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All Journal Litera Interaksi : Jurnal Ilmu Komunikasi Jurnal Bahasa dan Sastra Jurnal Nalar Pendidikan Indonesian Journal of Applied Linguistics (IJAL) Lingua Jurnal Bahasa dan Sastra BAHASA DAN SASTRA Lingua Cultura Semantik : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia English Review: Journal of English Education KEMBARA Caraka : Jurnal Ilmu Kebahasaan, Kesastraan, dan Pembelajarannya RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Diksa : Jurnal Pendidikan Bahasa dan Sastra Indonesia Ganaya: Jurnal Ilmu Sosial dan Humaniora Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya ABDIMAS SILIWANGI JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Literasi: Jurnal Ilmiah Pendidikan Bahasa, Sastra Indonesia dan Daerah JISIP: Jurnal Ilmu Sosial dan Pendidikan EDUKATIF : JURNAL ILMU PENDIDIKAN Arkhais - Jurnal Ilmu Bahasa dan Sastra Indonesia JISAE (Journal of Indonesian Student Assesment and Evaluation) Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Stilistika: Jurnal Pendidikan Bahasa dan Sastra Imajeri: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Pendidikan dan Konseling Scope: Journal of English Language Teaching Jurnal Pena Indonesia Edusentris: Jurnal Ilmu Pendidikan dan Pengajaran Educenter: Jurnal Ilmiah Pendidikan Journal of Pragmatics and Discourse Research Jurnal bahasa, sastra, seni, dan pengajarannya IBDA': Jurnal Kajian Islam dan Budaya JASL - Journal of Applied Studies in Language Journal of Language and Literature Studies Alinea: Jurnal Bahasa, Sastra, dan Pengajaran Widyaparwa DIMASATRA Studies in English Language and Education BAHASTRA EDUCENTER JURNAL PENDIDIKAN Jurnal Pendidikan Progresif Sawerigading Aksara Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia Indonesian Language Education and Literature
Dadang S Anshori
Indonesia University Of Education
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Student needs in digital persuasive writing: Integration of literacy, rhetoric, and reflective awareness Nurfidah, Nurfidah; Damaianti, Vismaia S.; Anshori, Dadang S.; Kurniawan, Khaerudin
LITERA Vol. 25 No. 1: LITERA (MARCH 2026)
Publisher : Faculty of Languages, Arts, and Culture Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/ltr.v25i1.90276

Abstract

This research examines how students learn to produce digital persuasive writing across social, business, and theoretical areas, emphasizing skills in digital literacy and rhetorical competence and reflexivity regarding social and business fields. The findings indicate a mismatch between what students are currently able to do and what they will require in academic and professional settings. Drawing on both quantitative and qualitative data collected using questionnaires, interviews, classroom observations, and documents of Akademi Bisnis Lombok’s digital business program students, this research utilizes a mixed-methods approach. The findings of this study show that many students have difficulty with forming coherent arguments, using rhetorical strategies (ethos, pathos, and logos), and making use of visual components in digital media. These issues demonstrate an incapacity to transfer rhetorical skills to authentic situations. The study identifies this and stresses the importance of project-based learning including collaborative and reflective work within digital and digital-based media in advancing adaptive, critical, and context-specific communication skills within digital and digital-based contexts.
Digital Rhetoric Integration Gaps In Learning Business Persuasive Writing Nurfidah, Nurfidah; Damaianti, Vismaia S.; Anshori, Dadang S.; Kurniawan, Khaerudin
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 6 No. 1 (2026): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v6i1.2386

