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Dian Ariani
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Journal : Unram Journal of Community Service (UJCS)

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Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Strengthening Marketing Strategies in Organic Agricultural Products Through Organic Farmer Training in Indonesia Setiawan, Zunan; Dharmawan, Donny; Ariani, Dian; Ekasari, Silvia; Munizu, Musran
Unram Journal of Community Service Vol. 5 No. 3 (2024): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i3.696

Abstract

This Community Service (PKM) activity aims to improve the marketing skills of organic plant farmers in Indonesia through online training focused on digital marketing strategies, branding development, and distribution network expansion. The method used was participatory training, involving 30 farmers as a sample, with data collection carried out through pre-test and post-tests to measure changes in participants' knowledge and skills. The results showed a significant improvement in participants' understanding of organic product marketing, with the average pre-test score of 2.5 increasing to 4.2 in the post-test. This increase is mainly seen in the ability of participants to utilize social media and e-commerce platforms to market their products. In addition, qualitative interviews showed that participants felt more confident in developing product branding and expanding marketing networks, although challenges related to internet infrastructure were still faced in some areas. Post-training mentoring also provides additional support that helps participants implement the strategies learned. In conclusion, this training is efficacious in improving the marketing skills of organic farmers. It can be a model that can be applied more widely to strengthen the competitiveness of organic agricultural products in Indonesia.
Co-Authors Abda Abda Abdul Rasyid Aglis Andhita Hatmawan, Aglis Andhita Agnes Soukotta Agung Pranoto Agustriyono, Dedy Agustyn, Adelia Dara Alismani, Alismani AMALIYAH, FITRI Anggita Permata Yakup Ani Rusilowati Arly, Ibnu Arnentis ' Arwin Tannuary Bagus Setiawan Butar-Butar, Ribka Sari Cakranegara, Pandu Adi Damrus, Damrus Defiana, Aris Divan Robi Pangestu Djuniadi Djuniadi Donny Dharmawan dwi purwanto Ekasari, Silvia Eko Wahyu Widayat Elizabeth Yohanes Ellina Rienovita Ema Yudiani Ertika, Yenny Fachry Abda El Rahman Farida Akbarina Harahap, Rifqah Hasyim, Muthahharah Helmi Noviar Heny Herawati Husen, Tamitha Intassar I Nyoman Tri Sutaguna Ida Aju Brahma Ratih Ida Aju Brahmasari Imam Muhammad Imam Suroso Irwan Moridu Jacomina Vonny Litamahuputty Josua Alexander Gultom Junus Paulus Patty Kevin Indajang Khairunnisya, Azlia Kusumaningati, Iip Dyah Leli Putri Ansari M. Nasir M.M, Besse Faradiba Malini Lubis, Fatimah Mertha Agung Durya, Ngurah Pandji Musran Munizu Ningsih, Lia Sulistia Noval Suhendra Noval Suhendra Nuraini , Sulfani PA. Andiena Nindya Putri Pangestu, Divan Robi Purnama, Nanang Dwi Puspitasari, Desty Ratih Putra Mahendra, Putra Putri Ramadhani, Putri Ramayana, Andi Ratih Puspitasari Ratih Puspitasari, Desty Ratnawita Ratnawita Risma, Okta Rabiana Roely Ardiansyah, Roely Rubiyanti , Rubiyanti Safira, Cut Maza Saiful Badli, Saiful Salmiah Sari Satria, Ahmad Saut Maruli Tua Pandiangan SELLY SIPAKOLY Sembiring, Rinawati Senoaji, Fauzie Setiawan, Zunan Shifa, Mutiara Sidin Ali Sri Sukaesih Suhendra, Noval Syahril Syahril Syamsu Rijal Syamsul Hadi Syamsul Muarif Tanjung, Indra Ismayudi Tanti Widia Nurdiani Tarsyad Nugraha Tio Devilishanti Trisna, Nila ulfa, siti maria maria Ulyati, Razi Umaima Umaima Unah, Santi Faiyatul Wahyuningsih, Yayuk Eko Wiwi Isnaeni Yasrizal Yoto Yoto, Yoto Yovita Vivianty Indriadewi Atmadjaja Yustina ' Zulaili, Zulaili