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Jannah, Nurul
Universitas Islam Negeri Sumatera Utara
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Journal : EKONOMIKA45

 1 
Analisis Pangsa Pasar Dengan Metode BCG Matriks Pada Perusahaan Farmasi Di Bursa Efek Indonesia Firdha Aigha Suwito; Sugianto Sugianto; Nurul Jannah
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 2 (2023): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i2.725

Abstract

Penelitian ini bertujuan untuk menganalisis pangsa pasar pada perusahaan farmasi dan menentukan posisi setiap perusahaan farmasi pada kuadran BCG Matriks. Penelitian ini menggunakan pendekatan deskriptif kuantitatif dengan metode BCG Matriks. Sampel penelitian ini sebanyak tujuh perusahaan farmasi yang terdaftar di BEI dan tercantum dalam DES dimana KLBF menjadi perusahaan pembanding. Hasil penelitian ini menunjukkan pangsa pasar terbesar dikuasai oleh KLBF sementara pangsa pasar terkecil diperoleh oleh MERK. Perusahaan yang memperoleh relative market share terbesar adalah TSPC pada tahun 2017 – 2020 selanjutnya pada tahun 2021 adalah KAEF. Sebaliknya, MERK memperoleh nilai relative market share terkecil. INAF memperoleh growth penjualan dan market growth rate tertinggi pada tahun 2021 sementara MERK memperoleh growth penjualan dan market growth rate terendah pada tahun 2018. Posisi setiap perusahaan farmasi setiap tahunnya pada kuadran BCG Matriks yaitu: TSPC pada posisi kuadran Question Marks selama empat tahun kecuali tahun 2020 pada posisi kuadran Dogs. KAEF, SIDO, dan DVLA konsisten pada posisi kuadran Question Marks sejak 2017 – 2021. INAF pada posisi kuadran Dogs selama tiga tahun pertama kemudian berpindah pada posisi kuadran Question Marks pada tahun 2020 – 2021. Posisi MERK cukup fluktuatif dimulai berada pada posisi kuadran Question Marks pada tahun 2017 kemudian berpindah ke kuadran Dogs, begitu seterusnya.
Pengaruh Likuiditas, Profitabilitas dan Leverage terhadap Nilai Perusahaan Sektor Consumer Non-Cyclicals yang Terdaftar di Bursa Efek Indonedia (BEI) Periode 2021-2024 Nurul Jannah; Sigit Pranomo Hadi; Mohammad Chaidir
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 13 No. 1 (2025): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v13i1.4926

