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All Journal International Journal of Public Health Science (IJPHS) Jurnal Psikologi TELKOMNIKA (Telecommunication Computing Electronics and Control) Bulletin of Electrical Engineering and Informatics Journal of Educational, Health and Community Psychology Empathy : Jurnal Fakultas Psikologi Wiraraja Medika: Jurnal Kesehatan JURNAL JPSD (Jurnal Pendidikan Sekolah Dasar) Rechtsidee JURNAL NASIONAL TEKNIK ELEKTRO Proceeding of the Electrical Engineering Computer Science and Informatics Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) JOURNAL OF HEALTH SCIENCE (JURNAL ILMU KESEHATAN) Jurnal Akuntansi STIE Muhammadiyah Palopo Dinamis : Journal of Islamic Management and Bussiness Jurnal Hadratul Madaniyah Jurnal Studia Insania Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Insight: Jurnal Ilmiah Psikologi Dinasti International Journal of Management Science Best Journal (Biology Education, Sains and Technology) Accounting and Business Journal Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) International Journal of Islamic Educational Psychology MURHUM : JURNAL PENDIDIKAN ANAK USIA DINI Journal La Sociale Andalasian International Journal of Applied Science, Engineering, and Technology INVOICE : JURNAL ILMU AKUNTANSI Suloh : Jurnal Fakultas Hukum Universitas Malikussaleh Bureaucracy Journal : Indonesia Journal of Law and Social-Political Governance Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) Andalas Journal of Electrical and Electronic Engineering Technology Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Cakrawala Ilmiah DUNIA ANAK: Jurnal Pendidikan Anak Usia Dini Jurnal Psikologi Universitas Gadjah Mada Journal of Universal Community Empowerment Provision Proceeding Applied Business and Engineering Conference JBSI: Jurnal Bahasa dan Sastra Indonesia Jurnal Pengabdian Masyarakat Bangsa Indo-Fintech Intellectuals: Journal of Economics and Business Economos : Jurnal Ekonomi dan Bisnis Abdimas Mandalika Narra X Humanitas: Indonesian Psychological Journal Asian Journal of Islamic Studies and Da'wah RechtIdee Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Novem Medika Farmasi International Journal of Economic Research and Financial Accounting Global: Jurnal Ilmiah Multidisiplin AGRIWANA: Jurnal Pertanian dan Kehutanan Jurnal Pengabdian Masyarakat Multi Disiplin Ilmu Jurnal Pendidikan Tuntas
Aulia Aulia
Fakultas Teknik, Universitas Andalas
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Journal of Universal Community Empowerment Provision

 1 
Empowering MSMEs through Digital Marketing Training for Recipients of Ummul Mukminin Aisyiyah Micro Waqf Bank Capital to Increase Competitiveness in the Digital Market Aulia, Aulia; Syah, Firman; Mukti, Jauhar
Journal of Universal Community Empowerment Provision Vol. 5 No. 2 (2025): Journal of Universal Community Empowerment Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jucep.v5i2.725