Abstract

The transformation of digital business communication has shifted persuasive practices from linear textual approaches toward multimodal, interactive, and data-driven communication. However, business persuasive writing instruction in higher education remains largely conventional, limiting the development of multimodal competence, audience analysis, and data utilization. This study aims to identify the gap in the integration of digital rhetoric in business persuasive writing instruction at Lombok Business Academy (AKBIL). This study employed a mixed-methods approach with a sequential explanatory design, involving a survey of 80 students, analysis of written documents, and interviews with students and lecturers. Quantitative data were analyzed using descriptive statistics, while qualitative data were examined through thematic analysis to enrich interpretation. The findings indicate that the overall level of digital rhetoric integration is moderate (M = 3.12). Audience awareness shows a relatively higher score (M = 3.34), yet remains general and not supported by data-driven analytics. Multimodal integration (M = 3.05) is not yet strategic, as visual elements are primarily used decoratively. Data-driven persuasion emerges as the weakest dimension (M = 2.84), characterized by limited use of quantitative evidence and data visualization. Qualitative findings further reveal that instruction remains text-oriented, with limited pedagogical readiness among lecturers and low levels of student data literacy. The study highlights a gap between the demands of digital business communication and current pedagogical practices. Therefore, it underscores the need for developing a digital–rhetorical pedagogy model that systematically integrates multiliteracies, data-driven audience analysis, and evidence-based argumentation in business persuasive writing instruction.
Pengembangan Evaluasi Berbasis Penalaran dalam Pembelajaran Bahasa di Sekolah Menengah Dadang S. Anshori
Indonesian Language Education and Literature Vol. 4 No. 2 (2019)
Publisher : Jurusan Tadris Bahasa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/ileal.v4i2.1505

Abstract

This paper aims to develop a reason-based evaluation model that can be used to evaluate language learning in schools. Reason-based evaluation becomes so important along with the use of the text approach in language learning. The text approach allows language not only to be understood structurally, but also functionally. Therefore, the type of text also determines the purpose of communication. Functionally, the text also contains messages and the interests of the writer so that it must be understood critically with high reasoning power. In the context of language learning, critical power and reasoning power must be reflected in the evaluation system used. At present, language evaluation models develop more aspects of language cognition than applications that allow students to develop critical power to the text. This reason-based evaluation model is expected to be an alternative in developing tests that truly inspire and understand the spirit of language learning.Tulisan ini bertujuan untuk mengembangkan model evaluasi berbasis penalaran yang dapat digunakan untuk mengevaluasi pembelajaran bahasa di sekolah. Evaluasi berbasis penalaran menjadi demikian penting seiring dengan penggunaan pendekatan teks dalam pembelajaran bahasa. Pendekatan teks memungkinkan bahasa tidak hanya dipahami secara struktural, tetapi juga secara fungsional. Oleh karena itu, jenis teks ikut menentukan tujuan berkomunikasi. Secara fungsional, teks juga sarat mengandung pesan dan kepentingan penulis sehingga harus dipahami secara kritis dengan daya nalar yang tinggi. Dalam konteks pembelajaran bahasa, daya kritis dan daya nalar harus tercermin dalam sistem evaluasi yang digunakan. Saat ini, model evaluasi bahasa lebih banyak mengembangkan aspek kognisi bahasa dibandingkan aplikasi yang memungkinkan siswa dapat mengembangkan daya kritis terhadap teks. Model evaluasi berbasis penalaran ini diharapkan dapat menjadi alternatif dalam mengembangkan tes yang benar-benar menjiwai dan memahami ruh pembelajaran bahasa.
Pengembangan Model BIMA (Budaya, Inkuiri, Mencipta, Aktif) dalam Pembelajaran Menulis Narasi Nita Anjung Munggaran; Yeti Mulyati; Vismaia S. Damayanti; Dadang S. Anshori
Aksara Vol 37, No 2 (2025): AKSARA, EDISI DESEMBER 2025
Publisher : Balai Bahasa Provinsi Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29255/aksara.v37i2.4912.464-475

