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All Journal Jurnal Ilmu Pendidikan Jurnal Manajemen Pendidikan: Jurnal Ilmiah Administrasi, Manajemen dan Kepemimpinan Pendidikan Jurnal Penelitian dan Pengembangan Pendidikan Journal of Education and Learning (EduLearn) Jurnal Manajemen & Supervisi Pendidikan JURNAL IQRA´ International Research Based Education Journal Ilmu Pendidikan: Jurnal Kajian Teori dan Praktik Kependidikan Scholaria: Jurnal Pendidikan dan Kebudayaan Jurnal Administrasi dan Manajemen Pendidikan International Journal of Community Service Learning PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Dinamika Manajemen Pendidikan (JDMP) JAMP : Jurnal Administrasi dan Manajemen Pendidikan Jurnal Pendidikan dan Kebudayaan Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Journal of Education for Sustainability and Diversity Jurnal Al-Kifayah: Ilmu Tarbiyah dan Keguruan Managere: Indonesian Journal of Educational Management Proceedings Series of Educational Studies Eureka : Jurnal Pemikiran dan Penelitian Manajemen Pendidikan Islam Abdimas Pedagogi: Jurnal Ilmiah Pengabdian kepada Masyarakat
Desi Eri Kusumaningrum
Universitas Negeri Malang
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Strategi Pemasaran Jasa Pendidikan dalam Membangun Brand Image Untuk Meningkatkan Animo Calon Peserta Didik Amaliyah, Fania Rizqi; Kusumaningrum, Desi Eri; Sobri, Ahmad Yusuf
JAMP : Jurnal Administrasi dan Manajemen Pendidikan Vol 7, No 3 (2024): Volume 7 No 3 September 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/10.17977/um027v7i32024p327

Abstract

Abstract: Writing this article aims to find out what the brand image, forming factors of brand image, brand image strategies and the impact of the brand image strategy from SD Muhammadiyah 1 GKB Gresik. This article uses a qualitative approach with a case study type. Data collection techniques through in-depth interviews, observation and documentation. The informants in this research were the deputy principal, marketing teams, students, guardians of students, and the community around the school. The results of this research show that the brand image SD Muhammadiyah 1 GKB Gresik is a child-friendly Islamic school, a school with complete facilities, along with interesting programs and superior achievements. Forming factors of brand image strategies These are excellent educational services and activities after school or interesting extracurriculars and also several superior programs that other schools don't have, one of which is Pocil or little police. The strategies used by schools in forming brand image is by using 7 marketing mix strategies in product, price, place, people, process, physical evidence, promotion. The impact of the brand image strategies is due to the increasing number of students of course and also the school's achievements are increasing Keywords: Strategic, brand image, enthusiasm Abstrak: Penulisan artikel ini bertujuan untuk mengetahui bagaimana gambaran brand image, faktor pembentuk brand image, strategi brand image dan dampak dari adanya strategi brand image dari SD Muhammadiyah 1 GKB Gresik. Artikel ini menggunakan pendekatan jenis kualitatif dengan jenis studi kasus. Teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Informan dalam peneliyian ini yaitu wakil kepala sekolah, team marketing, peserta didik, wali peserta didik, dan Masyarakat sekitar sekolah. Hasil dari penelitian ini menunjukkan bahwa gambaran brand image yang dimiliki oleh SD Muhammadiyah 1 GKB Gresik yaitu sekolah islam yang ramah anak, sekolah dengan fasilitas yang lengkap, beserta program yang menarik dan prestasi yang unggul. Faktor pembentuk dari brand image tersebut adalah layanan Pendidikan yang prima dan kegiatan after school atau ekstrakurikuler yang menarik yakni 18 OST atau olahraga, seni, dan teknologi dan juga beberapa program unggulan yang tidak dimiliki sekolah lain salah satunya adalah Pocil atau polisi cilik. Strategi yang dilakukan sekolah dalam membentuk brand image tersebut adalah dengan menggunakan strategi 7 marketing mix yakni product, price, place, people, procces, physical evidence, promotion. Dampak dari adanya strategi brand image ini yaitu dengan meningkatnya jumlah peserta didik tentunya dan juga prestasi yang dimiliki sekolah semakin meningkat baik dibidang akademik, non akademik, maupun keagamaan. Kata kunci: Strategi, brand image, anim
PENDAMPINGAN PENULISAN ARTIKEL ILMIAH BERBASIS KOMPETENSI BAGI KEPALA SEKOLAH DAN GURU SDN DI KOTA MALANG Sultoni, Sultoni; Kusumaningrum, Desi Eri; Sumarsono, Raden Bambang; Triwiyanto, Teguh; Unsa, Firda Fitrotul; Anantika, Tiara Wilda; Ubaidilah, Endra; Yuniati, Anis
Jurnal Abdimas UNU Blitar Vol 6 No 1 (2024): Vol 6 No 1 (2024): Volume 6 Nomor 1 : Juli 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/jppnu.v6i1.242