Abstract

This study aims to analyze the effect of liquidity, profitability, and leverage on firm value, both partially and simultaneously, in consumer non-cyclicals sector companies listed on the Indonesia Stock Exchange (IDX). Firm value is an important indicator for stakeholders because it reflects investor perceptions of a company’s overall performance and future prospects. Liquidity, as the company’s ability to meet short-term obligations, profitability, as its capacity to generate net income from operational activities, and leverage, as the extent of debt utilization in financing, are fundamental financial factors that can influence how investors assess firm value. The research adopts a quantitative approach with secondary data derived from annual financial statements of companies within the consumer non-cyclicals sector during the 2021–2024 period. Multiple linear regression analysis was employed along with classical assumption tests to ensure model validity, and both partial and simultaneous tests were conducted to examine the hypotheses. The empirical findings reveal that liquidity, profitability, and leverage each have a positive and significant effect on firm value when tested partially, indicating that improvements in these financial indicators contribute directly to increasing firm value. Moreover, the simultaneous testing confirms that the three variables together exert a significant influence, underscoring the importance of a comprehensive financial management strategy. These results highlight that optimal management of liquidity to maintain financial flexibility, maximization of profitability through efficient operations, and prudent use of leverage to balance risks and returns can enhance investor confidence, strengthen competitive positioning, and ultimately increase firm value. The study provides practical implications for managers in formulating strategies that integrate financial policies holistically, as well as for investors in evaluating companies based on their financial structure and performance sustainability.
Co-Authors Abdul Rahman Manga agusani, widya Ahmad Muhaisin B. Syarbaini Ahmad Perdana Indra Ahmad Perdana Indra Ali Akbar Harahap Alisyah Fatiya Raghdha Alwi Muarif Sembirin Alya Avina Alya Rahma Siregar Ananda Dwi Cahya Ananda Kurnia Putri Andi Tri Lestari Annisa Lestari Ritonga Annisa Suci Ramadhani Aqwa Naser Daulay Aramita Aramita Arif Rahman Siregar Arif Ramadhan Arya Neta Adinda Jambak Asmuni Asmuni Astuti atika Aura Mahdiyah Aya tullah Ayatullah Ayu Rahmawati Ayudiah Uprianingsih Bastanta Sinulingga Budi Harianto Citra Prasiska Puspita Tohamba, Citra Prasiska Puspita Dea Dara audina Devi Aprilia Ningsih Dharma, Budi Dwi Amanda Egi Regi Prayoga Eko Agus Alfianto ENDRI ENDRI Eski Aditya ESKI ADITYA Faisal Akbar Fany Renaldy Harahap Farhan Edma Manurung Farida Hanum Boangmanalu Fatma Afrianti Gobel Feby Sahira Firdha Aigha Suwito Fitra Maulana Roza Fitri Rahmadani Harahap Gunavathy Selvarajh Hadi Nasbey Hanifah Oktaviani Fakhri Hanizar Simatupang Hari Subakti Helmi, Muhammad Hervina Dahlianti I Gusti Ngurah Agung Surya Aditya Iis Herike Ilham Tri Wardana Ilham Tri Wardana Imsar Imsar Imsar Imsar Imsar Imsar Intan Wulan Dari Bancin Inten Sulistya Ningsih Irani Eka Putri Pohan Irma Septria Mawarni Jaenab Julia Putri Zahara Juliana Nasution Juliani Junita Sari Juwita Wulandari Dalimunthe Khairunisah Khairunisah Kurnia Sandi Panjaitan Lena Mardiana Silaen Lia Purnama Sari Lin Arshy Cahaya Lutfiah Lutfiah M. Ridwan Ridwan M. Ryansyah Margaretha Maria Shinta Pratiwi Marliyah Marwah Auliyani Maryam Batubara Maryam Batubara MASDELIMA HASIBUAN Maulidah, Aula MAULIDYA REZEKI Miranda Julia Pasaribu Mohammad Chaidir Mudrikah, Azizah Muhamad Indra Nurzaman Muhammad A rif Muhammad Afdhal Muhammad Arif Muhammad Arif Muhammad Arif Muhammad Choir Rivaldi Muhammad Lathief Ilhamy Nasution Muhammad Ramadhan Muhammad Ramadhan Muhammad Ravi Akbar Muhammad Rijal Fanshury Hasibuan Muhammad Yafiz Muhammad Yunus Sofian Mulya Virgonita I Winta Murat, Nur Atiqah Maulad Mutia Maudy Khasanah Mutiara Ratu Shapura Nadia Amalia Nadira Paramita Nadya Ulfah nasution, fauziah Nia Nazlia Nilam Utami Aqillah Novita Ayunda Sari NUR AHMADI BI RAHMANI Nur Ainun Ningsih Nur Ainun Siregar Nur Fadlilah Nur Sabiatul Aulia Nur Salsabila Arwan Nst Nurafria Nanda Nuraisyah Syarifah Nurbaiti Nurbaiti Nurlaila Nurlaila Nurlaila Nurlaila Nurul Arsih Padlan Habibi Prayugo Ali Abdillah Purnama Ramadani Silalahi Purnama Sari, Eka Putri Ismaydina Putri Masrifah Rahma, Tri Inda Fadhila Rahmad Raja Martua Hasibuan Rahmani, Nur Ahmadi Bi Rahmat Daim Harahap Imsar Ramayani Rima Yohani RINDI SAFIRA Riyadi, Muskhab Eko Rizka Afriani RIZKIA ZAHRA Robi Mufti Ruqayyah Ruqayyah Ryan Arianda Salsabila Putri Salsabila Rahmawan, Fadia Salwa Fadillah Haya Saparuddin Siregar Sari, Meyana Selly Febriana Sigit Pranomo Hadi Silvia Retri Aldona Tampubolon Sindi Novita Sari Sita Agustina Siti Rahmah Ritonga Solly Aryza Sri Bella Larasaty Yuandra Sri Ramadhani Sri Sudiarti Sri Sudiarti Sri Sudiarti Sugianto Suggianto Sugianto Sugianto Sugianto Sugianto Syarif Amin SYFA ARIKAH Tambunan, Khairina Tria Silvia Tuti Anggraini Tuti Anggraini Tuti Damayanti Marbun Ummi Kalsum Vanessa Vanessa Vega Liana velly khairunnisa velly Wahidah Wahyu Sarvina Wika Nurfuadi Wiwin Khairany Simanjuntak Yena Puspita Yenni Samri Juliati Nasution Yudi Paruhum Yuliana Sain Yusrizal Yusrizal Yusuf Yusuf ZAHRINA GHAISANY PULUNGAN Zainarti Ziad, Muhammad Thoriq Zikri Rahman Zuhrinal M. Nawawi