Abstract

As the country with the largest Muslim population in the world, Indonesia has great potential in developing the sharia economy, including strengthening the microfinance sector. Bank Waqf Mikro (BWM) is present as a sharia-based inclusive financial instrument aimed at supporting micro-enterprises around Islamic boarding schools (pesantren). However, low digital literacy and limited access to technology-based marketing remain major challenges for beneficiaries. This community service activity aims to increase the digital capacity of MSMEs assisted by BWM Ummul Mukminin Aisyiyah Makassar through digital marketing training and mentoring programs. Initial results show a 32% increase in participants' understanding of digital marketing concepts based on pre- and post-tests. As many as 85% of participants have successfully uploaded products to social media and marketplaces, although they still require further guidance. In addition, BWM's active involvement as a partner in the recruitment process, moral guidance, and evaluation, significantly contributed to the program's success. Future plans include intensive mentoring through one-on-one coaching, monitoring the program's impact through surveys and sales tracking, and developing a replication blueprint for MSMEs assisted by Aisyiyah in other regions. These findings strengthen the argument that digital training integrated with Sharia-based empowerment can be an effective strategy for increasing the competitiveness of MSMEs. With the support of the right ecosystem, similar programs can become models for sustainable economic empowerment in the era of digital transformation.
Co-Authors . Darwison Abdul Manab Abdul Rajab Abral, Hairul Achmad Noerkhaerin Putra Achmad Soeharto Ahmaniyah, Ahmaniyah Akbar, Sidderatul Akbar Aldi Pratama Putra Alfi Purnamasari Alpradisa, Hafiz Amalia, Frida Amirul Luthfi, Amirul Amri, Ikhwan Annisa, Mafazan Nuha Anshari, Zaim Anugrah Annur Arisda Candra Satriawati Arisda Candra Satriawati Asdar Asdar Asdi, Asdi Asra, Yunelly Asy-Syifa, Shafa Rifda ATIKA RAHMAWATI Aulia, Anisa Rizki Azis, Agung Putra Baiq Yuni Wahyuningsih Bakhtiar, Rakhman Batubara, Saiful Charismatica, Mutiara Dania, Reiska Rahma Dewi Purboningsih Dewi, Nurul Kemala Dian Ika Puspitasari Diawita, Milenia Dwi Edi Wibowo Dwi Gustiono Dwirainaningsih, Yustiana Dwi E. P. Waldi Eka Putra Waldi Elisa, Lia Erfan, M.Pd, Muhammad Ermawati, Diyan Fahmi, Iqbal Faisyal Razak Fajar, Masyhuril Fauzi, Muhammad L. Firman syah, Firman Fuadillah, Muhammad Nur Gusvita Widia Hakim, Noman Hasanuddin, Rusman Hasnawati Hasnawati Hafifah, Tasya Husain, Ahmad Fauzan Husni Mubarak Ilhamdi Rusydi, Muhammad Imron Rosyadi Insirat, Mutahira Nur Irawan, Dwi Bagus Izul Arob Junaldi Junaldi Kamila, Muna Karno, Ahmad khusnul khotimah Lilis, Lilis Lubis, Tiffani Tantina Luthfi , Rizkia Sabrina M Hidayat M. A. B. Sidik M. A. Hafizi M. H Ahmad M. Heru Setiawan M. Hidayat M. I. Jambak M. Nur Iman Ridwan Manurung, Muhammad Fajar Ruhud Marsuni, Nur Sandi Maulana Widi Andrian Maulana, Hutomo Atman Maya Panorama, Maya Mayang Safira Melda Latif Mohammad Hafizi Ahmad Mondrizal Mondrizal Muh. Rezky Risandi Muhammad Erfan, Muhammad Muhammad Kodrat Muhammad Nur Muhammad Taufiq Muhammad Yusuf MUHAMMAD YUSUF Mukti, Jauhar Mumuh Muharam MUSOLI, MUSOLI Musthofa, M Bahri Mustikadewi, Annisa Widya N. A. Awang Nailiy Huzaimah Niken Wahyu Hidayati Noviza, Neza Novizon, Novizon Nur Izrillah, Imra NURUL HIDAYAH Nurul Hikmah Nirwan NURUL KHOTIMAH Ogah, Ogah Anselm Pamungkas, Mahesa Angel Paskalina Aprila Tiy Perdana, Daviddefikry Yondra Puput Kurnia Sari Putra, Dimas Brian Adi Putri, Rina Mala Raden Ayu Umikalsum Rafli Aldiansya, M. Rahmawati, Rahmawati Ratna Indriyani Razak, Faisyal Rifda, Rifda Rifqi Rafif Riska, Ahmad Rita Rahmaniati Romadhoni, Buyung Ruliaty Ruliaty, Ruliaty Sahputra, Hendra Salman Al Farisi Salmiwati, Salmiwati Sami'an, Sami'an Sami’an, Sami’an Samudra, Rosiani Sandi, Aldi Prawira Sari, Ayu Kurnia Sari, Selvi Novia Saroh, Ummu Sarwan, Sarwan Sawaliah, Nuri Nadirah Sayyidana, Zahra Ahla Septiantika, Dewi Fortuna Sherry Edelia Natsir Kalla Sidiq, Faiq Ja'far Siti Assa’adah Siti Istiningsih, Siti Sitti Sarti Sri Yunita Suraida Salat Sugiannor Sugiannor Suharto, Achmad Sulaiman Sulaiman Suliyanto, Eko Syafii . Syahputri, Melviana Syazali, Muhammad Syukri Yunus Taufik, Taufik Arbain Taufiqurohman, A. H. As’ari Tesya Uldira Septiyeni Triantoro Safaria Umah, Kuntum Khairah Ummi Kalsum Untung Nopriansyah Wafa, Zaenal Waweru Njeri Widia, Gusvita Wikurendra, Edza A. Wiwin Lovita Yanuar Zulardiansyah Arief Yanuar Zulardiansyah Arief Yosie Saputri, Maharani Octavia Yulia Wardita Yulianti, Kartika Dewi Z. Abdul-Malek Z. Nawawi Zahrah, Yulia Zahrotunnisa', Mutamimah Zaini, Zaini Zulkarnain Abdul Malek Zulkarnain Abdul-Malek