Abstract

Kompetensi guru yang mutlak harus dikembangkan mencakup kompetensi pedagogis, kompetensi kepribadian, kompetensi sosial, dan kompetensi profesional. Salah satu tagihan dalam kompetensi profesional yang termuat dalam PKB guru adalah publikasi ilmiah yang dimuat dalam jurnal ilmiah nasional maupun internasional. Sementara itu berdasarkan analisis situasi mitra, guru-guru SDN di Kota Malang memiliki kesulitan dalam menyusun artikel. Umumnya guru-guru belum memiliki artikel sebagai produk karya ilmiah sebagai penunjang kenaikan pangkat mereka. Tujuan dari pendampingan dan pelatihan menulis artikel ilmiah ini untuk membantu guru-guru dan kepala sekolah SDN di Kota Malang dalam memahami dan melahirkan karya ilmiah berbentuk artikel layak terbit pada jurnal nasional. Kegiatan ini dilaksanakan dengan menggunakan system In, On, In, dimana peserta nantinya akan mendapatkan pendampingan secara klasikal dan individual dalam pembuatan produk akhir. Evaluasi kegiatan pelatihan ini dilakukan melalui beberapa tahap, yaitu evaluasi input, evaluasi proses, dan evaluasi hasil. Berdasarkan hasil analisis deskriptif diketahui bahwa tingkat evaluasi proses tergolong dalam kategori tinggi. Sedangkan tingkat evaluasi hasil tergolong dalam kategori tinggi juga.
The Relationship between Post-Pandemic Organizational Climate and Teacher Performance in Public Elementary Schools Kusumaningrum, Desi Eri; Teguh Triwiyanto; Bambang Budi Wiyono; Raden Bambang Sumarsono; Firda Fitrotul Unsa; Arumia Fairuz Husna; Sasi Maulina; Warapark Maitreephun; Erika Mei Budiarti; Suwandi
Jurnal Penelitian dan Pengembangan Pendidikan Vol. 8 No. 3 (2024): October
Publisher : LPPM Undiksha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jppp.v8i3.76073

Abstract

The background of this study is the comprehensive changes in social life due to the COVID-19 pandemic outbreak, which is assumed to affect many aspects of the education sector. This study analyses the relationship between two selected variables: organizational climate and teacher performance in public primary schools after the COVID-19 pandemic. This research is a quantitative study with a correlational research design. Data was collected using a closed questionnaire distributed to 128 primary school teacher respondents. The instrument used was a questionnaire sheet. The number of respondents obtained by researchers is determined through cluster sampling techniques, also known as cluster sampling techniques. The results showed a significant and simultaneous relationship between organizational climate and teacher performance in public elementary schools with an extreme category relationship level. Thus, the post-pandemic organizational climate significantly correlates with teacher performance in public primary schools after the COVID-19 pandemic. The results of this study can also be used as a basis for further research to analyze differences in two periods with the same variables.
To Develop Teacher Creativity in Class Management Students' Collaboration Ability Rahayu, Isnaini Umi; Kusumaningrum, Desi Eri; Nurabadi, Ahmad
Proceedings Series of Educational Studies 2024: The 3rd International Conference on Educational Management and Technology (ICEMT) 2024
Publisher : Universitas Negeri Malang

