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All Journal Progresiva : Jurnal Pemikiran dan Pendidikan Islam Al-Ulum Conciencia Jurnal Intelektualita: Keislaman, Sosial, dan Sains Intizar Tadrib: Jurnal Pendidikan Agama Islam Medina-Te : Jurnal Studi Islam JURNAL IQRA´ Edukasia Islamika Al Ishlah Jurnal Pendidikan Al-Hayat: Journal of Islamic Education Edukasi Islami: Jurnal Pendidikan Islam Nazhruna: Jurnal Pendidikan Islam Journal on Education Jambura Journal of Educational Management Generasi Emas: Jurnal Pendidikan Islam Anak Usia Dini Dirasah : Jurnal Studi Ilmu dan Manajemen Pendidikan Islam Studia Manageria: Jurnal Manajemen Pendidikan Islam Didaktik : Jurnal Ilmiah PGSD STKIP Subang Borneo Educational Journal (Borju) Jurnal Visionary : Penelitian Dan Pengembangan Di Bidang Administrasi Pendidikan Jurnal PkM (Pengabdian kepada Masyarakat) Salimiya : Jurnal Studi Ilmu Keagamaan Islam KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Konseling Pendidikan Islam Jurnal Pendidikan Islam Journal of Innovative and Creativity Jurnal Intelek Insan Cendikia KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pendidikan dan Keguruan ALFIHRIS: Jurnal Inspirasi Pendidikan Examinations: Jurnal Pendidikan Guru Sekolah Dasar Madrasah Al-Wathoniyah: Jurnal Pendidikan Guru Madrasah Ibtidaiyah Al Arsy: Journal of Education, Management and Islamic Thought
Ahmad Zainuri
Universitas Islam Negeri Raden Fatah Palembang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Social Sciences Other

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Journal : Journal on Education

 1 
Strategi Pemasaran Jasa Pendidikan Islam Nikita Lusitania; Ahmad Zainuri; Nazarudin Nazarudin
Journal on Education Vol 6 No 2 (2024): Journal on Education: Volume 6 Nomor 2 Tahun 2024
Publisher : Departement of Mathematics Education

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Abstract

The paradigm in viewing education is gradually shifting. Initially, education was perceived and examined from a social aspect, but now society views education more as a corporate entity. The evolution of time requires Islamic educational institutions to prepare strategies, especially in terms of marketing their educational services. This article utilizes a literature review method, gathering relevant literature based on the topic discussed. It presents various strategies proposed by experts, ranging from Distinctive Competence, Advantage Competence, Focus, Communication, and Innovation, which are worth applying to sustain Islamic educational institutions. However, the foundation remains that marketing strategies for Islamic educational services must align with Islamic values and ethics, serve good educational purposes, uphold honesty, integrity, and educational quality as primary focuses. The existence of these strategies also faces impediments in implementation. The obstacles in marketing educational services are mostly temporary and stem from indications such as intense competition among existing schools, lack of innovation, insufficient management alignment, and frequently changing bureaucracy and regulations. This context necessitates prevention, where several forms of strategies can indicate a path leading to higher student interest, such as establishing clear and consistent regulations, enhancing educational quality, and continuous evaluation processes. With these preventive strategies and solutions, it is hoped that Islamic educational institutions will be better equipped in marketing their educational services
Co-Authors Abdul Hadi Abdullah Idi Abdurrahmansyah Abdurrahmansyah Ahmad Zulfi Akmal Hawi Al Aliefa Turrasyid Ali Akbarjono Amma, Tasurun Ananda Irene Putri Annisa Cahya Wulandari Ari Sandi Aryanti Feriyenci Asad Zamiko Aura Angelina Badaruddin, KMS Beti Anggraini Brayen Jodi Forester Dahlia Oktamia Duski Duski Ega Rismasita Elsa Yuliani Enjel Panesa Ratu Anggalia Epilia Epilia Erham As’ari Ermis Suryana Erniwati La Abute Farah Hasanah Noor Fathima Az Zahra Febriyanti Febriyanti Fitria Wijayanti Frika Farimah Zahra Frika Fatimah Zahra Frika Fatimah Zahra Frika Fatimah Zahra Hidayat Hidayat Hidayat Hidayat Hidayat Hidayat Hikmatul Hasanah Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ibrahim Ikas Kasenda Indah Siti Nurhalizah Nurhalizah Juanidah K.A. Bukhori Karlina Yulista Karoma Karoma Kasinyo Harto Kistoro, Hanif Cahyo Adi Krista Krista Latifa Hurin Nabila Utami Listiawanti Listiawanti Merry Yanto Meta Melyani Mgs Nazarudin Miftachul Huda Mohamad Fahri Mohd Fauzi Abu Hussin Muhammad Adil Muhammad Aji Santoso Mukmin Mukmin Mulyadi Mulyadi Muslim Gani Muslim Gani Muslim Gani Yasir Muslim Gani Yasir Muslim Gani Yasir Muslim Ghani Yasir Muvtia Agustina Nety Herawati Nikita Lusitania Nina Siti Salmaniah Siregar Novia Nurhayati Nurhayati Nursyahbani Chusnul Novita Nyayu Khodijah Nyayu Soraya Okta Aidil Fitri Olan Olan Parasih Parasih Parjiman Parjiman Pitriani Rahmawati Rastiana Rastiana Ridho Dwi Putra Rina Noviana Sahrizal Sahrizal Saipul Annur Saipul Anwar Salsabila Ananda Putri Saputra, Ade Akhmad Selamat Prihatin Serly Monica Sherin Destianjasari Sherin Destrianjasari Siti Rahmatullisa Sri Uswatun Hasanah Syafi'i Syafi'i Syarip Wamalia Wamalia Waspodo Waspodo Yulia Tri Samiha Yuniar Yunita Yunita Yunita Yunita Yunita Yusron Masduki, Yusron Zahidal Hakim Zainal Arifin Zainal Berlian Zulkipli Zulkipli