendance lists in all polling stations scattered in Pasir Batang Village, 1,180 of them votes. Around 95% of female voters came to polling stations to vote their ballots. The high percentage of female voters in Pasir Batang Village who vote in the 2020 regional head election, shows that female voters are no less enthusiastic than male voters. This is because women voters have a very high rate of participation in Pasir Batang Village, Tasikmalaya Regency, is to see the figure of leadership figures from prospective candidates to elect leaders in the next five years and provide a change that has been described by the Candidates in the Vision and Mission at the time of gathering in the process of the democratic party at the time of the election of the Head and Deputy of Regency in 2020. The research method used in this study is a qualitative approach with a case study method. Keywords: Women's political participation and local elections.
Co-Authors Abiemanyu , Abiemanyu Adi Muhamad Muhsidi Aldi, Rahmad Alhabsyi*, Syarifah Mastura Amir, Saiful Anang, Rahidin Haji Andi Saputra Andrew Andrew, Andrew Andri Firmansyah Anwar, Misbahul Aprillio Poppy Belladonna Aulia Qadri , Rizni Aulia, Fitrah Nurul Aziz, Prily Fitria Bahrul , Ulum Bawono, Gasza Ariatedya Boge Triatmanto Cahyadi Husadha Cahyani, Roddiyah Dedi Hermon Diah Wulandari Dian Sudiantini Din Nurzanah S, Umi Dina Fitria Annuri Dwi Meilany, Windy Dwi Sulastri, Fitria Dzakinah, Syadza Walni Dzakinah Edy Widodo Erni Astuti Faisal Ali, Yusuf Fajri Fajri Fardani, Irvan Fitriani, Meita Ganefri . Gunawan Gunawan Gunawan Hambali Hambali Haryanto , Raden Achmad Hasanuddin Hasanuddin Herri Trisna Frianto Herri Trisna Frianto, Herri Trisna Hery Winoto TJ Hikmah, Yulia HS, Christnatalis Idayanti, Irma Ika Agustina Indin, Mardiah Indradewa, Rhian Istianingsih Sastrodiharjo, Istianingsih Jasmawati, Jasmawati Jessyka, Jessyka Kamal, Wafiq Fadlul Khairil Anwar Khairil Anwar Khalidy, Furqan Kiswara Rahmantya, Yanneri Elfa Kuantan, Steven Kurniawan, Hanif Lailiyya, Nushrotul Lie, Gunardi Lithrone Laricha Salomon Lubis, Reniwati Lusiah Lusiah M. Wahyudi, M. Wahyudi Mahesi Agni Zaus Maksudi Maksudi Meiwatizal Trihastuti Melitina Tecoalu Michelle, Michelle Muhamad Fatchan Mujaddid, Nugraha Labib Murtopo Murtopo, Murtopo Musa Hubeis Natalia, Julietha Lindasari Fortuna Navanti, Dovina Nila Sari, Pratiwi Nilasari, Pratiwi Novi Resmini Novianti, Dian Novitri, Novitri Nurhadi, Jatmika NURLIANA NURLIANA Nuur Atthoriq, Dillah Onny, Alifah Maharanie Putri P, Robert Pius Parhimpunan Simatupang, Parhimpunan Prasetyo, Ery Teguh Pratama, Ananda Nickola Pudjo Sugito, Pudjo Pudyastuti, Esty Raden Mohamad Herdian Bhakti Rafsanjhani, Muhammad Akbar Rahmat Kurniawan Ramadhani, Yaasiin Reniwati Lubis Riza Amelia Robi, Muhammad Rezqi Sari , Pratiwi Nila Sari S, Riani Setia, Rifin Silvi Ariyanti Siregar, Efrizal Siti Rohana Nasution Sudana, Undang Sugiarto, Fahmi Arsyalhabs Sukardi Sukardi Sumantyo, Franciscus Dwikotjo Sri Syaiful Islami Syobar, Khaerul Umar, Iswandi Untari, Dhian Tyas Vrans Romi, Mochamad Wahyu Putra, Ch. Indra Wahyuddin Wahyuddin Wijayaningsih, Rini Wilson Kosasih Wulandari, Aulia Fitria Yayuk Nurjanah Yoganingsih, Tutiek Yusdani Yusdani Zai, Immanuel Zubir, Muhammad