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Abstract

The aim of this research is to describe (1) teacher creativity in classroom management, (2) theimpact of group learning in developing students' collaboration skills, (3) the approach taken by teacherstowards students. Data collection techniques use interviews, observation and documentation. The resultsof this research are (1) teacher creativity in classroom management in the form of learning agreements,providing motivation, class mastery, use of teaching media, class design, use of the surroundingenvironment, (2) the impact of group learning in increasing students' collaboration abilities in the form ofactiveness, responsibility , accepting consequences, conducive, cooperation between members, this comesfrom mapping based on interests, learning styles and learning readiness, (3) the approach taken byteachers to students in the form of conducting diagnostic assessments, personal approaches, talents andinterests approaches, drawing information from previous teachers, seeking information from parents,learning outcomes, special guidance Keywords: teacher creativity; class management; collaboration skills
Penerapan Manajemen Mutu SMP Sriwendari Kota Malang Mufadila, Rizki; Eri Kusumaningrum, Desi; Triwiyanto, Teguh
Proceedings Series of Educational Studies 2024: Leadership behavior and its Effectiveness in Leading School Organization
Publisher : Universitas Negeri Malang

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Abstract

abstract : Problems that arise regarding the quality of education require educational institutions to be able to overcome various existing challenges. Educational institutions continuously improve quality with the aim that educational goals can be realized. The purpose of writing this article is to find out the efforts made by schools to achieve quality education. The research method used is a qualitative approach. Data were obtained through direct interviews based on information from sources who are experts in the field studied. The results showed that improving the quality of education in an institution is very important. Efforts to improve quality in educational institutions are carried out by improving quality in various aspects that support the smooth running of educational activities. The quality improvement in question is in the areas of curriculum, human resources, school facilities and infrastructure, and students. In addition, the role of the school principal is considered important in improving the quality of educational institutions, especially the role of the principal in managerial and supervisory matters.abstrak : Permasalahan yang timbul mengenai mutu pendidikan menuntut lembaga pendidikan untuk mampu mengatasi berbagai tantangan yang ada. Lembaga pendidikan secara terus-menerus melakukan peningkatan kualitas dengan tujuan agar tujuan pendidikan dapat terwujud. Tujuan dari penulisan artikel ini yaitu untuk mengetahui usaha yang dilakukan sekolah untuk mencapai mutu pendidikan. Pada penelitian ini metode yang digunakan yaitu menggunakan jenis pendekatan kualitatif. Data diperoleh melalui kegiatan wawancara secara langsung berdasar informasi narasumber yang ahli pada bidang yang diteliti. Hasil penelitian diperoleh bahwa peningkatan mutu pendidikan pada suatu lembaga sangat penting dilakukan. Upaya peningkatan mutu di lembaga pendidikan dilakukan dengan meningkatkan kualitas pada berbagai aspek yang mendukung lancarnya kegiatan pendidikan. Peningkatan mutu yang dimaksud yaitu pada bidang kurikulum, SDM, sarana dan prasarana sekolah, dan peserta didik. Selain itu, peran kepala sekolah dinilai penting dalam peningkatan mutu pada lembaga pendidikan terutama peran kepala sekolah dalam hal manajerial dan supervisor.
Marketing Strategies Through Social Media to Increase the Interest of Prospective Students Damayanti, Imeliana Wendy; Kusumaningrum, Desi Eri
Proceedings Series of Educational Studies 2024: Proceedings of the International Seminar Universitas Negeri Malang Indonesia – Universiti Mala
Publisher : Universitas Negeri Malang

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Abstract

Marketing strategies through social media have become one of the effective approaches in increasing the interest of prospective students in educational institutions. This study aims to analyze various marketing strategies used by schools or educational institutions through social media, as well as their impact on increasing the interest of prospective students. The research method used is a literature study by examining various journals, books, and articles related to digital marketing, social media, and the education sector. From the results of the study, it was found that the optimal use of social media, such as the use of interesting content, improves the reputation of educational institutions. In addition, social media also plays a role in building trust and closeness with prospective students and parents. The results of this research are expected to provide guidance for educational institutions in designing effective marketing strategies to attract the interest of prospective new students.
Special Service Management of School Cafeteria at Junior High School 13 Malang Sari, Intan; Timan, Agus; Kusumaningrum, Desi Eri
Proceedings Series of Educational Studies 2024: Proceedings of the International Seminar Universitas Negeri Malang Indonesia – Universiti Mala
Publisher : Universitas Negeri Malang

