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Jannah, Nurul
Universitas Islam Negeri Sumatera Utara
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Journal : Journal La Bisecoman

 1 
The Competition of the Insurance Company in Medan City is Undermined by the Quality of the Agent's Work Bastanta Sinulingga; Nurul Jannah; Ahmad Muhaisin B. Syarbaini
Journal La Bisecoman Vol. 5 No. 4 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i4.1448

Abstract

The purpose of this research is to determine factors that determine competitiveness of PT. AJS Bumiputera Medan in relation to the insurance market in Medan with an emphasis of SOPs and convergence between products and services. In the present study, the research adopted a descriptive qualitative research method of data collection that entailed conducting a series of interviews with in-formants to understand the efficacy of SOPs and service strategies. The study also established that operational Standard Operating Procedures (SOPs) are crucial for continual service delivery and keep service contracts regular, but adherence forces organizations to stay rigid in executing processes, thus lacking sufficient strategic maneuverability space to overcome the variety of issues and capture the variety of demands in clients’ growing markets. The paper discusses the degree of standardisation of services and the role of ‘vehicle’ of service encounters, in relation to the flexibility of SOPs to respond to clients’ needs. Besides, the study focuses on the importance of communication in linking product lines with services offered in the organization. One of the external factors is the agent’s capacity to effectively explain the value and the benefits of the insurance products, more especially in relation to the client’s financial status; this is deemed critical in enhancing the exploitation of the market and enhancing the client’s retention especially in a world that is earmarked by economic insecurity.
Co-Authors Abdul Rahman Manga agusani, widya Ahmad Muhaisin B. Syarbaini Ahmad Perdana Indra Ahmad Perdana Indra Ali Akbar Harahap Alisyah Fatiya Raghdha Alwi Muarif Sembirin Alya Avina Alya Rahma Siregar Ananda Dwi Cahya Ananda Kurnia Putri Andi Tri Lestari Annisa Lestari Ritonga Annisa Suci Ramadhani Aqwa Naser Daulay Aramita Aramita Arif Rahman Siregar Arif Ramadhan Arya Neta Adinda Jambak Asmuni Asmuni Astuti atika Aura Mahdiyah Aya tullah Ayatullah Ayu Rahmawati Ayudiah Uprianingsih Bastanta Sinulingga Budi Harianto Citra Prasiska Puspita Tohamba, Citra Prasiska Puspita Dea Dara audina Devi Aprilia Ningsih Dharma, Budi Dwi Amanda Egi Regi Prayoga Eko Agus Alfianto ENDRI ENDRI ESKI ADITYA Eski Aditya Faisal Akbar Fany Renaldy Harahap Farhan Edma Manurung Farida Hanum Boangmanalu Fatma Afrianti Gobel Feby Sahira Firdha Aigha Suwito Fitra Maulana Roza Fitri Rahmadani Harahap Gunavathy Selvarajh Hadi Nasbey Hanifah Oktaviani Fakhri Hanizar Simatupang Hari Subakti Helmi, Muhammad Hervina Dahlianti I Gusti Ngurah Agung Surya Aditya Iis Herike Ilham Tri Wardana Ilham Tri Wardana Imsar Imsar Imsar Imsar Imsar Imsar Intan Wulan Dari Bancin Inten Sulistya Ningsih Irani Eka Putri Pohan Irma Septria Mawarni Jaenab Julia Putri Zahara Juliana Nasution Juliani Junita Sari Juwita Wulandari Dalimunthe Khairunisah Khairunisah Kurnia Sandi Panjaitan Lena Mardiana Silaen Lia Purnama Sari Lin Arshy Cahaya Lutfiah Lutfiah M. Ridwan Ridwan M. Ryansyah Margaretha Maria Shinta Pratiwi Marliyah Marwah Auliyani Maryam Batubara Maryam Batubara MASDELIMA HASIBUAN Maulidah, Aula MAULIDYA REZEKI Miranda Julia Pasaribu Mohammad Chaidir Mudrikah, Azizah Muhamad Indra Nurzaman Muhammad A rif Muhammad Afdhal Muhammad Arif Muhammad Arif Muhammad Arif Muhammad Choir Rivaldi Muhammad Lathief Ilhamy Nasution Muhammad Ramadhan Muhammad Ramadhan Muhammad Ravi Akbar Muhammad Rijal Fanshury Hasibuan Muhammad Yafiz Muhammad Yunus Sofian Mulya Virgonita I Winta Murat, Nur Atiqah Maulad Mutia Maudy Khasanah Mutiara Ratu Shapura Nadia Amalia Nadira Paramita Nadya Ulfah nasution, fauziah Nia Nazlia Nilam Utami Aqillah Novita Ayunda Sari NUR AHMADI BI RAHMANI Nur Ainun Ningsih Nur Ainun Siregar Nur Fadlilah Nur Sabiatul Aulia Nur Salsabila Arwan Nst Nurafria Nanda Nuraisyah Syarifah Nurbaiti Nurbaiti Nurlaila Nurlaila Nurlaila Nurlaila Nurul Arsih Padlan Habibi Prayugo Ali Abdillah Purnama Ramadani Silalahi Purnama Sari, Eka Putri Ismaydina Putri Masrifah Rahma, Tri Inda Fadhila Rahmad Raja Martua Hasibuan Rahmani, Nur Ahmadi Bi Rahmat Daim Harahap Imsar Ramayani Rima Yohani RINDI SAFIRA Riyadi, Muskhab Eko Rizka Afriani RIZKIA ZAHRA Robi Mufti Ruqayyah Ruqayyah Ryan Arianda Salsabila Putri Salsabila Rahmawan, Fadia Salwa Fadillah Haya Saparuddin Siregar Sari, Meyana Selly Febriana Sigit Pranomo Hadi Silvia Retri Aldona Tampubolon Sindi Novita Sari Sita Agustina Siti Rahmah Ritonga Solly Aryza Sri Bella Larasaty Yuandra Sri Ramadhani Sri Sudiarti Sri Sudiarti Sri Sudiarti Sugianto Suggianto Sugianto Sugianto Sugianto Sugianto Syarif Amin SYFA ARIKAH Tambunan, Khairina Tria Silvia Tuti Anggraini Tuti Anggraini Tuti Damayanti Marbun Ummi Kalsum Vanessa Vanessa Vega Liana velly khairunnisa velly Wahidah Wahyu Sarvina Wika Nurfuadi Wiwin Khairany Simanjuntak Yena Puspita Yenni Samri Juliati Nasution Yudi Paruhum Yuliana Sain Yusrizal Yusrizal Yusuf Yusuf ZAHRINA GHAISANY PULUNGAN Zainarti Ziad, Muhammad Thoriq Zikri Rahman Zuhrinal M. Nawawi