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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Mirai Management Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Edukasi AUD Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL MANAJEMEN BISNIS GOLDEN AGE: JURNAL PENDIDIKAN ANAK USIA DINI JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Economics and Digital Business Review Journal of English Language and Education Journal for Lesson and Learning Studies Early Childhood and Family Parenting Journal Al-Buhuts (e-journal) Journal of Economics Review (JOER) Jurnal Pengabdian Masyarakat Waradin Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Economics and Business Journal Amkop Management Accounting Review (AMAR) Jurnal Pendidikan Sosial dan Konseling Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Jurnal Ilmiah Multidisiplin Indonesia Journal of Character and Elementary Education Nobel Community Services Journal QOSIM: Jurnal Pendidikan, Sosial & Humaniora Jurnal Nakula: Pusat Ilmu Pendidikan, Bahasa Dan Ilmu Sosial JER Celebes Journal of Community Services Sosial : Jurnal Ilmiah Pendidikan IPS Wissen: Jurnal Ilmu Sosial dan Humaniora Jurnal Wicara Desa Jurnal Cahaya Edukasi WORKFORCE: Jurnal Ilmiah Manajemen dan Bisnis Darussalam : Jurnal Ilmiah Islam dan Sosial Journal of Teaching and Elementary Education
Asniwati
Institut Teknologi Dan Bisnis Nobel Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : JER

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Utilitarian Shopping Motives and Reference Groups on Online Fashion Product Purchase Decisions Fitriani Latief; Asniwati
Jurnal Economic Resource Vol. 4 No. 2 (2021): September-April
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

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Abstract

This study aims to examine shopping utility motives and the reference group that influences purchasing decisions. This research approach uses a scientific approach. The population in this study was all students of STIE Nobel Indonesia class 2016, 2017, and 2018 with 418 people. The criteria for this research are students of STIE Nobel Indonesia Makassar class 2016, 2017, and 2018 who have bought online fashion products with the Slovin formula to calculate the sample size of a known population of 205 people. Multiple linear regression statistical analysis with the help of SPSS used to process research data. Based on the results of research and discussion on the Influence of Utilitarian Shopping Motives and Reference Groups on Online Fashion Product Purchase Decisions (Study on Students of STIE Nobel Indonesia Makassar), several conclusions can be drawn; there is a positive and significant influence on the independent variable, namely the utilitarian shopping motive variable and the reference group partially. on the dependent variable, namely the purchase decision. This study suggests that companies should use reference groups for consumers in consumer decisions to buy fashion products. Then, future researchers should conduct the same research supported by making more observations by adding other supporting variables, such as hedonic motivation, lifestyle, consumer attitudes, and others.
Co-Authors Adrianah Adrianah, Adrianah Ahmad Firman Ahmad Suriansyah Akram, Yafi Nur Aldi Ferdiyansyah Aldy Ferdiyansyah Alvin Hidayat, Muhammad Andi Ircham Hidayat Andi Ririn Oktaviani Anita Anita Annur SB, Ince Adzzahra Anwar Ramli Aprina, Nazwa Ariestrani, Wilda Arini, Naura Nazhyrah Aslamiah Aslamiah Asri Asri Astuti, Aulia Widi Ayu Andira Ayuni Ayuni Azharie, Muhammad Nasruddin Azizah, Naila Baharuddin, Ida Bahrul Ulum Bater, Lidia Caronge, Erniyati Cinantya, Celia Darmiyati Dini Amalia, Dini Dirwan Dirwan Dirwan Dwi Anugerah Lestari Musa Fadilla, Aisah Fahriansyah, Ridho Ferdiansyah, Aldy Fidya Aisyah Asyifa Fitriah Fitriah Fitriyah, Nurlaili Frediansyah, Aldy Garaika Hadiningtyas, Eka Aussie Haliza, Nur Hana, Najla Hardianty Askar Hasnah Hasnah Hayatun Syifa Heriyanti, Mufti Ifanda Rahmadani Indar, Sofyan Hamid Irma Irma Irmawati Irmawati Irwan Jessica Titaley Kholillah, Siti Lailawati, Nor Latief, Fitriani Maulyawati M, Salsabila Mawaddah, Arina Merliana Sari, Ruli Mina Zuyyina Ramadhani Mindarwati, Lynis Mubarokati, Sari Muh. Rum Muhammad Idris Muhanna, Arqan Doni Muhsin Multhazam, Nur Afifah Thohirah Mulyanugroho, Ade Isna Munawarah, Siti Muslimin, Istyqamah Najlaa Annisa Faadiyah Nazwa, Nazwa Nginang, Yusra Noor Afiyanti, Irma Noorkhalisah, Noorkhalisah Norlia Ismiyanti Nova Soraya Novi Handayani Novianti, Witha Nur Asyifa, Tiara Nurfadlianti Said Nurita, Linda Nurman Nursyipa Pitaloka, Intan Diya Pratama, Muhammad Alif Purwanti, Ratna Putri Andini Putrini, Andini Justina Rafi'i, Akhmad Rahim, Deddy Rahwandi Rahimah, Rahmahniar Rahmadati, Rahmadati Ramadhan, A. Nurwahyu Jaelani Ramadhani, Aulia Azizah Ramadhani, Renasya Raudah Raudah Risma Santi Risnawati Rizka Ayu Amalia, Rizka Ayu Rukmana Sari Rukmana Sari Rum, Muh Salsabela Ashlin Sari, Erniyati Caronge, Rukmana Sari, Rukmana Septiana Devi Septiana Devi Puspitasari Shalihah, Ghina Sherly Radhika Kencana Shofiatun Najiah Shopia, Zahra Siti Fatimah Siti Nurhaliza Siti Rabbiatul Hasanah Siti Zahra Sitti Supianah Sri Kurnia Damayanti Syafi’e, Muhammad Syafruddin Kitta Syamsi Syamsi utami, romamarisa utami, Romamarisa Putri Wahyuningsih Wildam, Andi Arwinda Yafi Nur Akram Yulia, Ainun Yulianti, Ani Yusra Nginang Zaliha Zulfa Huriah Dina Kazimah