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Abstract

School cafeteria is a special service that provides healthy food and drinks for students and school staff who occupy a building part of the school building. The cafeteria is one form of school attention to the school community in order to meet their needs. The purpose of this study was to determine how the canteen is managed in schools. The method used is a qualitative approach with interview and observation techniques. The results of this study are that schools implement POAC management in managing school canteens.
Contribution of the Implementation of the Independent Campus Learning Program and Student Participation in Campus Intra Organizations to Academic Achievement at State University of Malang Alvin, Muhammad Khoirul; Juharyanto, Juharyanto; Arifin, Imron; Kusumaningrum, Desi Eri
Proceedings Series of Educational Studies 2024: The 3rd International Conference on Educational Management and Technology (ICEMT) 2024
Publisher : Universitas Negeri Malang

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Abstract

This study aims to analyze the effect of implementing the Merdeka Belajar Kampus Merdeka (MBKM) program and student participation in organizations on academic achievement at the State University of Malang (UM). Using a descriptive quantitative approach and proportionate random sampling technique, 94 respondents from 1,641 students. The results showed: (1) the implementation of the MBKM program at the State University of Malang can be said to be very high with FMIPA as a faculty that has a very high frequency; (2) student participation in organizations at the State University of Malang is in a very high classification with FMIPA as a faculty that shows a very high frequency; (3) the academic achievement of Malang State University students is in a very high classification with FMIPA and FS as faculties that have a very high frequency; (4) MBKM implementation has a positive effect on academic achievement; (5) organizational participation has a negative effect on academic achievement; (6) together, both have a positive effect. Keywords: MBKM program; intra-campus organization; academic achievement
Public Relations Strategy Through Social Media in Building a Positive Image in the Era of Society 5.0 At UM Laboratory Middle School, Malang City Adiyat, Sultana Dimas; Nurabadi, Ahmad; Sunarni, Sunarni; Kusumaningrum, Desi Eri
Proceedings Series of Educational Studies 2024: The 3rd International Conference on Educational Management and Technology (ICEMT) 2024
Publisher : Universitas Negeri Malang

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Abstract

This research aims to describe how public relations strategies through social media can build a positive image of the era society 5.0 at State University of Malang Laboratory Middle School. The approach in this research is through a qualitative approach. The type of research used is a case study. Data collection techniques through in-depth interviews, observation and documentation. The results of this research are (1) the school's perspective on the positive image of schools in the era of society 5.0 through social media at the UM Laboratory Middle School in Malang City, namely (a) following developments, (b) innovation and technology programs, (c) use of social media to build a positive image; (2) a description of the image in the era of society 5.0 at the UM Laboratory Middle School in Malang City through social media, namely the school's social media depicts a situation that is actually true; (3) evaluating the results of the community relations strategy at the first Malang City UM Laboratory Middle School in the short term, the school can see the number of community interactions with the educational content created by the school; (4) the advantages and disadvantages of the social media strategy at UM Laboratory Middle School, Malang City, namely the first advantage of the strategy is that it provides direct , economical information, more reach broad, and innovative educational content. There are 2 shortcomings of the strategy, namely internal and external, from internal is the lack of human resources and time, people's understanding of mistakes that are quickly seen, from external, namely differences in terms and rules that apply to every social media platform the school uses; (5) efforts to support and solution social media strategies at the UM Laboratory Middle School in Malang City. The first is an effort to support the advantages, namely that the school strives for things related to image with sincere and sincere work. Meanwhile, the solution to overcome obstacles is that public relations become a liaison between the school and the community through social media. Keywords: public relations, social media, school image, society 5.0 era
Educational Leadership & Learning Leadership Triwiyanto, Teguh; Kusumaningrum, Desi Eri
Proceedings Series of Educational Studies 2024: Proceedings of the International Seminar Universitas Negeri Malang Indonesia – Universiti Mala
Publisher : Universitas Negeri Malang