Abstract

This study aims to analyze the needs and test the effectiveness of the BIMA (Culture, Inquiry, Creation, and Activity) model in strengthening cultural literacy and improving students' narrative writing skills in higher education. The method used was Research and Development (R&D) with four stages: exploration, prototype design, field trials, and final validation and model revision. Data were obtained through focus group discussions, questionnaires, observations, interviews, and document analysis. Instrument validity was tested through expert and student validation, and qualitative data validity was strengthened through source triangulation and informant review. Quantitative data were analyzed descriptively, while qualitative data were analyzed using the Miles and Huberman interactive model. The results showed that the BIMA model significantly improved students' narrative writing skills by strengthening cultural literacy. The average assessment from the three student groups was categorized as "very important" with a score of 4.38, confirming the model's suitability for implementation in narrative writing instruction in higher education. The implications of this research indicate that the BIMA model can be an alternative for contextual and character-based learning, in line with the principles of Freedom to Learn (Merdeka Belajar), and contribute to strengthening cultural literacy and developing students' national character. AbstrakPenelitian ini bertujuan untuk menganalisis kebutuhan serta menguji efektivitas model BIMA (Budaya, Inkuiri, Mencipta, Aktif) dalam penguatan literasi budaya untuk meningkatkan kemampuan menulis narasi mahasiswa di Perguruan Tinggi. Metode yang digunakan adalah Research and Development (R&D) dengan empat tahap, yaitu eksplorasi, perancangan prototipe, uji coba lapangan, serta validasi akhir dan revisi model. Data diperoleh melalui diskusi kelompok terarah, kuesioner, observasi, wawancara, dan analisis dokumen, dengan validitas instrumen diuji melalui validasi ahli dan mahasiswa, serta keabsahan data kualitatif diperkuat dengan triangulasi sumber dan tinjauan informan. Analisis data kuantitatif dilakukan secara deskriptif, sedangkan data kualitatif dianalisis menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa model BIMA secara signifikan mampu meningkatkan kemampuan menulis narasi mahasiswa melalui penguatan literasi budaya. Rata-rata penilaian dari tiga kelompok mahasiswa menunjukkan kategori “sangat penting” dengan skor 4,38, yang menegaskan bahwa model ini layak diterapkan dalam pembelajaran menulis narasi di Perguruan Tinggi. Implikasi penelitian ini menunjukkan bahwa model BIMA dapat menjadi alternatif pembelajaran kontekstual dan berkarakter, sejalan dengan prinsip Merdeka Belajar, serta berkontribusi terhadap penguatan literasi budaya dan pembentukan karakter kebangsaan mahasiswa.
Co-Authors Aceng Ruhendi Syaifullah Ade Kusnan Afandi Adiningsih, Yulia Afandi, Ade Kusnan Algina Shofiyatul Husna Amalia, Tiara Vidya Ananda Putriani Andoyo Sastromiharjo Andoyo Satromiharjo Apriliya, Seni Asiyah Kuwing Ayuningrum, Sylpia Dadang Sunendar Damayanti, Vismaia S Darmawan, Hana Mumtazia Nurhaq Deri Wan Minto Deri Wan Minto Diena San Fauziya, Diena San DWI ALIA, DWI Encep Kusumah Fadlilah, Afi Faisal, Abdul Haris Faradilla Intan Sari Farokhah, Laely Fasya, Dilfa Karina Fathya, Floka Nasywa Fitriana Fitriana Fitriyani, Lia Fu'adin, Ahmad Fuadin, Ahmad Fu’adin, Ahmad Hakiki Elvionika Halimah Helni Sadiyah HENDRA KURNIA PULUNGAN, HENDRA KURNIA Hernawan Hernawan Hidayatullah, Asep Indah Pujiastuti Irawati Irawati Ixsir Eliya Juwita, Silvia Ratna Khaerudin Kurniawan Khilda Mufida Ramadhan Kuwing, Asiyah Lati Andriani Maharani, Amanda Minto, Deri Wan Muhammad Zulfadhli, Muhammad Mustopa, Rizki Akbar Naufal, Daffa Imam Nita Anjung Munggaran Nugroho, Rudi Adi Nunung Sitaresmi Nuny Sulistiany Idris Nurfidah, Nurfidah Nurhadi, Jatmika Nurul Khairani Abduh Nurulrabihah Mat Noh Pulungan, Hendra Putriani, Ananda Rahmad Nuthihar Ramadhan, Khilda Mufida Rizki, Azrul Rohayati Rohayati rohayati rohayati Rohmat rohmat Rumaf, Nouval Sartika, Cintya Dewi Siti Fatihaturrahmah Al Jumroh Sofia, Risnawati Srinawati, Wawat Sumiyadi Sumiyadi Sunendar , Dadang Syahfitri, Iqssyzia Syaputra, Juni Syihabuddin Syihabuddin Syihabuddin Tedi Permadi Tiara Vidya Amalia Trisnawati Trisnawati Ulya, Aqilah Iffatul Utami Dewi Pramesti Vismania S. Damaianti, Vismania S. W. Winingsih Welly Nores Kartadireja Yulianeta