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Abstract

This literature research aims to identify the roots of terms, development of studies, and trends in educational leadership and learning leadership. A review was carried out on the literature with the keywords educational leadership and learning leadership, on various databases. For search purposes in the database, publish or perish is used. The research results show that the term educational leadership has its roots in the broader field of education and leadership studies, which is drawn from various scientific disciplines such as psychology, sociology, management, and organizational behavior. The term instructional leadership has deep roots in educational psychology, human development, and organizational learning theory. The development of educational leadership studies can be traced back to the late 19th and early 20th centuries, coinciding with the rise of formal schooling and the need for effective school administration. The development of learning leadership studies reflects the increasing recognition of the importance of the learning process in educational environments and organizational contexts. Several trends have emerged in the study of educational leadership and learning, reflecting shifts in educational paradigms, advances in technology, and the evolving needs of society.
Co-Authors Abida Ferindistika Putri Achmad Supriyanto Adiyat, Sultana Dimas Agus Timan Akbar Syach Ichwanda Burham Akbar Syach Ichwanda Burham Akhoba, Zoulhijjah Harinda Ali Imron Alvin, Muhammad Khoirul Amaliyah, Fania Rizqi Aminuddin Aziz, M.PdI, Abdullah Anantika, Tiara Wilda Anita Dwi Nirmalasari Argadinata, Hasan Arumia Fairuz Husna Asep Kurniawan Asep Sunandar Asmaa Abusamra Athalla Nauval Bhayangkara Athalla Nauval Bhayangkara Baidhowi Muslikh Bambang Budi Wiyono Bambang Sumarsono, Raden Bengen, Evanly Jorji Bhayangkara, Athalla Nauval Budiarti, Erika Mei Burham, Akbar Syach Ichwanda Damayanti, Imeliana Wendy Dedi Prestiadi Dedi Prestiadi Dedy Prestiadi Desy Dwi Akhadiyah Devita Fahrilyani Dika Novita Sari Dika Novita Sari Dini Anisa Nur Aini Dini Anisa Nur Aini Djum Djum Noor Benty Doan Rocmad Augusta Dwi Wahyu Indrawanto Dyah Nur Septiana Endra Ubaidilah Endra Ubaidillah Erika Mei Budiarti Erika Mei Budiarti Evanly Jorji Bengen Evanly Jorji Bengen Firda Dwi Pratiwi Firda Dwi Pratiwi Firda Fitrotul Unsa Gusti Ayu Larasati Nur Rohma Habib Nun Azizah Hidayanti, Erielia Rohmatul Ibrahim Bafadal Icca Nabilah Nisa Ichwanda, Akbar Syach Ida Putri Lestari Imam Gunawan, Imam Imron Arifin Intan Sari Juharyanto Juharyanto Karine Rizkita Lim Kim Hui Lim Kim Hui Lim Kim Hui Maharina Emiliya Yunita Maisyaroh Maitreepun, Warapark Masputri, Serly Maulina, Sasi Milanitaqwa Asri Pratiwi Mohammad Yusuf Tri Handoko Mufadila, Rizki Muh. Arafik Muh. Arafik Muhammad Romady Mustiningsih Mutya Alfarina Nadie Fatimatuzzahro Ningrum, Gusti Puspita Nova Syafira Ariyanti Nurabadi, Ahmad Nuri Shabrina Putri Ardi Nurul Mustabsyiroh Nurul Ulfatin Pramono Pramono Pramono Pungki Randha Krisna Putri, Septiani Cahyaning Raden Bambang Sumarsono Raden Bambang Sumarsoso Raden Sumarsono Rahayu, Isnaini Umi Ramadhani, Safira Alya Rana Muhammad Dilshad Risa Erna Wati Risa Erna Wati Riski Ariska Widiana Rochmawati Rochmawati Rossa Valentina Sari Oktavia Ningsih Sari Oktavia Ningsih Sasi Maulina Sasi Maulina Setiawan, Wildan Darma Siti Anisah Siti Hamidah Sukma Puri Bektiyastri Sukma Puri Bektiyastri Sultoni Sultoni Sultoni Sultoni, Sultoni Sunarni Sunarni Sunarni Suwandi Suwandi Suwandi Teguh Triwiyanto Teguh Triwiyanto Ubaidilah, Endra Unsa, Firda Fitrotul Warapark Maitreephun Widiyanti, Ainurrohma Wildan Darma Setiawan Wildan Zulkarnain, Wildan Yuniati, Anis Yusuf Sobri, Ahmad Zainal Dimaukom Kulidtod, Zainal Dimaukom